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Marketing to Doctors: Last Week Tonight with John Oliver (HBO)

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prescription drugs the only ovals that

can bring people in the Seattle area joy

anymore to put it mildly to put it

mildly America takes a lot of these

things 70% of Americans take at least

one prescription drug more than half of

us take two researchers say a record

four billion prescriptions were written

in 2011 total drug spending jumped last

year by 3% to nearly three hundred and

thirty billion dollars with a B Wow

that works out to $1,000 per person on

prescription drugs kind of makes you

feel like Walter White could have made

more money cooking up rheumatoid

arthritis medication but but should this

really beat that surprising cuz it's

impossible to escape pharmaceutical ads

you can't turn on the TV without being

subjected to an endless stream of

sleep-inducing moths old men getting


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how to sell to doctors
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