How to sell products to bed bath and beyond
Bed Bath and Beyond Vendor - How to Sell a Product to Bed Bath and Beyond...A Quick Tip!
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hey everyone my name is karen waxman and
i'm the founder of a company called
retail mba and today i want to talk
about getting your products sold at bed
bath and beyond now the reason i decided
to create this particular segment is
because i teach thousands of product
companies across the country on the
subject to sell into retailers and
people always ask me about bed bath and
beyond they want to know some tricks and
strategies and so forth and so i teach
this stuff in my retail mba program but
today i want to talk about some things
to think about when approaching a
retailer such as bed bath and beyond so
let's talk about bed bath beyond you
know i love that retailer and the reason
i love that retailer is because they're
really inventor friendly they have so
many new innovative products that are
constantly you know they're putting in
their stores and if you ever walk
through a bed bath and beyond you'll see
all this new interesting stuff that's
coming out and bed bath and beyond has
done a really good job at supporting
that new innovative product so you know
if you do have a product like that
that's new interesting different bed
bath and beyond is an awesome place to
explore plus it's a great place to sell
gift items they have lots of really cool
gift products so you know it's not just
you know bed and bathing and so forth
it's really like gift cool interesting
fun stuff and so you know if you have
any sort of product you know they even
sell consumer electronics everything
under the sun they sell at bed bath and
beyond
so i really like that for you know the
innovative company and that's you know
essentially who i a lot of the people
that i work with so one thing to think
about bed bath and beyond is that
they have something a little bit more
interesting than some other other
retailers especially for a company who's
kind of just starting out or an
innovative company or someone who has an
interesting product
what they do is and you'll see this if
you walk into their stores you'll see at
the front counter area that they have
always new
really interesting products on the
counter area that they're constantly
like showing in such a way that you know
the products sell a lot because it's
right at the counter people just bought
a have a bunch of stuff that they're
about to buy and then you know on the
counter there's all these like little
interesting things that you can purchase
that are supportive that are interesting
to you know to the the customers at that
store
and so the thing about that is that
means that you know these products in
front of the store we call them front
end products or impulse buys and there's
actually a buyer who buys specifically
products that are front end products
or impulse buy products and so the idea
behind bed bath beyond and sharing that
with you is that
if you have an interesting product
that's small
they can fit around a counter area you
might have to have a little display case
to fit you know the small products in
that store but if you have a product
that would fit really good around the
counter area that's new interesting and
innovative
and you know potentially has like a
display and so forth to be able to have
a bunch of your products within you know
on the counter there a counter dot the
top display then you should absolutely
consider reaching out to the front end
buyer at bed bath and beyond so yes
there is one buyer who actually just spa
is for that specific area of the store
it's called a front end buyer so my
suggestion to you is if you have a small
product that's innovative and
interesting definitely explore reaching
out to a retailer such as bed bath and
beyond because they are kind of set up
that way it's great for those of you who
have cool interesting new small
innovative products they obviously sell
lots of other stuff and there's so many
things i could share with you about
selling a bed bath beyond but most
people don't know that about the front
end buyer and so forth and the ability
to sell products around the counter area
and those products sell in volume so it
could be very interesting for your
business
anyways if you'd like to learn more
about exact steps from start to finish
on how to get your products into
retailers such as bed bath and beyond
please take a look at my retail mba
program there's a link below
actually it's a full training course
that explains how to get your products
into to bed bath and beyond and so forth
so please take a look at that it could
really support you regardless i hope
this helped you i hope you found value
in this and please be on the lookout for
additional training videos that i've
created on different retailers and how
to get those products into different
stores and you know some some nuggets of
information to support you again it's
karen waxman with retail mba and i hope
this helps thanks so much
