How to sell products to bed bath and beyond
How to Sell a Product to Bed Bath and Beyond...A Quick Tip!
hey everyone my name is Karen Waxman and
I'm the founder of a company called
retail MBA and today I want to talk
about getting your products sold at Bed
Bath & Beyond now the reason I decided
to create this particular segment is
because I teach thousands of product
companies across the country on the
subject of selling to retailers and
people always ask me about Bed Bath &
Beyond they want to know some tricks and
strategies and so forth and so I teach
this stuff in my retail MBA program but
today I want to talk about some things
to think about when approaching a
retailer such as Bed Bath & Beyond so
let's talk about Bed Bath & Beyond you
know I love that retailer and the reason
I love that retailer is because they're
really inventor friendly they have so
many new innovative products that are
constantly you know they're putting in
their stores and if you ever walk
through a Bed Bath and Beyond
you'll see all this new interesting
stuff that's coming out and Bed Bath &
Beyond has done a really good job at
supporting that new innovative product
so you know if you do have a product
like that that's new interesting
different Bed Bath and Beyond is an
awesome place to explore plus it's a
great place to sell gift items they have
lots of really cool gift products so you
know it's not just you know its bed and
bath thing and so forth it's really like
gift cool interesting fun stuff and so
you know if you have any sort of product
you know they even sell consumer
electronics everything under the Sun
they sell it Bed Bath & Beyond so I
really like that for you know the
innovative company and that's you know
essentially who I a lot of the people
that I work with so one thing to think
about Bed Bath & Beyond is that they
have something a little bit more
interesting than some other other
retailers especially for a company who's
kind of just starting out or an
innovative company or someone who has an
interesting product what they do is and
you'll see this if you walk into their
stores you'll see at the front counter
area that they have always new really
interesting products on the counter area
that they're constantly like showing in
such a way that you know the products
sell a lot because it's right at the
counter people just bought to have a
bunch of stuff that they're about to buy
and then you know on the counter there's
all of these like little interesting
things that you can purchase that are
supportive that are interesting to you
know to the
the customers at that store and so the
thing about that is that means that you
know these products in front of the
store we call them front end products or
impulse buys and there's actually a
buyer who buys specifically products
that are front end products or impulse
buy products and so the idea behind my
bath beyond and sharing that with you is
that if you have an interesting product
that's small they can fit around a
counter area you might have to have a
little display case to fit you know the
small products in that store but if you
have a product that would fit really
good around the counter area that's new
interesting and innovative and you know
potentially has like a display and so
forth to be able to have a bunch of your
products within you know on the counter
there a counter top to the top display
then you should absolutely consider
reaching out to the front end buyer at
Bed Bath & Beyond so yes there is one
buyer who actually just spies for that
specific area of the store it's called a
front end buyer so my suggestion to use
if you have a small product that's
innovative and interesting definitely
explore reaching out to a retailer such
as Bed Bath & Beyond because they are
kind of set up that way and it's great
for those of you who have cool
interesting new small innovative
products they obviously sell lots of
other stuff and there's so many things I
could share with you about selling to
Bed Bath Beyond but most people don't
know that about the front end buyer and
so forth and the ability to sell
products around the counter area and
those products sell in volume so could
be very interesting for your business
anyways if you'd like to learn more
about exact steps from start to finish
on how to get your products into
retailers such as Bed Bath and Beyond
please take a look at my retail MBA
program there's a link below actually
it's a full training course that
explains how to get your products into
to Bed Bath and Beyond and so forth so
please take a look at that it could
really support you regardless I hope
this helped you I hope you found value
in this and please be on the lookout for
additional training videos that I've
created on different retailers and how
to get those products into the different
stores and you know some that's some
nuggets of information to support you
again it's Karen Waxman with retail MBA
and I hope this helps thanks so much
