How to sell products through instagram
How to Sell on Instagram 2020 (10 TIPS THAT WORK!)
hey everyone I mean as a tow sidewalk or
daily and in today's video we are going
to talk about how to sell on Instagram I
am going to share 10 ways that you can
start using your Instagram as a way to
make money and to sell now I work with
all different types of entrepreneurs and
content creators and influencers so one
of the biggest mistakes that I see is
that people aren't actually using
Instagram as a place to monetize they
post without a strategy and no matter
what business you're in even if you're a
personal brand or an influencer or if
you're a brand that sells on a no
tangible products or a doctor or dentist
whatever whatever you are if you're
using Instagram in a business capacity
then you're gonna want to make sure that
you're actually optimizing this platform
to actually help you sell so today's
video is gonna cover the top 10 ways
that I always recommend so let's jump in
so my first tip is you have to always be
very clear with what you sell this needs
to be in your bio and your highlight
strategy you need to be able to really
effectively communicate what it is that
your business is about now if you're an
influencer and you're like well I don't
really sell anything and you know I'm a
personal brand then make sure that your
Biol lets people know that I work with
brands to create content and your
highlights would say something like work
with me or content that I've created or
video testimonials or whatever it is
it's not about just selling tangible
products but the point is it's about
having a mindset that Instagram now
needs to be very clear everything from
your tone your captions your bio your
highlight strategy all that good stuff
needs to let people know what it is that
you're selling now of course you don't
want to be too salesy no one wants to
follow a sales e Instagram page people
want value people want information so
between your selling points you need to
offer that value you need to offer that
hook and that authenticity to actually
keep your audience engaged and want them
to come back if every single post is
about selling
no one's gonna stay on your page and
people are gonna get annoying
very quick because that's not the
experience on Instagram so definitely
keep that in mind I just want you guys
to be clear about what you're selling or
how you're trying to monetize as the
very first step so my second step we
want to learn to saw on Instagram is you
need to gain people's trust people need
to trust you they need to like you they
need to understand who you are so my
second tip for selling is actually don't
sell it all but show up be there for
your community be there for your
audience show up in stories let them see
who you are if you are aged someone who
is usually behind the screen well it's
time to come forward and be on camera
and on screen to let people know more
about you even if you don't want to do
that on your permanent posts stories is
a great way to start building that trust
with your community so that they can
actually feel confident in buying from
you in the future I always recommend
things like you know set up your own
zoom call or find a way to get your
community offline in a secret secret
safe sort of space engage with them and
learn about what their needs are it's
gonna help you develop better products
and I guess serve them better in the
long run so my third tip for selling on
Instagram is get live whether it's on an
Instagram live or you're taking to them
- like a webinar or a zoom call or
whatever it is selling live is so much
more effective than selling you know in
a caption or in an email and this is
because people feel you they see your
energy they you know feel like connected
to you in a way so even again if you're
selling a tangible product you can get
some sort of brand ambassador within the
company to serve as that person that you
know goes live and people connect with
that's an amazing place to start even if
you yourself as the owner of the
business don't want to go in front you
need to find someone from within the
company that you think that you know can
highlight this position for you and if
you're a personal brand or an influencer
or someone on the content side this goes
for you too if you're going to be
selling anything even if it's not a
digital product but maybe you're selling
a service or panel workshop tickets or
whatever it is selling live is going to
you know really really increase your
chances of actually making that sale my
fourth tip is use direct messages to
your advantage the DM so many people
will reach out to you via DM and maybe
want to find a way to work with you or
learn more about you or ask you
questions this is a perfect opportunity
to take those inbound
you know requests of people coming in
and turn them into either a lead or an
actual sale if someone is coming into
your DM you can you offer them a freebie
get them on your list which would then
take them down some sort of you know
welcome series I'd let them learn more
about you where you can sell to them
there or depending on what the ask is
you know you can sell directly in the DM
we've gotten people right away ask us
how do I work with you and we just send
the link and right there we're able to
sell so you want to make it easy for
your end customer to be able to purchase
from you and if it's let's just say a
brand that wants to work with you have a
you know a landing page set up or have a
survey set up or some way to capture
their information that you can send them
right away like an inquiry form or even
get their information so that you can
follow that lead and close the sale
another way to sell on Instagram is by
self-creating shoppable posts now
Instagram I've included a link below
because you do need to be approved by
Instagram to have shoppable posts but
this is something that I think is gonna
be happening way more and Instagram is
gonna want to let creators monetize and
have you know their e-commerce business
set up on the platform so people can
just shop right away so of course if
you're selling anything you may want to
start looking into the shoppable post
feature so that you can just sell
directly through the posts the sixth tip
to sell I think this is a really good
one to show behind the scenes of the
product creation or whatever it is
you're doing if you're an influencer and
you're on a campaign even if you're not
on a real campaign and you've set your
own up you know to help get you work
show that behind-the-scenes if you
create a tangible product show the
factory show how it's being made if
you're a coach show yourself prepping
and preparing or what that looks like
people trust in the behind-the-scenes
process it makes them feel like they're
being let in and they
understand how it all works so if you
can let people in behind the scenes as a
great way to sell on Instagram my
seventh tip which I love is share
testimonials of people using your
product or your service this speaks
volumes because you're not selling they
are if people love what you do they find
value in what you do and they trust you
and they feel like a brand rep they'll
do the selling for you you just need to
work on getting those testimonials and
work on getting you know people to
actually do that for you so you always
have to provide really good service and
really good value and then people will
be more than willing to provide you a
video testimonial you can use that you
know in your highlights and your posts
as ways to help sell without having to
be super salesy my eighth tip would be
to use questions in stories to give
people confidence so people may want to
ask questions before they buy they may
have like you know concerns or I don't
know things that they wouldn't have they
want to purchase but they don't know XYZ
by enabling them to ask these questions
and stories by giving them that prompt
do you have any questions about our
upcoming product or upcoming service or
do have any questions of about working
with me your basically allow it you're
giving them a prompt so that they can
respond to it maybe they wouldn't have
thought about messaging you what their
questions are but because you're asking
now you're gonna get that response and
that's definitely gonna help you saw on
Instagram because people want that trust
and they want to feel good about the
purchase so if you're able to add answer
any questions that they have you'll have
a better opportunity of closing the sale
my 9 tip would be to show different ways
people can use the product this is huge
because sometimes people don't
necessarily know how your product is
meant to be like all the different
facets of it you want to show the
different ways if you have a service you
want to clearly explain this is what is
included in my service maybe there are
bonuses that are included it's an actual
tangible product you want to show people
how to use it this is almost more like
tutorials so again people feel safe they
feel like they have a strong
understanding they don't you know they
want to feel good about making that
purchase
and the tutorial and showing people is
gonna help them do just that and my last
tip but not obviously the only one but
the last one for this video is to tease
a product before launch if you have a
product or something that's coming down
the pipeline don't just say hey I'm here
to sell you want to tease it beforehand
spend a week doing a pre-launch strategy
show again a little bit of those behind
the scenes or show like bits and pieces
of what's coming down the pipeline build
some excitement because whenever you
pre-launch it gets people excited to
actually purchase once it's available so
I hope you guys like this video if you
want to learn more about selling and
monetizing your business then you're
going to want to look into our group
coaching I've included a link below that
you can work with me in my business
partner Clarisse with about 15 other
people just like you and we go over this
exact module but way deeper how to
monetize your business and we talk about
all the different ways to make money
online and then we talk about how to
sell yourself and branding and all that
good stuff so I'm gonna leave alo a link
to the group coaching and I'll also
leave a link to private coaching if you
rather just work with me one-on-one
anyways hope you guys like this video
make sure to comment subscribe to our
Channel and I will see you in the next
video
