how to sell online successfully are you
one of those people who maybe has
thought about selling something online
or just starting your own business in
general and promoting it online but you
have no idea how to go about doing that
or maybe you already have an existing
business and you're promoting a little
bit online but you really want to figure
out a plan to make it successful online
maybe you own a storefront and you're
doing well but you just want to boost
your profits online or maybe you've
started a business online and you things
were great in the beginning but then
you're kind of fizzling out and you're
not quite sure what's going on well if
you fall into any of those categories I
want you to stay tuned
my name is Erin cook I'm the creator of
the video Smart Start series and I help
busy entrepreneurs and business people
just like you work smarter not harder
and today that's exactly what we're
going to do I want to share my answers
with you for the 5 things that you must
do to be successful when you're
promoting and selling online with your
own business or whoever you work for as
well so if you're in the marketing
business and you want to figure out how
to boost sales online here's your answer
[Music]
okay so if you have followed me for a
little while you'll know that I used to
be a physical therapist for fifteen
years I also had an ice cream stand
storefront which really neither of those
two things needed any online marketing
to succeed they were very successful so
fast forward to when I quit my physical
therapy job and went into the travel
business where it's like 99 percent
online right I had no idea what I was
doing so I had to spend seven thousand
dollars in business and marketing
courses to figure it out I had no clue
and I'm so glad I did but I want to
share it with people because I feel like
we're entering a time and I know we're
entering a time when gearing up for the
time when every business is going to be
having to market online where many
businesses are succeeding now without
that but if you really want to stay in
the game online is where it's at so we
need to get ready for that a lot of
things are changing which I'm going to
talk about and at the end I'm gonna have
a freebie for you to continue this video
in more depth of a few different
trainings that I'm gonna offer you for
free so I want you to stay tuned till
the end for that okay so let's happen to
it hopefully you have your pen and paper
and we're gonna start with the very
first thing they absolutely need to do
before you market your business online
or try to sell anything online okay
first thing you need to do is have a
clear message for your business okay so
you want to have a message that's so
clear where if you were meeting somebody
that for the very first time you know
what exactly how to describe your
business it should be the general
overall message of your business and
what you do okay so for this example I'm
just gonna take my travel business it's
called custom memories travel so here's
what I'd write for my overall message
custom memories travel customizes
all-inclusive vacations with the needs
wants and desires of our clients okay so
in a nutshell that's what I do I
customize vacations based on my client's
needs wants and desires okay so that's
very short and sweet but all of my
marketing all of my promoting I have to
make sure that people understand that
and
every single thing that I do okay so for
your business you need to figure out
what the person whoever you talk to and
whenever you talk to them you have to
tell them what it is you actually do you
have to make sure that message is clear
okay so this is when you're meeting
somebody for a really short time and now
we're gonna take it a little step
further because sometimes you're gonna
have more time with people people may be
coming into your business you may be
talking to prospects on the phone things
like that you may be creating videos
where they're gonna have a little more
time to get to know you so you're gonna
want to dive a little bit deeper okay so
I want you to think of three things that
makes you stand out from the crowd what
makes your business unique why should
people buy from you okay so you're gonna
have to think about this so mine three
I'll just give you an example of what I
mean I want people to know I customized
all-inclusive vacations and I specialize
in group and family travel okay that's
my specialty I want people to know that
because if they're looking for that
those are the people that I want to work
with I don't mind doing other types of
trips if I have time but this is where I
want to be okay so I'm trying to attract
the customers that I want to work with
by telling them that I specialize in
group and family travel which is also
all-inclusive and they would know that
from this statement here okay the other
thing that I want them to know is that
we have a custom planning process that's
how I separate myself many people will
just have a phone call the travel agent
will just give them ideas and say hey
how about this package or how about this
package and that's not what I do I'm
different that way so I want them to
know about my custom process for
planning their perfect vacation all
right so that's my second thing my third
thing would be I provide service before
during and after they travel which is
also different from many of my
competitors okay so I provide service
before during and after I want these
three things in my business to stand out
and you need to do the same thing
because all of your messages need to
convey these points depending on the
length of time that you're talking or
that you're with people and depending on
which audience you're talking to okay
but if you want to stand out from the
crowd how do you do that I want you to
write three things so that you can
remember this
through your whole marketing message and
promoting yourself online and we're
gonna take it one more step further for
more ideas of what you can promote
online
you're gonna promote two different
things in each category
I say promote and what I want you to
think about is I'm not telling you just
to focus on these things but I want you
to be clear on what these things are all
right because that's gonna come into
play a little bit later if you're not
clear what your message is with your
business what makes you different and
the things that you do that make you
different in these categories then your
business message isn't gonna be clear to
the other people if you can't answer
this your customer won't know what it is
you do all right so this is so important
so let me give you a quick couple things
just to give you an idea so for a group
and family travel I could tell them
there's bonus amenities and maybe
discounts for planning that with us okay
custom process I could tell you we have
questionnaires and I give you custom
itinerary when you travel okay those are
things that are custom to me that other
people don't offer and I would do the
same thing for what I do before during
after but you get the picture so I want
you to go through and make your message
clear that is the first thing you need
to do before you sell anything or
promote your business online okay the
second thing you need to do when
promoting yourself online is to know
your target audience now stick with me
because this is just such a statement
that we hear all the time know your
audience well it goes so much deeper
than that I'm gonna tell you the reason
so let's say you own a I don't know
bathing suit shop okay and you sell
bathing suits up for all shapes and
sizes all types of people okay you're
not gonna have just one target market
unless you're a very niche bathing suit
store but let's just say you're a
general one with a lot of different
suits for a lot of different people you
actually have to sit down and think
about each customer and what they're
looking for so let's say you're focusing
today on selling children's bathing
suits you need to know who your target
audience is
children no because they're not gonna be
the ones buying the bathing suits right
so you have to really think of who
you're speaking to when you're promoting
your business and what part of your
business you're promoting now if you
have a millennial that you're trying to
target what is important to that
millennial what do they want when it
comes to working with you for your
particular service so let's say they are
all about getting things instantaneously
and having instant gratification right
we know that about Millennials and
that's no offense to any of you but
that's what they're used to so maybe you
have next days shipping so that you get
your bathing suit fast if you order
online or maybe you have a bathing suit
that instantly Slim's you or instantly
lifts or and separates whatever you know
what I mean use those words to attract
the type of client that you're and we're
gonna get to this a little bit later but
to attract the type of client that
you're seeking your target audience for
whatever you're promoting so you really
have to get inside their head what
concerns them and you have to speak to
them the way that they want to be spoken
to okay
that's what we're gonna talk about in a
second as far as doing that while you're
online but you have to know your
customer and what they want out of your
business how your business can serve
them best all right so let's get to
talking to our customer online now we're
gonna use the language like I talked
about before that they want to hear
we're gonna tell them what they want to
hear in the way they want to hear it
we're also going to deliver information
to them in the form that they want okay
nowadays it's gonna be video because
it's quick and easy but that's not for
everybody people that aren't online are
gonna want their information maybe in
the mail or something like that so think
about your target audience but when it
comes to online I want you to think of
not being creative and you're like what
do you mean when you're blogging when
you're creating videos when you're
writing on your website about your
business you don't want to write in a
creative storytelling way as far as the
words that you choose so I wouldn't say
if I'm planning a honeymoon for somebody
I wouldn't want to title a blog post how
to find the magic wand that makes your
honeymoon dream
come true okay now why don't I want to
do that because people aren't searching
for that online they're not searching
for those words so they're not gonna
find that post and it's really gonna
serve nobody okay or maybe just a few
people that maybe come to your blog
because they're loyal to you but if
you're trying to attract new customers
and grow your business you're not gonna
want to use these clever wording
descriptions and titles you're gonna
want to use words that they're searching
for and how do we know what they're
searching for easy I want you to write
this down go to keyword planner it's a
Google Keyword planner that when you're
creating ads through Google they let you
use to get ideas of what people are
searching for so if you go to keyword
planner right now if you open up another
tab I don't want you to keep keep
watching this video but you will go to
go and type in in the search bar your
keywords so mine could be honeymoon
planning I want to know what words
people are using to plan their honeymoon
okay so maybe it will give me a list of
words like how to plan a honeymoon
honeymoon destinations popular honeymoon
destinations romantic destinations for a
honeymoon
you know it'll give me all those
keywords that people are searching for
and how many times a month they're
searching for them so if somebody's
searching honeymoon planning four
thousand times not one person but in
general people are searching for
thousand times a month for that word I
want to write something that attracts
the people that are searching for that
word to get it the keyword planner is a
powerful tool the other search engine
can you name it YouTube YouTube is a
search engine now where people can find
you by typing in key words if you're
doing video and videos King okay we're
gonna talk about that in a little bit
but YouTube is a huge search engine so
when you're trying to name a video or
even a blog post go to YouTube start
typing in your phrase and you'll see and
you've probably noticed this before
you'll see a bunch of words and phrases
it's similar to whatever you're typing
in that will pop up on your screen it'll
be like a drop-down in the search bar
you're gonna be able to see not how many
people are searching for it but the ones
that pop
at the top ones that people are
searching for on YouTube so that's also
a great indicator of what words you
could target when you're writing on your
website or your blog or titling your
Facebook post or titling your video to
use those two tools to help you do that
okay so that's how you can successfully
grow your business online and some
people don't get that they try to be all
flashy and nobody can find you so part
of being successful is growing and
that's where a lot of people drop the
ball so in order to do that you need to
know your target customer and you need
to know the message that you want to
convey to everybody that you speak to
okay it all has some gel it all has some
mesh which brings me to point number
four so I've worked a lot on this next
part and that is first impressions and
branding okay so we know that first
impressions are everything they are so
important that people will decide within
three to five seconds of visiting your
website or your video or your blog or
wherever they're going and if they're
seeing you for the first time they'll
decide within three to five seconds
whether they're in the right place and
if they want to do any type of following
on Facebook or you know subscribing to
YouTube if they're even going to
consider that they make up their minds
so quickly so it's important about that
to note always keep in the back of your
mind that this could be somebody's first
impression so what I want you to do this
could be a little test of what you're
putting out there if you're conveying
that number one that message that we
talked about earlier if you're conveying
that the right way okay if that's coming
across and everything you do so go to
your Facebook page and open it up and
just scroll if you have a business page
scroll through it and see what type of
posts you're putting out there now they
don't have to all be about your business
but they should reflect your brand and
what is a brand it's not scary it's
actually just something that people will
come to know your business bore
professionally what can they expect from
you as a business what can they expect
from you as a professional okay a brand
has to be consistent through everything
that you do through your marketing
materials through your videos through
your blogpost through your website
through your facebook posts okay it all
has to have a similar
look and feel and message all right so
that's just what a brand is you're
trying to target people and they're
coming to your page maybe you've
attracted them they want to have a good
impression
a good first impression and you want to
do that but here's the kicker I don't
want you to be fake like I want you to
be authentic because let's say that I
got on here and I did like a hundred
videos and only one or two of them I did
that was really my personality the rest
I was just trying to be super
professional and super I don't know say
I did luxury travel and I just carried
myself in a way that I don't normally
carry myself work clothes that I don't
normally wear it would be all fake that
will come across to your clients or your
prospects and you know it's hard to
uphold that image so I want you to be
yourself but be professional and that's
what you're gonna make the connection
with people now why is it important to
connect with people because business is
all about relationships it is not
something where people want to buy from
a business they want to buy from people
and they want to buy because of your
story what's your personality where have
you been what have you studied what do
you know how can you help me those are
all things your customer is looking for
and you need to convey that in an
authentic way and a way that serves them
without expecting anything we're in
return and that leads me to step number
five of your must-haves this is the most
important okay well they're all very
important but this is what people don't
focus on and if there's one thing that
you remember it's this process okay this
is where I call it provide and guide
okay people let's say how many people
have you seen go on Facebook and they're
selling maybe a jewelry or an oil and
they're doing the video and they're like
hey is it aren't my earrings beautiful
don't you want to buy some go ahead and
click this link and you can buy them
right now or just right sold in the in
the link below and I'll send you your
you know purchase whatever I'll send you
your the PayPal link so you can pay for
them and buy them now there's nothing
wrong with that okay but people are
getting frustrated because people aren't
buying when that happens Oh
okay that they're expecting to go on and
just south but most people will not buy
instantaneously however some do some do
and we're gonna talk about this in a
second it's trending that way but people
buying for people is all about building
relationships and Trust and you can't
just do that instantaneously okay you
can't expect to put your product out
there or your service and have people
busting down your door for whatever it
is you have to offer we have to nurture
the relationship so if the first way to
nurture that is to give them something
and get them on your email list you
already know this if you follow me but
you have to create a lead magnet which
is just something super special if you
have a storefront business it could be a
coupon it could be an invitation to all
of the previews for a flash sale that
only your subscribers get it could be
you know come in and get $50 off your
hundred dollar purchase or whatever you
know that would be a great deal but you
know I'm just thinking off the top of my
head you want to offer something that's
valuable to your customer to get them on
your list now if you offer a service you
could give them a PDF to solve a problem
that they have so if you're a real
estate agent you could say hey if you'd
like my top ten things to do before you
sell your home to get your home ready to
sell and be put on the market enter your
name and email here and I'll send it to
you okay so that's what a lead magnet is
and when you get that name and email it
goes to your email list and that is
where we nurture okay business is all
about nurturing relationships so you're
going to provide by giving them the lead
magnet and the information and then
guide we're gonna guide them through the
process of being a prospect and guiding
them into the client zone okay you're
going to turn your prospect into a
client and that's where we lead lead
them through that process okay that
doesn't mean just shooting them an email
once in a while and say hey I have this
for sale it's not about that's providing
information that whole time and that's
where people mess up now it sounds all
scary oh gosh how do I leave them okay
here
the big part this is like the whole
shebang of selling online this is where
it's gonna be at in 2021 it's going to
be all video that is on Facebook maybe
all video that is everywhere online
we've seen the shift Facebook's moving
the video right Instagram was starting
to go to video so people are realizing
that video is where relationships are
built quicker okay so video is great and
that's why I choose to do video if
you're here with me now
you've been watching me and you can tell
my personality you already like me or
you hate me or you can't stand me or you
want to you know what the freebie that
I'm gonna tell you about in the end but
you've made up your mind because we have
a connection
or we don't have a connection but you
can tell that through the use of video
much faster than if you were going to
read my blog every day right doesn't
that make sense so what do you have to
do you have to nurture people through
video especially in 2019 eighty percent
of the internet will be video okay
that's a huge number and that's not far
away so you need to be prepared if your
business and you're not marketing online
with video all right so you can see how
this process is a little bit different
than just going online and trying to
sell all right this is the most
important process that you'll have to
implement once everything else is in
place your message your target audience
you know the way that you're gonna
target people through the key words and
also your branding all that has to be in
place but then from there on out you
need to do this system over and over and
over and you're gonna automate that now
we're not gonna go into that all today
but I'm gonna tell you how we can do
that so if you want to learn how to
double your conversions in half the time
whether you want to turn the coal
traffic into leads by getting that lead
magnet converting or turn those leads
into clients you can double your
conversions in half the time with a
simple system it's four emails that are
gonna come to you it's a video
walkthrough training I walk you
step-by-step they're very short but you
they are jam-packed full of information
so go to the link that I provided below
and enter your name and email and I'm
gonna send that right to your email and
I want you to be looking for it okay
I'll give you the first video
gonna take a couple days look at it then
I'm gonna send you the next one so on
and so forth you're gonna get bored
videos so don't miss them
once gonna talk about the double your
conversions and then I'm gonna break it
down it's gonna be broken down into the
sales funnel exactly how to do that how
to attract clients in your sleep and
then it's gonna go into the video part
of online marketing so this is worth its
weight in gold okay I want you to go
ahead and click on that link and I'm
gonna send it to you for free I want you
to get out there and want you to make
money I want you to do it online and I
want you to be prepared for the time
when everything turns to video alright
so if you're not in the game right now
you need to get there before everything
is video and you're stuck still not
wanting to be on camera alright so thank
you for watching I want you to go ahead
and subscribe right here to my youtube
channel we do these live trainings every
week I'm gonna make you work smarter not
harder at both in business and the life
help you'll join me and I'll talk to you
soon god bless alright so I'm sorry
let's move it back so I have um sorry a
total brain fart because somebody's
messaging me I should have I should have
turned that off when I'm like a like a
video so I could pass