How to sell products through instagram
How To SELL On Instagram: Set Up An Instagram Shop In 15 Minutes or Less
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130 million people are tapping on an
instagram shopping post every month
so if you have an e-commerce business
being on instagram is just
non-negotiable
setting up shop on instagram is without
a doubt the right move when it comes to
making more sales for your business plus
over the last few years we've definitely
seen instagram make more of a move
towards online shopping so you don't
want to be that last business that's
late to the party and gets left behind
and that is why in today's video we are
going to talk about what an instagram
shop is
how to get it set up and how you can use
it to start making more sales for your
business so let's get it
[Music]
but before we go any further let me
introduce myself my name is michelle and
i am a creative strategist and i am a
social media expert now if you are new
to this channel if you are new to learn
with shopify welcome
this is a channel where we give
entrepreneurs the knowledge that they
need either to start
run or grow a successful online business
so if you are an online entrepreneur
make sure that you're hitting that
subscribe button and if you want to
expand your ecommerce business if you
want to be your own boss and reach
financial freedom then this is the place
to be all right so without further ado
let's get into it
okay so first of all what is instagram
shopping so instagram shopping syncs all
of the products that you have on shopify
to your instagram account so that you
can easily create shoppable posts
it transforms posts and stories so that
customers can view and buy your products
right on instagram they can see which
products are being shown in a picture
using product tags like this here so you
would tag products in your posts in the
very same way that you would tag a
friend
this adds a little shopping bag icon to
your image
and then when users tap the photo they
can view the prices of the products
featured and tap the product labels to
view the product pages
and if we go back to the profile
customers can also view your entire
catalog with this button right up here
so this really does offer a smooth
shopping experience and you're basically
just bringing the look and feel of your
shopify store to instagram shops
so if a customer sees a product that
they like and they want to buy it
they are then redirected to your shopify
store and can make a purchase there
you can also use shopify to create track
and manage your ad campaigns and your
orders all in one
organized and centralized place so as
the merchant you can actually see that
the sale came from instagram
and that's really going to help you
understand how much traffic and how many
sales are actually coming from instagram
and finally having this you know set up
here it's just going to make things
easier for you to expand your audience
through instagram and facebook ads okay
so if you are eager to hop into the
tutorial part um you can definitely go
ahead i've time stamped everything so
that you can just you know get to that
specific part that you need to but i
think it's important to understand that
there are some serious key benefits of
building an instagram shop and probably
the most notable the most important
benefit is that it makes shopping easier
for customers
so if your customer is already spending
time on instagram you're not forcing
them to come to you and your site you're
actually coming to them by having your
products on instagram it's just easier
for them and we all know that an easy
shopping experience means more
conversions it means more sales and it
means more money in the bank for you
sherry lott founder and ceo of kids
clothing brand spearmint love said
when we launched the feature we
experienced a 25 increase in traffic and
an 8 increase in revenue attributable to
shopping on instagram so
the proof is in the pudding but without
further ado let's get into the actual
tutorial
so step one is to actually make sure
that you are eligible to actually create
the shop and use the feature now
unfortunately right now you cannot sell
services you actually have to be selling
physical goods and your business also
has to be located in a country that
supports instagram shopping also make
sure that you have the latest version of
instagram otherwise this feature is not
going to work so just to double check
make sure that you're seeing the cute
little shopping bags on the top corner
of your instagram posts and that's how
you'll know that you are on the latest
version that supports this feature also
i should mention that this particular
tutorial is going to be for all of you
guys that already have your shopify
store set up um you can also use a
different ecommerce platform set up and
in place so that's totally fine too now
if you don't have a shopify store set up
we actually offer a free 14-day trial no
credit card required which is quite nice
and you would just click the link in the
description box um i will leave it for
you there so that you can get started
all right let's do some general
housekeeping so first things first
you're gonna need to make sure that you
have a facebook business manager set up
now if you're not sure what this is you
don't have this set up yet it's super
easy all you have to do is go to
business.facebook.com
and create an account it's really
straightforward but i will leave a link
in the description box for you guys on
how to set this up step by step in case
you do want it in more you know full
detail and then you're also going to
want to have a facebook business page
set up as well
okay so next you're going to want to
convert your instagram profile to a
professional account now this is really
only going to take a couple of seconds
and it's actually pretty useful because
now by doing this you're going to get
access to other business tools like the
ability to run ads so in the instagram
app you're going to want to open the
profile that's associated with your
business
then you'll tap the hamburger icon yes
that's actually called a hamburger icon
and then next you're going to tap
settings so after that you're going to
tap account then switch to professional
account
boom super easy
you're going to want to select a
category for your business once you're
here and then you're going to want to
confirm your contact details
after that you're going to want to
connect your facebook business page to
your instagram account so to do that go
to settings you're going to tap account
linked accounts
and link it to your facebook page so
super easy and then you're going to
choose the facebook page that represents
your shop of course but also make sure
that that is a page that is associated
with your business manager
okay so step number four is to sync your
ecommerce website to your instagram shop
now if you are with shopify you can
easily sync your entire product catalog
which is really nice because that means
you don't have to manually add in each
product
and it'll automatically sync your
inventory and track all of that so all
of that's automatic which is you know
less work for you so we're gonna go over
to our shopify dashboard
and right next to sales channel we'll
hit the plus icon
hit facebook
now head to the product manager in the
shopify dashboard
select your products
click make products available in the
drop-down menu and select instagram
super easy
okay so the next step which is not
really a step is you're just gonna have
to wait for your account to be approved
now this might take a few days but once
your instagram account has been approved
instagram is going to show you a little
notification and they're just going to
let you know that you can now start
tagging your products on instagram once
you receive the approval notification
all you need to do is confirm which
facebook shop you want to connect to
your instagram profile so in order to do
this tap get started on the notification
or you can head over to instagram's
business settings and tap shopping
then once you're here simply click the
facebook shop you want to use with your
instagram profile and that's it
okay amazing so now all of your products
are synced across instagram facebook
shops and your shopify store so that's
awesome and that is pretty much it
so now that you've got this all set up
instagram shopping is really going to
help you promote sales and it's going to
help encourage new customers to shop
with you do you ever wonder how you can
actually make money on instagram maybe
you're opening the app and you see you
know tons of brands and tons of
influencers making money well what you
can do is you can register using the
link in the description box i will leave
a link for you guys and that's going to
give you access to a free webinar that
will walk you through proven methods for
growing an instagram following from
scratch and it'll show you the variety
of ways that you can start to monetize
even if you have a thousand followers so
in just 45 minutes in this webinar
you're going to learn strategies to get
more engaged followers and how you can
use instagram to drive traffic and sales
to your store so i will leave that link
in the description box for you guys okay
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it in the comments section that way um
if there's like a step that was
confusing to you we can you know work it
out in the comments
thank you guys so much for watching make
sure that you're subscribed if you
haven't been subscribed already um if
you are an online entrepreneur if you're
looking to start run grow your online
business this is the place to be so make
sure that you're hitting subscribe
and i will see you in the next one bye
[Music]
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