hey what's going on everyone my name is
dan and in today's video i'll be showing
you how to build a successful and
profitable business
selling on amazon fba from scratch for
complete beginners now if you just found
out about amazon fba
maybe you've seen people talking about
it online how much money they're making
maybe you've been interested in starting
something like this for a while starting
an online business
then this video is for you first off i
want to start off this video by saying
that there has never been a better time
to start a successful amazon fba
business
ever than now even though a lot of
people talk about how competitive amazon
is or how oversaturated it is or maybe
you've seen videos about
people losing money on amazon in fact
there's never been a better time to
start
than today and all you have to do to see
this is just to look at the statistics
first of all if we look at the defining
company of our generation
it's definitely amazon amazon is like a
tidal force on our entire economy
and it has changed the lives of millions
of people especially with the world
situation going on
that has you know that started in 2020
and continues
as i make this video today ecommerce has
been the one industry that has
absolutely blown up and the key company
that has benefited from all of that
is amazon currently over 50 of all
e-commerce sales in the united states
happen on amazon with amazon processing
14
of all ecommerce sales worldwide right
so 50
over 50 just in the united states and 14
of all e-commerce sales worldwide happen
on amazon every month
over two and a half billion people log
on to amazon that's literally one in
every three people alive today on earth
if we look at the number of amazon prime
accounts in the world that's amazon's
two to three day monthly subscription
for two to three day or same day
shipping there are currently over 150
million amazon prime accounts
that's people who are logging onto
amazon every single day with their
credit cards plugged in
and ready to buy and in the united
states alone over half of all households
in the us
currently have an active amazon prime
membership and that number is rising
exponentially
and by the way this video that you're
about to watch here this complete
tutorial i'm
really going to put my all into this
like i'm really going to share
the absolute best strategy all of the
steps so that you're able to actually
start selling on amazon and start making
sales
and change your life you really have the
ability right now
to start something that will completely
transform the rest of your life
and will allow you to achieve financial
freedom will allow you to start a real
business
where you're selling a real product and
you're building up something that
actually has intrinsic value
as opposed to other businesses out there
as opposed to stocks and crypto and
things like that where you really just
don't have control
if we talk in terms of business
e-commerce is the absolute best business
that you can start today simply because
of the fact that you have total control
you can start off with a small amount of
money and grow it into a six and seven
figure income for yourself
just as i've done for myself in the past
few years and all you have to do to make
this happen
is to watch this video now if we look at
amazon stock it has literally doubled in
the last 12 months
amazon it's obvious it's not going
anywhere and even though there are lots
of people out there that are talking
about the fact that it's too competitive
and it's oversaturated
is it even worth it if you look at the
number of new amazon prime memberships
compared to the number of new amazon
sellers which are third party sellers
people like you and me
you can see that the number of new
signups for amazon prime
just vastly vastly outpaces the number
of new sellers so in fact
selling on amazon actually becomes
easier every single day
because there are more customers every
single day that join
the website for every new seller meaning
that right now
as you're watching this video there has
never been a better time to start and it
gets really confusing because
there are so many gurus online there are
so many people online that talk about
how it's too late or too competitive or
you know money lost if you literally
type in amazon fba on youtube you can
see all these
videos that try to scare you when in
fact if i was starting an online
business fresh today from xero from
scratch
you know not having a lot of money
having no experience i would start
amazon fba because there's just no other
business there's no other
way of making money online that even
compares and the fact that there are so
many people online
talking about amazon fba you know
talking about passive income online
business e-commerce
everybody wants you to buy their course
but how do you make out the truth from
the noise
right it's a big problem nowadays you
don't know who's legit and who's not
legit you don't know
who to trust and who not to trust and it
seems that all the videos that you watch
about amazon either try to scare you
or are trying to show you how much money
that guru made and they're posing next
to the lamborghini near their supercar
so that's why it's so easy to get
overwhelmed with not knowing who to
follow
who's actually giving the right no obs
information about how to start a
successful profitable amazon fba
business now a little bit about me if
you're brand new to my channel welcome
super happy to have you here
my name is dan vass and if we look at my
journey i literally tried everything
okay so if we just go back several years
now when i was about 20 or 21 years old
i wanted to start an online business i
was you know the typical college kid
story where i was just hating my life in
college
i was studying business i was actually
working at the bank and i just
absolutely hated my life i didn't see
any kind of future where i would work
nine to five the rest of my life
i would barely barely get by paycheck to
paycheck i would maybe get some kind of
a house in the suburbs where i'd have
like a million dollar mortgage because
that's how much houses are where i'm
from
i grew up in canada right and uh you
know crazy real estate bubble and so i
just said you know what this is not for
me i don't want to live a life of
scarcity i want to
live a life just like i'm seeing all
these people online living and at the
time i was seeing
all these influencers online they were
traveling the world you know they were
making money online
they were posing next to supercars and i
just couldn't help but wonder
how are these people doing it and so
that's what led me onto this journey of
trying everything i tried affiliate
marketing i tried stocks i tried
cryptocurrency i tried
social media marketing and none of it
worked until i actually found out about
amazon fba
and when i found out about amazon fba
that's when i
completely committed to amazon i saw the
potential i started watching non-stop
videos like eight hours a day this was
in 2017.
in the span of the following three
months i went from zero literally just
making no money i was 40 000 in college
debt i went from
that to making 32 000 in a single month
in revenue
and i had made more money in a single
month than anyone has ever made in my
entire family up until that day
and i know that so many people talk
about how much money they make and all
of this
but the truth is is that i am no
different than you if you look at my
channel
there are no supercars there are no you
know luxurious luxurious mansions or
you know anything super flashy you know
i might maybe show off my traveling and
stuff like that because i love that
right and you know you want to show off
the freedom lifestyle a little bit
because it inspires people
but the truth is that i am no different
than you my mission in life is to become
one of the greatest e-commerce
entrepreneurs
and through that part of my mission is
to share the absolute best ecommerce
content
online on youtube here on my channel and
inspire the most amount of people to
actually get into e-commerce
and to live the lives of their dreams
and also to help you transform your life
just like i did
mine so in this video you're gonna learn
everything you need to start a
successful amazon fba business
for free i'm going to put in as much as
i can squish into this video i think
it's going to be a long one so
i hope that you're ready to learn i hope
that you have a notebook next to you and
you're ready to start taking some notes
because
you know it's going to be detailed and
it's going to be a lot to process i'm
going to be sharing with you my strategy
that i've used to make millions online
with e-commerce
and it is the absolute best strategy if
you actually want to build a successful
business if you want to
basically go from broke to rich or you
know you want to achieve financial
freedom you want to
start living the freedom lifestyle and
you want to build a real business and
this strategy is called the e-commerce
brand strategy
so that's what i'm going to be sharing
with you in this video i'm super excited
and by the end of this video you'll
already have a clear path to success
for yourself and you'll know exactly
what you need to do to actually start
making money on amazon and to start
making a six to seven figure
income down the road as you put in more
effort into your business
i already know that the information in
this video and everything that i'm going
to share with you here
is going to transform millions of
people's lives i actually made a very
similar video just on my shopify
strategy
and that video at the time of me making
this tutorial here has over 5 million
views
to me that's just absolutely insane but
it also shows that people appreciate
transparency
and they appreciate when somebody
doesn't try to squeeze bs down their
throat and they're actually sharing the
truth like they genuinely want to help
right and that's exactly like i said you
know part of my mission is to just
have the absolute best ecommerce content
online to truly help people start
successful
businesses now i want to remind you that
this is not some kind of get-rich-quick
scheme
and if you're looking for a way to make
money instantly right now fast and
quickly
honestly you can just leave the video
since you won't find it here
the reason for that is because to
achieve any kind of long-term success
any kind of real success
you need to focus on the long term you
can't just you know expect to make money
today tomorrow next week
i know that a lot of people are in a
difficult situation and you want to make
money quickly but the truth is the more
amount of time you spend trying to make
money fast
the longer it's going to take for you to
actually achieve any kind of real
success
right let me tell you this quote
actually changed my life in a society
where standards are so low you know
where people
just basically are lazy more or less and
and on average people just really have
no discipline and they really can't
focus it really doesn't take
that much more that much more effort to
succeed compared to everybody else
and it literally shows in my own journey
from the time that i found out about
amazon fba
to the time where i succeeded and i made
32k in one month
it took me three months and yes i even
had failures uh during that time
but i learned from those failures i
learned from the obstacles that i faced
and i adapted to them and i succeeded
and the entire point of me sharing all
this information with you here
is so that you avoid all of these things
so that you can get to success in the
fastest possible amount of time
all right now that all the get rich
quickers have gone over to other things
like bitcoin and stocks and
cryptocurrency and stuff
let's learn how to build a real business
selling on amazon fba
so before we actually get into all the
steps of starting up a successful amazon
fba business
and scaling it to 100 a day 200 a day
500 and a thousand dollars a day
i want to answer some common questions
that you likely may have so the first
question i know that a lot of people are
asking themselves
is can i do this from anywhere in the
world and the answer is yes and that's
the beautiful part about starting a
successful amazon fba business
the fact that you can actually start
this from anywhere in the world
amazon has marketplaces in a lot of
countries so it's not just amazon
usa you also have amazon canada you have
several countries in europe that have
their own amazon marketplaces like
germany the uk
amazon italy amazon spain and then you
also have amazon sweden which is a more
recent addition which is also a great
opportunity
so you can actually sell on any of these
marketplaces any marketplace that you
choose
and the best part is that you can do
this from anywhere in the world
now there are certain rules that apply
to certain countries and we're going to
go over that later on here in this
tutorial
and i'm basically going to show you
every single step you need to take to
successfully be able to sell
no matter where you're from so we're
going to cover that but the answer is
yes you can do this from anywhere in the
world and yes you can
build a successful business and you can
make 50k a year 100k a year
even a million a year down the road now
how much money do i need to start
this is a very common question that i
had as well when i was starting out
a lot of people are asking themselves
this because obviously most people are
probably starting off with
not so much money you know just a lower
starting budget so to answer this
question
you can actually successfully start
selling on amazon fba you can start your
business
with as little as a thousand dollars now
the more you have obviously the better
and the truth is is that you know a lot
of people don't talk about this but
on amazon fba ecommerce is a cash
intensive business
no one says this no one talks about this
in their youtube videos because
they just want you to like buy their
course and stuff but the truth is
and i want you to succeed so i have to
tell you the truth uh that
with e-commerce you need units to be
able to sell
and to have the units to sell obviously
you need to
uh you know have cash to be able to
purchase those units and by units i'm
talking about the units of your product
so like the actual
um you know inventory that you're going
to order because obviously you need
inventory to actually sell
and i'm going to explain how exactly the
entire process works and everything so
you know don't worry we're gonna go step
by step here but you can start off with
with as little as a thousand dollars but
if you have a starting budget of like
two thousand
three thousand dollars even better if
you have a starting budget of five
thousand to ten thousand
that's like perfect but you definitely
don't need five thousand or even ten
thousand dollars to start
absolutely not i actually started off
with eighteen hundred dollars so that's
one thousand eight hundred
and i was able to turn that into that
32k in a single month
uh with one product so it definitely is
possible it's just that with a lower
starting budget
you will have to invest in a cheaper
product which is totally fine because
there are tons of
very cheap products that you can get
that you can actually brand and you can
sell for a very healthy profit margin
you know for something like dollars
twenty dollars twenty five dollars and
higher so the answer at the absolute
minimum you need a thousand dollars
and you know the higher you have closer
to two three five and ten
the better but you definitely don't need
five and ten and you definitely don't
even need
three um honestly i've had thousands of
people change their lives and build
successful businesses just for my free
videos here on youtube
that i make and i've seen people start
with like a thousand dollars and turn
that into six figures and seven-figure
incomes
i've seen people start off with ten
thousand dollars and you know they were
only able to turn it into five figures
so
it really depends on your product really
depends on your own individual journey
towards success
as i say a lot we're all on our
individual journeys and no two journeys
to success will be exactly the same so
even though i'm presenting to you a
formula that you can follow
and that if you actually follow you will
be able to succeed and there's a high
chance that you will succeed
um it doesn't mean that your journey
will be exactly the same as mine and
likely it won't be
but because you have access to this
video you have access to the strategy
that i'm presenting to you here
which has never been presented before on
any in any youtube videos
or it's behind some kind of a paywall
for two or three thousand dollars that
basically other people sell in their
courses and i'm literally giving it away
for free
you will be able to shortcut your time
to success and you'll be able to avoid
making all those mistakes
that you would make if you didn't have
access to the steps that i'm giving you
here in this video
now the next common question is how much
money can i actually make doing this and
how fast will it take me to succeed so
the truth about this
is that you're actually entirely in
control of your income so with amazon
fba as opposed to
investing in stocks or investing in
bitcoin or cryptocurrency uh you
actually have
full and total control so let's say you
have your product up and running
and let's say today you make 10 sales
well awesome but let's say tomorrow you
make five sales right
well you know your sales went down in
half and you know you can ask yourself
well you know what happened why did our
sales
you know go down in half and you can
start making changes to your product you
can make changes in your business
to actually be able to boost your sales
as opposed to investing in something
like a stock or a cryptocurrency
especially when you don't have a lot of
money to start it's almost foolish
because you have
no control over that right so if you put
in a thousand dollars into bitcoin or a
thousand dollars into
a stock right and it goes down like in
half or 75 percent the next day
well there's nothing that you can do
personally like you can't do extra work
to actually increase that stock there's
nothing that you can do because you're
not in control but
with starting an amazon fba business you
are in total control
so you can make as much money as you
want with amazon fba
and i've seen thousands of people be
able to make five figures and six
figures with their first product
uh per year you know just with their
like first successful product
and then later on they're able to scale
to seven figures which is by the way a
million dollars per year plus
uh which is honestly not that difficult
with an e-commerce business they're able
to scale to that pretty easily
just by adding more products to their
product line as they build out their
brand if you remember
the strategy that i'm showing you here
in this video is the e-commerce brand
strategy
and so that's why it's so powerful
because of the the fact that you know if
you follow the steps and if you actually
respect all of the rules of the business
and you know you follow the strategy to
the t
you follow it to the core you will
actually be able to uh make a
substantial amount of money and it's
going to be
monthly passive income which will allow
you to achieve financial freedom
and live a location independent
lifestyle you'll be able to you know
live wherever you want travel the world
if you want to do that which is what
i've been doing for the past three four
years
and it's just been absolutely amazing
i've been able to visit over 25
countries
stay at the absolute best place to stay
at the best hotels and
just have experiences that i never would
have been able to have if i didn't start
an amazon
fba business now i'm gonna answer the
second part of that question how fast
can i make money doing this
so i would say a great goal to set is
ten thousand dollars a month in the next
three to six months and that's in sales
and there's a difference between sales
and profit uh obviously
sales doesn't equal profit meaning that
if you make ten thousand dollars in a
month well the typical profit margin
with e-commerce
after your cost for your product and
after your costs for
uh you know advertising and everything
like that and amazon's fees because
amazon does charge fees
they're reasonable but obviously they
exist uh
after fees and after all of that your
typical profit margin you're going to
look at is between
30 and 50 and that's uh you know typical
with any ecommerce business any commerce
product so with 10 000 in sales
you can expect to make between 3 000 and
5 000 in profit now the next question a
lot of people ask is
how does it work do i have to store any
inventory and like do i have to
like basically buy the inventory pack it
up in my garage
and send out anything myself and the
answer is no you don't amazon will do
everything for you
and in fact i was actually able to make
my first 32k
per month with that product without ever
seeing or touching the product
now do i recommend doing that probably
not and i'm going to talk about why in
this video but the reason that's
possible
is because when you order your product
you find a product you find a supplier
and you order the product your supplier
you can actually get them to send the
product directly to
the amazon warehouse and using
fulfillment by amazon which is amazon's
fba program
you can actually basically sell units on
amazon sell products
and amazon does everything for you so
you don't have to actually
basically give yourself another you know
part-time or full-time job
packing up and repacking products in
your garage like they used to do in the
old days uh when selling on ebay
that's before my time but that's what
they had to do you know before amazon
released their fba program
you literally had to sit down in your
garage and pack and repack things
and basically you've given yourself
another part-time job that just like
sucked your time away
but with amazon amazon does everything
for you so all you have to do
is just basically you know you're on
your computer and you find your product
you find the supplier
you brand it well you make sure the
product's high quality and once you've
done that you launch the product on
amazon there's a specific
process that you're gonna follow that
i'm gonna show you and then later on you
just add on products and with every
single product you add
you just basically multiply your income
you can literally get to a point where
let's say you want to buy a new car just
as an example right and let's say that
new car is going to cost you
an extra thousand dollars a month in a
lease or a finance payment
right so you can get to a point where
you can just add on another product
right and you calculate obviously with
that let's say 50
profit margin and with that ecommerce
profit margin you know you can say okay
well to be able to afford this new car
that i want
all i have to do is add another amazon
product to my product portfolio
and that product has to make me between
two and three thousand dollars a month
in sales
for me to be able to afford this new car
that i want and by the way for a
thousand dollars a month
you can get a lot of very nice cars and
that is the beauty of entrepreneurship
you are entirely in control of your
income
and nobody can tell you what you can do
what you can't do
you are the master and the captain of
your destiny and finally the last
question and i kind of answered this
already in the video but
you know honestly it makes me laugh is
amazon fba oversaturated did i miss the
boat and is it even worth it
um honestly like i already said there
has never been a better time to start
today
and all i have to say is that uh in 2040
in 2050 like
you know even in 10 years right uh
people are gonna be thinking about this
time right now
that uh you're living we're living in
today and people are gonna be saying
wow imagine if i started if you started
an e-commerce business back then
imagine how easy it would have been and
that's exactly how it is right now
you know we are living in the golden age
of e-commerce and there are people
that are literally starting businesses
making millions of dollars just like
i've been able to do in the past few
years
and they are completely changing their
lives with absolutely no
uh prior experience no university degree
no college or formal training
all they're doing is they're you know
finding the information that works
the proven steps which you're going to
see here in this video and they're
following it they're trusting
themselves they're trusting the process
they're believing in themselves they're
you know making sure that they get
through all the obstacles and
they reach success and that success
lasts them for an entire life
if they actually build a long-term
business so some important things take a
notebook and a pen
and make sure that you take notes
because the information in this video
will be a lot to process in one simple
sitting
to make it easier for you i'm going to
put a timestamp below as well
after each part here in the video so
that you can basically skip over to
any other part that you want to see i
recommend giving this video a full and
complete run through
and you know make sure that you're
taking notes along the way and then at
the end of the video you can skip back
to any sections that
you may have missed or you just want you
know more clarity on and you want to
make sure that you really have
the information uh in detail in your
head and this information
here this is literally taken from
courses that cost thousands of dollars
actually better than that
and i'm giving it to you a hundred
percent for free and i'm not asking for
anything in return
i just want you to build a successful
business just like the thousands of
millions of people
that will do it from this video so now
that you're fully ready to learn and
you're fully ready to
make this absolutely amazing
transformation in your life you're ready
to build this business
let's dive deep into the e-commerce
brand strategy so
what is the commerce brand strategy well
it's all based around
private label and let's talk about what
private label is so
essentially if you look at all the
world's best brands if you look at
for example you walk into walmart right
and this is a big big store i'm sure
that you know even if you're not from
north america
you walk into walmart you look at the
shelves and you see
uh brands upon brands upon brands so you
see a lot of branded products
for example you go to the camping
section the outdoor section and you see
coleman
selling a variety of products right you
see coleman sleeping bags you see
coleman
coolers coalman propane stoves right so
just
a lot of different uh items in the
camping niche
however you don't see coleman selling
makeup you don't see coleman selling
food
you don't see coleman selling things
that are not related
uh to the camping niche right same with
makeup if you go to the makeup aisle
you see mac you see revlon right so you
see all these different brands you go to
the clothing section specifically the
sports section you see nike
right so all these brands you haven't
been told but they're actually
private labeled products and what that
essentially means is
they are sourcing their products from an
overseas supplier
some are sourcing from a supplier that's
for example in the united states
but mostly uh as you know most products
come from china
or from asia right so they come from
overseas countries and the reason
why a lot of products come from china is
because all these brands
can get it from there for so cheap right
you can literally get a product for like
a dollar
and you can sell it for 20 or 25 on
amazon and that's exactly what
this business model is of course there's
a lot more to it it's not just
uh just arbitrage it's not just like
buying for cheap and selling
uh for more expensive there's a lot more
that goes to it to ensure that you're
successful and really build a successful
brand
but that's essentially what it is what
we're doing here on amazon is
we are building a private label brand
but we are going one extra step further
and we're really making sure that we are
you know building a brand that will
stand the test of time that we'll be
able to hit six figures uh scale to
multiple six figures and then hit seven
figures plus
if you go on amazon.com and you type in
any product for example barbecue gloves
right
if we type that in you can see all these
different barbecue glove listings this
is this is a listing so
any product that you see if you click
into it you see that this is an amazon
listing
and if you look at this it says geek
home right this geek com
is just the brand that some some guy or
some girl made up
and they just you know slapped it onto
the product they are probably sourcing
this product from china there's like a
99
chance uh you know very very likely and
they are probably sourcing this product
for between one and two dollars a pair
and they're selling it for 16.87
and obviously at a 50 profit margin if
we just take a guess an estimate
uh they are making probably about seven
to eight dollars
profit per unit if we open up jungle
scout which is a software that allows us
to see how much money
any product on amazon is making we can
see that this person is making 81
000 a month in revenue from just selling
these barbecue gloves
like it's that simple 81 000 a month
right and this is actually a very
accurate estimate
uh jungle scout is a software that we're
going to use here later in this video
and by the way i don't promote any bs
software i don't promote anything that
you don't need
believe me it's the last thing that i
personally you know would like to see if
i was starting off today
just like tired of all the bs online
right so um but this is a prime example
of a private label product
now in this video i'm gonna show you not
only how to uh be able to do this for
yourself and you know find a profitable
product and also
make this kind of money and brand it
well i am going to show you
uh a way better version of even what
you're seeing here
because this is honestly very basic the
the logo is very basic and just
everything about this is very basic and
is not really how you build a successful
long-term brand so let's take a look at
the process
so you first start off by setting up
your seller central account which we're
going to do here in this video
then you're going to move on to doing
product research which is the most
challenging part
of amazon fba because that's really
where you're going to find
your product and some people they find a
product in one day
some people it takes them you know two
three days others one week to three
weeks even a month but honestly you
should be able to find tons of
uh potentially profitable and successful
products within like a few days
and you should be able to have a
profitable product found within maximum
one to two weeks of doing
a few hours of product research every
single day after product research you
move on to
finding suppliers and this is where you
really find a quality supplier
that will sell a high quality version of
your product you're gonna set up a
partnership with them and a minimum
order quantity
for your first minimum order now i'm
using some
terms here from e-commerce and it's okay
if you are
a little bit maybe confused by the terms
or if you don't know them don't worry by
the end of this video you're going to be
honestly an expert on all these terms
and you're going to know so much more
than when you started
so just we'll go step by step don't
worry about it you know everything will
make sense to you
especially as you move on through this
video but after finding a supplier
and after choosing the best one then you
place your first inventory order
and then you ship your units into the
amazon warehouse so if you decide to
sell on amazon usa
you're going to ship it to the united
states if you decide to sell for example
in canada it's gonna go to canada
and then obviously if you decide to sell
in germany it's gonna go to germany now
at that point it's the waiting game and
you basically wait
for a few weeks for your inventory to
come in usually it's between
two to four weeks of shipping uh
depending on if you selected air or sea
shipping right you can either ship it by
plane
or you can ship it by boat across the
water obviously
the plane is much faster than the boat
and there are specific use cases for
air shipping and for sea shipping which
we're going to cover here in this video
as well so you'll know exactly which one
to choose for your product now during
this time that you're waiting for your
product to ship
you are actually creating your listing
and this is essentially your product
page on amazon so this is what
all of your potential customers will see
when they go onto your listing they're
going to see your pictures your title
your bullet points
so i'm going to show you in this video
how to create a beautiful listing i've
literally created tons of listings over
the years
so i know exactly what goes into making
a fully optimized and beautiful
listing once your inventory arrives into
the amazon warehouse now it's time to
launch and this is called a product
launch
this is where you launch your product
and you basically push it up to page one
on amazon
using a variety of techniques which i'm
going to show you there's an exact
product launch method that i'm gonna
show you here
which you can just follow the steps and
then essentially your product goes on
page one for your main keywords and
that's where you're gonna start making
what are called organic sales and so at
this point you're making your first
sales
and you've made your first money and
then once you're on page one for your
main keywords which for example for the
barbecue gloves
uh they were uh bbq gloves right those
are the main keywords that your
customers would be typing in on amazon
then you are basically making money you
have a successful business and at that
point you could potentially be making
three thousand a month five thousand a
month ten thousand a month even twenty
thirty plus so once your product is
launched and you're making organic sales
at this point you've got yourself a five
figure six figure business
with that one product and now you can
basically continue growing your product
line by continuing to add products
which can also make you anywhere between
a thousand two thousand up to five
ten twenty even thirty plus uh k per
month
uh so this is all possible and one of
the best parts about amazon is the fact
that you can literally predict how much
money you're going to make
with any product that you are going to
launch because everything is available
in the data if you looked at jungle
scout like i showed you that software
you can see exactly how much money any
product on amazon is currently
making and that's massive because back
in the day if you think about
when you were trying to start a business
you would try to sell a product
you know whether it was online or in
person you had no idea how much money
your competitors were making you could
have had a general idea like okay maybe
they're making some money
or they're making no money but it didn't
have any precision so you had no idea
whether it was 2
3 5k 10k 20k a month or more
so with amazon and with the strategy
that i'm going to teach you here you
will know exactly
how much potential and how much money
you can make with any product that
you're thinking of launching now i want
to take you back and give you a little
flashback to when i started selling on
amazon in 2017
and how things have changed so back then
when i started selling on amazon
there was no such thing as like building
an e-commerce brand nobody was really
talking about that
uh the course creators at the time and i
had invested in several different
courses at the time
uh they were all basically saying oh you
could just throw up any product as long
as it's selling well
just source it slap on your logo on it
and beam bam boom you're done
put it up and it's going to sell nobody
talked about building any kind of brand
nobody talked about uh building out any
kind of product line
and so i recognized that right away i
had this disconnect in my mind
where i was like well why when i go to
walmart or when i go to any store
you see all these branded product lines
why does e-commerce have to be different
and so from the very beginning i
actually branded my products
and i always grew a product line so one
of my first product lines
was actually a beauty roller brand so i
sold like derma rollers and jade rollers
and several different kinds of rollers
so that was one of my first brands
several years ago
so since then i've sold tons of
different products and right now my
biggest venture
is actually a food e-commerce product in
the fitness industry in the fitness
niche which i'm super excited to
present i can't really talk about it yet
in this video but uh you know all that
experience has led me to this point
where now
obviously it's much more advanced than
just selling regular kinds of products
not to say that there is not money to be
made there of course that's how you know
i made all my first initial money
but that's just a little bit of
background so today the best thing to do
on amazon is to focus on the commerce
brand strategy
and to basically build out an actual
brand with actual
uh products let's say if you're in the
in the camping niche you know you would
probably sell
like for example a sleeping bag or a
camping stove
or a flint and steel or a poncho right
so all these kinds of things
that you could actually sell in the
camping niche that your target market um
you know campers would be actually
interested in now as you're going
through this video and as you're moving
forward along this journey along this
very exciting journey i want you to
remember the following quote
the million dollar brands of tomorrow
are those that are starting to be built
today recently i read a statistic where
it's predicted that over 90
of all physical product sales will
actually be done through e-commerce by
the year 2045
which is not that far away right over 90
and honestly that's not a figure that's
even difficult to believe
because of just the convenience of
ordering online you know the only things
that people won't be ordering online
are uh products where they would rather
go into the store and see them in person
for example like furniture right
furniture is a little bit more difficult
to order online just because you would
rather maybe
see it touch it and feel it but
everything else like for example
everyday products you know sports and
outdoors camping products everything
like that
most things will be sold online and most
things will be purchased online
uh just because of the convenience
factor how you know you can literally
just order one click off amazon
instead of having to get in your car or
walk to the store buy it and come back
you know time is everybody's most
precious commodity and as we all know
the saying time is money and what better
way is there to save time than to
purchase
on amazon so now i want to show you two
different examples of what to do and
what not to do
okay so we have two different
storefronts open right now as you can
see this one is called oh huhu and then
this one is called coffeegator
so if we look at ohuhu this is actually
a very very big private labeler
on amazon they've been selling for years
and i've basically been seeing their
product since i started selling
so if we look at their storefront you
can see that they're selling literally
everything i mean like art products
garden
and outdoor home and kitchen like
literally everything
now if you look at coffee gator it's
very clear that this brand
is specifically only in the coffee niche
and this is an example of what you want
to do you want to build a brand that is
very specific to a certain niche
nobody wants to buy products from a
general store
and if you look at like i said if you go
into walmart or if you look at just any
of the brands that you have in your
house
other than for example great value or
365 you know like generic brands like
that
most things 90 of products in your house
or that you use in your life
they are branded and they are uh brands
that specialize
in a specific niche so if we look at
like home and kitchen i mean they're
really selling everything
and what's crazy about it is that from
all of these products they are making a
tremendous amount of money
so click on one of their listing here
one of their listings and we click on uh
sold by ohuhu go to their storefront
here we can see all their products
if we open up jungle scout which is the
software that tells us how much money
they're all making by the way there's a
link to jungle scout down below you
don't need it yet at this point in the
video but you will need it once we
actually start doing product
research uh because you will need to see
exactly how much money
all the products are making um but if
you go down here
all right you can see how much revenue
everything's making like 200k 136 286
right so obviously a very established
seller but if you look at the brand name
it's just
oh huhu does that sound good no to me it
doesn't sound good at all
um it's just the name and it's very
obvious that this is very likely
a chinese manufacturer just selling
their products directly online
and so you'll find that a lot of sellers
on amazon they have random
uh brand names at the beginning of the
of their listing like the brand name is
like oh huhu
or like omimi or something similar like
that
and if it's if it's just like gibberish
then you know right away that it's the
chinese supplier
and the reason why that's important to
detect is because you know
these chinese suppliers are selling
their products directly from the
manufacturer like directly from the
warehouse
and they are making money imagine if you
took those products right you took those
products and you actually created
a strong brand like a coffee gator
imagine the potential and that's really
where you come in and that's why chinese
manufacturers on amazon
you know they never pose any threat and
they're not even any kind of competition
to
um you know you and me as sellers
because they just don't know marketing
and they don't understand the strategies
i'm talking about here in this video
they're only good at manufacturing and
so obviously they just put on some
random gibberish name
and they start selling the product
online so let's take a look at coffee
gator
and i want to use this as an amazing
example of exactly the kind of brand
that you want to build and believe it or
not
as amazing as this looks and as high
quality as this looks this is something
that you can build
within the next like three to six months
a brand just like this
and if we look at just this product
right here twenty-five thousand dollars
a month
right so if we click on their brand name
coffee gator and if you look at the
products that they're selling you can
see
25k a month 12k a month 40k a month
right if you literally add up
all these different products this is a
multi-million dollar business right here
and likely this seller started this
probably a few years ago but imagine if
you completely committed fully 100
committed to
building your own e-commerce business
and you did this for a year two years
where would you be
in two years where would you be if you
started your e-commerce brand even
one year ago where would you be today
imagine what your life would be like
and that should be all the motivation
that you need so the big difference
between
the random product strategy which is
basically what everybody teaches and the
e-commerce brand strategy
the big difference is that random
products will make a little bit of money
for a short period of time but actual
e-commerce brands can sell for millions
of dollars and stand the test of time
because with an e-commerce business just
like any other business
you're actually building something with
intrinsic value what does intrinsic
value mean
is that there's actually like a value to
your business so let's say that you grow
your business to 10k a month or 20k a
month
well not only are you making that 10 or
20k a month in sales
and obviously you know you're pocketing
the profit from that like the profits
like between 30 and 50
as i mentioned with e-commerce that's
standard not only are you making that
profit
but also you can actually sell your
brand for anywhere between five and ten
times revenue or profit that's like a
typical we call it multiplier
in the e-commerce space in terms of
selling e-commerce businesses so
you know a a business an e-commerce
business that does 250 000 a year which
is just over about 20k a month
um you know that e-commerce business can
sell for a million dollars plus
a few examples of brands that grew
extremely quickly
and their e-commerce brands and they
followed the brand strategy the commerce
brand strategy
if you look at rx bar right so that's
actually a food product
sold for 600 million dollars to
kellogg's in the span of three years
dollar shave club sold for a billion
dollars
you know in the span of a few years as
well kylie cosmetics of course that was
the kardashian and of course she had a
lot of fame so
she used that to push it up but she sold
it for over a billion dollars
right and so these are just a few
examples you don't have to be a
kardashian you don't have to
you know have any kind of fame or
anything like that at all these are just
examples of how scalable a physical
product business really is so the entire
objective of the e-commerce brand
strategy
is to focus on looking for a product
that you can sell and potentially
improve over what is available on the
market
and you can grow it into an actual
branded product line of three to five
products
that are better versions of what's
already available on
amazon this is the key right here this
is the key to
massive massive profits on amazon and
the number one key to remember with all
of this is that you're selling to real
people so you're not just selling
you know let's say for example yoga mats
you're actually selling mats
to people who do yoga and why this is so
important is because
it completely changes the way that you
view um you know customers that you're
selling to on amazon because now
when you're thinking about people that
are doing yoga now you can actually
break down
you know their pain points their wants
their needs their desires and
what we call the uh customer avatar
that's what we call it in internet
marketing or
marketing speak um essentially once you
break down the customer avatar and you
write down how the person is that you're
selling to like your your target market
at that point it becomes very clear how
you should present your product
you know what kind of wording you should
use in your listings and um you know all
that kind of stuff it just makes it so
much easier to sell profitably
on amazon and so the best part about the
strategy even though it seems like you
know there's so much knowledge to learn
and there is but obviously this video is
going to do an amazing job at uh you
know i'm gonna do my best job possible
to
help you along the way and to get you to
where you wanna go
so even though there is a lot of
information the one thing to remember is
that anybody can sell on amazon
anybody can follow the strategy source
an amazing product get whatever
improvements you want to get for your
product
you know the internet is wide open the
internet has opened up unlimited
opportunities for anyone who wants to
make something from scratch who wants to
change their life who wants to you know
build a business
without having any previous business
experience and so that's the best part
towards the end of this video we're
going to talk about scaling
and the things that you can do to
actually defend your brand because you
know it's not only about
uh actually launching there's also a
defense part of the strategy it's just
like sports right
you want to make sure that you defend
what you create and you can do that with
things like patents and trademarks which
i have a ton of experience with
um just like with all other things
e-commerce because this has been my life
for the last several years and every
single day
i wake up live and breathe e-commerce
now let's talk about setting goals
and the one thing that really defines
successful people millionaires and
billionaires
is that they set goals and this is
something that i really started to do
when i got into entrepreneurship so i'm
gonna walk you through uh setting an
appropriate goal for your amazon fba
business
so the first thing first things first is
that
all millionaires they break down their
goals so let's say if we want to build a
six-figure business that means a 100 000
per year business and we'll just say a
hundred thousand dollars in sales
so break down the math right the math to
a 100
000 per year business on amazon is to
have one to two products
that sell each 10 to 15 units per day so
if we take the average price of a
product
let's just say it's 19.99 because that's
how most products are sold
with the 99 or 97 um you know at the end
of it so the math to a 100 000
business per year is about one to two
products right and that makes it sound
so much simpler because now you know
okay i just need to find you know one or
two products that all i have to do is
just find a way to sell about 10 to 15
of them per day
you know it's a 10 to 15 customers each
and that's it i have a 100 100 000
business and at that point you've
already got freedom you've already got
much more independence
and your life is significantly better
than where you're at right now now let's
push it up a notch
what about a million dollar business i'm
gonna show you just how simple a million
dollar business really is with
e-commerce
so if we break down the math to a
million dollar business that's three to
five products
that sell 25 units per day each and i'll
show you that right now
let's say that your average uh product
price let's say that every single one of
your products is sold for about 20
right so 20 times 25 okay that's 500
a day in sales from each product and
then you do that times
five okay that's two thousand five
hundred dollars a day in sales and then
you times that by 365 days in a year
boom that's nine hundred and twelve
thousand and five hundred dollars so of
course that's at twenty dollars if it's
at
twenty five dollars for an average
product price then that number goes up
to
25 times 25 units per day times five
products
uh on your product in your product line
says 325
times 365. boom that's 1.1 million
dollars per year in sales and so you
know honestly
every single day if you show up and you
continue growing your business there is
absolutely
zero reason why you can't do this for
yourself in fact
as much as a hundred thousand dollars
per year as much as it sounds right now
that's actually an industry standard in
e-commerce it's just like a minimum
standard so
you know once you reach 100k in sales
per year you're like okay you know now
you've got a business
right so that just shows you the
potential here so it's important to set
a goal and the goal that i set for
myself that really helped me succeed
uh quickly was to say okay i'm gonna
make ten thousand dollars per month
within the next six months
and what ended up happening as um you
know with all my goals usually
i ended up going way above and beyond
that goal and i actually hit 32k a month
in three months instead of that you know
six months i gave myself six months to
hit 10k
i hit 32k a month in three months and
that's usually what happens when you set
a goal you usually reach that goal much
faster
and you'll blow way past it that's the
law of attraction at work it's something
that i really believe in and it's
something that i think can really help
you as well
where you know you really see it believe
it in your mind you hold it in your mind
and it manifests in your life and part
of that is setting
that appropriate goal now the next part
of setting a great goal
is to really really dial in your why
figure out your why like why are you
doing this
why am i starting an amazon fba business
why do i even need to
you know do this work and watch this
video and take these notes and
and set all this this up right and
invest my money why do i have to do this
right and the truth is is that
everybody's why is different
my why was i wanted freedom i wanted to
be able to live the life of my dreams i
wanted to be able to live
a life that was so good where i had
complete abundance in my life
i had complete location independence i
could live in a warm place in fact it
was one of the first things that i did
when i reached success on amazon i
actually set myself the goal that year
in 2017 when i started
to actually move to a warm place and i
actually ended up moving
to arizona which i'm originally from
canada and arizona is like a dream you
know we have a few destinations like
florida arizona
which it's just absolutely beautiful
it's like sunny it's warm in the winter
right so amazing place to to live in
especially for eight months of the year
and so i actually was able to reach that
goal i moved into a beautiful
apartment with a mountain view here in
arizona and i've pretty much been here
ever since
and it's just been absolutely amazing
it's something that i've been able to do
through e-commerce so that was it for me
freedom
you know freedom to live my life how i
want to live it and also another part of
my why was to be able to
help my family help my my parents you
know help them with retirement
um you know help my sister pay for her
college education so all these things
they really drove me
so pause this video right now and think
about your why
think about why am i doing this like why
and there must be
you have to have a reason you know we
all have our own reasons
and you know it's really setting a
concrete why is going to
drive you it's going to help you through
those tough moments that are inevitably
going to happen
when you are trying to build your
business so think about your why and use
that to propel you forward
every single day so now that you've set
your goal and you've got your goal very
clearly marked
every single day you want to think about
your why and you want to think about
your goal
so what is your goal alright so now that
you've got your goals set
you want to think about your why combine
it with your goal and every single day
visualize yourself having already
achieved that goal so if it's a ten
thousand dollar
per month business visualize yourself
looking at your phone at your amazon
seller central app which is an app that
you'll get very familiar with very
quickly
as you are starting this business um you
know think about your uh your business
and how you're seeing that 10 000 a
month number
uh in your amazon seller central app and
the best way to accelerate your success
as fast as possible
is to always think about the next step
that will move you towards your goal
so instead of just always always you
know picturing your business having
already achieved the goal like that's
great
but also you want to visualize what that
just the next step that you need to take
is and the next steps are um just like
what they are what you need to do to
actually
uh reach your goal and instead of always
trying to figure out
like you know so many steps uh so far
ahead uh the best thing to do is to just
like look directly in front of you
and to just take one step at a time so
now we're ready to set up our amazon
seller central account
and i'm going to show you how to set up
an amazon seller central us account but
the process is exactly the same for
all other amazon marketplaces now if you
don't know which country you want to
sell in yet
except those in the united states you
will likely be selling in amazon
usa because that is the biggest market
and you are already here
so if that's the case then you can watch
this and you can set up a central
account because i'm going to show you
how to do it for
the u.s the process is the same no
matter which marketplace you're opening
an account for
if you are in europe or you're in canada
or you're just unsure where you want to
sell
well you can come back to this section
later and the timestamps are below this
video so this is what amazon seller
central looks like and essentially this
is your main dashboard
and your base for your business so this
is where you're going to be logging in
every single day
to view your sales view the products
that you're selling you're going to be
able to see uh your orders as well right
now i'm actually in
the star central account for one of our
brands so if as you can see if we go to
manage orders we're currently out of
stock for this specific one
but we had like 985 um in the last 180
days for our bro day brand
so this is basically like the main
dashboard you can also view your
payments here right so
as you can see boom boom boom right so
it will tell you
exactly how much money you are getting
paid uh from amazon after all fees and
everything so it breaks everything down
for you so to open your seller central
account you're going to want to go to
sellercentral.amazon.com and when you're
on this website you're going to want to
click on sign up now there are two plans
that you can sign up for
on amazon seller central you can sign up
for the individual plan
which is it carries no monthly fee with
it but
they will charge you for every single
sale basically it's like a dollar a few
bucks for every single sale
uh or you can pay 39.99 a month and then
uh you will not have to pay for every
single sale
and it's just like a monthly fee of
course you still have to pay your fba
fees so all the fees
that anybody has to pay when they sell
on amazon so as you can see if you go to
learn more you can actually see the
different plans
you actually have two options here you
can start off as an individual seller if
you're really tight on money
you can just start off that way and then
later on you can actually convert your
account to a professional plan once your
product is actually in amazon so i
recommend doing that
um you know that way you're not paying
the 40 a month monthly fee right away
and you can just pay that later
or you can just sign up for that right
now and if you accidentally sign up for
the professional plan at four dollars a
month
you can always just email amazon and you
can ask for that money back
uh just explaining to them that you
still haven't gotten your product into
amazon
and that uh you know you were paying the
monthly fee but you weren't able to sell
so we're gonna click on sign up here so
now it's to ask you to type in your
amazon account
now there's a difference between amazon
buying accounts and amazon selling
accounts so an amazon buying account
would just be your account when you are
going on amazon and you are purchasing
things
that's your buying account it can be the
same as your seller account
so that's not an issue you can actually
use that and sign up with your
buying account if you already have one
you can just log into that or if you'd
like if you want to keep things separate
you can create a separate selling
account it's really up to you there's
really no difference
so i'm actually going to create a new
account here click here so here i'm just
going to use
a fictional name and here i'm going to
use a placeholder email you want to make
sure that
you put in an email that you actually
have access to so if you want you can
create a separate gmail account for your
amazon seller central
you can do that this is actually one of
my company emails so we're just gonna
use that for now
for the password just to enter my
password here and then click next so now
it's asking us to verify our email
address and so they've sent a one-time
password to that email
so for that we're just gonna log into
that email address and we are going to
type in
the code that was sent to us by amazon
if you're not getting the code
then make sure to check your spam or
your junk but it should arrive in your
inbox all right so i just received the
email from amazon so i'm just going to
enter this code
right in here okay and then you want to
click on create your amazon account
and then once we do that we can now
start going through the process so this
process
i'm gonna guide you through and it's
gonna work no matter where you're from
however there are a few different steps
to take
if you are not from a group three or a
group four country now before you go
through this process of setting up
yourself central account
you need to know what country your group
is in so
all countries we've actually split them
into four different groups and we've
helped thousands of people start
successful
amazon fba businesses specifically
opened their seller central accounts
which are obviously needed to make money
on amazon so that's why i decided to put
together the ecom freedom amazon fba
starter pack which is completely free
you can find the download link
below and this is information that's
usually behind the paywall and i'm
giving it away for free here so
you can get the starter pack down below
the link is in the description of this
video so you can pause and make sure to
download that
so once you open that you're going to
want to open the amazon fba country
groups
pdf and then once you have that open
just scroll down here
and as you can see all the countries in
the world are split into four different
groups
and so for that you want to just find
your country so if you're from canada
that means that you're a group one
country
and it says exactly what you need to do
here for your group so if i'm in canada
that means that i can sign up for my
amazon seller central account with my
local information
meaning that i can use my current
country's bank account for my deposit
method credit card number address
telephone number etc now let's say if
i'm from israel that's a group 2 country
that means that everything is fine
except if i want to get paid from amazon
i will have to use a third-party service
to receive payments
such as payoneer transferwise we
actually have special partnerships with
these companies
because my company got freedom you know
we've been in business for several years
and we are basically the biggest name
in the e-learning e-commerce industry
and so that's why we have special
partnerships
if you use these links to sign up you'll
also get perks like special support
lines with them like we have special
techs
and also i believe with payoneer you get
like a 100 bonus uh as soon as you
actually
um uh you know get your first uh
paycheck from amazon i believe it's your
first thousand dollars
so yeah that's with these links but
that's for group two
for group three as you can see if you
live in one of these countries
that means that you can use your own
local information except for the deposit
method and for that
you can use pannier transferwise and
just select usa is the location
of the bank because with pannier
transferwise they allow you to set up a
us
location so even if you're from for
example chile dominican haiti
togo trinidad ukraine you can still do
this and
really start this business successfully
and finally group four and these
countries are the hardest to start
selling on amazon from
but still very very possible and should
not stop you whatsoever
we've actually found the best way of
even you know even if you're from north
korea right democratic people's republic
of or
democratic republic of the congo or laos
or the ivory coast or iraq
or you know any of these countries here
fiji
you can still sell on amazon but you
will need to have a friend or a relative
create a seller central account for you
in an accepted country or you can create
a us llc and business bank account in
the u.s
and there's actually a service for that
called atlas which we've partnered up
with and to access that it's
www.econfreedom.com
atlas so this is stripe atlas as you can
see it's actually stripes
service which is a very famous and big
payment processor that i have a lot of
experience with and that
is basically used by all online
businesses except amazon because
obviously amazon pays you directly
so stripe atlas will allow you to get
going in literally 10 minutes as they
say
you can form a legal entity you can get
a stripe account so you can process
payments
that's obviously not for amazon but
as you can see from new york to new
delhi thousands of people have been able
to start the businesses
with stripe atlas and then if you also
want to create a us llc
we also partnered up with northwest
registered agents which is the best
service that will get you a us llc
so for that you want to go to
www.econfreedom.com northwest
and this will allow you to actually get
an llc in the united states
so that uh you can actually open your uh
amazon seller central account
in the us if you're from a group of four
country all right so now i'm going to do
this process
so for the business location i'm going
to select canada just as an example it's
very similar if you're from canada or
the u.s
or even europe basically any group one
to three country
business type i'm gonna select the
business type now if you are starting
off
and you don't have an llc you don't have
any kind of business yet
so you can actually start off as an
individual but i recommend as soon as
you start making sales to get an llc if
you're in the states or to get a
corporation if you're in canada
and there's gonna be links down below in
the description as well as in the
starter pack for the best services with
the biggest discounts to help you set up
your llc
as well as your corporation if you're in
canada
so for now you can actually start off as
an individual that's what i did when i
started
and i am originally from canada but
living in the u.s
so you can just put none i'm an
individual and then you can basically
just start off individually
now if you're in europe you will need to
get what's called a sole trader license
so for that you can just go on google
and type in get sold trader and for
example let's say you are from france
so you just type in get soul trader
france right and then you can find out
exactly how to get that uh in your
country you can obviously replace france
with like finland
with norway switzerland um you know
wherever you're from as a rule of thumb
i recommend as soon as you make your
first thousand dollars in sales to
actually set up your
llc or corporation if you're from europe
and you want to sell on amazon europe
you will need to set up a sole trader to
actually even be able to sell
you can't start off as an individual now
in europe a lot of people have problems
because if you're european
uh there's a lot of cost with starting a
business for example
if we go to this wikipedia page list of
legal entity types by country
if we go to just as an example let's
take norway right so we go to norway
okay norway you can see here that
limited which is
basically like an llc private company
limited uh the minimum capital to start
that is thirty thousand norwegian
kroners which is about three thousand
dollars okay
and so in europe you'll find that in a
lot of countries you actually do need a
minimum capital amount to start that
and so if that's the case you can start
off as a sole trader and then later
upgrade if you have once you have a
capital or you always have the option to
start off a u.s llc
uh which you can do there's going to be
a link down below as well as in the
starter pack
which you can access www.econfusion.com
northwest
or www.confront.com atlas all right so
i'm going to fill this out and i'm
obviously going to use a fictional name
so now it asks me for my country of
citizenship so i'm going to put canada
if you're from the us obviously you want
to put u.s country of birth
we're going to put canada from my date
of birth we're going to put like a
fictional date of birth here so
september
okay we'll do like 1995. so here amazon
is asking us for an id
and obviously amazon is strict on
verifying your identity to prevent
identity theft or fraud
so you just want to provide them all the
information they're asking for so i'm
going to provide
my passport number so once we've
provided that now we want to add our
business address so if you are just
starting off as an individual while your
business address would be your house
now one thing to remember is that amazon
actually publicly displays your business
address when you're selling on amazon
and if you put your house here well then
whenever somebody buys from you they're
going to see that it's being sold
from your house so if you want to
prevent that you can actually open up a
po box locally
which is a post office box or you can
open a virtual office which is going to
have a monthly cost as well you can open
a virtual office with a local co-working
space like regis for example
uh which is uh what i've done as well
and so that way um you know they're not
going to have your real address
and the customers they won't you know
they won't actually see your house so
we're gonna put a fictional
address here and then we'll click i
confirm address is correct now it's
gonna ask us for a phone number
so you wanna make sure that you provide
a valid phone number because they're
going to verify it by sending you a pin
they're gonna have to verify you can
either choose a semester call so i'm
gonna do that now all right so i got the
pin
i'm gonna type it in click verify and
then once you've verified your phone
number
you're gonna move on to the next step so
now once in the next step amazon is
telling us that we're gonna be charged a
monthly professional selling fee
of 39.99 for the first six months and
then after the seventh month
uh we're going to be charged
professional selling global
subscriptions fees that will
combine for marketplaces not exceed a
total equivalent of 39.99
no matter where we're selling basically
it's 40 bucks a month uh and then you
want to type in a valid credit card
number this can be your personal credit
card
once you actually set up your llc or
your corporation or your
you know business license whichever one
you're gonna get limited company if
you're in europe
uh you can actually open up a credit
card and a bank account a business bank
account and credit card and you can put
that
credit card here so you can either do
that you can open your account you know
once you have that set up
or you can put in your personal credit
card now and then later on you can
always update it it's super easy to
change it in your settings on amazon so
now on to the next step you want to
enter a name for your store
and you can actually just you know put
in a temporary name here
you can always change your store name at
any time on amazon and there are no
limits or anything like that so
and this is going to be actually like
your storefront name so when we went and
we saw
coffee gator for example if we go on to
coffee gator
we click on their product okay you can
see sold by coffee gator so that's what
it's going to show
not the brand but the sold by this is
the storefront so for now you can just
you know enter in
just any kind of name so for example
we're going to type in like
dv essentials all right now it's asking
us do you have universal product codes
for all of your products
and you want to put yes are you the
manufacturer or brand owner for any of
the products you want to sell on amazon
you want to put yes
do you own a government registered
trademark no and then you want to click
next
a trademark is something that you can
set up later we're going to talk about
that later on in the tutorial so now at
this point it's asking to verify my
identity and obviously since
the name that i provided is a fictional
name i can't really get past this part
but it's super easy you just upload a
passport and then after that it's going
to ask you for an additional document so
either bank account statement or credit
card statement
now it's incredibly incredibly important
if you're from the us or canada
your documents will likely be in english
so that's fine
so you can submit those and make sure
that you know they're very legible and
make sure that
um it's just like obviously easy for the
system to process
because it's not a real person that's
looking at this amazon is entirely
almost run by ai's except like the
customer service and the development
obviously
uh so for that you just wanna make sure
your documents are legible and they're
in english
a lot of people have had problems with
getting their central account set up
because
their documents are not an english or an
approved language there's a few other
approved languages
you can google it you can find it
there's like a page on amazon but it's
always
easiest to just get a translation for
your document so you need to translate
it yourself
you know if you want to do that but
that's going to obviously not be the
easiest thing
or you can hire a notarized translator
to do it for you
as long as the documents are eligible
you can also probably ask your bank for
an english version of your document
you know for your actual credit card
statement your bank account statement
for your identity document that should
be in its original form
but anything like a bank statement a
credit card statement you should have
that translated
into english that would always be
easiest or at least into
a an approved language and once you get
past this part there's going to be
what's called a tax interview
basically just going to answer a few
questions and it's super simple so you
answer a few tax questions and then
after the tax interview what amazon
might do is they might arrange
a phone call interview with you just to
call you and verify your identity and
make sure that um you are applying as a
real person not someone else
and it's super easy there's nothing to
stress about that so you can just wait
for that time and then answer the phone
and speak to amazon and then you're all
good
at that point you should have a valid
seller central account up and running
all right now let's get started with
product research so
in this section i'm going to be showing
you how to find profitable products to
sell on amazon
and of course we want to start off with
one product you want to make sure that
it fits all the criteria that i'm going
to go over here in this
section of the video and i'm going to be
showing you the best techniques the best
product user techniques that actually
work
you know one of the things that i hate
the most um you know just from watching
videos and things like that
and that i especially hated when i was
starting out before i started doing
youtube several years ago
i really didn't like watching product
research videos where people were
literally giving
you know techniques that like they
didn't use themselves or they were just
kind of just trying to add fluff to the
video
so believe me when i say this i am going
to only show you
the techniques that i personally use and
would personally use if i was starting
like from zero today
and um i'm not going to give you any bs
i'm not going to give you any
anything that's just like you know extra
fluff for the video okay it's all going
to be
real and you will be able to come out of
this section with a profitable product
to sell
that you have a great feeling about and
that you know you're gonna be proud to
build a business from and it's gonna
actually work and succeed
so before we begin what are we looking
for in a product and we have to go over
the criteria here just to know what
we're looking for
so the first most important thing is
that we're looking for a product that we
can start a brand with
and you want to make sure that this
product that you're looking for
you want to make sure that you have at
least two to three other products that
you can potentially add
later on uh just as part of your
ecommerce brand product line
preferably even three and four three to
four in the back of your head
you know just so you can expand your
product line later on and the reason we
want to do this is because
we don't want to get stuck just having
to find random products to sell on
amazon
because you know with every single new
brand in a different niche
you have to basically create a new brand
every single time
and that involves a whole lot of work
it's going to be a lot less work it's
going to be a lot easier
and you'll already have that momentum if
you just start with a product that
you can actually add other products
later on to that you already kind of had
in the back of your mind
so i'm going to be showing you how to do
product research and also
as you're doing product research when
you're looking at products how to
actually find products that you can
potentially add on to your product line
as um
as your brand expands in the future so
that's a really important thing so we're
looking for a product we can start a
brand with
now the e-commerce brand method is the
most reliable and the best way to build
a successful and
extremely profitable online business
that will last you for years and
even for life if that's what you want
this is something that
will continue to grow throughout the
years and this is something that you
know later on
uh once you've actually you know made a
significant amount of money with it and
you want to move on to your next
business for example or something else
you can actually sell it that's why this
strategy is so powerful and it's so
important that you follow all the steps
here in this video
because that will maximize your success
if you watch all the other product
research videos on youtube all of them
teach the same home run method
basically finding trending home run
products you know there's a lot of
videos especially for
amazon and also for shopify where um you
know the video titles are like you know
the best hottest products to sell now
and those videos they're not great at
all because first of all they teach the
wrong mindset they don't teach
the mindset that i'm teaching you here
in this video that i'm showing you and
that actually works
to build um you know successful
businesses successfully commerce
businesses
so they're always talking about finding
random products and this and that and
it's very short-term so
not any kind of long-term success and
like i mentioned with that home run
product mindset you're always having to
constantly search for new products every
month
you know in new niches always having to
build new brands from scratch new logos
new product packaging new design it's
just annoying and you don't have to do
that
instead just focus on you know one brand
one thing
see how it goes of course if you know
your first product if it doesn't succeed
which obviously you know when you're
going into business there's no guarantee
of success
but watching this video is your surest
guarantee of success
you know the most that you can have and
believe me because uh
like like it's pretty obvious that the
info here that i'm sharing is just the
best on youtube
um for this space for this uh for the
subject here so i want to share with you
some brands on amazon
that just did incredibly incredibly well
and the first one is alpha grillers so
if we type in alpha grillers on amazon
we can see here that they offer a wide
variety of
products in the barbecue space so if you
look into their listing here
and then we click into their storefront
right
you can see they've got incredible
seller feedback that's what's called
seller feedback we're going to talk
about that later
not super important right now but you
can see that this is a
like the perfect example of a successful
ecommerce brand following the e-commerce
brand strategy
and so how alpha growers started is they
started off with
you know their first product which
probably was the meat thermometer right
here i'm assuming because of the
amount of reviews here we can also check
this using jungle scout because jungle
scout will tell us
when the date was that they like
actually launched so the first one was
actually the garlic press
so was the garlic press if we sort by
revenue here
they're making 180 000 a month just from
their meat thermometer 109 000 from the
garlic press
you know and the list goes on and on so
this is a perfect example of
a brand that followed the commerce brand
strategy and it's a great example for
you to actually
look at to also get inspiration for
building your own
brand in any niche another example of a
brand that followed the e-commerce brand
strategy as well
is called ravpower there's also one
called anchor two
so as you can see ravpower sells a bunch
of different electronics and devices
so if we go into their uh onto the store
here okay you can see
they've got tons and tons of products
but they only start off with one you
want to only start off with one you
don't want to start off with like 10
million different products because
obviously it's gonna be very expensive
to source you're gonna have to pay a lot
of money um
and it's just gonna be so much work you
really don't need to do that because
that's actually not how they did it
either
all the most successful brands they
start off with either one or a few
products if they have a larger starting
budget
and if it makes sense but i do not
recommend you start off with
more than one uh just for you know just
for clarity and for for the sake of
focus so that you can really focus and
maximize your path to success so we're
really looking for a product that we can
brand with our own logo and that also is
high quality so the product itself has
to be
very high quality and i'm going to show
you uh basically the best way to find
the highest quality
product whether it's from china or
whether it's from a factory anywhere
else in the world because i'm going to
show you that as well
how not only to source from china but
also from anywhere else in the world
most people don't really talk about that
but that's an option as well and it's
actually a better option for certain
types of products
so also when you are looking for a
product you also want to
always think about what kind of
potential improvements can we make to
the product
in terms of maybe the design or the
material that it's made so let me just
give you an example if i type in
barbecue gloves we'll use this classic
classic example
that i always love here and we're going
gonna take one that's not super high
rated
um so it looks like all of them have
pretty good ratings go to page three
you'll probably find one that
doesn't really have the best ratings for
example let's click on this replica one
even though the average rating is uh
pretty high uh there's still going to be
critical reviews
critical reviews on amazon that just
means like um you know one star or two
star reviews
okay so apparently someone is
complaining about the fact that the
gloves
stink uh they smell like chemicals and
they don't want to use them to handle
their food
the insulation is crap it's not heat
resistant so right there we just got
three
problems that we could uh you know
potentially solve
if we introduced this product now does
that mean that
you actually have to go and create
better gloves in your own house
you know with a different material no
you don't have to learn any of that uh
the great part about
this business is that your suppliers
will be able to do all of that for you
obviously as long as you pay but the
goal is to find an improvement that will
make a big difference or at least a
you know moderate difference in your in
your product and it's actually going to
provide added value
where it's also not too expensive it's
not going to cost you thousands and
thousands of dollars to actually
um make that improvement with your
supplier and that's something that uh is
really realistic to do
and i'm going to show you when we talk
about that in the supplier section of
this video all right so now let's talk
about the perfect criteria for
uh finding a great product on amazon so
there's actually seven elements
uh in this in this list of criteria so
the first thing that we're looking for
is the bestseller rank this is also
abbreviated to the bsr and so on amazon
the bsr basically what that is
it's a way that products are ranked from
lowest to highest
so the lower the bsr rank on amazon the
more units a product is selling per day
in that particular category and the
higher the bsr rank the less units a
product is selling per day
in that category so we go back to amazon
here if you scroll down
usually you'll scroll down all the way
to product information
you can see here a section called the
bestsellers rank and you can see here
there's two different categories here so
it's number one in protective grilling
mitts and potholders this is the
subcategory
and then you have the top level category
which is patio lawn and garden
so that's ranked 299. this means that
this glove is the 299th
best-selling overall product in the
patio lawn and garden
category and if you look on see top 100
right so if you click on like this one
right here
this one is literally number one which
means that it is the top selling
product in patio lawn and garden for the
purpose of this video what's really
important is to look at the top level
category which is this
not the subcategory so usually the most
general
thing here that's like the top level
category and then if you see a category
that's much more specific
that's the subcategory and for product
research we're looking at bsr range it's
very important because there's going to
be like a bsr range sheet
for every single amazon marketplace that
you also get provided
in the amazon fba starter pack that you
can download for free down below
you can grab that if you haven't uh yet
because you're going to need that here
soon so
yeah we're going to look at the top
level category if you're confused as to
what the top level category is and what
the sub category is you can actually
just click on this arrow at the top
and this works on all the amazon country
websites and you can see all these
categories here
all of these are the top level
categories so for example movies and tv
pet supplies
industrial and scientific which we just
saw there right here home and kitchen
so all these things are top level uh
categories there's one exception
kitchen and dining is actually like a
subcategory in home and kitchen
so there's a few little little
differences but if you are unsure of
what the top level category is you can
also just look up here and you'll
usually see
you know the number uh let's say in this
case number one bestseller and patio
lawn and garden this would be the top
level category so that's the first thing
we look at it's the best seller rank and
there are ranges for each category that
we're gonna look at
so don't worry about that for now we're
gonna look at that a little later here
the second element
of our criteria that looking for
products for purple products is the
number of reviews
so reviews are the second most important
metric that we look at to judge whether
a product opportunity is good or not
uh every product on amazon starts with
zero reviews but over time reviews come
in as more and more customers buy
the product so the key is to basically
find
a product with a great bsr and a low
number of reviews
a great bsr meaning like the lower the
better but also a low number of reviews
uh so
essentially you know we don't want to
basically find a product that
you know where all the the available
listings where all the competitors they
all have like
thousands upon thousands of reviews
because you know the more reviews that
your competitors have
the harder it will be to actually
introduce your product into the market
and capture those sales
right it's just going to be more
difficult so uh that's basically what
we're looking at we're looking at the
number of reviews and there's also
specific way of looking at that which
i'm going to show you when we're doing
product research the next thing we want
to look at
is the price and the price is important
because we want to make sure that we
have enough room to make a profit of at
least 30
after all of our expenses all of our
cost of goods so the cost of inventory
shipping fees and amazon fba fees so as
a rule of thumb
you want to look for a product with an
absolute minimum price of 15
uh so 14.99 or 14.97 that would be like
the low end
and an absolute maximum price of 150
most people uh they're likely going to
be investing in products that are
between 15 and 70
uh just because the more expensive the
product is on amazon uh likely the more
expensive it's going to be to source
from your supplier okay now one note on
this
if you are from europe uh you need to
make sure that
uh you are aware of the vat tax so this
is just a quick note for those european
viewers here
basically if you're selling in europe
you're gonna have to pay up to 25 of
your
total sales your total revenue uh to the
government as va tax value added tax
that's basically sales tax
and uh so that's why if you're a
european seller as a rule of thumb
just look for a product that has a
minimum price of 19 euros and 99 cents
or 20 euros
the next criteria we look at is the
private label potential and so what this
is is basically
uh you know we just want to make sure
that the product that we're
looking at we can actually private label
it meaning that we can actually
put our own logo and brand name on it uh
now there are many products on amazon
that are commodity products and i want
to really give you a note of caution
here
on commodity products basically what are
commodity products why are they
dangerous
so if you look at this example here you
can see you know you have cups on the
left and then you've got this
this iced coffee cold brew coffee maker
on the right so
you know commodity products are products
where branding doesn't really make any
difference
in their sales or demand for example if
i want to buy paper cups well i'm just
going to go on amazon i'm going to type
in you know
pack of paper cups or like 100 pack of
paper cups and then i'm just going to
buy the first one that i see
that has the best price and the best
reviews the brand doesn't matter to me
and it's not going to make an impact on
my buying decision uh you know but
meanwhile if i'm going to buy a cold
brew coffee maker
that actually like now you know i want
to make sure that i'm buying from a good
brand that respects the quality of
coffee
that is known to or at least looks like
they make
high quality coffee equipment and so
that's where the brand would actually be
a value add and it would make a
difference so you can also view this
example
it's the same when you're looking for
gas to fill your car with you know you
don't care if
uh you know you grab the gas from shell
or chevron or eso
you know if you're low on gas you just
need gas for your car to run
it's only at a certain point if you have
like a really uh fancy sports car
where at that point you really care
about the the brand of gas that you fill
it with because certain gas stations
you know they'll have like higher octane
gas for example like ultra
premium you know low ethanol for example
so but that's only for a small small
niche market so the main lesson here
is just to avoid commodity type products
at all costs and to make sure that
you're not
you know investing and you're not
basically having like paper cups or like
um
you know super basic products as your uh
as your product that you're considering
doing just because sticking to the
e-commerce brand strategy with it is
going to be so difficult
um and you know branding it won't really
have any value add so the next criteria
we look at is the profit margin this is
obviously extremely important
and you must make sure that the product
that you're looking at has enough of a
profit for you
to even consider selling it uh you know
and investing your time and effort into
building a brand with it because you're
building a business it's not
going to be you know like a walk in the
park you're going to have to you know
put in some real time and effort into
this to really make it work so a good
profit margin that we're looking for is
between 25 and 50
with the vast majority of um you know
sellers on amazon
hitting i would say uh probably between
30 and 40
after all costs maybe you know on the
lower end you got 20 percent
uh and then obviously there's sellers
that don't make any money but you know
if you're gonna go if you're looking if
you're gonna look for products that are
between 25 and 50
to begin with and uh you know you've
made sure to follow the steps in this
video
then likely your profit margin is going
to be between thirty and forty percent
at the end of it all so this would mean
that if you're selling a product for
thirty dollars that means that your
profit on that thirty dollar product
on every sale would be between nine and
twelve dollars uh after your inventory
cost after amazon fba
fees and all that kind of stuff so you
want to look for something with a profit
margin between 25 and 50 percent if it's
higher than that awesome but rarely
you're gonna find something that
you're going to be able to sell for
higher than a 50 profit margin although
it does happen and i've sold products
like that in the past
uh so for that there's actually a tool
that i'm gonna show you it's the
conference amazon fba calculator it's
completely free
um you know since i'm giving out a lot
of information here for free uh you'll
be able to access that later on once we
get to that point in the video
the next uh criteria we'll look at is
the brand potential so it's also
important to consider if you can
actually build out
like a like a brand product line with
your products of at least three to five
products um you know so whenever you're
looking at a product on amazon you wanna
ideally have
three to five products in the back of
your head that you can later expand and
add on to
your brand um now these products that
you expand to don't necessarily have to
meet all this criteria that we're
talking about
because it's going to be so much easier
to launch a new product
once you have a successful product up
and running so that's you know as a rule
of thumb
uh just building up that momentum of
your first product and starting your
brand your customers and people on
amazon they're not yet aware of your
brand they haven't really seen it
but once you have a product up and
running and you have you know reviews
and things like that
now you have more credibility and your
customers are talking about your brand
they're sharing your
brand you know to their friends and
family and so then it just becomes so
much easier to
launch new products and you also have
something called a customer list
which is something that's super powerful
as well and finally the last criteria
that we look at is the improvement and
differentiation potential
now i know that this sounds super fancy
and super advanced but all this means is
that when we're looking at a product
we just want to ask ourselves if there
is potential to improve or differentiate
the product in any way and as i showed
you
uh with the bbq glove example a great
way of doing this would just to be
uh you know to look at like the negative
reviews on your competitors listings
and there's several different ways of
improvement and differentiation
for example you can find a better or
higher quality version of the product
from a supplier you can just create much
better branding and the design that's
more relevant to your market
you can find a way to stand out in a
noisy market of copycats
you can fix a problem people are
complaining about in the negative
reviews or you can add a new feature
that your market is waiting for but
nobody offers
um and at the end of the day you know
with your with your amazon product
the most important thing to realize that
all comes down to creating an amazing
offer
and what an offer is is the combination
of your product listing
your title your bullet points just the
way that is presented on amazon as well
as the price
now we'll say that the improvement and
differentiation potential element
of the criteria it's less important than
the other stuff that we mentioned like
the most important by far is definitely
like the the reviews and the price and
the bsr ranges and things like that
just to make sure there's enough demand
and that it's not too competitive or
you know you know there's actual sales
there's actual like
customers in the market to buy it right
so all that stuff is much more important
but it's something that you should
definitely think about when you are
launching a new product
in terms of like you know how do i make
sure to really improve it so that
you know i just increased my chances of
of uh of capturing sales in this market
and succeeding
so now i'm going to show you what's
called the ecom freedom product
opportunity sheet this is a tool that i
made
and basically we're going to be using
this sheet here to actually keep track
of our product opportunities that we
find
now what is a product opportunity
basically it's just a product
uh so you know anytime you find a
product that you're thinking of doing
that's called a product opportunity
because you know it's a potential
opportunity to
launch your brand with and make money
with so this is the sheet it's also
going to be found in your amazon fba
starter pack which you can get there's
gonna be a link to download it for free
uh right down below so on this sheet if
you look at the bottom left you'll find
two tabs here
you'll find the template and then you'll
find the product opportunities
um like the non-template here so never
never never delete this one you want to
make sure that that like you keep this
uh the same and you never change
anything on this because all the
formulas are already pre-programmed here
so what you want to do is you want to
right click duplicate and then once you
duplicate it you can just type in
product opportunities new or something
like that and then you're good all right
so now let's talk about the recommended
categories to find product opportunities
in
so as you can see we've got this list
here and this is the recommended
categories list for the united states
so uh here is a list of all the
categories we've got artscraft and
sewing
automotive baby beauty and the list goes
on so
you only want to look at categories from
this list now if you're doing product
research
in for example amazon uk or amazon
germany you can just look for the
similar
uh you know the similar categories that
are basically named like this you don't
want to look at categories that
are not the categories on this list or
similar uh simply because
they're either too competitive or it's
just not uh it doesn't fit our ecommerce
brand strategy like it's gonna be
really really difficult to make any
money with that so let's talk about the
best product research methods that
you're going to use to find a profitable
product
and the first one is going to be the
magic search method the second one is
the magic keyword method
the third one is the jungle scout
product database the fourth one is the
rabbit hole method and finally the fifth
one
will be what i call the intuition method
or finding a product from your passions
and
interests so these techniques are the
absolute best techniques and these are
techniques that i've used as well as
thousands of other people have used
successfully to build
their profitable ecommerce amazon fba
businesses so
you know if you actually uh spend time
doing this because it's all about time
in time out right so like the amount of
time that you put into this
and doing product research something
that you're gonna have to be doing like
consistent effort with
um that is obviously going to be related
to the result that you get out of this
whatever you put in is what you're going
to get out
and don't expect to find a great product
overnight you can
potentially find a product today but
obviously um
you know it's probably going to take you
at least a few days to a few weeks to
find that great product that you'll be
able to start that profitable
amazon fba business with all right so
let's get started with the magic search
method the very first method i'm going
to show you here
this method is incredibly powerful and
you should be able to find a successful
product
um that you know will actually become a
success you'll be able to grow your
brand with that
you're able to hit five six figures with
it plus from any of the methods that i'm
about to show you here
so for the magic search method as well
as for the other ones you will need
access to the recommended bsr range
sheet which uh you'll have one for the
united states
included with the amazon fba starter
pack which you can download for free
down below so this is what the
recommended bsr range sheet looks like
as you can see
we've got all the different categories
so right away you see all the categories
that
you want to be searching in and then we
have what's called a primary bsr range
as well as a competing vsr range
and so what the difference is between
primary products and competing products
is that
for any product opportunity that we're
looking for we want to find a primary
product and then we want to find two of
that products competitors
so essentially if we're looking at a
product right and it can be any product
on amazon
that product should be let's say if it's
in arts and crafts it should be i
should have a bsr between 100 and 4 000
and then we should find
that products uh two competitors the the
top two competitors that are like
you know basically the same design or
perform the same function as the product
you know same color as similar as
possible to that product uh those two
competitors have to have a bsr range
within the competing vsr range
between 140 to 4 and 500 and obviously
it's different for every category
so i know this might be a little bit
challenging to wrap your head around the
first time around
but you can just follow along as i do
product research here and i'm going to
show you
i'm going to be building up my list as
we go with product opportunities all
right so the first step is to go on
amazon.com and you want to make sure
that you're signed out
and when you're signed out you want to
click here and to select your address
and you actually want to enter a us zip
code so the zip code that i recommend
entering is 19901
so this is a us zip code it'll actually
work with any zip code but the reason
why we want to put in a us zip code
is because amazon will not show you all
of the products available on the website
um if you put in if you don't put in a
zip code right because it's only going
to show you products that are
shipping amazon prime via the us
especially if you're from outside the us
and you're searching for amazon
um you know on amazon.com in the u.s you
want to make sure you got the zip code
in there to see all the products and it
should say dover just a quick note if
you are not searching in amazon usa and
let's say you're searching in amazon
germany which is amazon.de
or you're searching in the uk you want
to make sure that you enter in a zip
code that's in germany or in the uk
depending on which one you are searching
in so if i'm searching in amazon germany
i want to click here
and then i want to enter a postal code
from germany just to make sure i see all
the available products
so how the magic search works is you're
going to select the category and you
want to look at
your bsr range sheet to select the
category with so i've got my recommended
bsr range sheet here
and what i'm going to do is i'm going to
select beauty and
just because i'm feeling like searching
in beauty today so to do that i'm gonna
select
all and then beauty and personal care
and then i'm gonna hit the search
bar right here okay and then once you've
done that what you wanna do is you wanna
type in
dash so like this line and then you want
to enter a
random sequence of letters that are
minimum eight characters
so i'm going to show you here you want
to do b so dash b and then it can just
be
like any letters as long as it's eight
characters so that's uh one two three
four five six seven eight nines that's
fine
okay and then we hit enter so now one
problem that
some people may have is um when they
actually enter in this
search string uh this will actually show
all and then you're gonna see a bunch of
like random dvds and books and stuff
like that
so just make sure that when you go on
amazon um here i'm going to show you
again
you select the category first and then
you put in the search string
or you select the category you hit the
search the magnifying glass
and then you actually type in that magic
search string after that
okay so like just like that and then you
hit um
enter again and then you'll be able to
find it right sometimes it will switch
it back to all
in that case you can try opening a new
incognito window
and you can try signing in and signing
back out and eventually it'll work
but don't worry if it doesn't because
i'm gonna show you other techniques as
well later on but this is the first one
because it is definitely the most
powerful
one so anyway i've got the entire list
of products here pulled up so what this
does
is this search string for some reason
and nobody actually knows the amazon
algorithm anybody who says they know the
amazon algorithm
um you know they're honestly bs'ing
because obviously it's it's um
it's secret right it's private and even
though some people might say oh i know
that i'll go they don't
so essentially what this does is uh it
basically like trips the amazon system
into pulling up
a random completely random list of
products and the reason why this is good
is because no matter how many people
watch this video
it's going to pull up an entirely
different random list of products for
every person searching this
so and that will allow you obviously to
find products that nobody else is
finding
so once you see the products here you're
going to want to pull up jungle scout
and basically jungle scout is the most
essential tool the most important tool
for actually being able to do effective
product research on amazon for
being able to find a profitable product
to sell and the reason why it's so
important is because
how will you be able to see how much
money products are making without jungle
scout
right i've been using jungle scout for
several years ever since i started
and without jungle scout i can assure
you that i would literally have made
zero money i would have actually lost a
lot of money because i would have
invested into products that just
you know would have epically failed so
that's why jungle scout is so important
there's actually going to be a link down
below to jungle scout
because i actually know the ceo well and
i'm pretty big in this space and they're
an amazing software and i
i only promote things that i actually
use um you know and it's not even me
promoting
it's like you actually need need a
software for this like you need
uh something that will tell you the
numbers without this you can basically
say goodbye to any chances of success
it's just not going to
work right so because of that i reached
out to the ceo greg
and i basically got the best possible
deal for you guys
uh so you know basically you can find
jungle scout down below
there's going to be the cheapest
possible link
with the best futures for the product uh
so you can basically grab it it's
www.econfreedom.com
junglescout so you can click it down
below and then you'll find it here if it
says econ freedom that's my company
and then obviously you'll see my name
and then click get jungle scout and then
you'll find one month three months in
one year
so you can get one month uh recommended
is three months simply because
uh you know it might take you longer
than a month um but
uh there's no other link where you can
actually get the chrome extension as
well as the product database together
and the supplier database which you're
gonna need to use to um
for this video here so pause this video
get jungle scout and once you have it
installed
then you can come back and then you can
just pull it up in your chrome extension
just like this okay and so what you're
going to want to do now is you're going
to want to
click on load more results 10 times okay
so you're going to want to do it like
this
okay and then you're going to wait until
this stops spinning
and you don't want to just like click
like this like continuously you want to
click on it once and then wait until it
stops spinning and then click a second
time
wait until it stops spinning click a
third time and then just basically do
that 10 times
and you're going to have about minimum
200 results here
uh or maybe 150 and the reason we do
that is because we want to extract
all the next pages of the products
because obviously it doesn't show
all the products right away there's
multiple pages of them so just do this
10 times i'm already on the third time
here
i'm gonna pause the video and unpause
once i've done this all right so now i'm
back i click on this about 10 times
and so now what i want to do is i want
to click on menu up here
and then we're going to filter our
results okay just gonna click that all
right so once you've got this window
pulled up
uh what you wanna do is we actually
wanna enter in our bsr range from our
sheet
so if we go back to our sheet here our
bsr range is
uh for beauty that's the one we're
looking at you wanna make sure that
you're getting the bsr range from the
correct category that you searched in
for us that's beauty and then what you
want to do is you want to enter 100
to 19 000 so you want to enter like
basically 100
to 19 000 like this one here you can
also just do this
but i like to go a little bit wider just
because
you know we can potentially find some
extra products so uh
for the price first we're going to type
in our criteria price
which is like i said the bare minimum
should be 14.97 if you're searching in
europe it should be 1997.
okay and the highest price we're gonna
enter uh you can basically enter
anything above 75
but just for the purpose of this video
i'm going to enter like 150.
okay and then now you want to click on
the lowest rank and then for the lowest
rank we're going to enter in
100 which i can see right here or sorry
right here
100 and then for the highest rank
we're gonna enter nineteen thousand okay
and that's it we're gonna click apply
changes and once we've got that
now we see that our results went down
from 526 to 200.
so now we're going to do is we're
actually going to make this window
bigger
just to be able to see the products and
then we're actually going to start
going through jungle scout here and
we're going to start looking at the
different products
and anything that looks interesting like
something that you could potentially
launch on amazon
what you wanna do is right click and
open link in new tab just like that
and then later on you can um actually
look so
in a category like beauty there's gonna
be a lot of different products where
basically you know it's already like a
massive brand selling it so water pick
is already a really big brand
revlon is obviously a really big brand
so anything like that like crest
you want to ignore and if you want to
ignore a product
you just click on the x here to remove
the product from the table so i'm just
going to do that and then you don't have
to do this but if it makes things easier
you can
alright so let's just keep going let's
see what's up so brawn huge brand
philips huge brand
skull shaver pitbull gold that looks
pretty cool so i'm going to right click
and open link a new tab
potentially it could be cool earwax
removal endoscope
okay um all right could be interesting
uh colgate overnight teeth no beverly
hills
okay so i actually find it uh faster to
just
um honestly just like uh scroll through
instead of like
clicking x just because it takes a long
time i like this one manscaped men's
grooming kit
i'm gonna open that link um
patches facial patches for forehead and
eyes
okay we're gonna open that a new link
bath bombs gift set we'll open that one
shower steamers uh you know you'll find
on amazon there's gonna be so many
different products they've never even
thought
of and what's funny is that you'll find
that
you know honestly sometimes you'll find
the weirder the product
the more like successful it can be or
like the higher chance of success it's
not always true
but i mean there are so many products
there are millions of products that
you'll find
that honestly just have massive massive
um
potential right because right now we are
living in this ecommerce boom there's
never been a better time to start an
ecommerce business
okay so foot spa bath massager
interesting all right and also you know
uh
even though we're opening all these
products there's actually a way to
even use these products as like
basically bounce off of them and go
down a rabbit hole to continue searching
for them and that will bring us to
one of our next products techniques so
there's a lot of different ways to find
products and i'm showing you the best
ones here we've got a jade roller
um okay and then we keep going intimate
whitening cream
very interesting i'll open that one up
so i think we've got a few products open
and that's enough for now
what you can do is to save like your
actual list of products here
you can go to menu and then you can go
and click on download csv
that's going to download a spreadsheet
of all your search results which
you know you can also basically just
search through that there
as you can see obviously it's more
clunky you do need microsoft excel
or you can load it up in google sheets
that's a free version as well
but you don't need to do that um i like
to do that just to save all the results
just make sure that you don't click x on
the top right because if you click axe
off it's going to reset
so just don't click x this one looks
cool i'm going to micro touch titanium
hair cutting tool i'm gonna open that so
just don't click x here just leave that
open
i am going to uh start looking through
the products that we got
so what we want to do now is we want to
look at the product and we want to ask
ourselves okay is this something that
can be private labeled yes it can we can
see here the logo on it right
is this something that uh has a good
price point yes it does
uh you know 109.99 that's fantastic it
leaves us room for a large profit could
be expensive to source
but um you know could still be good
we're looking at the reviews or the
ratings so we can see here that
it has a 1064 ratings so even if a
product has like 10 000 15 000 it's no
big deal
um you know the the lower it is the
closer it is to a thousand or 500 the
better
but you'll see when we're actually going
to find our competing products that's
when reviews matter more
so i'm going to show you how to find
competing products
for this primary product okay so what
you're going to do you're going to open
a new tab
and you're going to think before you do
that actually you're going to think
about the main
keywords um that somebody would be
typing in a customer would be typing in
for this product
and those keywords have to be the most
general keywords so for this i'm
assuming it would just be
a usb shaver so we're going to we're
going to go on amazon.com
okay i type in usb shaver
so now we can see a bunch of different
shavers but if you look we can see that
none of the ones on here are actually
similar you know
to this one because um obviously this is
like a unique design
so in this case maybe let's um
you know let's let's type in like
different keywords so i'm guessing maybe
like a rotary
rotary shaver let's type that usb rotary
shaver
okay you want to keep doing that until
you uh
until like most of the search results
are exactly the same
as um you know as the primary product
that you found so
we can see here we've got um the skull
shaver which is that one we can see here
we got a few more here so it looks like
the rotary server those are actually the
main keywords
so in this case this would actually be
our primary product here
and then our competing products it would
not be this this one is different
um you know we could make this the
primary product but in that case we
would have to find
we have to look for ones that are more
similar to this right so obviously this
one is
um i guess this one is a platinum pro
this one's a gold pro
this one is wet slash drive forehead
or has like four different heads i think
this one has just one head so we're
gonna
basically choose this one you know just
for the purpose of this video and we're
gonna look at the ones that just have
one head
so what you're gonna do once you've uh
searched up your main keywords and
you've actually you know you're sure
that the keywords that you entered like
they're pulling up
similar products to like what you're
what you're actually looking at um and
you're sure that these are the most
general keywords by the way quick note
on that
some people you know for this they might
think like usb
men's shaver you know and it's like five
or six words the less words in your
search terms the more likely those are
the actual general search
terms for your product you want to make
sure you get this accurate because
if you if it's like five words it's not
going to be
you know it's just going to screw up
your product research it's going to be
like not an accurate
depiction or portrayal of um the
competition so
what you want to do once you've found
your general terms and then you see the
products and they're all like
similar-ish
so you want to open up jungle scout okay
and it's going to show
you're going to want to wait until the
list loads sometimes it takes a few
moments
so you can just let it load okay so once
it's loaded
just make it bigger and then scroll to
the right and what you want to do is you
actually want to
order it by rank okay so just like that
you want to make sure it's
rank lowest to highest and now we want
to start going down the list
so this would be our primary product
because
it has the lowest rank meaning like it's
it has the best sales
so you don't want to look at the revenue
you just want to look at the rank now if
you
do this and then let's say let's say
like this one
you know your competitor actually has a
rank that's better it's showing up
higher
than your selected primary product that
actually is
that becomes your primary product okay
so i'm going to show you how to do that
so this is your primary product
what we do is we right click copy link
address
now we want to go to our product
opportunity sheet which i showed you
so now we're on our product opportunity
sheet and remember these are just
example products
you don't want to touch the template you
want to duplicate it make sure you did
that already we did that earlier in the
video
okay so it should be here and now we
want to do is you want to
copy and paste the link the url of your
primary product into here so
right click and click paste okay main
keywords we're going to type in the main
keywords that we have
which was usb rotary shaver okay so
i'm gonna type in usb rotary shaver and
i know i'm really fast i go through
things really fast
um you know when i'm on the computer i
just like i just think fast i guess i
speak fast too so
i'm gonna try to really be slow here
just to make sure that you can see all
the steps
now we want to put in the category of
the product so the category of the
product
uh and for that we just basically go
into our primary product
on the listing and then we scroll down
and then once you get to product details
that would be beauty and personal care
so then for the category type in beauty
and personal care okay now we go back
and we look at the price
so the price of this product is 199.99
so we go back and type in
199.99 now we want to enter our bsr our
best seller rank
and if we go look at our listing okay
there's two ways of seeing this so you
can look at the listing
you can scroll down and then the best
solar rank is 3588
so we're gonna go back here three five
eight eight
and by the way you can also see this
from jungle scout you can see this right
here that's the rank three five eight
eight
okay so now we've got our primary
product in here so now we wanna look at
our two competing products and to find
our competing products our first
competing product would be
basically the one that's closest to this
one uh from a different brand we can see
here this is like kibi
uh and you know you want to make sure
that it's similar enough
to your primary product if for example
it's like a totally different design
completely different than that's not
your competing product
something to look at is also the price
we can see here that this is 36.99
significantly cheaper than the skull
shaver so you know that can make us ask
questions like why is it so much cheaper
maybe it's different
so let's open the link in the new tab
and let's see what's going on here
okay and if we compare the two we can
see that
let me just open this one again all
right so this one
let's see you hold it in your hand like
that has a battery meter at the top
all right this one also has a battery
meter at the bottom
you hold it in your hand as well of
course the other one looks much more
premium
um but you know what even with the
massive price difference i would say
this is our first competing product
simply because i don't see any other
like classic looking
shaver just like this one on our list
here right because they're all by skull
shaver
so like skull shaver skull shaver
right i don't really see any other any
other ones at that price here
um at all so they're really kind of
going with the premium angle here
so this this would be our uh first
competing product
this kibi electric shaver okay so we're
gonna do is we are going to
go to link here you can also grab the
link of any listing
just make sure that you grab all the way
up until right after this asin
what is the async so the asyn is the
unique product identifier
on amazon every single amazon listing
has its own asin or async
this is it okay so that's just how a
product is identified on amazon as the
product code and when you copy the link
you just wanna select it
right click copy and then we're gonna
put it into our list
okay product url number two that's our
first competing product we're gonna
right click and paste
what's the bsr of this one the bsr of
this one
is 4023 so we're going to type that in
4023
and we want to find one more okay so by
the way as you're going through this you
want to make sure that you're competing
products
the bsr range is within the competing
products range so for beauty
our competing bsr range is between 150
and 19 000
so we can see here that this kibi is
4023
and that's within the competing bsr
range so that's good
if this number was like let's say for
example
uh 20 000 or 25 000 that's outside of
our company bsr range which means
that this product opportunity gets
deleted off our list so we're gonna just
stop filling it out and we're gonna
basically can go back to our magic
search and continue looking for a
different product
uh simply because you need to make sure
that for every product that you're
looking at
every primary product should have two
competing products
like one is okay but honestly you should
have two because
you know competition is good it shows
that there is money to be made if there
is no competition
how do you know that uh there is money
to be made right so
product rule number three we're gonna
find our second competing product we're
gonna go back to our list of products
here and our second competing product
would be this ori k
head shavers for bald men so we're gonna
basically copy the link address gonna go
to our list
paste it into product url number three
paste it in here
i'm going to enter the bsr of our third
or second competing product
which is 5707. okay 5707.
so now we want to enter the reviews of
the three products okay so the reviews
for this one you can just honestly click
on it
i know i have a lot of tabs open but
that's just because of my lack of
organization
um so for the reviews it's 1065.
so we'll put that in here into reviews
one
thousand and sixty-five okay and then
reviews two so something you wanna look
at by the way
you wanna look at product review so for
kibby it's 5 313 and then for reviews
number three
it's 2680 okay
and so this actually disqualifies this
product from our list
reason being is that when we look at
reviews you want to make sure
that uh all three of these don't have
above a thousand reviews no matter what
marketplace you're searching on usa
canada europe it's all the same rule so
let's say if
um let's just say as an example this one
was five thousand two hundred
you know 225 this one was like 1015 and
this one was like 600.
so this could actually be a still a good
product opportunity this stays on our
list
because only two of the products have
above a thousand reviews
right as long as you have one um one
product
one of your like competing products that
has less than a thousand it stays in the
list if all three of these numbers are
above a thousand so like this
okay then it's just gets deleted there's
no point in continuing to fill it out
now again criteria is just that it's
just criteria
and you know when you're a beginner it's
best to kind of stick to this formula
um but obviously as you get better and
better at this and you grow your
business and you
gain experience you can then start
making your own calls so in my case
since i have
you know several years of e-commerce
experience and i've obviously been doing
this for so long
i can make my own call and in this case
these are actually the original reviews
from the products
uh in this case i would actually say
that yes the most expensive one or
primary product has the least amount of
reviews and even though all three of the
products have above a thousand
i would say that the first and second
competing product
they're not like the same because you
know this one the skull shaver is a much
more
premium product than the other two so
you know and i honestly
couldn't find any other premium uh
shavers it looks like skull shaver
is really kind of dominating this market
here like there is like this fit sand
but that's just the case for the skull
shaver so you know that's why i would
say
that you know there could potentially be
room for us to introduce our own brand
of a very similar shaver premium old
classic you know old-fashioned looking
kind of thing
um but that's something that only
somebody with ecommerce experience can
say
um because like i said you know with
nothing can replace experience obviously
you can learn
everything from like videos and you can
learn everything from watching this
well not everything but you know the
most that you can um
but nothing replaces experience at the
end of the day and we all have to
venture down our own individual journeys
to success and
you know you we all have to like you
know get our own experience because
that's what's going to allow you to
start making those calls that are based
on your intuition
so if we just stuck purely to the
formula this would actually be deleted
off the list
but i am going to just pretend that this
one is like 960
just to keep it just to show you how to
fill out the list with product
opportunities okay
so the next uh the next section is the
estimated monthly revenue so to get that
we would just basically
uh we want to look at uh jungle scout
for your main keywords
and you basically just wanna you know
come up with a number that's like the
average
of the three all right so this one's 380
this one's 79 this one's 130. i would
say the monthly revenue here is probably
like 250.
you just take like the midpoint the
average so just say like 250. you can
also just put in the monthly revenue of
your primary product you can just
keep it simple put in 381 665 if you
want it's really not a big deal this is
just to tell you
you know how much demand there is in the
in the in the niche right so the next
thing we look at is the estimated
sourcing cost and to find that we
actually want to go on alibaba.com
which is the number one website for
finding suppliers especially from china
so then here what we want to do is want
to type in usb
rotary shaver the exact same keywords
that we use to
find the product and what you want to do
is you want to
turn on trade assurance and verified
supplier
and you want to look for similar ones so
like this is obviously completely
different
and you want to look for kind of like an
average price so there you go i just
found the main
or not the primary but the first
competing product literally the exact
same one
selling between six and twelve dollars
and ninety cents a piece this is a range
it's always a range that they give you
uh because it depends on the amount of
uh units that you order
so you can see amazon hot selling right
so you can buy it basically for like
between six and twelve or thirteen
dollars and how much is it sold for i
think it sold for like 34
on amazon which shows you how much money
they're making 36.99 right so that's a
very healthy profit margin
so you want to do is you want to just
take the midpoint so the midpoint here
would be like
six and thirteen so i would say the
midpoint is probably like like nine
dollars and
nine dollars fifty cents okay so here
we've got same
same so i keep seeing the same one i
just don't see you know
like the old-fashioned one here so maybe
that one's
probably more expensive so here i
actually typed in skull shaver just to
maybe see
uh you know maybe we can find that that
one that we're looking for
this one's five to fifteen it's not the
same though um but
it looks kind of similar gotta be
careful right with the pictures
sometimes the pictures are deceiving and
when you actually see it in your hands
when you get the sample
it's totally different so we'll just say
you know for simplicity's sake we'll say
the estimated sourcing cost is
probably about eight dollars okay all
right
the next section is the fba fee so the
easiest way to find the fba fee
is to actually use something called the
fba revenue calculator
so you can just google that and then
click on the first link
and then once you're here you can either
sign in or continue as guest honestly
you can just continue this guess that's
faster
here you're going to want to type in
your main keywords so
here you just want to type in usb rotary
shaver
click enter then you're going to want to
select your primary product which was
this one
and then you just click calculate boom
so this
is actually a tool from amazon that will
tell you your fba fees
so what are fba fees those are the fees
that you pay to amazon
uh to sell on the platform and it's
usually split between
if you look on fluent fee right it's
just a fulfillment fee it used to be
like a pick and pack fee
and then there was like another fee but
now they made it super simple it's just
a fulfillment fee
so it looks like they're paying five
dollars and one cent
uh off of each sale they make to amazon
for amazon to ship out the product
for them from their warehouse with
amazon prime shipping
okay now also we have to pay an amazon
referral fee we're not going to worry
about that
yet so just five dollars in one cent
we're gonna put that plug that into our
sheet here so 501
make sure you don't enter the dollar
sign when you're doing this because it's
going to screw up the sheet
just put in the number referral fee so
this is actually based off of
our estimated selling price so in this
case if we scroll to the left we put a
price of 109.99
that's just the price of the primary
product it doesn't mean that's the price
we're going to sell at
uh and the referral fee is our fee that
you pay to amazon to
like basically be able to sell on the
platform it's 15 of every sale so on top
of the fba fee
we would also pay the referral fee which
in this case is 15 it's 16
and 50 cents that doesn't come out of
our bank account all these fees come out
of our sales so it's not like it just
comes out of the bank obviously right
so referral fee it's based on the price
and you know if we change the price down
to like
three dollars you know it's going to be
significantly less all right so the next
thing we look at is
the estimated profit margin and that is
basically an estimate so we can see here
in this case the profit margin's like 80
and 48 cents which is amazing i doubt
that it's actually going to be that high
if we actually pursued this
you know i feel like it's going to be
hard to find a same or better
shaver as like this skull shaver one but
you know it's possible
right but anything that's 10 or above is
considered really really good if it's a
10
profit margin or above really good now
we want to put in our estimated monthly
sales
so basically we go back to our we go
back to our um
jungle scout here of the main keywords
and then you look at
the monthly sales here and you wanna
just take like an average of the three
so we
see here three thousand five hundred two
thousand okay so we'll just say three
thousand is the average
okay so we go here we put in three
thousand so now it calculates our
estimated monthly profit which is a
ridiculously high number this is
obviously just an estimate but we're
going to use these numbers to
later on narrow down our product uh you
know uh once we actually find
our let's actually fill up this list
here and this will tell us the profit
margin just very roughly
so it's 73 which is absolutely insane
uh obviously because of that super high
price i actually think they are making a
bunch of money with that
razor i think they probably just found
it on alibaba and stuff
and they're just absolutely killing it
making an enormous amount of money
um literally like a million dollar
business from a shaver right there as
you can see people are literally making
millions dollars
never been a better time to get into
ecomm so there you go and then you can
add a comment so in this case
um might be hard to find
the uh a shaver
that is similar better
than skull shaver all right there you go
and that is the list
list really keeps things organized and
then for this we don't worry about that
so that is how you fill out your list
and there we got a product opportunity
on the sheet of course
in this case like i said i just modified
the review numbers so
uh you know if this was above a thousand
which it is then we would delete it but
just for simplicity's sake i'm going to
keep it on the sheet all right so that
was an example of finding a product
opportunity and adding it to our list
using the magic search technique
if we go back to our first window here
we also had other products that we
looked at so i'm just going to quickly
go over like for example earwax removal
endoscope
all right so i guess that's pretty gross
but honestly i think this
could be a very good product so for this
one we're gonna click on all
and we're gonna also figure out our main
keywords which for this would probably
be earwax
endoscope or like earwax camera let's
try earwax
camera looks like all the products are
very similar looks like an iphone
app or something where it like looks in
your ear um
i hope you don't get too disgusted by
this to be honest uh probably a good
product though
um so when you're looking for products
you also have to make sure you're not
looking for anything like
gimmicky or you know anything that's
like really really cheap
uh if you were to do this product
there's a few things to watch out for
um it could be labeled as a medical
device on amazon um
you know amazon is such a big um such a
big ecosystem of products and
you know you really have to have someone
with experience um who can tell you
which products are
uh like you know what what can possibly
go wrong with each product and so for
that something like a mentorship would
be useful
um obviously mentors are very very
important and they will maximize your
chance of success i'm going to talk
about that like later on in this video
but
um for now just uh if we focus here we
can see
okay so that was our primary product
let's um
sort by rank okay so it's ranked number
10. so i'm skeptical of this rank
um i think that it's not showing us the
rank for
the top level category here so it's
showing us number 10
in um yeah so it's actually
that was wrong so it's number number 251
and health and household
as you can see that product was actually
labeled in beauty
i guess this is uh this is a different
one so uh yeah but
sometimes you'll find a product and you
know you'll you'll find that the
the products are like basically split
between two categories so you got health
and beauty
so just pick one you know uh pick one
and then look at the bsr range for that
one so we'll just pick health and
household here
because that's what it is for this and
it should be between 122 000
in this case it's 251 which is good all
right
and so we are going to basically do the
same process
you're gonna grab that link you're gonna
copy it
right click and copy go to your sheet
i'm going to paste it in here
main keywords would be ear cleaning
camera
i believe that's what that's what i
typed in there at the top or it was
earwax camera as you can see
okay airbox camera the category was
health
and household for the price it was 34.99
okay 34.99 make sure you don't enter the
dollar sign for the bsr
the sorry i'm doing this fast cause i
already did this for the first one bsr
is 251 make sure you put in the bsr for
the top level not for the
sub categories so 251
okay and then we just do the same thing
for the product url
number two and number three for the
second and third so if we quickly check
if we go back to the main page here we
open up jungle scout
so it looks like for this specific
product we've got um them split between
camera and
uh health and households so we're just
gonna basically look at health and
household here the ones that are in that
okay so we have this one here that would
be the second or the sorry the first
competing product 32.99
the rank is in 2729 which if we go to
our bsr
sheet it should be between 150 and 24
000 which it fits
which is good and then finally um the
next one
would be this one 553. um
rank is still good and so this one would
be our second competing product so we
would just add it to the list
and rinse and repeat the process that i
did for
uh the skull shaper for the usb rotary
shaver so
that's it that's basically how you use
the magic surge technique and of course
you check the bsrs if something falls
out of range delete the product
you check the reviews if one of the
reviews or if all three of them have
over a thousand reviews you delete the
product opportunity because it's too
competitive
um so yeah and then basically for the
rest of it
self-explanatory i showed you how to do
it if you want to follow that again you
can just
go to the beginning of the magic search
method where i was adding the skull
shaver all right so the next product
research technique this one's called the
magic keyword
uh technique and for this one basically
it's a slightly different variation of
the magic search and the only difference
is instead of typing in that
dash and then you know the eight random
letters the minimum eight random letters
that we type in and selecting a category
instead what we're gonna do is we're
gonna select a category and then we're
basically going to type in
what i call a magic keyword so this can
be like any word that's relevant to the
category
and what this will do is this will
actually pull up um
you know an entire list of random
products that we can also go through
and it's going to be very similar what
we're going to do in terms of finding
primary and competing products
as we did with the magic search method
so if you haven't watched that yet make
sure you watch that
also this method is amazing especially
if the magic search method you're having
issues with it
uh or if the category is just not
working if it's like if it
goes back to all um you know if you have
any issues at all just do the magic
keyword method it's very similar and you
can also for sure find a very profitable
product
with it so we're gonna go to amazon.com
and then make sure that you're signed up
make sure you got the zip code in for
the country that you are looking at
and then we're going to select our
category so let's say
we're gonna select uh health and
household all right health and household
okay and you can also find this magic
keyword list that's provided to you in
the amazon fba starter pack which you
can get for free right down below
there's a link there
so all and then we select health and
household
amazon is always changing by the way so
if something looks different
you can basically just continue to
follow along with this video you know
the buttons
um it might be in a different place or
the category might have a slightly
different name
but as long as you follow the premise of
the video everything should
you know everything everything's the
same so it's obviously extremely
difficult to keep making a video this
long
for every single small little change
that amazon makes it's just unrealistic
it's uh
so if you just follow along then you
should be good so we're going to type in
household which is the magic keyword
right here
and we are going to hit search like just
like that
okay and so now of course we're getting
a ton of um
you know various household products here
so
we want to do is you want to open jungle
scout and then we're going to
do the same thing that we did with the
magic search we are going to
wait until this loads and we're going to
click load more results 10 times
so i'm going to click load more results
now if you see a bunch of products that
are just like
you know huge brands um then you know
you might want to select
a different magic keyword uh just
because like for example if everything
was gillette bounty mr clean like all of
them
then it might be better to just kind of
uh look at a different magic keyword in
this case we're still going to try
so we're going to click a little more
results and i'm going to do this 10
times i'm going to pause the video and
unpause
when we get there make sure that you
wait until the circle stops spinning
to do this all right i'm back so now
that i've loaded the results 10 times
now we want to do is click on menu and
just like in the first product research
method we're going to click on filter
results
and then here we're going to want to
enter a price so if you're searching in
the us
it's 14.97 or 15 we just want to see
those extra products because a lot of
products are
you know priced at like 14.97 cents
98.99
highest price we're going to put in
probably you can put in any number above
75 but i'll just put in 125.
uh just the more expensive you go um the
more expensive it's going to be to
source
now for the rank here we're going to
actually go to our bsr range sheet
and since we're searching in the health
and household category we are going to
put in 100 all the way up to 24 000
okay so 100
although up to 24 000. you can do 22 but
i just like to see
a little bit more products click apply
okay so now that actually reduced our
products all the way down to 76.
so now we want to do is we just want to
start going down the list
so tide pods obviously we're not going
to do that okay so any kind of
disinfectants or cleaners
no way you want to stay away from that
so there's a three pair of pvc household
cleaning gloves
could be interesting looks like a
commodity product though so
don't want to do that first aid kit 299
piece
potentially could be good but doubt it
um
a pack of cleaning brushes so these are
like super super cheap cleaning brushes
um could be an opportunity to find like
a better version
a spray mop okay a black mold stain
remover
maybe and for for stuff like that you
want to source that from the us
again with amazon there is a pretty
steep learning curve when you're
starting out and i'm really trying to do
my best here in this video to
shortcut that learning curve for you but
again you know every single product has
its own
intricacies and just its own questions
to ask and stuff
burlap bags okay potentially but again
commodity product looks super simple
so you always want to do what i call the
grandma test so basically
if i do a product and i ask myself okay
how easy would it be for my
80 year old grandmother to just copy
this and do this herself
you know with her internet knowledge and
everything and if the answer is well
moderately to relatively if she you know
learns how to use a computer
that's a problem right so you really
want to make sure that whatever product
you're selling
that uh you know it's not like super
commodity super gimmicky
right this is where mentorship would
come in handy where you could actually
get your product checked by
someone who's really experienced like
myself
but okay let's keep going so that's
pretty much it so we only got a few here
i think there was like a silicon
shower squeegee that looks interesting
okay so now we want to do is want to
look at this one so this is a
three pair pvc household cleaning gloves
so
honestly this looks super cheap so even
a listing that's this bad is making 128
000 a month and that's probably due to
the world situation that's you know been
going on for a long time
so go to all departments let's just see
pvc gloves
okay so yeah so this is like super
commodity so we don't want to do that
we're just going to
skip that first aid kit honestly there's
probably tons
um if we go to all departments type in
299 piece first aid kit i'm not sure why
299 i guess it's
just a special number there's like a 300
case this is the only 299 one
um if we open up jungle scout all right
so the 2991 is clearly selling very very
well
so potentially could be something
interesting although finding competing
products for this would be difficult
because
you know we would have to find other
ones that are basically either 300 or
299 on that spot on the dot
and i don't really see any other ones
that are uh 299
so i guess this could be something
interesting we would just have to really
create
an amazing brand out of this like a
really good first stage
like this one for example like the swiss
safe right that just looks amazing
so um we'd have to do that and then also
we have to make sure that
the product coming out of china or
whichever supplier we choose
uh that the product itself the first aid
kit materials are actually amazing
you don't want to sell something that
you personally would never use right you
want to sell something that you're
personally very impressed by
so this one okay 18.99 that's good
it's above 15. a little bit on the low
end but if we do like a premium first
aid kit then
it could work 35 000 reviews enormous
amount of reviews um if we look at the
first
competing product that's 5 000 and the
second company product for like a 300
um piece here i don't really see any
other any other 300 piece first date
okay there you go
so actually yes it could work because
this second competing product here
that's our second one
the reason i chose this one is because
it's the uh the second competitor with
300 pieces and that's just close enough
to 299
where it's basically the same product
right we don't want to do 100 250
because that's already different the
demand for these products is different
someone who comes on amazon and searches
for this they might want like a 299 or
300 piece
specifically and maybe not a 100 and
that's why the demand for products is
different
that's why it's important to make sure
that you're looking at
you know you're getting your primary
computing products correctly so this
looks like it could be decent so we're
going to
go ahead and we're going to add this to
our list so i'm just going to open that
i click on the middle mouse button i'm
going to grab the link
just like that go back to the sheet and
then i'm going to add this to this one
the third so the the uh
keywords for this would be 299 piece
first aid kit the category for this
would be health
and households the price for this would
be
um let's see here so they're selling at
18.99
so we could do 18.99 but we're probably
gonna
if you're gonna sell that we're gonna do
it like premium so 1999 at least
bsr for this one would be
um 2101
okay so we're gonna go back
two thousand one hundred and one so now
for url number two that would be our
first competitor
or our first uh competing product so for
that that would be
this one right here m2 basics so we're
just gonna grab that
and i'm basically doing the exact same
thing as i did in the first product
research method
just filling out the sheet adding the uh
the bsrs here
okay so and then the best seller rank
for this one
is 2511. as you can see here
2511. and then we want to add our last
competing product which would be
all the way all the way down here
express first aid
copy link add that in here and then the
bsr for that one
is 61 000
okay so right away we can see that this
disqualifies our product opportunity
because uh it's outside of our bsr range
so if you look here
we want the competing products to be
between 150 and 24 000 and that's 65
000 so that disqualifies this product so
we're gonna actually
keep looking all right so let's take a
look at the spray mop here so let's
go to all departments and type in spray
mop
for floor cleaning apparently that was a
four piece set
look like all right so here we've got
the mop we can see
that's the primary product spray my
floor cleaning it's like this beige
gray color i think uh
two washable pads it has that comes with
it so if i look at the other ones here
this one's three that's already
different um this one's two
this one's three i'm gonna look for the
ones with two
pads it looks like the three pads are
the more popular ones
they almost come with three pads um so
this one's two pads as well
[Music]
and then let's see
this one's also two pads and if we look
at the
rank uh so this actually leaves us just
outside of the range but
honestly i think that the difference
between like two washable pads and three
pads is really not that
different so this we could say that this
is our primary and we could say that
this would be your like our first
competing and then
this would be our second competing um
or actually no this looks different
completely different so we're going to
skip that
let's see maybe we can find a second
computing here this one this one would
be our second competing
and so as you can see this one has 2 000
reviews
this one has 2000 as well so they all
have above a thousand so we're gonna
skip this one as well
so since amazon is showing me a bunch of
uh search results with like big brands
and stuff
using this magic search term uh instead
i'm going to pick a different one so
let's do maybe for example we can do
let's do office so we'll click on the
category we'll click office products
and then we'll type in office hit enter
okay and then we'll open up jungle scout
and then i'm going to do the exact same
thing i'm going to
load more results 10 times i'm going to
do the filter and then let's see what we
got
all right so now i've clicked this about
10 times so now what i'm going to do is
i'm going to look at the recommended bsr
range for
office products which is right here
office primary is 100 to 13 thousand
and a hundred to fourteen thousand is
what i'm gonna put in uh just because i
like to put in this number
um for my filter here so i'm gonna click
on menu click on filter results
so now i'm gonna put in a price so 14.97
all the way up to probably 125.
uh you can put in a price minimum 75 and
then
after that anything above that is fine
but at the absolute minimum 75 here and
then if you're in europe then you want
to make this
a minimum of 19.97 so now for the rank
we're gonna put in that bsr range to 100
to 14 000
just like that we're going to click
apply changes
okay and so now we can start going
through the
products here and then just right click
and open link in new tab any products
that look interesting
that we could potentially start selling
so
maybe this humidifier could be good mesh
desk organizer
a bunch of chairs um desk matte
no l-shaped computer office desk
okay i'll ship desk uh office chair
wheels replacement no
um heavy duty floor computer desk
anti-skid
carpet mat uh office foot rest that
could be good i actually like this one
office foot rest although it does have a
lot of reviews um but maybe we could
find something that's better than what's
available on the market so
if we go to all products or all
departments and then we're gonna type in
uh
office footrest okay
and then we can open up jungle scout
let's wait for the results to load
and now we can start going down the list
here and see um
you know if there are any products that
could be potential good product
opportunities so i can see this one here
this trobing office foot rest with this
specific texture
is making 12 000 a month and so if we go
and right click open link in new tab by
the way just a quick note
this opportunity score you can ignore it
jungle scout has this in place to help
beginners make decisions on
what products uh product opportunities
are good or not but to be honest with
you
it's honestly like not super accurate
for
just because so much goes into uh
finding a profitable product opportunity
so just
ignore this and you know if this has
like it's basically like a one to ten so
if this is like three or four just
ignore it
um don't worry about that just follow
what i'm saying and um
you will be good so let me take a look
so this one it looks like it's like this
kind of pattern
and um yeah so let's see if
there are any other ones just like that
one uh so it's a foot cushion resilient
foam
hypoallergenic all right so maybe let's
see if there are any other ones just
like that one so this is a very
competitive product like you can tell
right away just because of
the massive amount of reviews that they
all have but they're also making a lot
of money
um and there's a variety of different
versions of this so the smart thing to
do here if i added this product
opportunity
would be to order several samples and
just find like literally the best one
that you can find from
your chinese manufacturer and if you can
find something that's better than what's
available
um you know maybe solve some problems
that you find in the reviews then that
would be potentially a good product to
sell
so as you can see we pretty much went
through them i
couldn't find any other competing
products to that one here uh
to the one that i found so we're gonna
go and maybe look at something else
this product here this product is too
much of a commodity product just because
it's so basic
um you know it's literally just a clear
mat like anybody can get this at the
dollar store
um so yeah we're gonna skip that one and
maybe let's keep going down
so the next one we had opened here was
this portable mini humidifier so let's
take a look it does have a lot of
reviews but
it's probably making a lot of money you
can actually open jungle scout on the
product page as well
yeah so 320 000 per month so if we go to
all departments and then we type in
a portable mini humidifier then we want
to type in 500 ml just to make sure that
we get
that specific one here so we can see
that there are several of them being
sold
so if i open up jungle scout let's wait
until it loads and let's see if
this product would fit our product
opportunity criteria here all right so
we got all the results loaded up here
so let's take a look so we got this
first one this would clearly be our
primary product
and then if we look for a competing one
i think that this would be
probably our first competing one simply
because i will actually we should
probably
sort it by rank like that let's see what
we got so um let's see yeah this would
be our primary one this move tip
and then the competing one would be
not that one it would be this one smart
devil this one 3 000 reviews 12
000 and then finally we've got
this one 327 so actually yes this would
fit our um criteria and if we look at
the rank as well
so this one here has a rank of 29 000
um and then this is in um it's actually
in home and kitchen
so if we look at recommended bsr range
home and kitchen so 124 000 so just
outside of the competing bsr range
so in fact we should skip this one but
just for the purpose of this video i'm
going to add it just to show you how to
do it
so i am going to uh basically grab
let's go all the way up back up grab the
url so right click copy link address
and then go back to our product page and
then we're going to
add that to the next one down here main
keywords would be
portable mini humidifier 500 ml
category would be home and kitchen and
and i get a lot of questions like oh
what if um the products are in two
different categories
just choose you know just choose a
category just choose one of them it
really doesn't
matter you want to focus on the the big
stuff not the small stuff don't sweat
the small stuff as they say
so for the price for this one the price
would be
uh 17.99 a little on the low side uh
maybe i think that this
this would tell me that we should find a
better quality version and sell it for
higher
because you can see that there are
people obviously buying more expensive
um
you know humidifiers so we're just gonna
put 17.99 here
okay we're going to enter the bsr of the
product which
was so the bsr was 366.
it's going to enter that here if we look
at our bsr range sheet
366 yes that fits in the primary range
which is good
and then go back here and let's
scroll down and see the next one which
was smart devil
copy that link go back here
paste that in here and you basically
fill out the rest of the the sheet just
like i did it for the first with the
first product research method so
you put in the second products or the
first computing products psr and the
second computing products link in bsr
you enter the three different review
numbers you enter the monthly revenue
the estimated sourcing cost you can find
that on alibaba just like i did in the
first
product research method if you are
confused how to do this just
click on the timestamp below this video
on the magic search method which is
where i did that
and then that will also show you how to
find the fba fee as well as well as the
referral fee
and the rest will automatically generate
all right so the next product research
method we're going to talk about is the
jungle scout product database method
and so for this one basically you will
need to go to junglescout.com and log
into your account if you didn't get it
yet there's going to be a link down
below and that's the cheapest price
you'll find it online and you can
actually search in any amazon
marketplace here
so just for the purpose of this video
we're going to use united states but you
can search in canada mexico germany
spain france any of these as well i
recommend
u.s canada germany france spain italy uk
and then maybe japan um you know and uh
the other ones if you're local to those
countries so
now we want to do is you want to select
the categories that uh are on the
approved categories list
super easy you just basically select all
the categories
from this from this bsr range sheet
they're also going to be a recommended
categories list from the starter pack
with the link down below that you can
get so i'm just going to select
arts and crafts baby beauty personal
care i'm not going to do cell phones
just because i know what i'll do cell
phones
sometimes it just shows a lot of like
smartphone cases which are super
competitive
um health and household we'll do
electronics as well
computers home and kitchen industrial
sometimes i like you know it depends on
what i'm searching but sometimes i leave
industrial off
today i feel like industrial so we'll
leave it on just because there's a lot
of like
very very interesting things in
industrial and scientific
office products patio lawn and garden
pet supply sports and outdoors
um and then yeah tools and home
improvement and so here
for the minimum price we are going to
enter our criteria so 1497
all the way up to 125. you can honestly
even do 150.
uh that's just more of a high ticket
product it's going to be more expensive
to source but
you don't have to worry about that yet
so now the next thing we have to put in
is our
minimum revenue so instead of searching
by rank because we are searching in all
of these categories from our list we
want to actually search by revenue
because obviously the bsr range is
different for
each one so for your revenue we're going
to want to enter basically like 6
000 and then for the max revenue you can
actually honestly go all the way up to
like 300 000
but one thing to remember is that with
this technique the wider you make the
filters
the more results that you're gonna have
to go through and it just might be too
much for your brain to process so what i
like to do
is i actually like to um basically keep
it narrower
like for example instead of doing like
six thousand like sixty thousand i like
to go like six thousand to eighteen
thousand for example
and then you know hit search and then
once those results like i've gone
through them
then uh the next round i'll go back up
and i'll change this to 18
000 and then this to like 32 000 and
that way i'm not getting overwhelmed by
all the search results right
so we'll do uh like six thousand to
eighteen thousand
and then should be good maybe like i'll
say like twenty four thousand
there you go and then for the seller
type we'll select fba
and then we'll select amazon product
here uh that's fine and that's pretty
much
it so we're going to hit search and then
once you hit search it's going to load
all the results
so this is basically updated every
single day
and the first thing is if you see the
same type of product
showing up over and over and over again
like for example wedding plates or
whatever this is uh just basically take
the keyword
and then write that into the exclusion
so wedding
and then just hit search again and now
it's going to exclude all wedding type
products that keep showing up non-stop
okay so there's still a few here but
that's fine so
let's keep going down
and you want to basically just click on
this view on amazon button for any
products that look like they could be
good product opportunities okay so
see this one not good because it's a
commodity product it's just like a
yellow envelope
organic african black soap very
interesting i like that
um could be cool but keep going down
rosacea formula okay that could be cool
invisible bathroom shelf wall this looks
really good
um so this is just a pretty simple
shelf wall uh bathroom shelf wall i
actually like this one
so once you have about five to ten open
i'm not gonna open five to ten but
once you have about five to ten open
then what you wanna do is you're gonna
wanna start going through them
and then just do the exact same thing
that we did in the previous product
research methods
where i showed them so what you do is
you take a look at the product and then
you would go to all departments
you would type in the main keywords for
the product so in this case would be
like
invisible bathroom shelf
uh shelf wall i guess or uh
bathroom shelf wall mounted okay
there you go so i think that was a
that was a two pack it was 15 inches so
we should actually be pretty precise
with this one so i'll type in bathroom
shelf wall mounted um i'm not sure if it
was glass
so we'll just do that and then it was 15
inches
okay so we'll look at that actually
probably should type an inch
okay so the bunch here we're gonna open
it up we can clearly see that this is
the best selling product here okay so
it's making
nine thousand a month it's selling about
eight a day so only eight units a day
and selling nine thousand a month by the
way
and it's a two pack so let's look for
any other two packs that we have so this
one
is a two pack as well but we
don't really see okay so it's making 24
000 um
okay so this would be up we'd open that
we'd open this one
and then let's see if there's any other
two packs here
six pack six pack and you don't have to
like you don't have to stick to this one
as your primary if you find something
that looks better
you can make that your primary product
and you can just you know change your
search terms and then
you know kind of use that as your
primary all right like this one looks
cool
um i like this one like the black one
and it's 17 000 31 reviews so maybe even
this one
could be a great product opportunity you
just have to type in black
wall mount floating shelves right so i
don't really see any other two packs
here
that are like wall mounted glass
just this one and this one uh so this
would be good so you basically rinse and
repeat the same process that i did for
the previous
product research methods you would just
right click copy link address and you
would look at the reviews this was 480.
as long as all three products so your
primary and two competing products don't
have over a thousand reviews then
it's going to be like it's going to fit
the criteria if one of them
if all three of them have over a
thousand reviews then it's not good and
you should not
add it to your product opportunity list
so you basically right click copy link
address
and then you would add it to your list
right here so we just like put it on the
left here
we would type in the main keywords which
are bathroom
shelf wall mounted 15 inch just a
control c there
like a fast copy for the category it
would be in home and kitchen
all right for the price the price is
25.99 and finally the bsr and the bsr
for this one
is uh 33451 which actually i don't know
if that fits in our category it's tools
and home and hardware
the other ones are home and kitchen so
if we look at the recommended via star
range
for tools uh home proven tools right
here we can see
okay so it's actually outside of the
range so we can see here for tools and
home improvement it's 33 000 which is
outside of that range for tools
for the tools category but for home and
kitchen it's 12 000 that's this uh
this one right here so that tells me
that this is probably not a good product
opportunity
and we should probably find another one
all right so that other one kind of
piqued my interest so i'm gonna take a
look at that one
bathroom wall mounted shelf black we're
gonna open jungle scout
all right so we got the search results
loaded up here so we can see
uh let's take a look we're gonna sort
everything by rank okay so we have this
one here
we're honestly just trying to find a
primary product to look at here and
like honestly at this point i'm just
going to choose one so maybe this like
wooden one here
so it has 15 000 reviews a lot of
reviews um
but that could be a good a good one here
so
it's a three pack of wood or wooden wall
shelves so let's do that
three pack or set of three wood
wall shelves okay there you go
open up jungle scout so now we got the
search results loaded so i'm just going
to scroll to the right and then i sorted
by the rank here
okay so this would be our primary
product and then for our competing we
can see
it's a lot of reviews by the way 33 000
15 000 but they are making a lot of
money too
now one thing to note here is that you
can see the handles uh are slightly
different i guess not the handles but
like the support beams
uh so this one it's more curved and
these are just like a pyramid
uh so that's something that would tell
me that these are not exactly the same
but honestly just for simplicity's sake
it's basically the same product so this
would be the the primary here
and then this would be the first
competing and then the second competing
would
be not this one that's a little too
different so maybe
probably this uh that's the same brand
so if we keep going down
here you can probably find it um
yeah this one so this would be the
second competing product and the reviews
are good 169.
so that tells us that yes there actually
is demand for this product
and uh it fits the reviews the pricing
is also good
it's above our 14.99 threshold so this
would be a product that we can add to
our product
opportunity list and if you go back to
the product database here
there are literally i mean 144 000
results
so obviously that's like an enormous
amount and it's going to take you a
really long time to get through it so
that's why what i recommend doing is
just
you know keep going to the next page
until you probably do like 15 or 20
pages
and then after that you can change the
the filters a little bit
you know and then that way you can
continue to fill out your product
opportunity sheet what i recommend doing
is i recommend using every single
product research technique that i'm
showing here in this video
and basically using it to get at least
five potentially viable product
opportunities on your list that fit
the review criteria that fit the bsr
ranges um
and that you know have a healthy profit
margin and things like that so
you want to get at least five at the
minimum three with each product research
technique because the goal is
before moving on to actually selecting
your product you want to have
about like probably 10 to 20 before
moving on to narrowing down your product
on your list
maybe even 25 and then at that point you
know you have a lot
of different products to select from and
you can it just becomes really easy to
narrow it down now let's move on to the
next product research technique and this
one is the rabbit hole this one is my
favorite
and honestly is the technique that i've
used to find the most amount of my
profitable products on amazon so with
this technique this is something that i
created
and i realized that with amazon and
product research you really just have to
get your brain going
because the more you get your brain
going the more you brainstorm um you
know
the more you're exposed to different
product ideas the easier it will be
to find potentially a product you're
going to want to start a brand with it's
actually going to make money so how the
rabbit hole works is essentially you can
start off with another
uh product research technique so
basically start off with like magic
search as i'm gonna do here
or the magic keyword you know you do
regular magic search so let's say
do dash and then we type in like
actually first we have to select the
category right so we'll select like for
example
let's do uh sports and outdoors and then
we're going to hit search to make sure
that
we get the category and then here we're
going to type in dash
b and then just a bunch of random
letters just like that
and if it does the all then it's just
best to just you know do a magic
magic keyword string all right so here
i've got a magic search string pulled up
so as you can see i just typed in the
magic search string random letters eight
of them
in home and kitchen and so you start off
like this and then what you do
is you basically just go down and you
don't even have to pull up jungle scout
for this
you just look for any products that
could potentially be a viable product
opportunity
so for example this room air purifier
right and you can just go into that
and then what you want to do is you want
to obviously check if this one is good
so you can do the standard procedure but
where the rabbit hole really starts
is if you scroll down okay you get to
this section right here you can see it's
going to say like products related to
sponsored or four stars and above so
this entire section here this whole
thing this is where the rabbit hole
begins and so what you can do
is you can basically you know first you
pull up jungle scout on this one you
check the monthly revenue so this one is
1.8 million a month uh 865 reviews
so then you would basically open up
amazon and then you would do the
standard procedure of
looking for uh primary and competing
products so for this one we would just
type in like
auto error purifier hit enter and then
we would
you know check if uh if the product
could be a viable product opportunity or
not
so i just looked through this product
and it seems that there's just too many
um
different options here different designs
so for that
we actually keep going down the rabbit
hole and we can just keep scrolling down
okay so this one is like this wooden
wooden design
uh it's this brief smart air purifier
with smart sensor
uh so and it's in like espresso color i
guess
which is cool um i think this one is
gonna be a little bit too hard to find
so that's why let's try this one here so
much air purifier for home three and one
okay that's cool so let's do all
departments
three and one hepa air purifier
okay so there we have the first one
and then let's see if there's any other
ones here
not that many actually all right so i've
got journals got open
i'm gonna scroll and then sort by the
bsr
let's see here so that's a uv sanitizer
that's just like a replacement filter um
so muco was the one i don't think that's
a uv one it's just a hepa filter air
cleaner so
let's take that as our primary
air purifier for home okay so here we
got another one
8083 reviews so yeah this would be this
would be something to add to our
primary and competing so the muka would
be our primary
and then msb3 would be our first
computing and then to get our second
computing you just
click load more results all right and
then you make sure obviously to look at
the bsr rank as well
just to ensure that it's in the range
and so that is the rabbit hole i
recommend honestly with every single
product research session
spending at the minimum two hours in any
product research session
and honestly the best schedule for doing
product research is just to spend at
least two to three hours maybe even four
hours
you know five times a week for the next
two weeks right so maybe
in the evenings or in the mornings uh
before work or something like that
um you know just a few hours and make
sure that your phone is on flight mode
make sure you're focused
uh just so you don't get distracted by
social media because it's gonna be
you know too easy to get distracted
honestly uh in a world where like i said
standards are so low and people's
discipline and focus is so low
it's not going to take that much to to
succeed so remember the
the um rabbit hole method it works with
anything you know if we type in like a
magic
keyword here even with the product
database all you have to do is just
start off with the product
so here we can type in like makeup or
something like that
there you go make a brush cleaner
and then we scroll down and here as we
keep going down the rabbit hole
inevitably
are you will find uh a a valuable
product opportunity or a lot of vital
product opportunities to add to your
list
all right so here we've got tons and
tons of different things like the
silicon makeup
brush cleaning mat right and then
obviously
if we scroll down again we can see more
and more stuff and as you're doing this
you want to make sure that you're
looking at the price the reviews you're
looking at primary competing products
making sure that it all fits the
criteria that i discussed here in this
video as you're adding it to your
product opportunity list
and the last product research method i
want to talk about i call this the
intuition method
so with this one basically i find that
this is a little bit i guess spiritual
but i truly believe that we all have our
own unique path to success
and you know i can give you all the
steps i can give you all the products
techniques and formulas but at the end
of the day
you know you're going to succeed doing
what you're meant to be doing right and
so
i i really believe that every single
person has a specific product out there
for them
that they should launch whether that's
from your own life experience whether
that's something that you've been
interested in
whether that's something that you know
just keeps kind of popping up in your
mind as you're going out through your
daily life
uh you know you're in the kitchen or
you're going on a walk or you're at the
gym you're at work and you're just
you know thinking like hey like i would
love to launch this product this would
be a great idea
so you know what you want to do is you
want to just take a piece of paper and
honestly spend like
10 15 minutes thinking about products
that you've thought of maybe in the past
few weeks or in the past few months
and just write down those products and
if you don't have any products in mind
write down your passions and interests
so write down for example for me
i love fitness and in fact i'm actually
launching a
food brand in the fitness niche so i'm
super excited about that
that's something that you know came to
me through my intuition so i recommend
you do that just pause the video and
spend 15 minutes
uh writing down on a piece of paper uh
products that you you either thought of
or niches and then what i recommend you
do after 50 minutes go by
after you have a solid list of at least
you know three to five uh
products or niches spend a few hours on
amazon just
uh basically typing in and searching
through those niches going down the
rabbit hole in those niches so the
rabbit hole is best combined
it's best used if it's combined with
other product research methods and
intuition
is uh you know the perfect way to find
that product that
you you'll have the highest chance of
success with now don't worry if you try
this and you honestly give us all a try
you can't find anything that's fine you
know at the end of the day uh you want
to just find something that will work
and that will make
money now finally before we move on to
finding suppliers something that's
really important to mention is the
products to avoid selling on amazon
so with products to avoid you know like
i said on amazon
you know when you're beginning you know
you can follow this video and you're
gonna get a solid base
but obviously there's only so much i can
put in here in two and two and a half
hours
and so you know basically through my
experience through the years of
experience that i've had selling on
amazon like
i have a pretty good mental list of
products to avoid like for example
some products that you definitely don't
want to sell are adult products
um you know any kinds of like tobacco or
drug related products marijuana related
products
um you know anything to do with uh
anything illegal you don't want to sell
any weapons
right but the list goes on and on and on
there's so many different categories
and so honestly this is where the value
of a good mentorship comes in i did
include a basic list of products
uh in the amazon fba starter pack that
you can take a look at
uh just the products to avoid but
honestly a lot of people this is where
they go wrong beginners you know they
don't invest in mentorship and
they're just kind of going in the blind
uh and they just launch a product and
then they don't realize
uh that you know it was restricted or
banned and they should have avoided it
and they end up losing their entire
inventory all the money because you
really can't get a refund
and so that's why it's so good to have
somebody you know like
like myself for example like a mentor
check your product make sure that
it's actually good and give you
basically like the thumbs up to actually
go and sell it
uh knowing that there are no
restrictions restrictions or anything
like that
so for example blender bottles uh coffee
refills derma micro needle rollers
because they're labeled as medical
devices on amazon
believe me tried selling that i actually
made some money with that for a little
bit
hyaluronic acid element squeezer pet
odor eliminators right so the list goes
on and on but
the list is much more than this and like
i said this is why it's so important to
have somebody that's
that's um you know a mentor and they're
actually like someone who does
significant sales on amazon like myself
and they um you know they they basically
can tell you whether your product is
good to go or not because they have the
experience they know
which products are problematic or are
good like they're not probably
to sell on amazon all right so now that
we're finished with product research now
we're ready to start narrowing down our
product opportunity sheet so you want to
have your sheet open
and ideally you'd want to have at least
10 to 20 product opportunities here
that fit all the criteria that we
discussed in the previous section here
of the video
so right now all these product
opportunities that you see this is from
an earlier product research session that
i did several months ago
before i actually uh found my product
and so the product that i ended up going
with was the bidet and i actually have
invoices and everything with that and
today this company is a very successful
company
uh since then and so i'm going to show
you an example of kind of like my
mind process and then how we got to the
bidet and how we basically narrowed down
this list here so if we look at the
product opportunity sheet if you fill
this up correctly you should be able to
scroll to the right and you should be
able to see
um an estimated profit margin for each
product so you can see here
like this first product this led makeup
mirror 10x
has an estimated profit margin of 6.59
um you know ideally you want to have an
estimated profit margin of at least 10
uh per unit uh simply because it's going
to be so much easier to actually make
real money
and a significant amount of money when
your profit margin is at least 10
dollars per unit
so the way that we look at this is you
want to look at a combination of things
so the first thing is you want to look
at the profit margin percentage
this is based off of the variables you
put in here but mainly this is based off
of price
and the price that we put in here is a
price that we think we can realistically
sell the product at
now i know that when you're starting out
it's not the easiest to actually
kind of like guesstimate a price uh that
you can sell your product
at but uh you know if you you have to be
realistic with this right obviously if
your competitor's here
let's say this magnifying light okay so
this one
it's selling at 22.99 right and then
this one is selling at
uh 19.99 okay and then the final one is
selling at
26 okay so 17.99 is actually a low price
we can actually even increase this even
further
we can probably come in and sell at
24.99 simply because we can offer a more
premium version of the product i'm sure
that we can find something on
on alibaba so that would change the
profit margin right away so that would
bring it up to 50 percent okay
so we're actually looking at the profit
margin percentage so first though we
want to make sure that the prices on
here are accurate
and to you know you want to review that
first so basically you want to guess a
price that you'll be able to sell it at
and try to just go with your gut don't
try to put like a ridiculously high
price or a low price because that's
going to skew
your profit margin the easy thing to do
would just be to put an average
between the three and then you can look
at the percentage here
so you want this profit margin percent
to be at the very least 25
and the closer it is to 50 or above the
better if it's below 25
the product opportunity gets deleted so
what you can do is you can just
select it just by clicking on the row
here i'm in google sheets right now you
can also use microsoft excel
and then you can just click on that and
so that's going to erase the product
opportunity right there
so the profit margin's the first thing
we look at now the next thing you want
to look at
is the uh the sourcing cost so
the estimated sourcing cost would be
right here so this is how much we would
be paying per unit
to our supplier and this is um without
even contacting suppliers just an
estimate
but it's a pretty accurate estimate if
you took the mid-range or the product
you saw in alibaba
so we can see here like this final one
nineteen dollars and fifty cents to
source i mean that's going to be
very expensive because you know if we
have let's say two thousand dollars to
start
okay so two thousand dollars and then we
divide by let's just say like twenty
dollars right that's only gonna allow us
to order
a hundred units right as opposed to if
we took that two thousand dollars
and we invested into a product that cost
five dollars with all costs in including
unit cost and shipping
now we can order 400 units which is a
you know a much better minimum order
quantity so
in terms of a first order quantity a lot
of people ask me what should my first
order quantity be
so honestly it can be any one of the
following it can be 250 units 500 units
750 units or a thousand units
although i recommend sticking to 600
units or below
for your first order and definitely
above 200 units
when you're first starting out simply
because like that range 200 and 600
units
that will allow you to get some traction
on amazon start getting organic sales
and then you know you will run out of
stock for sure that's just inevitable
it's it's gonna happen
uh but you're not gonna be out of stock
for as long as if you only had like a
hundred units and your products started
selling like hotcakes right so
um between 200 and 600 is something that
you want to you want to kind of pay
attention to
but on this sheet you really have to
look at this analytically so you look at
the margin percent so that's the first
check anything below 25 erase it
uh the next thing you look at is the
sourcing costs so
for example this this one 19 and 50
cents right so
if we look here we want to see the
estimated monthly sales so this is
the um basically the estimated monthly
sales that we can capture once our
products on the first page
so 19.50 i mean 500 sales a month
or units a month if we open the
calculator again okay so 500
times 20. that means that we're
literally gonna have to come up with ten
thousand dollars
uh you know a month obviously not at the
very beginning but this is going to be
our estimated inventory cost
um you know meanwhile for like a product
like this three dollars and 80 cents one
so 380
times 600 okay that's only going to be
about 2.2 k a month in terms of
inventory cash flow
commitment right so that's going to be a
lot easier to
uh to source so you want to look at this
and you want to kind of ask these these
different kinds of questions
and honestly the best way of looking at
this is to look at like also it's a
combination of the profit margin
the sourcing cost the estimated monthly
sales so the units like basically this
is this shows us
um how many units we will likely be able
to sell like the top of the market right
so the
um the units that we like the potential
for the product on the first page
so obviously 5000 the more the better um
also you want to look at the monthly
profit and the revenue so
in this case we can clearly see this one
the 63 one
is the definitely the best one out of
all of them the bidet and it's funny
enough it's the one that i ended up
going with when i was filling out this
sheet at the time
uh but you know i'm gonna walk you
through this uh as basically me
looking at this for the first time now
right so what you want to do is you want
to start adding comments on the right
side
so for example um for the first product
here
this one the led makeup mirror right so
for this one you want to add some
comments so
you know like i said in that in the
sheet already i filled it out just
because i previously filled this out
but pretty generic product let me see
what else did i write here pretty
generic not too high profit
very low price actually the profit
margin did improve a bit
uh ever since the price increased i
guess since i actually
uh filled out the sheet uh so these two
things are fine but pretty generic
product
um you know we'll have to
we'll have to find a better version
to sell at higher price okay
so you want to do that for all the um
the product opportunities that remain on
your sheet
after like i'm talking about the ones
that you clearly didn't cross out
so just add some comments right and you
also want to look at for example the fba
fee we can see here for
this third product opportunity which is
the porcelain ramen bowls
so these are just very fragile uh
porcelain bowls
uh what did i write here i wrote that
super fragile because porcelains that
means that it can potentially break
that's not always like the biggest
problem usually suppliers
all you have to do is just get them to
like you know use extra packing material
extra foam and things like that
um to make sure that doesn't break but
uh very high fba fee apparently
which let me see yes eight dollars and
eight cents that's true
it is a high fba fee high fulfillment
fee uh must find similar better designs
but how do we know it's better so
uh these are just some of the comments
that i left here so that's what you want
to do so just pause the video right now
go through your sheet
uh crosstalk the ones that are clearly
no goes and then add some comments for
the remaining ones
after you've done that the next thing
you want to think about is uh potential
other products that you can launch
if you were to start that brand so if
you were to look at this bidet here
this is the top seller of the bidets the
tushy if we look at their product line
that's available so this is actually the
best and easiest way to
start getting ideas for products um you
know products
to expand later on like to add onto your
product line so we can see here they're
selling like a premium toilet stool
they're selling premium bamboo toilet
paper so they're actually mostly only
selling the bidet the toilet seat
attachment
um but you know there's a lot of things
that we can sell here like we can sell
probably like a portable bidet
uh i think uh dude dude does that dude
product
uh we can probably sell also like a
toilet stool right so you want to just
start brainstorming and having some
various ideas in your head for any of
the more interesting product
opportunities that you have on your list
and the reason you want to do that is
because it's much better to start a
brand
that you know you have products to add
on to later on
and it's going to be relatively easy to
do that as opposed to you know putting
in all this work to
brand a new product that you'll only
basically be able to sell one product
with and then basically leaving you
um you know having to always launch
random products which we said goes
against our entire ecommerce brand
strategy so now we're ready to start
contacting suppliers
so there's actually two different ways
of finding suppliers for your product
so the first way is to find suppliers in
china or in asia or overseas
and the second way is to find suppliers
domestically and there are pros and cons
to each approach
for 90 of you watching this video likely
you are going to be
uh going with a supplier in china simply
because china is
and still remains and will still be the
absolute best
source of suppliers and manufacturers
for most products out there
so for example in china you know in
terms of like the bidet
you know our supplier for the bidet
ended up being from china and that you
know has been an incredible relationship
since then we've actually grown the
bidet brand it's called broday
we've grown that up to 50k a month in
sales up to 6k a day we're now actually
out of stock so we're waiting for the
next inventory to come in but
that's all from a supplier in china but
if we look at another example of
products for example skin care products
i would never store skin care products
from china simply because
you know there might be more issues when
when shipping it and also in terms of
like
now you know anything that goes in your
skin or in your body it's just better to
source
domestically if you're selling in the
u.s then it's better to source that
product to find a supplier in the u.s
for example for a new food ecommerce
brand that i'm starting here in the
fitness industry
i am going with a manufacturer in the
united states
uh because uh you know it just makes
more sense in this case
it's a food product it has to be high
quality it's not something that's just a
you know a simple plastic product or
something simple right
now if you're selling in europe and it's
like a skincare product or
a food product or something that goes on
your skin or inside of your body
and quality in these cases is very very
important it's always important but
you know especially with things that go
in your body on your skin uh and you're
selling in europe then i would go with a
supplier in europe so i'm going to show
you how to find suppliers in china
as well as outside of china in the
united states and in europe and
basically anywhere in the world
so let's get started with finding a
supplier for some of our product
opportunities here all right so now i'm
going to show you how to find suppliers
from china using alibaba.com alibaba is
the number one website to find suppliers
in china as well as a few other
countries like vietnam
and there's a few other good ones in
there as well like pakistan so
mostly it's going to be from china from
from 90 of you because
uh you know china just has the most
amount of suppliers so let's go ahead
and begin so
we're gonna go ahead and use the example
of this cold brew coffee maker
okay and uh so we have we've got this
one
and then if we open this one up we have
this one as well
and then we have this one so
the reason why we want to contact
suppliers is because we want to start
getting invoices from them
and we want to start negotiating with
them the prices and really see
how much it's actually going to cost us
per unit how much it's actually going to
cost us to ship it to the amazon
warehouse
you know to ship it to the us or to
europe or wherever you're going to sell
and once we have those numbers we can
then use something called the profit
calculator it's a completely free tool
the comprehensive profit calculator i'm
going to show you how to use it um once
we have an invoice from a supplier
we can actually put in real numbers in
there and we can see our actual profit
margin
and then we can make a decision um on
you know which uh which product
opportunities we're gonna go with
now what i think is best before you
actually contact suppliers is to pick
three uh final product opportunities
from your list so if you have like 20
and let's say you've crossed you've
crossed out like a few of them
i would suggest just pick three so for
example we can pick like these three for
example
let's say that these are the ones that
uh i thought were the best after my
analysis
so for that we're just gonna you know
mark them like that and then that way
um what you wanna do is you wanna
contact suppliers for the three of them
run them through the econ freedom profit
calculator and then after that you can
really get a good picture of how much
money you can make
and how much it's going to cost you how
much your first order will cost you your
profit
all that kind of stuff so um the point
of this is once you get all that
information
then you can really narrow it down to
one one final one
and if you can't narrow it down to one
final one that's fine you can just
unmark them and you can pick
uh another you know another set of three
products from your list and then you can
just rinse and repeat the process until
you really find
and narrow down one product that you're
really
you know you have a good overall gut
feeling about the numbers make sense
uh everything fits the criteria and
things like that so let's begin so cold
brew coffee maker so we're just gonna go
here
and we're gonna type in cold brew coffee
maker now it's actually contact
suppliers and to use alibaba you will
need to make an account what i recommend
you do
is i recommend you go to gmail and
create a separate business email
uh you know gmail is completely free so
you can just make it a different email
address and the reason why you want to
do that and it's a little known
uh i guess pro tip here uh if you use if
you sign up with like your actual email
that you use for everything else in your
life
you're gonna start getting spam from all
these suppliers they're gonna start
sending you like hot deals and
promotions things like that
you'd wanna do that so just uh you know
create a different email address
and then you can even like create one
with your linkedin that's fine as well
i like to just create a separate gmail
and use that to sign up for alibaba
don't have to do that right now but you
will to actually be able to contact
suppliers so once you type in the main
keywords
you want to start looking at what we
have available and the first thing that
i always do
is i enable trade assurance and verified
supplier and the reason i do this is
because it gives you that added level of
protection
when you are searching for suppliers
trade assurance is alibaba's
special program that basically gives you
added protection when you are paying
suppliers
in china of course you know when it's
your first time doing it it's a little
bit intimidating
and you don't know if they can just run
away with your money so believe me um
you know working with suppliers on here
is trustworthy
and especially if you're following this
video you're using trade assurance and
verified supplier
you will have absolutely no problems
okay because if anything happens alibaba
will side with you
um as long as you did the deal in the
alibaba chat which is really clunky i'm
gonna explain that later how to do that
but
as long as you did all that it's gonna
be good and verified supplier is
alibaba's own inspection system
uh certification process so you just
want to make sure those two are enabled
and now we can start going down the list
so ideally i'd want to find something
just like
um just like this one i really like
the let me see here tequila so this was
our primary product but
in fact i actually like a different one
better um i think it was called
coffee gator cold brew
yeah so this one i really like this one
so let's try to find this one
uh so the pictures on alibaba they're a
little bit
um this one looks similar
let's see so it's silver at the top uh
it's best to like really zoom into the
picture and look at the details
because the pictures are you know they
can uh they can be deceptive on alibaba
this looks almost the same but as you
can see it's not if you compare the two
things
the thing in the middle which holds the
the the coffee the cold brew
you can see that it's like a lighter
color and here it's a darker color right
so you'll find that sometimes the
product looks exactly the same as the
one that you want
but when you actually get a sample which
is what we're going to do
from our suppliers to make sure the
product is good when you get a sample
you'll see that it's actually completely
different or
just different enough that it you know
ruins the product so that's something to
be aware of
okay so this one looks like it's good so
okay
let's see here all right so i like this
one a lot
it's already much better and one thing
to note is that when you're looking for
suppliers
uh you know it's they're not just
offering this specific product so if you
actually
like click on them right you can see the
supplier details on the right side here
so the factory name is called c no glass
housewares and if you actually contact
them through the contact supplier
you're actually going to be able to tell
them like hey what i usually do is i
send them a picture of the one that i
want on amazon
i'm like hey do you have any uh products
just like this one
and then they'll usually say yes because
they're not just selling that one
version right
and when you're looking at suppliers one
thing also i always click on the
supplier
page and before i do that here look at
this right so it's china that's um
you know where it's from uh 10 years of
experience that's good so that's
also a great sign there's no minimum but
if it's like one year or two years you
know that's
obviously going to be worse than some a
supplier with like six or ten years of
experience
they got a five-star rating on alibaba
you got your response time um
and then you can see uh how many
transactions they had
on alibaba the delivery rate that's not
really that important it's mostly the
years of experience
and i'm gonna show you what other stuff
to look at so i'm on their page now you
can access that by clicking on their
supplier page
and you'll find like as you can see you
got all the the staff of the
manufacturer
you know they're chilling here really
happy with their with their products and
stuff so
you can browse their product catalog so
if we go to um if we go to
all categories and we'll find coffee
maker
all right so there you go they have a
lot of different
a lot of different coffee makers so
that's also um
like like i said you know i'm sure that
if we actually tried i would be able to
find
the exact one as coffee gator and maybe
even better you can also make
improvements with the supplier
right so uh of course that's a whole
other uh level of of um
i guess of knowledge here that's just
going to surpass the
uh the scope of this video but just know
that you can do that you can't ask them
for improvements
so one thing i always look at is i go to
the company overview
and i scroll down okay you can see the
supplier has been verified on-site by
world leading inspection company to
rhineland
so um you know that's just it's verified
if we go down here we can see it as a
manufacturer and trading company
there are two types of suppliers on
alibaba there are many factors and
trading companies what a manufacturer is
is just that it's the manufacturer so
they're the ones that actually create
the product and sell it
a trading company that's basically like
a company that
is in china they buy from suppliers hold
it in their warehouse and then resell it
for a profit
now you know you might be thinking oh
well it's best to just go straight to
the manufacturer and yes that's true
but not always because you know i've
worked with trading companies in the
past and yes
even though they obviously um you know
sell you at an up charge compared to the
manufacturer
sometimes for some products you just
won't even find manufacturers for them
because they're so deep in china
that the only way that you can basically
access them is through trading companies
so
um there is no hard role in working with
manufacturers or trading companies but
that's something to look at so
we can see here they're both you're
established 2005. total annual revenue
i'm going to look at as well so if it's
anywhere in the millions that's great
and then they got a bunch of
certifications so this looks like a
great supplier
so what we want to do is we're going to
want to contact the supplier so you
click that button and now you're going
to want to log into your
alibaba account like i said if you
haven't made one just make a separate
gmail and then use that email address
not your personal email because
you're going to get spam now this is
where our supplier contact template
comes in handy so
you can actually get this for free
there's going to be a link down below
for the ecom freedom amazon fba starter
pack
so you can grab it down there and here
you'll get the best supplier templates
to actually get
responses so everything's written for
you all you have to do is copy and paste
um and you can rewrite this if you want
in your own words uh you know just to
maybe differentiate from everybody else
but honestly you don't have to
complicate things so this is available
for free below
literally information from you know
courses that cost thousands
um and uh honestly the best out there so
okay so what you're gonna do
is you are going to copy and paste this
document right here
so you want to highlight everything and
then you want to right click copy and
then you want to paste everything in
here
okay and before you send it don't just
send it because look it's just a big
blob of text
you want to make sure you space it out
okay so hello my name is then you put in
your name
so put in dan bass anything with
brackets
you want to make sure that you obviously
fill it in danvas i'm the owner and ceo
of so since you don't have a brand name
yet for your product uh you can just put
uh just the general name for your
sourcing company so we can put like
essential ventures inc it really doesn't
matter like don't overthink this just
focus on what's important which is
getting to the supplier eventually you
can tell them your brand name once we
come up with it we're going to do later
in this video
we specialize in selling um we want to
make yourself look
established chinese suppliers don't
really want to work with people who
are brand new because obviously that's
not how they make their money chinese
suppliers make their money
and any supplier they make their money
from long-term business relationships so
if you demonstrate that you're more
experienced and you know what you're
doing and this is not your first
uh you know this is not your first like
rodeo i guess like you'll be a lot
better off than
uh just a beginner who's like yo what's
the price for this and what's the moq
right so
we specialize in selling uh premium
coffee products in and then you want to
put the country you're gonna sell on so
in the united states
okay we are looking for a high quality
supplier to expand our product line and
are interested in one of the items you
manufacture
the cold brew iced coffee
maker okay and then
here you have the opportunity to put a
link to the product that you want to
basically have them uh find for you so
it would be this one
copy and paste it in here
and then we want to establish a
long-term mutually beneficial
relationship with a high quality
supplier that could become our national
manufacturer for this product
could you please provide answers make
sure you're spacing everything out
and now uh we have these numbers so the
reason why we have these numbered
is because in china uh it's a cultural
i guess it's just part of their culture
where you know if you number questions
they're more likely to answer them if
you don't number the questions they just
won't answer your questions like a lot
of the times
in earlier supplier templates i've sent
them and they literally answer like one
question or they just reply with two
letters okay
that's it and it's like okay what so
that's why with uh the numbers they're
actually going to be more likely to
answer your questions
and all these questions are super
relevant like are you able to provide a
custom logo
custom packaging what color local
options do you offer you know all these
things we need answers to to be able to
make
an educated um analytical decision for
which product we are going to sell
are you able to send a custom sample to
and then you put your country where you
are not where you're selling
uh because you want to get that sample
you want to feel the product in your
hands before you
sell it okay and so once you fill the
cell out uh you want to make sure before
you send it that you select everything
okay so select everything like that
right click copy
and then you can save it in like a
document uh because
your this is the the same template that
you're going to be sending to any other
um any other suppliers for the same
product you're looking for and then
you're going to click send inquiry now
you can click agree to share business
card but that shares your email and
phone number
so you know if you want to basically
have a higher chance of response
you can do that but if you don't do that
then it's just going to keep your
responses
that you get from them in your alibaba
account which is totally fine so sending
queen out do that
and then basically what you want to do
is you want to reach out to
three to five suppliers for uh each of
those three product opportunities that
you have selected on your sheets so in
this case
the cobra coffee maker bidet and privacy
screen filter this is like a um
uh like a filter that uh basically
blocks your screen if you're like on the
train or on the
the bus and other so other people can't
like creep and see what you're doing so
that's what you want to do so pause the
video and then unpause once you've done
that and you've contacted three to five
suppliers for every single one of your
three product opportunities
so now i'm going to quickly talk about
how to find suppliers domestically or
in another country other than china so
the u.s or
for example japan so i had an example
product here which was
matcha powder so for example for matcha
powder
uh matcha powder actually uh and i
didn't know uh the best country to
source matcha powder for in terms of
quality is japan
and you can find that out you know
typing in best country to source
matcha powder from and it's gonna say
japan
right right away japan uh i guess
because they're just the best at that
so for that what you want to do is and
this is the same applies for finding
suppliers for domestic things in the us
what you want to do is type in private
label matcha powder and then
you can hit enter and you can even add
like japan
after that right so you can put japan
okay so
if we open this right we can see here
right away sugimoto t company can help
you launch your very own private label t
um so they offer like wholesale bulk
supply private label
so there you go essentially you know the
same thing is finding a supplier on
alibaba except
we are sourcing from a country which it
just makes more sense to source matcha
from
now if you're seeing a lot of alibaba
links uh sometimes you'll do this you'll
type in private label and the product in
the country
if you're seeing a lot of alibaba links
all you have to do is type in minus
alibaba.com
and what that's going to do is it's
going to erase all the alibaba
all the alibaba links so you don't see
them and when you're contacting them the
best way to contact them
is to click on the contact button here i
recommend filling out their contact us
form as well as sending them an email
from your business email and using the
same exact template that i
uh just showed for the um that i like
showed in the supplier template you can
use the exact same one
and that's going to work great i've
sourced amazing products like this
and the process is super simple it's
actually a little bit easier to work
with suppliers outside of china just
because of um there's usually less of a
language barrier
and the process works the same for
europe you can just do private label
for example um you know private label
skin cream europe
if you're looking for something like
that let's say fish oil just as an
example right fish oil
it's well known that the best fish oil
is from norway so you type in private
label
fish oil norway
hit enter okay and then boom
you know products for health care omega
3 care.com so it looks like
they offer norwegian private label uh
fish oil so now once you've contacted at
least three to five suppliers for each
of your three
product opportunities what you want to
do is you want to get them onto
either whatsapp or skype as fast as
possible and the reason why
is because it's just so much easier to
communicate with them through those
apps instead of going through alibaba's
super clunky messaging
interface now it's time to actually
negotiate with them so you want to get
in direct contact with them
and now you'll realize that you know if
you're speaking to a chinese supplier
and you're in the states
well you're going to have to stay up for
example in the evenings a little bit
later to talk to them because
obviously they're sleeping and a good
thing to do to figure out what time it
is in china right now
is just to go on google and type in time
in beijing which is uh the capital and
then obviously now it's 2 34 so they're
gonna be sleeping
so you can expect an answer from your
suppliers within like one or two days
and then um except over the weekends the
weekends are not working or any other
chinese holidays which you can also
figure out by typing in chinese holidays
and then the year all right so once
you've contacted your supplier and
you've gotten them on whatsapp or skype
by the way to add them on whatsapp you
need to add them as a contact on your
phone
and you need to make sure that the area
code for china is in there in the front
it's usually like a plus
and there's going to be a few numbers
there and on skype you just add their
username or their email
and once you have them on skype and
whatsapp now you want to go back and
forth and you basically want to
negotiate
a price down so you're going to ask them
for the price for a certain quantity
and they should answer you that in
alibaba so you already have an idea and
what you want to do
is you basically want to negotiate with
the different suppliers
and you want to see which one can get
you the lowest price so first of all i
always offer a
uh like a pretty low ball price and then
they will usually never take it they
will probably
just give you something in between and
eventually you want to bargain it down
to a price that's a win-win for both of
you
uh where you know it's still good and
it's reasonable for them because at the
end of the day
you want to establish a win-win
relationship that's the secret with um
working with suppliers from all over the
world you don't want to screw them you
basically want to make sure that
you know there's enough profit we made
on both sides so that they're happy to
work with you because
you know if you squeeze them out of
their profit too much they're just going
to send you bad quality
product and then you're going to pay for
that later in the form of bad customer
reviews and your business is basically
going to
get hurt in the long run so that's what
you want to do and the golden rule here
of negotiation
is to always assume that everything is
negotiable
everything okay but at the same time you
want to be professional you want to be
nice to them you don't want to
corner them because they aren't equal
you have to treat them as an equal
so just to make the process easier for
you here's an invoice from
our first order on amazon for the bidet
so this is what a product invoice looks
like now once you've negotiated a price
down with your different suppliers
you want to ask for a pdf invoice to
your business email
and once you get the pdf invoice it's
going to look a little bit different
because this is actually the alibaba
invoice
um because you're gonna get two invoices
like you're gonna get a performer
invoice
which is just like a tentative invoice
uh it's a pi that's what it says for
performance invoice
and it's basically like subject to
change and then you're gonna get the
final contractual invoice
on alibaba eventually uh once you
actually make the payment
so this is the alibaba invoice but you
know as you can see it's going to look
like this it's going to show
the manufacturer's name which i've
blurred out of course because that's
sensitive information
um you know for our product and then
it's gonna show like
the buyer which is uh us and then it's
gonna show the product as well as the
unit price
so you know it's gonna be so much easier
to select a supplier and really make a
decision on a product once you have
all the different invoices um with you
and you can you know start to compare
everything so now what we're going to do
is we're actually going to go
and plug this all into our econ freedom
profit calculator
which is a free tool you'll find the
link down below as well as a link in the
amazon fba starter pack which there's
also a link down below for that it's
free
now one thing i will say is that you do
want to get a shipping price uh so for
shipping you can either do error or c
now for over 90 percent of you unless
your product is oversized
um you're going to want to do air
shipping and you're going to want to ask
for a price for air shipping
um for your product and you're going to
want to ask for ddp shipping which
stands for delivered duties paid
sometimes they're going to be skeptical
or they're going to be maybe a little
bit uh
apprehensive about giving you like a ddp
price simply because
uh ddp means that the supplier is
responsible for paying the duties so in
that case you can just tell them hey
just get us the ddp price and don't
worry just bill us the customs duties
and we will pay you right away and you
can also tell them the following three
magic words
reduce customs value okay so if you tell
them that
then they should be able to have no
problem to give you uh ddp
so what that essentially is that on the
the customs value sheet
uh they're going to reduce the value and
so that's uh it's a little bit of a gray
area and it's up to you if you want to
do it but it is a technique that i've
um i've seen in the industry a lot and
it's very very commonplace
so once you have that invoice you have
the unit price as well as the shipping
cost and now we're ready to plug it into
the conference profit calculator so to
access that it's www.confront.com
profit calculator and this is actually
our tool here that we created
our team has created so once you're on
here just click on register
and then just create a quick account
it's going to say ask for your like
basic info
uh name last name email don't worry
we're not going to spam you i barely
said that any emails
i only send out pure value things that
will actually change your life
and you know valuable things that will
help you along your own
journey to success and to financial
freedom and wealth
all right so once you're logged in
you're going to see it's going to look
like this and it's a super simple tool
but it's very very good because i just
wanted to basically make the process
simplest possible for all my
subscribers just because i've noticed
that a lot of people
they get their profit calculation wrong
like the amount of beginners that invest
in products without ever doing this is
astounding
and i don't want that to be you so what
you do is you click on add product
over here product name we're going to
type in bidet selling country we're
going to select the united states
and now for the asin you want to
basically put in the competitors asin
so that's going to pull up the
information from that product
uh so uh if you have any like questions
about any of the boxes what to fill in
you can always click on the i
and then there's an explanation there so
i'm gonna go on amazon and i'm gonna
type in bidet
and i'm just gonna grab like one of our
competitors so probably
tushy for the bidet right
and uh if we scroll down right here
and i'm going to grab the ace in which
is at the top here it's uh the letter b
followed by the letters and numbers
so you just copy that make sure you get
the whole thing go back
paste it in here boom so there you go
that pulled up the product you should
see the pictures
for the selling price you're going to
want to put in a price that you're
planning on selling your product
at and that should come from a product
opportunity sheet so for us
uh we put 69.99 but actually we ended up
selling it at 49.99 so we'll just put
49.99
okay and then here we put enter a since
of top three competitors so we'll just
do that as well
okay so let's put uh satoshi then there
was also
uh dude bidet there you go dude wiper
1000
so we'll just copy just the asin paste
it in here
and you don't have to put all three but
if you want uh
so then we'll just grab like this one
for example here
you can also grab the ace in if you
scroll down it's the product information
you can find it
um right here as well i'm gonna paste
that in here
boom continue all right sourcing cost so
for the estimated cost per unit you grab
that from the invoice
so in this case we have the invoice
right here so for our unit price it's
eight dollars and eighty cents
is what we got after negotiating make
sure that you only put the price after
negotiating
please negotiate i will say this again
negotiate negotiate negotiate
all right 80 shipping costs per unit so
for us the shipping was about four
dollars per unit
so we're just going to put that in there
and there's also an explanation here of
how to get the shipping cost per unit as
well
so now for the fba fee we're going to go
and grab the fba fee
which according to our sheet here if we
scroll to the right
the fba fee is six dollars and eighteen
cents so we're going to put that in here
the referral fee is automatically
calculated and for our first order
we are going to select probably let's
say like 500
or maybe like let's say 400. click
continue
you can just put like a number in there
you can always change that later and now
you enter all the variable costs so like
the cost to add a logo so for us it was
all actually included
uh with the label as well so uh eight
dollars and 80 cents including logo and
labels sometimes
you might pay like a little bit extra
for the logo like 10 or 20 cents max 50
cents per unit
so um yeah eight eighty four dollars
that's it
so for the first order it's gonna look
like it's gonna cost us if we go to show
results here
all right we can see all the results and
it looks like it's going to cost us 10
592 but that's not how much we're going
to pay we're actually going to pay 5 000
because if you do 8.8 plus 4 times 400
all right if we do a quick calculation
8.8 plus 4
times 400 right that's 5 000. so this
actually
adds on fba fees as well but fba fees
don't come out of our
pocket at the beginning right you can
always change your initial order so we
go down to 200 that's only two and a
half k
right and our moq was actually like 200
for this so we could have ordered that
little but
i decided because i have a higher
starting budget obviously like i decided
to just
order more uh and then if you scroll up
you'll be able to see your profit margin
your return on investment your cost of
goods
and you'll be able to see like a little
results ticker here
so proper margin anything that's above
40 percent
uh is great anything that's between 30
and 50 is good
return on investment anything above 100
is great and in terms of the cost of
goods sold
this one is actually incorrect so we
have to fix that but otherwise the
profit calculator is
an essential tool because it will show
you all these different things it will
also show your breakeven price
so how much you have to basically sell
your product at to break even
so 26.48 are absolute minimum price on
amazon to
not lose any money on our sales but also
not make any money
but if we sell it at 49.99 that means
we're gonna make a profit of four
thousand seven hundred and two dollars
on our first
uh order now if we look at our profit
margin 47 if we compare it to
what we have on the sheet here all right
63 percent was the margin that we got
but that's also
before changing the cost so 49.99
so and that brings us down to 55. so
you know pretty close so this is a
pretty good estimate but obviously the
profit calculator gives you a much more
accurate number all right so the next
thing we have to do is check for patents
and this is very important because there
are lots of patents out there
and uh of course this is something that
especially when i was a beginner i had
no idea what this was so what a patent
is
is it's basically an exclusive license
that allows a company or a person
to sell a specific version of a product
there are two types of patents design
patents and utility patents
now most patents are design patents and
then you've got some that are utility
you don't have to worry about that right
now but essentially what you're trying
to do here
is you're trying to uh search up your
product and trying to see if there are
any patents that are
basically preventing you from selling
the version of the product you want to
sell
so if i type in bidet toilet attachment
and i press enter here right so it's
going to give us all these different
patterns 4
700 results and this is for the united
states
as you can see and so what you're
actually trying to do is you're going
you're going to go through the patents
and you're trying to read
and primarily look at the ones with the
picture so like for example here we see
that's like a rotating uh stool for a
toilet that's totally different right
so if you find something that looks like
what you are
trying to sell that means that it's a
patent and you know like you should not
sell it because
what's gonna happen is suppliers have no
idea about anything like patent-wise
you know chinese suppliers they don't
really care they violate patents and
they sell it because
u.s patents don't really apply there so
that's why it's your responsibility to
make sure there are no patents
a good way of figuring out if there's if
your product is patented
is to hire someone to do a patent check
for you you can either hire a lawyer to
do it or you can
hire like someone on the cheap on
fiverr.com or upwork
that's gonna cost you like max fifty
dollars or sixty dollars a lawyer is
gonna cost you a few hundred
and that's up to you which path you
wanna take if you wanna do it through a
lawyer because the lawyer is the only
one that's actually legally qualified to
do this
then you can actually go to
www.ecomtradermarks.com his name is jeff
stoller he's my personal lawyer and he's
done a lot of legal work for me in terms
of
patents and things like that and he's
the best ecommerce lawyer that i've
found or if you want to do it on the
cheap you can just go on fiverr and type
in
patent search but these are not legally
registered lawyers they're just people
that
kind of do this and they have some
experience doing this and as you can see
you can do it for like 15
35 or another option is just to look at
it yourself so if your product is free
of any patents then you're good to go if
it has a patent then you should
erase it from the list because you don't
want to run into any issues because
you're going to launch the product
you're going to send you're going to get
like a cease and desist letter from a
lawyer
and then obviously that's going to
prevent you from being able to sell the
product so now you've contacted your
suppliers you've run all the numbers
through
your profit calculator and now you can
clearly see
you know the profit margins for each
product so if you have any product
opportunities out of the three that
are clearly a no-go erase them uh if all
three are still good
now is the time where you want to order
samples so to order samples you
basically just ask your supplier hey i
want to order a sample
please ship it to me via air dhl or air
mail and
um a sample is going to cost you between
50 and 100 it will be
expensive you don't want to negotiate
the sample price simply because it's
just one unit
and you know that's just how much it is
it's expensive to ship one unit
obviously more expensive than
shipping um you know hundreds or
thousands so the reason why we get a
sample is because we want to see
and feel and touch the product uh and
pretend that we're the customer and
imagine ourselves
getting the sample opening it up and
really like seeing it
for ourselves and you really want to put
the samples to the test like you really
want to
use them the way they were intended to
be used and you almost want to abuse
them because
obviously you want to make sure that the
samples hold up to the test of your
target market
and so once you get your samples once
they arrive it might take you about a
week two weeks max
once you get the samples um if you're
not happy with for example you want to
go with the product you're not happy
with the sample
then you can just ask them to send you a
better quality one maybe do like make a
change or something like that
um now you don't need to have the logo
on the sample you can ask if they can
put the logo on the sample that would be
great but it's not necessary
obviously you don't have a logo yet so
for that we can you can skip to the
branding section if you'd like but once
you get the samples in your hands
now you can make a clear decision on
which product you want to do all right
so at this point you've contacted
suppliers you've gotten the invoices
and you've also seen the profit margin
for
your three product opportunities so at
this point you should be able to make
a great decision on a final product out
of the three
that you should go with and my best
advice for you is honestly to look at
the numbers and then
just close your eyes you know in silence
think about it
give it like 15 seconds 30 seconds just
think about like nothing
think about nothing and just think about
emptiness
contemplate emptiness and after 30
seconds go by ask yourself the following
question
which one of these three product
opportunities will be my first
successful product on amazon
which one should i do and the answer
should just pop up right away and if the
answer isn't
really clear and it should be really
clear if it's clear select that one and
obviously
you know put away the other two if the
answer isn't immediately clear
then ask yourself why isn't the answer
clear maybe there are certain issues
with the product maybe your
intuition is telling you things that you
know maybe your your logical mind is
ignoring
right you can always just select three
other product opportunities from your
sheet
and then rinse and repeat everything
that i said about finding supplies and
running it through the profit calculator
so now you should be able to make a
decision for me it's going to be clear
i'm going to do the bidet here
and that is going to be the product
we're going to run with so now the next
step is to actually create our product
listing and before we move on to that we
need to purchase barcodes so now let's
talk about getting barcodes so what is a
barcode this is also called a upc
so i'm gonna make this as simple as
possible for you to really be able to
process this so
to sell anything on amazon you need to
have a upc it's a unique product
identifier
or unique product code so now it's time
to purchase a barcode
now to be able to sell any product on
amazon you do need a upc there's a few
ways of getting a gpc there's a cheap
way and then an expensive way and i'll
show both ways
uh so basically to be able to make a
listing on amazon
you need this and it's super easy to get
this and basically it's like a universal
code for your product
which identifies your product in the
physical product space
so there are two ways of getting this
you can do it the expensive way or the
cheap way
the expensive way is the legit way and
the cheap way is
not entirely legit but it still works
and it's entirely up to you which one
you want to do
so here is the official website that
issues the barcodes it's called gs1
you'll find a link down below
just1us.org
for us and then also they've got a
european website as well and for other
parts of the world
so for gs1 if you want to get a barcode
uh like officially
and if you try to make a listing on
amazon you'll get a message saying that
the barcode should be just one or else
you might have problems down the road
one big disclaimer is that i and i would
say that uh
you know we've i've successfully sold
products both the gs1 and
non gs1 using a barcode reseller and
i've had zero issues
i've heard of people having issues
that's why you know i'm not responsible
for anything that that
happens from the information in this
video that you hear
but it's up to you and like i said for
me nothing happened i've never heard of
anyone really having any issues with the
with the barcode reseller and i think
this is an expensive cost when you're
starting out with selling on amazon
that's why it might be best to
go with the reseller so for gs1 you have
to pay an initial fee of 250
and then you pay uh basically a 50
annual renewal fee
for 250 you can get 10 barcodes and the
pricing you know changes sometimes so by
the time you're watching this video the
pricing might be a little changed
um so the point is that uh going through
gs1 is the official way
and you're gonna get uh you know an
official barcode and everything like
that
uh but it's also the expensive way so if
this is something that you just wanna
make sure that it's all good and legit
you can just go with just one using the
official
barcode issuing agency which is this or
you can use a barcode reseller
now there are tons of them out there but
my favorite one is nationwidebarcode.com
make sure it's barcode not barcodes
because that leads you to a different
website
uh there's also another one called like
barcodes mania which i've used in the
past as well
so here what this is is basically they
resell
old barcodes that were issued by gs1 so
they're still gs1 barcodes they still
are official barcodes
but they were just used previously as
you can see they've got a great rating
on the better business bureau
and it's super cheap to get a barcode so
if you want to get one it's just 12
if you want to get five it's 7.50 per
barcode
much cheaper obviously than js1 and if
you buy a barcode from nationwide
uh you're basically going to end up
paying a lot less money and it's still
going to be an official barcode
uh and it will most likely work uh and
even though amazon will tell you oh you
know the barcode should be gs1
there's no way for amazon at this time
to actually detect and
and see which barcodes are sold by
resellers or not
simply because they're all gs1 issued
barcodes in the first place it's just
that this website
resells old ones right so uh if you buy
a barcode from nationwide
that's what i would recommend i
recommend buying one from nationwide to
start with
and then plugging it into your listing
when you're gonna start a listing we're
gonna do that soon here in this video
and then if it doesn't work then you can
just buy just one or you can buy another
one from nationwide and eventually it's
going to work it's gonna let you make
the listing
you should have no issues whatsoever
again this is your choice
this is the cheap way and then this is
the expensive but
like actual official way of doing it and
i want to remind you that i've barely
heard of anybody ever having issues
with nationwide barcode nothing like
accounts getting banned nothing
like that at all so there's nothing to
be worried about but again disclaimer
you know this is entirely up to you i'm
just presenting to you all the options
just so you can
choose so now it's time to create our
ecommerce brand so this is where we're
going to get our logo we're going to get
our packaging
and we're really going to think about
what kind of brand we're making here and
what our brand is going to stand for in
terms of its mission and vision
and as i've said previously in this
video the best way to secure freedom for
yourself
and your family long term the best way
to ensure a consistent source of passive
income for yourself
and you know to build a business that
will actually stand the test of time is
to build a real business and a
successful long-term brand
that sells a high quality product to a
particular target market so if we look
at our bidet product
we're gonna sell a bidet toilet seat
attachment and in terms of the brand
uh so what we actually decided to do
with bidet and my friend got this idea
who's my business partner in this uh in
this brand
he actually got the idea to brand it to
men because um you know
basically men have problems with
underwear skid marks just like anybody
actually
and you know he just thought that it
would be a great idea to brand it to men
and if you look at bidets on amazon
they're selling a lot you know making
tons of money
and it's super competitive so because of
that we really have to think of a unique
way to brand it so there are two
different ways you can differentiate
yourself in a competitive market
number one you can either create a
strong brand that's unique
and caters to a unique section of the
market and the second way is you can
actually
improve the product and you do that
through reading negative reviews and
things like that
and then telling the supplier you know
asking them if they can make certain
improvements to the product
that would actually make it better so
i'm just going to show you what we did
here for the branding for
our bro day brand so as you can see we
have the logo at the top
which i'm going to show you how to
create we have the product photography
as well as unique product packaging
things like that obviously it all starts
with a brand name and the best way to
come up with a brand name
is if something you know maybe maybe
something's already obvious and
you already have a name kind of standing
out in your head well then you can just
do that
but most of the time like for me it
usually takes a little bit of time to
come up with a brand name
what i do is i write down a bunch of
ideas on a on a piece of paper
and then i kind of just stopped thinking
about it and as i go throughout my day
the next few days
usually a brand name pops up in my head
and that's what i usually go with
you don't want to overdo it you don't
want to overthink it you know we
actually started bro day as buttjet
and then eventually we found broday
which is a much better name than butt
jet so
um you know that worked out for us
that's usually how it goes
so you definitely need a brand name
before moving on to the logo so now it's
time to think of a brand name so pause
the video and fill out a sheet of paper
with a brand name okay once you have a
brand name you need to check for a
trademark
and uh what a trademark is is basically
um for example we have a trademark on
broday meaning that nobody else can sell
bidets under the broday name
like at all in the entire bidet class so
a trademark is super powerful it's
something that can defend your ecommerce
brand
to check that you just go on uspto you
type that
united states pat in the trademark
office or you can go to the country that
you're selling everything in australia
then obviously check the australian
patent office once we're on the u.s
patent on trademark office site tss is
the one we want to click on
basic word mart search and here you want
to type in the name you're thinking of
doing so for us let's say
you know we want to do broday well then
if we click on broday and then click on
the
the name we can see here okay bro day
it's already registered
uh by a company here and it's live
meaning that there's an active trademark
for bidets
meaning that if let's say i wanted to
start a new bro day i didn't actually
own broday
then i would not be able to do it
because it's already a registered
trademark and then that's the same as a
patent
if you sell a product under a trademark
name
and you're infringing on someone else's
trademark they can just take you down
they can send you a seasoned assist you
don't want to do that so that's the next
check you got to do
you know there's a lot of there's a lot
of um loops and there's a lot of steps
to this whole entire thing
that's why i'm trying to do my best to
explain it but honestly mentorship is so
so so valuable it's so valuable i'm
obviously doing my best in this video
but i'm going to talk about mentorship
at the end of how you can access it
because i do a lot of that as well
myself
you know it's something that is so
crucial when you're starting out or else
you can very easily lose thousands of
dollars
all right so how to get a logo there's
actually two ways of getting a logo you
can either hire someone to create a logo
for you
or you can go and try to create a logo
yourself on canva
canva is like an easy to use photoshop
it's totally free
go on canva.com you can sign up we also
have a special link
down below so you can use that as well
in case you ever want to upgrade to the
paid plan
uh we've got a discounted link there so
you can use that but on canva
i recommend just honestly trying to
create a logo yourself
we're going to want to do is you're
going to want to create an account and
then once you create account
just basically create a new document or
like a new design and then there you can
just basically create a simple logo
canvas perfect for logos like this for
minimalistic logos
if you want something that's more let's
say more professional
i recommend hiring someone and the best
way to hire someone is to use a service
like upwork to find
a talented graphic designer for you so
now i'm going to show you how to do that
so on upwork.com
that's the link there's also one called
fiverr and there's also free up
but upwork is the one that is the best
honestly is the one that i have the most
experience with
and i've hired many freelancers on this
website successfully have spent
probably hundreds of thousands of
dollars on freelancers on this website
maybe even millions honestly
but on here you click search and then
you type in logo design
and then you press enter or you just
click hire professionals and agencies
okay so it's very important to filter
the freelancers because you don't want
to just hire anybody
right so you don't need to do us only
because for this
you know there are tons of extremely
talented graphic designers uh in all
countries around the world and typically
you know you'll be able to hire someone
who's really good without having to pay
a premium rate for someone from the
states from a western country
you know there are tons that are great
from like uh the philippines from
eastern europe like the ukraine
um you know bulgaria even kenya jamaica
right so
that's a great part about the internet
is that we're all globally connected
and you can find a great freelancer so
what you do is you go freelancers
hourly rate just do 10 and below
honestly if you want someone higher
quality you can do 10 to 30.
you can hire someone in the states as
well honestly like well that's what i
would do
i would just hire someone uh you know
between 10 and 60
even up to 60 depending on their
portfolio if it's something that i
really like because
you know if it's someone good they're
only gonna need maybe like five to ten
hours to create a logo for you
and that's gonna be a few hundred right
so you really want to cheap out on this
that's why
you can either go on the cheap or you
can go like 10 to 30 30 to 60.
we'll try 10 to 30. 90 up job success
very important
amount earned 10k plus we want someone
experienced a thousand hours built
and then that's basically it okay so
now you can start going through uh
different designers here
so uh okay we're getting a lot of ui ux
designers so maybe we should put like
logo design ecommerce okay so
so no that's still giving us a bunch of
like web stuff so let's do
uh logo design or graphic design
so here we got like sarah right so you
can click on the freelancers
page you can see their portfolio you can
see exactly what they've worked on in
the past
and you can do the exact same thing on
fiverr okay so if you click on maria
here
from macedonia all right you can see the
different logos that she's made there
so fiverr is also another website
fiverr.com and if you go on fiverr you
also type in
logo design design e-commerce
and typically once you find a good um
designer for your logo you can also hire
them to do your product packaging so
like a box if there's a box that comes
with your product if you want to have it
in a box right
so logo design e-commerce and then you
can basically just
start going through here and you want to
make sure that you know
i think paying 10 is going to be very
difficult to get a good logo from my
experience
so you probably are looking to pay
probably at least 50
for a logo and for product packaging
probably at least 200
you might get away with something
cheaper but it's going to be
uh it's going to be definitely harder at
econfreedom we have our own
logo designers and package designers
like ready for our members
all right so once you have a logo and a
package design
now you can send it off to your supplier
and then
uh obviously they need that to be able
to print your
your logo on the product and you need to
absolutely have a logo on your product
uh do not be that person who sells their
product without a logo because then it's
just gonna look like it came straight
from china from the dollar store
it's not gonna look good okay so um just
make sure you get a logo make sure that
you get uh product packaging as well
so as you can see this is our product
listing we even have a video this is
something that you're going to be able
to get once you have a trademark and
brand registry
so i have a video showing how to install
it it's my friend
uh in the video here my business partner
for our product packaging we honestly
just have a box and it says skidmarks
end here and it says
just like broday on it maybe you can
find a picture for you you can show it
here
but it doesn't have to be complicated um
that's why i recommend just working with
a graphic designer or you can do it
yourself in canva
to get packaging design done even by
yourself or by someone you're going to
need to get what's called the box
template or the packaging design
template from your supplier it's going
to be a file you can open up in
photoshop or canva to actually add text
and stuff onto it now there's a whole
lot more that goes into creating a
powerful brand
but i've covered the foundation like the
basics of it so once you have the logo
you've got the product packaging you
also have a few products in the back of
your mind that you can launch later on
to add on to your brand
now you're in a pretty good spot um you
know a few other things i like coming up
with the brand mission and vision
creating a brand presence so like uh
your website your facebook page social
media
so i'm gonna cover some of that later on
but of course um you know there's just
so much to cover in this video that i
can do
and so that's why um you know i'm just
going to cover the foundation here
just the most important things you need
and later on for your brand you will
also
get a patent and a trademark and that's
something that will come as you actually
are successful once you're making like
10 000 plus a month all right so now
it's time to create your product insert
so what is a product insert
this is basically a piece of paper
that's going to come with your product
and it's going to arrive your customer
is going to open the product they're
going to see it inside
and the whole entire point of this is so
that you can basically communicate with
your
customers when they buy the product and
you can offer them something in return
for getting a review now one thing to
note about amazon is that amazon is
super sensitive about sharing anything
about your customer with you
even though you are you are selling them
products amazon makes it very clear that
they're amazon's customer and not your
customer
so the one way to actually get around
that and to really help you
start getting five star reviews
automatically is to get your supplier to
print product inserts
and include them with your product uh
with every single unit and so here i've
got a sample product insert
that we just created for a fictional
brand and
what basically you want to do here is
you want to have a qr code and what you
want to put on the barcode is your
company logo
and you want to obviously make it look
nice you can get your graphic designer
to do it the one that you hire for the
logo and the product packaging
you can also create yourself on canva
that's also an option but the most
important
part here is you want to include your qr
code and i'm going to show you how to
get this code right now
and what you want to do is you want to
give them an offer that you know
basically is a no-brainer offer an offer
that they can't refuse
so for example when you're just
beginning you know
what you can do is you can offer them a
second free unit of your product again
that's like
uh it's going to cut into your costs a
lot when you're starting out
but it will skyrocket the amount of
reviews that you're going to get if you
want you can also do
for example get 25 off your second uh
you know unit
share with your friends and family get
20 25 off so that's something that
is also very common and also works very
well to get um
reviews and for them to be able to get
that code what they do is they just take
their iphone
or their smartphone any modern
smartphone nowadays has a built-in qr
code scanner in the camera
all you do is just open your phone's
camera you point it at this and then
right away it opens the website
uh wherever we want them to go to and so
where we're gonna take them is we're
actually gonna take them to manychat
and i'll show you what manychat is here
in a second uh basically it's like a
facebook messenger bot and this is the
best way we found to actually
communicate with our amazon customers
uh because it respects all of amazon's
rules and that way we can also build our
own mini chat list from it that we can
then communicate with
uh later on with like new product
promotions things like things like that
so to get a qr code you want to go to qr
dash code
generator.com this is the best website
for doing that and then you want to
click on sign up and once you click on
sign up
make an account and once you're logged
into your account you're going to be
able to get to your qr code dashboard so
you're going to want to click on create
qr code as you can see this is our bro
day qr code
and we actually never even included our
product insert with our product
it's just something that we missed um
you know and honestly like if
i'm being honest like you know i'm
teaching the formula and i'm breaking
everything down into every single step
and this is a form that anybody can
follow
uh with all the techniques to ensure
success but honestly like everybody's
success journey is going to be different
with us for broday
we actually did things a little bit
differently we didn't even just honestly
we didn't even just
include the product insert um because we
didn't want to give away
a second free bro day and so right now
actually i'm getting with my business
partner we're gonna
start including our product insert
offering uh 25 or 20
off the second unit um if they share it
with their um with their friends and
family
taking them to manychat which is what
i'm going to show you here but i have
done this before successfully i know
that it will work great for you and i
think you absolutely absolutely should
do it i've just got like a million
things going
a lot of different businesses so that's
why all right so there you want to click
on create qr code and then you want to
click on website
and then click next so here you're going
to want to enter in your website
now later on we're actually going to
change you can change where your qr code
will point to at any time
which is great because you can basically
send them anywhere you want so for now
we're just going to put our website
which is www.broday.com and later on in
this video once you actually
have created your manychat flow for
getting reviews you can actually replace
this url
with that so i'm just going to put like
test code but you can put like
you know your product name and click
next so once you have that you can
actually go in here and you can
customize your code i like to keep it
simple so for the text
you know you can just not have anything
and you can also just even
delete the frame just like that and you
can also make it like this
right so that's what i like to do a
great thing about qr code generator is
that you can also upload your own logo
so it's going to be like a customized qr
code and uh yeah that's pretty much
it here as you can see there's different
options for the qr code
this one's probably the most the most
aesthetic looking one and so once you're
happy with how it looks you can click on
download
and then now you can actually send this
over to your uh
to your graphic designer or you can
import it into canva when you are
creating your
product insert which should look like
this by the way so qr code in the middle
logo at the top and then the offer like
i said either get a second free product
or you can do like get 25 off at the
beginning
it's always best to really really make
sure that every single person at least
scans it
or you know the most amount of people
possible scan it and that way that's why
you really want to give them a
no-brainer offer
if it makes no sense to give them a
second product for free then don't do it
just do what makes sense and do
something that you know is a no-brainer
offer that people will actually want to
redeem they'll actually want to spend
the time taking out their phone and
scanning it and once you're done that
you want to let your supplier know that
you also want to print
uh product inserts and this is actually
very cheap they'll likely say that
there's like an moq in
order quantity for of like let's say 500
or like a thousand for the product
inserts
but that's fine because if you have like
let's say a starting order of uh 400
and they say a thousand is the moq for
the inserts that's okay because the
inserts are likely gonna be like a five
or ten cents a piece or 20 cents a piece
which won't be too expensive and they'll
just keep the rest of the inserts in
their warehouse
for uh the next time when you actually
place your second order and i've done
that many times successfully all right
so now let's talk about creating a fully
optimized beautiful amazon fba listing
for your product so for this of course
you need to have an amazon star central
account
once you're in the account click on
manage inventory and then we're going to
want to do is you're going to want to
click on add a product on the top right
here so i'm going to open
this listing right here this is a
listing that i'm going to basically
recreate there's a listing that i made
several months ago
and like i said we hit 50k a month with
this on amazon we're just out of stock
right now
just waiting on some more units of stock
um and we're really i mean this brand is
already a million dollar plus brand in
the span of several months so
like for me this is easy like i have
experience you know you're definitely
watching the right person
to learn all this stuff from uh on
youtube so um yeah so let's go ahead and
click on add a product
okay and so here you're gonna wanna
click on um
where is it where is it so amazon is
always changing their buttons and if it
doesn't look exactly the same this is
like believe me this tutorial is not
going to go out of date for a long time
for several years
um because most of the information stays
exactly the same like
almost all of it i would say 90 of it
year to year stays the same
because at the end of the day you're
starting a business you're creating a
brand where you're selling a high
quality product
you know there's not much more to it
you're just learning the buttons on
amazon things like that so
you're going to want to find a button
that says i'm adding a new product or
i'm adding a product not sold on amazon
here you're going to want to select the
category
so what i like to do is i like to go to
the top competitors page this is
obviously our listing
um but you can just go to um
the top competitor which in our case
would be uh
tushy okay so if we go to tushy click
that
then we scroll down and then we
uh look at the category here we can see
that it's in tools and home improvement
i think that's where we put ours as well
and tools and home improvement yeah so
then you can just type in like bidet
right okay maybe tools and home
all right so probably just bidet
attachment
that's the subcategory you want to type
in the sub category here okay i can't
find it so i'll go
manually tools and home improvement
let's see what else they did
uh bidet attachments if you click there
we can see like
all the steps the tools and improvement
then it's kitchen and bath fixtures
then it's bathroom fixtures i'm looking
on the left here
then it's bidet and bidet parts it's not
too important
you know if your competitors are in
different categories just choose one of
them it's
focused on the the important stuff bidet
attachments boom
so we'll select that okay product id so
this is where you're going to want to
put in your upc code so once you
purchase your barcode you can just go
into your email and then click
into the link to download it and then
you should see order confirmation
should scroll down if it's from
nationwide you can also buy from gs1 i
actually just saw that they're offering
them for 30
as well per uh per piece so you can just
grab them from there
honestly it's almost the same um of
course just one is the official one
so you want to download the barcode
graphics there's two the upc and the ean
so the ein is the one you want for
europe upc is the one you want for
the rest of the world once you grab that
you're gonna double click on that it's
gonna be a zip file
and then you're gonna want to drag and
drop this onto your desktop
into a folder i'm just gonna drag it
back in here so i dragged it back into
the downloads folder and as you can see
now i've got the barcode so
basically i'm going to enter this number
at the bottom into my product listing
area so i'm just going to do that now
all right so there you go i've got my
product id in there i'm going to select
upc
okay and then if you put an ean then ean
that's only for europe you're going to
want to use an ean
okay so for the product name uh what i
did here
is i did bro day bidet toilet seat
attachment i'm just going to copy this
because this is what i wrote earlier
and we're going to go over it here so
you want to start off with your brand
name
and the reason why and this is i know
this is like debated a lot online
but uh you know i've sold millions of
ecommerce products i can tell you it's
always best to start off with a brand
name
simply because uh you are selling a
branded product you are not just selling
a random
gizmo or gadget you know what i mean
like you're not selling some random
dollar store products so
that's why it's just so much better to
include your brand name right from the
beginning then you want to type in your
product which is bidet toilet seat
attachment
and what you're trying to do is you're
trying to basically to make sure that
it's fully optimized
i mean your listing you want to enter in
as many of the most powerful keywords as
possible by powerful i mean
the most general keywords so what are
the most general keywords for this
product
well you know it's bidet toilet seat
attachment
right simply because if i that's
probably what people are typing in when
they're searching for the product on
amazon right so
it's very important to make sure that
you include those keywords in your title
and your bullet points in your
product description as you can see here
but something else to also take note of
is you do not want to keyword stuff you
don't want to stuff your
your listing with a bunch of keywords
back to back
and it just sounds like you know bro day
bidet best toilet seat attachment clean
spray water attachment you don't want to
do that you want to you want it to make
sense right because you are basically
writing an ad for your product
so berday toilet attachment fresh clean
water sprayer modern sleek design i like
separating it with dashes
and then self cleaning not electric
nozzle and then at the end fits all
toilets easy to install so
i like i like it where it's like brand
name what the product is the most
powerful keywords
um you know what it is and then just
like the benefits
i call these the benefits and then the
final benefit fits all toilets easy to
install so this
here you want to basically um you know
any big
uh point of skepticism for your product
so for this uh we found out that a lot
of people
when they're buying this they're
wondering how hard this to install so we
just put fits all toilets easy to
install which is true
now for the brand name you want to put
in broday now you might have an
issue where it's like oh well if you
want to um you know sell under your
brand name
you have to provide them with pictures
of your of your product and things like
that
you can provide those pictures to amazon
you might get an email or
if you get an error code you can just
put in generic here
and then it's fine there's no big deal
uh it's gonna work
um amazon just has a glitch right now
but it might be fixed by the time you're
watching this
manufacturer we put bro day as well just
put in your brand name
so now you want to click on advanced
view and that's going to open several
other
boxes here so we're going to click on
variations
since there are no variations for this
product we're not going to fill this out
variations are basically when you are
selling multiple
different versions of the same product
so like clothing items if you're selling
like a red color blue color
black color then you would create a
variation theme by color right and then
you would type in the color
and basically create three uh like uh
sub listings for you all right the next
thing we do is we go to offer and now we
put in our price
and so for our price it's 49.99 for the
seller sku we can leave that blank
for the sell price we can leave that
blank as well condition
you always want to put new we're not
selling used things for the quantity you
want to put one that's basically how
many of them come with
each uh purchase of the the product so
if you're selling like a two pack
you want to put two in there uh one very
important note on this is that
uh amazon will not repack anything for
you meaning that
if you're selling a two pack that means
that uh you absolutely should
include two in every single one of your
units so
like every single unit of your product
should come in as like a
pack of two all right or a pack of four
if you're selling a pack of four
manufacturers suggest the retail price
you can leave that empty most of the
stuff you can leave empty
make sure that you select off offering
can be gift messaged
yes is gift are available yes uh reason
being is that um amazon will actually
gift wrap your product
um for customers uh they offer the
service for anybody who wants gift
wrapping and the best part about this is
that you actually pocket that extra
profit that they make from the gift
wrapping they actually give all of that
to sellers which is fantastic
fulfillment channel we want to select
amazon we'll ship and provide customer
service remember the setting for next
time
now let's keep going to the right so
compliance so here we can honestly leave
all of this like empty there's no
batteries nothing like that
because it's not electric okay if your
product is something to do with like a
battery
one one note on lithium batteries
lithium batteries are
difficult to import and also have
restrictions when it comes to air
shipping
so anything with lithium battery just
remember um you know what i said about
that
so now let's talk about product images
so your product images on your listing
are super important especially your
first picture because
that's what people see when they type in
your product keywords on amazon
right and you know your product
photography super important that it
looks amazing
you can either hire a professional
photographer or you can try doing this
yourself
or maybe if you have a friend who is
great with a camera you can get them to
do it what i recommend is having
uh two photos on a white background as
your first two and then
uh two photos two like lifestyle photos
and then two photos uh final photos
showing the product and the packaging
we totally violated that rule like we
did not obviously
um we did not obviously like uh even
respect that what i just said but that's
like the typical
i've done that format many times uh
right now obviously we have different
ones
we're actually technically not allowed
to have a a
a photo with a not white background um
so you know if you do that like what
we're doing then amazon might
might tell you to change or they might
not so yeah but for
product photography i recommend just
basically going on upwork and then also
just typing in
uh photographer on upwork and then
basically doing the same thing i
recommend paying anywhere between 10 and
50
an hour uh simply because it shouldn't
take them a lot of hours right
and what you're gonna do is you're just
gonna get your uh supplier to ship a
sample of your product of course in its
packaging and with the logo
to your photographer and then just tell
the photographer that you need some
pictures on a white background
some lifestyle photos meaning like
showing the product in use
um something like that and then finally
uh some photos
of the product and showing like what it
comes with um you know the packaging and
the box and things like that so
that's going to take you some time of
course but then you can upload that here
you need to make sure that your product
images are super high quality make sure
that they're
high resolution hd pictures uh so that
you can actually
zoom in on the product just like this
when you hover over
the photo with your mouse it's going to
zoom in okay so now let's move on to the
next section which is a description
so the first thing is the key product
features so this is actually your
bullet points so amazon you know
sometimes they call it the keep product
features sometimes they call it bullet
points they're always split testing
their interface um but essentially it's
just this stuff here
and so the way that i like to write this
is and i actually wrote this myself this
entire listing
the way i like to write these bullet
points is i always like to basically
make the the customer think
as if they they have the product as if
they're using it and as
if you know they are experiencing all
the benefits and all the amazing
emotions
of using the product you know i've
studied advertising and i've studied
uh selling and you know for like i've
read so many books on this
and i've i've sold so many products and
i've been doing this for a long time
and the number one thing that i've
learned uh with selling is that the
number one best way to sell any product
is through emotion and then the second
best way is through logic so
emotion will always trump logic it's
just how we work as humans and so that's
why
uh you know using words like enjoy a
fresh clean butt in seconds
upgrade your lifestyle poop like a king
you know it triggers an emotional
response in them
uh enjoy an amazing refreshing clean
spray that will leave your butt
sparkling clean after every use
a life-changing experience you'll be
asking where have you been all my life
after your first use experience pure
bliss as your butt is clean like royalty
every single day
like that's not logical selling that's
emotional selling right save money never
use toilet paper again of course you
still have to
use uh use toilet paper like you know to
wipe after this a little bit
but yeah so that's how i like to write
my bullet points so to do this you know
you can just basically start off right i
mean i can just copy and paste it to
show you but
essentially it's going to look like this
so like enjoy your fresh clean button
seconds upgrade your lifestyle poop like
a king with
bro day right you can see i mean the
listings up you can go and check it out
um and we're like we're going this into
a multi-million dollar business it's
gonna
be worth like millions and even hundreds
of millions so i'm super excited about
that but it's e-commerce right now is
the golden age sharing this all with you
it's something you can do as well don't
recommend competing with us and selling
bidets though because
you will go against the king of
e-commerce himself and that's not a good
idea
it's always best to follow your own path
to success believe me there are millions
of products out there
and uh yeah we have a trademark and
patents things like that so that's just
a little side note i get people that
they try doing products just like you
know products that i talk about in my
videos it's the stupidest thing you can
do
simply because if you just did some put
in some effort and you did your own
product research
like you will find a great product okay
so there's nothing to worry about
no scarcity mentality make sure you got
an abundance mentality always so for
your product description and i'm
actually going to show the product
description that i wrote for broday
for the listing before we got brand
registry uh just obviously because
that's what we started with we didn't
start right away with brand registry and
you're not going to either
uh so here it is i'm just going to paste
it this is what it was
obviously it's not formatted at all so
that's why we're going to use an html
preview tool so just type that on google
html preview tool and then
click on this one and this one is
fantastic okay so what this lets you do
is this lets you basically write
anything
and then you can like make it bold right
you can make it
italic you can make it um you know
a lot of different things like different
headings stuff like that and so you can
actually copy this
code here paste it into the product
description on amazon and
it's going to show that way on amazon so
for this description
uh basically this is completely out of
format here because i just copy and
pasted it from a document that we had
before
so here meet bro day a life changing
device for men who poop i'm going to
format this and then i'm going to
unpause the video
all right so i got the entire
description formatted here and this is
exactly how it was
uh when i launched pro day so we're just
going to go here step by step i know
that this seems like a lot there's a ton
of different code here
what is going on so the first thing we
got is meet broday a life-changing
device for men who poop
and basically what i did here is i just
wrapped it in
bolt so to wrap something in bolt to
make it bolt essentially what you do is
you just
open the bracket like that or i don't
know what that's called but like that
thing
and then b and then close bracket you
type whatever you want
and you have to close it like to close
it you open the bracket and then
forward slash b and then that's it okay
so as you can see
it only makes that bold so that's how
you bolt something now br
that's not bold that's basically like
hitting enter on your keyboard so every
time you do br
you don't have to close it so br br
as you can see that just um you know
skips a line
okay so that's all honestly all you need
to use is just b
and br and that's it that's how i did it
and um
yeah uh basically this is the code so
this is what it looks like so
headline so meet bro day a life changing
device for man who poop time is today's
most valuable currency you're a man
you're always on the move the last thing
you want to do is spend time wiping your
butt
it's only a few minutes per poop but it
starts to really add up over weeks
months and years one thing i will say is
that
i am a bit of a copywriting genius this
is copywriting that's what this is
called
and it just comes to me naturally but
i've also you know been doing this for
so long
so uh that's why i guess i'm just
fantastic at it if it's a little bit
more challenging for you seriously don't
worry about it just
as long as it's good enough look it
doesn't have to be perfect remember
perfection is the enemy of success you
don't have to be perfect as long as it's
good enough okay
have you ever wondered if there was an
easier easier way or cleaner way a
method that only leaves your butt
sparking cleaning seconds but also
require using whole rows of toilet paper
i'm reading this fast i know
um but obviously i'm not gonna read the
whole thing say hello to brody you'll
never be able to poop without it ever
again so basically just a headline and
then like a description a headline a
description a headline description
basically we're rehashing the bullet
points it's almost the same as the
bullet points
um and then finally at the bottom we're
adding the step-by-step instructions
so you can only add that you should only
add that if it's applicable to your
product so for us we actually have two
steps
for the product number one install onto
the toilet using provided instructions
number two twist the known it should be
knob
the knob on the right after a good poop
and enjoy
and by the way i use this product and
it's fantastic i seriously can't live
without it
so um yes i use my own product but yeah
so once you have a good description
um and obviously i recommend pausing
this video um spending a good probably
30 minutes to an hour doing this
probably 30 minutes uh this should be
enough
you can right-click copy and then paste
it over here into your product
description
and then that should uh look just like
what you have here in the preview
on your actual listing okay we're almost
done here
let's get to the keywords so for the
keywords here the
um the only uh box that we want to fill
out is the search terms here
and now i'm going to show you how to
find the best keywords for your products
this is actually your backend search
terms
um essentially it's like the tags if you
ever uploaded a youtube video it's like
the tags
so these are just words that will help
the amazon algorithm
rank your product and show your product
to
the most relevant customers and for this
jungle scout luckily actually has a tool
called keyword scout
which lets us find the absolute best
keywords for our product so i'm going to
show you how to do that now all right so
to find the best keywords for your
listing
what you want to do is you want to go to
junglescout.com and log into your
account and then once you're in your
account
you're going to want to click on keyword
scout on the left here and that's going
to take you here i already did a sample
search here so you're not going to see
all the results
so what you want to do is you actually
want to put in your primary product asin
as well as your two
competing products here so just put in
your top three competitors uh asins
here so i'm gonna do that now so here's
our top competitor so i'm going to grab
their ace in from the top here right
click and copy
paste that in here boom and then
you want to also grab two of your other
competitors so
we'll just grab for example if i type in
bidet
we'll grab like this lux bidet one um
okay so we'll do that paste in here
and you want to make sure you put in
three that's the optimal number for
finding the best keywords
and make sure that the competitors that
you're putting in
the asin for it's actually almost the
same product as yours it can't be
like very different right so then dude
bidet that was um the third one here
dude wiper 1000 sick name not gonna lie
um okay now once you're once you've done
that you're gonna hit search
and so now that's going to pull up those
um those jsons
and then you will now start to see all
of your keywords
so we want to do is you actually want to
sort everything by
exact uh search volume so make sure that
you sort it top to bottom
so i'm just going to make sure that it's
showing me the keywords top to bottom
and so now we're going to want to do is
you're going to want to start going down
this list
and you're going to want to basically
check mark every single keyword
that is relevant to your product so
bidet 200 000 search for that means that
there are 200 000 people
or potential customers searching for
this keyword every month which is a lot
right imagine if we only get one percent
of those or two percent of those
right like let me show you the
calculator here
okay like uh we get let's say one
percent of those
200 and three thousand 435 okay that's 2
000 orders
you know 2 000 orders times 49.99 that's
literally a hundred thousand dollars
so you can see the the power it's it's
really crazy um
so bidet bidet toilet seat now look
we reached this keyword here this toilet
so if you're unsure if this keyword is
relevant to your product or not
then what you want to do is you want to
click on this a on search on amazon
and then see if the products that show
up are the same as yours so in this case
this is actually not relevant to our uh
product because it's just
toilets right and you only want to put
in keywords
that depict your product that actually
you know explain your product
so in this case yes it is the thing for
a toilet but it's not an actual toilet
so what about this one but a toilet seat
okay
so no ours is actually not even a bidet
toilet seat ours is a bidet toilet seat
attachment so we're gonna
get rid of that one we're gonna leave
this one on dude wipes for men what
about this one
right probably not no it's uh wet wipes
so no not good
i'm going to skip that bidet for toilet
yes
dude wipes no portable bidet we can also
click on amazon to see if this is
relevant no it's not it's
literally a portable like spray that
goes up your butt
bidet sprayer for toilet gadgets for
home
no that's not relevant that's too
general you really only want to include
the most relevant keywords
and the reason why i want to include
only the most relevant ones is because
amazon only allows us 250 characters
in the search terms right so we really
have limited real estate here for
keywords
uh so toshiba day now a lot of people
ask me about like competitors and stuff
i recommend not including competitors
keywords um you know it's up to you but
i'm pretty sure it's against amazon's
cos to include competitors keywords so
it's best to just leave that out
but day warm water no ours is not warm
water ours is just like
basically cold water we will work on a
warm water one later but
ours is not warm water uh bathroom
gadgets no
clear rear okay what about this one
so that's also a brand name so we're not
gonna include that
right and so basically how it's gonna
work is that eventually you're going to
have a list of all the most relevant
keywords
and when you're actually going to put it
into your listing
every single word will only appear once
and you'll see that it's not going to be
like bidet toilet seat attachment
bidet bidet for toilet every word is
only going to appear once so as long as
you hit
every relevant word you're good all
right so basically what you want to do
is you want to keep going down the list
until you hit about like 500 in search
volume
okay it's going to take you a little bit
of time probably 15 30 minutes
but all the way until 500 in search
volume and check mark all the ones that
are relevant to your product
and make sure that you leave the ones
that are not relevant unchecked
and once you do that then what you want
to do is you actually want to click add
keyword to list
and then you're going to want to create
a new list and you're going to want to
call it
your product your brand name master list
just like i did here you saw we already
had one in there
and then click create and add so once
you've done that you're going to go
to the left here and click on keyword
lists and then your list will pop open
right here
and as you can see we've got our master
list here that i created from before
when i was launching
this product so once you've got your
master list in here you made sure that
all the keywords are relevant
um what you're going to do is you're
going to click on download csv on the
top right this will download a
spreadsheet with
your keywords you're going to open it in
microsoft excel or in google sheets
or in numbers if you're on mac and then
you're going to see this
okay so it's going to be a little bit
like difficult to read here
but what you want to do is you actually
want to click on the first keyword you
see
you want to hold command shift and then
the down arrow if you're on mac
or ctrl shift down if you're on windows
okay and that's going to do this it's
going it's going to select all the
keywords
what you're going to do is you're going
to right click you're going to copy
and then you're going to go on google
and you're going to type in remove
duplicate keywords
and the website that's best for this is
the trace my ip website that's just how
so happens to have this
amazing tool and then once you're on
this you're gonna see this one two three
four five
so just delete all this and then right
click and paste everything in here
then click original order boom now
you've got
all of the most relevant keywords as
well as the misspellings see here
uh we got like some misspellings like
budday badaya
viday right people don't really know how
to spell binay i guess but you know
that's a lot of potential sales there
um right we probably got a lot of sales
from those people bj i guess
that's another one so now you're gonna
copy this to clipboard okay and you can
make sure to copy it
then go on google and type in letter
account
and once you're on letter account
settercount.com you're gonna paste
that in here count characters okay so
262 characters so it needs to be
under 250 to actually be able to fit
into the search terms here
so what we want to do is we want to
erase one of these words and we're fine
as long as under 250 we're good so neo
that's a competitor so we're going to
release
or erase that um let's see what else lux
that's a competitor we're gonna erase
that
okay so 253. just need to really i just
need to erase one more here
so probably like this video i think
that's just not
you know like who is who writes fidei
like probably like one person
probably like honestly like 100 or
something but all right so now you wanna
you wanna copy that
and paste that into your search terms in
your listing
boom that's good and you want to ignore
platinum keywords subject matter and all
this other stuff you really don't have
to do it like
other people some will tell you that you
need to fill this out you really don't
i go by this rule it's called the
predator principle the 80 20 rule
i make sure to focus on the 80 of the
stuff that matters and then i let
you know i don't worry about the 20 that
doesn't matter because if you get the 80
right the other 20 will take care of
itself all right so boom got the search
terms now click on more details
check to it's asking all these different
like scientific questions you don't have
to answer any of this
so we can just keep going manufacture
part number put one very important to
write that
for launch date just put today's date
and then we are good package quantity
put one or you know more if it's a pack
so once you're done your listing you can
click save and finish and then basically
you'll be able to see your fully updated
listing
in about 10 to 15 minutes that's how
long it takes to actually update on
amazon
and then you can see your beautiful new
and fully optimized product listing
all right so we've just created our
listing now we're ready to place our
first inventory order this is honestly
an incredibly exciting time
because i remember when i was placing my
first inventory order you know i had
this mix of excitement as well as
honestly a little bit of stress just
because
you know it was the first time that i
was going to be paying thousands of
dollars to
this random company online obviously not
random it's a you know a supplier that
you know we've verified we've gone
through all the checks and up until this
point
if you followed along with this video
and if you've
basically you know watched everything
you've taken notes and you've taken
action
then you should have absolutely no
reason to stress so i'm going to walk
you through some important steps
in how to place your first inventory
orders as well as a few important things
and just general things to watch out for
so your listing should have been on
amazon for at least a few days
i would even say about five or six days
and the reason why you want to have your
listing on amazon for at least three
days
recommended five to six days is because
for some products on amazon
they turn out to be restricted and
basically when you create a listing
sometimes that will trip the amazon
algorithm and amazon will go ahead and
restrict your listing after a few days
and so that's why it's best to wait a
few days to actually
see if your listing is um you know is
not restricted or anything like that
because you're gonna get an email
if it is and then that way you just
saved yourself a potential you know
thousand or a few thousand dollars on
your inventory
if your product ends up being restricted
or it has some special certification
that
amazon requires now even for restricted
products you can also get the
certifications
uh usually your supplier will have it
and this really depends sometimes uh the
supplier certification is enough
sometimes it's not
so it's really case dependent on each
product again this is why it's so
useful to have somebody check over your
product for you somebody who is actually
really experienced with amazon
for example like myself but if we keep
moving along here so at this point
you should have your invoice you should
have your profit margin
you know your profit margin should be
like good it should be between uh at
least at the very least i would say 25
percent preferably 30 to 50
or above um you should have a product
that meets all the criteria we talked
about the price you can sell it
at at least 15 and at least 20 euros in
europe
um or british pounds if you're selling
the uk you should have your pdf invoice
your performant invoice in front of you
your pi if you don't have that yet
you should ask your supplier for it and
it should say clearly how much they want
you to pay
and also it should give you an exact
shipping cost now a little note on
shipping here
air versus c shipping so a lot of people
ask me which one should i do
and for most of you watching this video
if the product
is like i would say smaller than a table
uh you know smaller than anything like a
like a piece of furniture then you
should absolutely ship it by air
simply because of speed if you see ship
it's going to take you 30 to 45 days
for it to actually get to amazon and you
also need to use a freight forwarder
uh which makes the process more
complicated if you're using air shipping
it makes the process so much easier
especially for a beginner when you're
starting out because
uh you can just use dhl or fedex or one
of those big carriers the big three are
dhl fedex and ups
the fastest one of the best one is
always dhl and fedex those are the
fastest ones and then ups is a close
second
so i recommend those ups will always be
a little bit cheaper shipping costs
fluctuate month to month
and so basically you need to get a ddp
shipping cost from your supplier
and sometimes they might say oh well
it's exw or
fob make sure you're getting a ddp
shipping cost and i already covered
earlier in this video
how to get them to agree to do ddp uh
ddp shipping so i'll you can uh check
out the timestamp below if you
uh need some help with that so okay
you're ready to place your product
inventory order
one more thing as well um you should not
be
spending i would say more than five to
ten grand on your first order at the
absolute max there really is no need for
that
and you know honestly the thing is that
even though yes you have all this
amazing information in this video
um you know you just don't have the
experience right and that's why
like for my first product i started with
1800 and i was able to turn that into a
32k a month income
in sales of course and then i had a very
high profit margin as well like between
40 and 50 percent
so pretty much half of what i was making
was profit which allowed me to start
traveling and
obviously live much better but you know
i still think that a few thousand
is more than enough for your first order
and if you're skeptical about
you know if you just have a bad feeling
about how much you're about to spend
don't do it
follow your gut follow your intuition
your intuition should feel good
about uh the you know the product that
you're about to get into and the amount
of money you're about to spend
now how your first product inventory
order works basically you have a few
options
first option is you pay the entire
amount which i don't recommend
obviously this part will always want to
do that but that's not something that
you should do
instead what's standard in the industry
is to pay 30
up front uh and then 70 after they
finish manufacturing
and the time between the up front uh
when you pay and then the time when they
finish
manufacturing that's called the lead
time if you ask them what the lead time
is for your product
uh they'll say okay lead time is 15 days
for let's say 250 units that means it's
going to take 15 days for your product
to actually get manufactured
and then after 15 days the product will
basically be ready you know standing at
the front door of the warehouse ready to
get picked up by the shipping carrier
and so that's why you want to pay 30 up
front 70 at the end so you're paying 70
uh when the product is finished
manufacturing so you'll pay 30
and then after that you wait until they
finish and then when they say okay we're
done you know and to ship it out please
pay the rest
uh so then you can pay 70 now some
suppliers they might want like 50 50
or they might not agree to these terms
uh so then you can offer 50 50
but definitely do not pay the entire
amount simply because you know
uh it prevents any unnecessary risk
right
it's just more of a safety thing for you
right just to make sure that obviously
they won't take your money right away
with it that doesn't really happen
especially if you've
uh you know you followed this video with
choosing suppliers so that's all good
now how do you pay your suppliers so the
best way honestly if you're
if you're paying a chinese supplier or a
supplier in alibaba you can just use the
alibaba trade assurance
now here's something extremely extremely
important to actually be covered and
protected by alibaba trade assurance
alibaba wants to see that you've
communicated with your supplier through
the platform now since we've
communicated with a supplier through
or skype uh obviously you know there is
no record of anything between your
supplier and you
on the alibaba platform so that's why
what you want to tell your supplier and
this is a very very big pro tip very big
pro tip you tell them
hey please resay everything the terms of
the contract
um on alibaba in chat to me
just so just tell them please where you
say everything and they'll understand
they know that to be protected that's
what they have to do
so essentially you want them to be like
uh you know basically
giving you an entire summary on alibaba
of the entire deal in their words
and you verbally agree through the chat
and say yes uh i agree
yes sounds good uh please send me the
contract you know and then after that
you can pay them
and then you can actually pay on alibaba
trade assurance uh the the cheapest way
to pay is with a wire transfer to the
alibaba account
which then goes into escrow in their
account so it's all protected
the second best way to pay is paypal uh
paypal always sides with
the customer not with the supplier uh so
it's a great way of protecting yourself
however the uh the fees are much much
higher especially for the supplier
and so that's why if you pay via paypal
uh your supplier will say oh well you're
gonna have to front the fee and it's
gonna be about four point six percent
so you can say oh it's okay we can split
the fee in two right and then you can
offer them that
and then also make sure that you're
always paying as goods and service if
your supplier says no please pay us as
friends and family
red flag because paying with goods and
service it involves a higher fee for the
supplier for both of you
you'll be sharing the fee however if
anything happens if you know if you get
uh i don't know if something happens
with the product something like that bad
quality uh you're not gonna be protected
if you pay your friends and family
there's no protection goods and service
when you pay it that way on
paypal using uh pay as goods and service
then you're actually
protected by paypal's insurance but i
always pay with alibaba trade assurance
it's the best way to go so just go ahead
and pay the 30
up front and then you should be good and
then when the product is done and
they'll tell you you paid the rest of
the 70
now a quick note i will talk about
inspection so you do want to get an
inspection done for every single order
and how it works it's not an inspection
of all your units it's going to be a
randomized inspection usually of like 80
units out of everything
so there are tons of inspection
companies out there i'm also going to
put an inspection company link down
below
this is something that i highly
recommend because for a few hundred
dollars it's definitely worth
the peace of mind knowing that the uh
the product is inspected and you're not
gonna have any quality control issues
all right so now we're ready to send our
units into amazon so
if you've already paid your remaining
balance for your units you've paid the
rest of the 70
or the 50 whichever you agreed on with
your supplier now we actually have to
get them into the amazon warehouse
and so there's a few ways of doing this
there's the old way which is like the
classic way and i'm going to show you
the classic way
simply because it's just what i'm used
to it's what i do there's also a new way
which i'm going to show you that you can
use as well it's the same thing
i just find that it's best to learn the
classic way and show that because that
always works because
as of now the new way is in beta so what
you do is you go to your seller central
then click on manage inventory which
will bring you here and then you want to
click on the check mark to the left of
your listing
okay you should only see one listing
don't worry that it shows two here it's
just because we're out of stock right
now
so you want to click on the drop down on
the top left then click center replenish
inventory so once you've done that
that's going to bring you to this window
and then here we can basically follow
the steps to send in our inventory
so the new way is up here it's sent to
amazon as you can see it's new
so you can do that as well but i'm just
going to show you the classic way
just because like i said this way is not
in beta the other one's in beta
and you never know what amazon's going
to do remove or not remove something
and if the interface looks different if
something looks different just
follow along with the video and try to
find the buttons because the information
is exactly the same this video is fully
fully updated
and it will remain so for several years
the information doesn't change that much
so the first thing you want to do is you
want to click on create a new shipping
plan
and then for the ship from address you
click on ship from another address
and then you want to enter in the
address of your chinese supplier or
your supplier you know from anywhere
else wherever uh it's coming from if
it's
a chinese supplier then you click on
country and then click on china
and then here you want to enter in the
name of the supplier the address the
province city district the zip and
postal code
now for myself for example i had a hard
time before
trying to decipher what the province
sitting district was of the supplier you
can just ask your supplier to send you
their address and then you can just put
that in here and then if you're confused
as to
what's the province what's the city
what's the district you can ask them
that as well and they'll tell you
so make sure to fill that in here i'm
going to select
um an address that i already have saved
here of our supplier so now that we've
got the suppliers address here
we want to click on individual products
for the packing type and then click
continue to shipping plan
okay once we did that now what we want
to do is we want to enter in the number
of units we're going to be sending so
just as an example let's say we're going
to send in 200 units
then click continue so now as you can
see it's going to say who preps and here
we want to select
merchant okay because our merchant will
be prepping this and then
what we want to do is it's asking us
choose a product category that best
suits your sku
so here we have to click on choose
category and then here we're just going
to put no prep needed
and then we'll click choose and then
click continue
okay and here it's going to say who
labels so you want to select merchant
we're going to have our supplier apply
all of amazon's label to the product so
now would be a great time to talk about
the amazon label so the amazon label
looks different to the upc
barcode and a lot of people get this
confused so what's the difference so
what the upc barcode
you only need that to actually make your
listing so you need a upc for that
and which you've already made you've
already used the code there now on your
actual product
you're going to need to print an amazon
label not the upc label
and so to get that all you have to do is
choose merchant and then click on print
labels for this page
that's going to download this file here
which is going to have all the labels
as you can see and then what you want to
do is you want to save this
so you download it you save it to your
desktop to your computer
and then you can basically send this
over to your supplier
and you explain to them hey can you
please stick this label on the top of
the product or wherever it's best
so the amazon employees can scan it for
every single unit on every single unit
of the product
okay so now we're gonna click on
continue so as you can see it's asking
us to split the shipment to a few
different amazon warehouses so sometimes
amazon might tell you to ship everything
to one warehouse sometimes they might
tell us to ship
uh to different warehouses in this case
it's telling us 84 units to jefferson
44 to baltimore and 72 to livonia i'm
guessing that's michigan
or like detroit and so that's totally
fine um
it's a marginal difference in cost for
shipping so if this is the case
all you have to do is just click approve
and continue you can actually
name these so what i like to do for
example i'll do 200 units
and then you can put like the month
right so you just put the month
and like month and then year and then
you put shipment number one
okay and then here we put the same
shipment number two and then ship in
number three
obviously replace the month in the year
with the current month and year and then
click approve and continue so once
you've done that it's going to bring you
to this
uh window right here and so now we're
gonna click on work on shipment and
we're gonna do that for every single one
of these
shipments okay so now we're gonna start
going through all of the steps here so
uh here we want to click on small parcel
delivery spd
ltl is for larger shipments and that's
only one if we're shipping a lot
so now it's asking us for carrier so
we're gonna select air and then you can
select the carrier or you can select
other it's
really not that important unless you are
shipping from yourself in the us
uh then you can select ups and amazon a
special partnership with ups
where you can basically pay directly to
amazon and then it's going to be like
they have a discount with ups
so yeah it's going to make it a lot
easier here we select multiple boxes
and now it's going to ask us for the
configuration of the box so here it's
asking us how many units go in each box
how many boxes are there it's asking us
for the box weight and the box
dimensions
so this box is not the box that your
product comes in
this is the box like the carton with all
of your units in it so let's say we have
200 units what you want to do is you
want to ask your supplier
can you please tell us how many cartons
you will ship it
you'll ship the product in how many
units per carton
and then also the carton weight and the
carton dimensions
okay and so they'll tell us that and
then once they tell you that you can
just fill this
in and if there's different box
configurations let's say there's one
carton with like 10 units
one with 14 then you can add that also
really really important make sure that
uh you do the conversion because if
you're selling in america
obviously it's the pound and inches
system so it's the imperial system
your chinese supplier will likely give
you your
measurements in the metric system so in
kilos and in centimeters so make sure
you're aware of that
if it says kg and cm you can go and
convert the kilograms to pounds you can
just go on google and do like 50
kg you know in pounds just as an example
okay 110
that's obviously pretty heavy and the
same for the centimeters you would
basically
go on google and you would type in every
single number so 32 centimeters in
inches okay and then every single one
after that three times and you'd fill
that in here
okay so i'm actually getting up the
carton dimensions and weight from
one of my previous shipments for this
product so as you can see i have it here
so i'm going to enter 2138 and go in
here
put it in so it was 21 38
and you want to round up by the way if
the numbers are like
you know if you want if you need around
around the numbers just always round up
now for the dimensions 18.3
18.7
18.7 and then 15.7
number of boxes here it's asking us to
ship
84 here so that means that we would need
eight boxes with 10
right and then one more with four
and you have to tell your supplier that
by the way to really let them know and
tell them
hey this is how you need to do it you
know 84 units need to go to this place
and i'll show you how to do that and we
would also need to get the
weight of that units per box if it's in
a different configuration
and the dimensions so in this case if
it's four we'll just use an example
number we'll just say 5
pounds and we'll just say 10 by 10
by 10 should be fine click confirm
okay this is just by the way i just put
random numbers for the second one here
make sure you're getting this
information from supplier so now once
you've done that you want to select
plain paper
and for the ship date you want to select
today's date and then you want to click
print box labels
okay so this is the second most
important piece here these are your
different labels for your box so you
want to download this and you want to
send this to your supplier
via skype or via whatsapp or whichever
platform you're using
and then tell them please uh you know
put this on every single box your
suppliers they've shipped lots of times
to
amazon so they should be familiar with
this process they do they have to do
this for every single
amazon shipment so once you've done that
you want to click on complete shipment
okay and now it's asking us for tracking
numbers so you actually don't even have
to put in the tracking numbers
if you want to you can and then it's
going to show um you know the tracking
number and all the tracking information
uh once that becomes available but
i usually don't even do this now the
next part is to
click on mark as shipped up here and
once it says shipped
we're all good to go work on another
shipment and then obviously you want to
do the same thing for
the other two as well all right so now
your product is on its way to amazon so
what's the next step
the next step is to set up your email
sequence and what the email sequence is
is basically when your customers will
order from you on amazon you can
actually set up an automatic email that
gets sent to them
that asks them for a review and so this
is something extra that's really good
that i found really helps with getting
reviews uh the process for this has
changed over the years used to be able
to send a lot more emails
and so now basically the best thing to
do is just to send one email
so this template for the email sequence
the absolute best one
for actually getting reviews i wrote
this and i use this and it's great
you can actually download this below in
the amazon fba starter pack
and then i'm going to show you how to
actually turn this on
and have it automatically sent out to
your customers so what you want to do is
you want to go to jungle scout
and the great thing about jungle scout
is that uh with your jungle scout
subscription you also get access to
the um email campaign tool so we want to
click on marketing and then email
campaign to the left
and then here you want to click on
create custom template on the top right
so now it's telling us amazon's terms of
service have changed
so we just want to click i agree and
then proceed at my own risk
campaign name you want to type in your
brand
and then email sequence save title and
so now we want to select our product so
we're going to click check mark here
and then click next and so now we want
to click on new trigger
and then we want to click on purchased
add step click on days click on five
days
and then that's good you can also do
four i have four in the sequence but
honestly five is a little better now
that i think of it
uh you can do four or five it's fine so
just five days and then we're gonna
click
into uh add step again and then email
okay and then here is where you're
actually going to enter the email so bro
day
email number one and since we're only
sending one email there's only gonna be
one
now go back to the uh template here
which is right here you can find this in
the
amazon fba starter pack below i'm just
gonna paste the subject line about your
amazon.com order that's a great one
because
it looks like it comes from amazon and
people obviously want to
make sure they're getting their orders
correctly if you're having any issues
with the subject line by the way because
things might change and they do change
over time
just change this to something else you
know something that makes sense like
thank you for purchasing please give us
a review
or hey would you be kind to leave us a
review uh can you take 30 seconds leave
us a review something like that
that'll be fine if you're having any
issues but you shouldn't have any issues
at all
so now we're going to copy this whole
thing and now we're going to erase
everything i just like to erase that
whole thing
and then paste it in here you can just
paste it in the box as well if you like
that better
and now you want to edit out every
single
bracket here so this is and then you
want to you know put in your name you
can put your real name or you can put a
name that makes sense for your target
market so if you're selling like
beauty products you can put like this is
rachel and i'm writing you this quick
email because you purchased a
you know um if we just take the brodee
example i'm just gonna say this is dan
i'm writing you this quick email because
you purchased a bro day
birthday from us here at uh
we don't have to do brand names since
the bro day is the product should have
received it by now i just wanted to
follow up and kindly ask you to leave a
product review for your order with your
honest opinion and thoughts
uh we're a small u.s family owned
business and our entire business runs on
the quality of our reviews on
amazon so i found in all my years of
amazon selling i found that uh
basically you know really showing that
you're a u.s owned business or if you're
selling in canada canadian-owned
business or in europe european
um or anywhere else in the world like a
local business people have more respect
for that
and they're gonna be more likely to take
30 seconds out of their day to share
their review and their honest experience
so that's why this uh will work great uh
also
amazon will periodically ask people to
leave reviews anyway so
you know it's not just dependent on this
email uh you're gonna get reviews anyway
there's also like a request review
button that you can click on um in your
orders so that's all good there
and then we're just gonna replace with
our name dan
from broday and then once you're done
you're gonna click on activate this
email and then click
save and then that's it as you can see
amazon's saying you can't put these
um these uh keywords into your subject
line which we're not doing so we're
totally
fine and now you should be getting
reviews automatically all right so let's
begin with the first
step in our product launch so i'm going
to show you how to turn on the early
viewer program
which is going to allow you to start
getting those initial reviews for your
product
and as i mentioned this is not going to
be like a miracle it's not going to just
automatically get you reviews because um
all this is doing is that you're just
paying some money i believe it's like 50
or 70
which is taken out of your product sales
and basically what happens is that
amazon will just uh incentivize people
uh so the first few people that are
purchasing from your uh product from
your product page
they're just going to send them like a
few dollar a few dollars off their next
purchase like gift cards and stuff like
that
in exchange for leaving a review so it's
just a little bit extra but it's
something that you absolutely should do
and it's really worth it
because those reviews at the beginning
are so important so after i set this up
then i'm going to show you how to launch
your first ppc campaigns to help your
product launch
which is going to be very very important
and it's going to allow you to start
getting your product in front of
people's eyes so that you can start
getting sales and then the more sales
you get the more it's going to push you
to page one and the closer you are to
page one
as soon as you get to page one that's
when you're going to start really making
a lot of organic sales and you're gonna
start making thousands of dollars
uh in sales uh every single month at
minimum uh if you followed everything in
this video
and then finally we're gonna get to
manychat all right so for the early
viewer program it's super easy to turn
on
uh what you're gonna do is you're gonna
go to sellercentral.amazon.com and when
you're here you're gonna click on
advertising and then earlier of your
program that's what it should
uh say under advertising all right and
now once you get to this window
it's going to allow you to basically
enroll your product into the earlier
viewer program
so as you can see for us we already
enrolled it we already got our six
reviews from the earlier of your program
and as you can see works great uh this
one was a four star i guess
so unfortunately it can't be like a
guaranteed five star uh but
you know obviously if your product is
good it's gonna be five stars so
all the rest of them are actually five
stars yeah as you can see real reviews
real people
gets your bum clean works five out of
five right and so
basically what you're going to do is you
are going to it's going to ask you for
your sku sku
and so how you get that is you go to
your manage inventory
and then you can grab your sku from here
for some reason it asks your sku and not
your asin
you just paste that in here check
eligibility and then boom
it says that we've already um enrolled
into earlier programs so
uh yeah but that's how you do it you
just enroll it and then you click on
submit yes
and then that's the first step of the
launch done all right so the next step
is to launch
our launch ppc campaigns and to do that
we first have to actually figure out
which keywords we're going to target uh
with our ppc campaign so
i'm going to show you here how to
actually access amazon ppc
so to get here first you start off with
amazon star central
so just in the regular amazon central
dashboard and then to get to the ppc
campaign manager
you just go to advertising and then here
you click on campaign manager
and then once you click into there
you're gonna be taken to the
ppc campaign section here so the first
order of business here with the launch
ppc campaigns is to figure out
our target keywords and to do that we're
gonna go and log into jungle scout
and then we're gonna pull up our master
keywords list that we created
before so if you get a keywords list
you'll see our master keywords list
and what we're going to do here is we're
going to select five different keywords
here it's a target
for our launch ppc campaigns now the
best thing to do
is to target keywords that have a high
enough search volume
but that also aren't incredibly
incredibly competitive and you can see
how competitive
uh they are to rank each keyword by
looking at the ease to rank section on
the right side here of jungle scout
so as you can see bidet is very
difficult uh but i told you it's
somewhat difficult
to attachment somewhat difficult right
so the best strategy to use here is to
choose keywords that aren't too
difficult
and too competitive to actually target
uh but also have a high enough search
volume so you don't want to choose
keywords that are like at the bottom of
the list
you want to select keywords um five from
like i would say the first 10 or 15 for
sure
and then um i would definitely include
your top keyword in it and so when i
launched
broday on amazon the keywords that i
chose i'm going to select them here
they were bidet which is actually the
most competitive keyword and has the
highest amount of searches per month
and as you can see here the easter rank
is very difficult but
the reason why i still selected bidet is
because i still think it's important to
target your top keyword if you do have a
higher starting budget like in my case
we had a higher starting budget
obviously if i was starting out with
only a few thousand i would not target
bidet and i was trying to launch this i
would honestly target
like the ones down here so the five that
i chose were bidet but a toilet seat
bidet for toilet bidet toilet seat
attachment which is up here
and then bidet sprayer for toilet okay
and as you can see
bade for toilet's easy the other are
somewhat difficult and this is just an
estimate anyway
basically what the difference is going
to be is that with ppc the harder it is
to rank the more expensive it will be
for ppc meaning that
um the higher the average cost per click
that's how it works so
you know the average cost per click
let's say is a dollar and so for like
bidet for toilet we might be paying like
a dollar per click but for a bidet we
might have to pay like three dollars per
click and so obviously
you know the more expensive uh each
click obviously the more expensive it
will be to launch now
i get a common question which is how
much will ppc cost me to launch
and this is honestly a variable cost
there is no like okay it's gonna cost
you like 200
to launch pvc uh there is no exact
figure it's going to be different for
everybody
and the part about launch ppc that super
points understand is that
which other way will you basically you
know get
like people on your listing you need to
find a way that reliably brings people
to your listing
and there is no better way than using
amazon's ppc even though yes you do have
to pay
but you'll see that with launch ppc
you're actually the goal is to break
even on your launch ppc
you might lose a little bit of money but
if you do this correctly follow the
steps in this video then you'll break
even
and then in the long term the objective
with ppc is actually not to just break
even
but after you're launched after you're
on page one uh you can actually run
what's called ongoing ppc which i'm
going to show as well in this video
which that is actually where all the
real profit is made now ppc is a money
maker at that point
but at the beginning for launch ppc it's
just you're just looking to break even
because you just want to
basically artificially bring up your
product to page one and
you're just trying to you know bring
people onto your listing so that
you can start getting some sales and the
more sales you get the higher rank you
get the closer you get to page
one now this brings us to an important
question which is okay so it's time to
launch but what price should we launch
our product at
now remember how we had that figure we
had 49.99 for the bro day
and that was an effective launch price
well actually we were thinking of
starting off at 69.99
and we decided to bring it down to 49.99
uh just for the launch but we actually
realized that 49.99 was a fantastic
price overall
and uh we realized that that was the
most optimal price for selling our
product
at and so we kept it there because we
actually sold more units that way and it
just made more sense
but for your launch price you should
make it a little bit cheaper than your
competitors if you're selling something
similar to your competitors
if you're selling a product that's
actually better than your competitors
then you can
obviously make it more expensive but
don't make it really expensive because
you're going to basically be hurting
yourself and your own launch and you
know your ppc and everything that you're
doing won't result in as many sales as
you hoped for
because it's too expensive the lower the
price the more sales it's basic
business and basic economics and so for
this we're just going to choose a launch
price of
um of a 49.99 for the bidet all right so
now we've chosen our words so you just
want to keep them check marked here
go to your amazon seller central and
then in here click create campaign
so i'm just going to run you through the
list of launch campaigns that we're
going to create here so the first one is
the broday launch auto campaign which is
going to be at 10
a day this is going to have our lowest
bid the second campaign is going to be
our bro day launch broad match campaign
also ten dollars a day
the third campaign is going to be our
bro day launch phrase match campaign
it's gonna be ten to twenty dollars a
day
uh the fourth campaign is gonna be bro
day launch exact match from ten to
thirty dollars a day this one's gonna
have the highest bid
and then the last campaign is gonna be
our birthday launch product display
campaign
which is a different type of pbc
campaign i'm gonna show you what that is
and the budget here is going to be
between 10 and 20 a day so
what the difference is between auto
broad phrase exact and product display
is just different types of campaigns so
we're first going to start off with the
automatic campaign and i'll show you
what that is so
go to create new campaign and then click
on sponsored products on the left
okay for the campaign name you want to
put your brand so bro day and then
launch auto campaign okay so replace
this with your brand name
note portfolio and then start date today
end date no end date
for the daily budget you want to put ten
dollars a day okay
and then by the way these budget figures
are like you know the recommendations
uh you can go lower uh if you're on a
really tight starting budget but
i don't recommend it because it's going
to be very difficult to
get any results from your ppc launch
campaigns here we're going to select
automatic targeting so
what automatic targeting is what an auto
campaign is amazon will
automatically choose keywords based on
its ai and all of its advanced data
they're going to automatically choose
keywords to target that it thinks that
are going to be good for your campaign
for your products so
that's what auto targeting is manual
targeting allows us to manually
put in our five target keywords that we
selected on jungle scout here
and so that's what we're gonna do for
manual broad phrase and exact match
campaign so for now
the first one is automatic okay here
we're gonna select dynamic bids down
only in
all of my testing and all my years
running ppc dynamic bids down only is
always better than the other ones
so just do that one you don't have to
really focus on that too much
that's all you need to do just down only
for the ad group name i am going to
copy the campaign name i always just put
in the same ad group name
just to keep things simple once you get
more advanced you can start creating
separate ad groups and things like that
but for now you don't need to worry
about that scroll down and then select
your product so i'm going to select the
bro day here
boom and now for the bid i'm going to
select one dollar
now if your suggested bid is above two
dollars you want to select you want to
put the default bit as one dollar
if your suggested bit is below two
dollars uh then you want to
set your default bid to 50 cents okay
you should see your suggested bid here
and so your auto campaign should have
your lowest bid out of all your
campaigns
okay so uh you know don't worry if
that's a little bit convenient to you
right now just follow along and you'll
be fine you'll be good
so default bid we'll put one dollar okay
and then for negative keyword targeting
we're just going to keep that
blank we have to do anything else just
click launch campaign and so now your
campaign is going to be
launched so only do this once you
actually have units in your
uh you know in stock for your product
now click on go to campaign manager
so now you should have an auto campaign
running for your product all right so
now we have our launch auto campaign
running
as you can see here um ignore the broad
a keywords that's just an existing
campaign that we have
uh going on that we have an absolutely
crazy roads as you can see like
uh 144 dollars of spend and we made 1500
so that's something that you can get
once you actually become more
experienced with ppc so autocampaign is
launched the next one we want to do
is we want to launch the broad match
campaign
so let's create campaign again here
we're going to click on sponsored
products
and then we're gonna click on we're
gonna type in bro day launch
broad match all right and then here we
are going to
select today at the start date same
thing ten dollars a day
and this time we're gonna select manual
targeting dynamic bids down only
add a group name we are going to copy
this and paste it in the ad group
scroll down and select your product
scroll down again click on keyword
targeting
click on enter list for the bid actually
we'll just leave that there for now for
the match type select
broad and now you actually want to type
in your five target keywords
into your uh into the box there so i'm
just going to
copy and paste every single keyword in
here you can save it in a notepad file
or in a like in a note file just to make
it easier for you so you don't have to
do this every time so that's what i'm
going to do i'm just going to
put it in there boom now for the bid we
want to use amazon suggested bit
we want to click on add keywords it says
405 keywords don't have a suggested bid
so in this case just do uh 25 cents
above what you put in the auto so we put
a dollar so
do a dollar 25. uh if you put 50 cents
just do 75 cents
that's it and then for the negative
keyword targeting that's very important
we're gonna actually put in
the exact same keywords our keywords i'm
going to right click
copy them and paste them in here but
we're going to negative phrase match
them
and so this prevents bid overlap now
it's a little bit of an advanced topic
but essentially
if you are running more than one ppc
campaign you don't want your keywords to
overlap in the bids because then you're
going to be competing with yourself and
so by following this video as i'm
showing you here
uh you're going to prevent wasted ad
spend and you're not going to
have any kind of bid overlap so there
you go now we're going to click on
launch campaign so now you're going to
want to go back to the campaign view and
just wait for it to show up all right so
now the campaign has shown up so we're
going to click into
the broad launch broad match campaign we
just created here and once you click in
the campaign click on placements on the
left
and then here we want to type in 50 for
the bid adjustment for top of search
this is just going to give us that
little boost there that we need
to get our product up on page one so now
go back to your campaign view and we're
going to rinse and repeat
we're going to go and click on create
campaign and then now we're going to
click
on our we're going to create our phrase
match campaign so click create
bro day launch phrase match
and then daily budget for this one we're
going to also put 10 dollars we're going
to select manual targeting
dynamic bids down only then scroll down
to the ad group name and we are going to
copy the campaign name put that in here
select the product go down keyword
targeting enter list
and then now we want to deselect broad
and exact and we are going to
copy and paste the same target keywords
in here click add keywords
and if it says that the keywords don't
have a suggested bid we just want to
make it just a bit higher
than what we put for the previous
campaign which was if i remember
correctly.25 so we'll put
1.50 just do 25 cents higher than what
you put okay
and then for the negative keyword
targeting now very important we're gonna
put the same keywords in here
and we are going to click on negative
exact not negative phrase this time
negative exact
and now we're gonna scroll back up and
then click on adjust bids by placement
and for top of search we're going to
make this 50 as well
instead of having to go into it after
the campaign and then scroll down and
click launch campaign so now our phrase
match campaign is launched
the next step is to create our exact
match campaign click on create campaign
and then we're going to click into
sponsored products and then here we're
going to
call it bro day a launch exact match
daily budget uh we're going to do 10. so
you want to call it this it looks like
we already have one like that so i'm
just going to put
like new and then manual targeting
data if it's down only add group name
we're going to
call it exact match just like that
you want to add the product and then
keyword targeting
enter list deselect phrase and broad
paste the same keywords make sure it's
exact match suggested bid
click on add keywords now it's going to
say they don't have suggested bid
so this you want to make it more
expensive again than the previous one so
dollar 75 that's good
and now for this campaign we're not
going to add any negative keywords
we're just going to scroll back up and
then go to adjust bids by placement
and then do 50 for this one 50
scroll back down click launch campaign
all right so there you go we're moving
on and then we have
one more campaign to launch click on
create campaign
and this one is going to be the product
display campaign so here we're going to
select
sponsored products click continue and
then we're gonna select uh we're gonna
type in
broday launch product display
we're gonna also do ten dollars manual
targeting
dynamic bits down only i'm gonna copy
and paste the campaign name into the ad
group name just like that
add the product and now instead of
keyword targeting we're going to select
product targeting
and now for the bid i would put one
dollar
just put one dollar now you select
individual products then select enter
list
and so now you want to do is you want to
go on amazon.com
and you want to type in your target
keywords
starting with the top one so we're gonna
put in bidet and what we're doing here
is we're trying to find
uh products that are similar to ours
competitors but that we can really
i guess like that we have a better
version of or that we can really compete
with
so we're looking for products where we
have a better price or we have better
images or we just have an overall better
listing so for example our product is
better than this lux bidet
so we're going to go and right click
copy the asyn
go back into into uh the ppc campaign
manager
paste the acid and then you want to do
the same thing with five products so
find five products that
uh your product has a better listing
over or you know
the pictures are better uh basically
that looks better than your
competitor has a higher perceived value
and then paste the acins in here
i'm just going to paste one here and
then once you've got five products in
here you want to click on apply all for
the suggested bin so you should have
five here not just one
five and then uh you should apply all uh
make sure that it's the suggested bid
and then once you've done that you're
gonna click on launch campaign so now
you're gonna go back to campaign manager
and you're gonna be able to see all of
your campaigns our product display
hasn't shown up yet
uh but once you refresh it's gonna take
a few minutes it will show up so you
should have five in here
ignore this bottom one that's not a
launch campaign so there you go that
is how you set up your ppc launch
campaigns so now once you've started
your launch ppc campaigns
uh what you are aiming to do is you're
gonna let them run for a few days
after about two to three days you're
gonna go back in your campaign manager
and you're going to click into the
campaign i'm just going to click into
this broad keywords campaign just to
show you so you're going to click into
the ad group
click into targeting you're going to see
your your keywords here
and then what you want to do is you want
to click on search terms on the left
here
which is going to bring you to this view
and you're going to be able to see all
these different metrics
and what you're looking for is the a
costs column here that's advertising
cost of sales
so what this is is essentially it's the
percentage of your sales that you spend
on advertising
and so with your launch ppc campaigns
you want to look for a 100
or less uh a cost okay that means that
if you're let's say we're bidding on bro
day and let's say this is 100
that would mean that um basically you
know whatever money we spent on ppc
let's say we spend 20
that means that we broke even and we
made back the same amount of money uh
with ppc so with your launch ppc you
want to go for a 100 a cost
and just basically turn off any search
terms so
uh what you would do is any of the
search terms that have above a 100 a
cost
you just go to actions and then click on
add as negative
exact okay and then you would just add
it as a negative exact match uh
to the campaign or the ad group um and
you want to do that for every single
keyword that has
above a 100 percent a cost now there's a
whole lot to ppc this is just uh
you know i guess a brief enough run
through where you know it's still in
depth and still going to
help you launch and start making sales
like obviously you're going to make
sales from this
but you know there's just so much more
that i can put in this video
so i'm going to talk more about that
towards the end of the video but that's
what you want to do for your launch ppc
campaigns
later on with ppc when you switch to
ongoing ppc campaigns once you've
actually successfully launched
at that point you want to optimize your
ppc keywords
not for 100 a cost but for your
breakeven a cost which i'll show you how
to calculate later on in this video all
right and finally the last step of our
launch
is manychat so we've already turned on
our viewer program we've
also launched our launch ppc campaigns
so now at this point you have the option
of launching
manychat now the thing about manychat is
that i would say this is more of an
advanced launch method
and really you know i've launched
products without manychat just with the
other two steps and it works great
again everybody's journey to success
will be different but to put many chat
in this video is going to be just
unreasonable because
literally it's going to probably add 8
hours to this video maybe even 10 hours
to this video because
it is super super complicated and it
does have a steep learning curve
and so it's just something that's better
left out of this video and what i'd
recommend you do is just to launch your
product without it
and if you really want to launch with
manychat and you want to learn how to do
it
then you can watch you can stay until
the end of the video and towards the end
i'm going to talk more about
that but to get manychat if you want to
actually get it and you want to start
with that
then i recommend using the link down
below it's basically the cheapest length
you'll find
for manychat it's going to be like 10
bucks a month uh the cheapest that
you'll find anywhere else online
because to use manychat for your launch
or for your brand you will need to get
manychat pro
which will have a monthly plan so that's
why the link below has the cheapest
monthly plan available all right so now
that we've launched our launch ppc
campaigns
now let's talk about ongoing ppc
campaigns so what are ongoing ppc
campaigns
essentially these are just campaigns
that you're going to be running for the
lifetime of your product
uh when you are out of the launch period
so when your product is already ranked
on page one
at this point of watching the video your
product should be ranked on page one
and uh you should already be getting
organic sales and so at this point you
should be transitioning to ongoing ppc
if your product is not getting organic
sales yet then you should stay and keep
it on launch ppc
and if you are following everything in
the video and you're still not moving to
page one
then i recommend probably trying out
manychat which i'm going to talk about
towards the end of this video as well as
other
very very important tips for success
critical tips that will
uh help you start getting sales so with
ongoing ppc
that's when we switch the focus of our
ppc campaigns from
visibility to profit so if we looked at
our launch vpc campaigns the entire
objective with those
was just to get visibility for our
product but once our product is launched
now our focus is to actually make our
ppc profitable and so let's say if we're
getting 10 organic sales a day just as
an example on our product
we're selling 10 a day um you know
running ppc campaigns you know why not
get
an extra three four five maybe even 10
sales on top of that from our ppc
and i'm totally fine with paying money
for each sale as long as
obviously you know let's say if i pay a
dollar for uh for a keyword
and then that keyword makes me money
that that uh one dollar made me a sale
well obviously on the sale i'm probably
making about ten dollars in profit per
unit
so that only shaves off a little bit of
profit off the top line
so that's the entire point of ppc pc is
not just a launch tool
it's basically something that you'll
want to use for the lifecycle of your
product
you know basically forever uh you know
as long as your product is up and
selling
so once your product is launched uh the
main switch the main difference is that
now
instead of optimizing your ppc campaigns
for a hundred percent a cost which i
showed you how by going into the
campaign for example this pro day
keyword campaign
going into the ad group and then going
into search terms
obviously you have to wait at least a
few days for this to show up uh but at
this point
basically the main difference is instead
of optimizing for 100 a cost instead of
taking out all the bad keywords that are
uh that have above a 100 a cost and
adding them as a negative
exact match keyword which is what we do
for those keywords about 100 a cost
instead with ongoing ppc campaigns what
you want to do is you want to optimize
uh for your break even a cost and what
is your breakeven a cost
well essentially it's actually the same
as your profit margin so you've already
calculated your profit margin with the
conference amazon fba profit calculator
if you haven't uh then you should go and
calculate it it's uh
i showed how to do it earlier in the
video so you can just check the time
stamp in the description below
and so for this bro day for our product
the profit margin is roughly about
i think it's about like 47 so that means
that
if i'm seeing a keyword let's say here
it's 21.96 percent
that means that my profit with these
sales here you can see here that i got
two orders and it was 164.97 in sales
meaning that they probably bought two of
each because the product costs roughly
49.99
so that means that the profit after
these ppc sales
is 47 minus 21.96 percent
so i can do that really quick just to
show you here so 41 or was that 47
percent
minus 21.96 that means that my profit is
25
of 49.99 25 of 49.99
well that's just roughly 12.50
so that is the difference with ongoing
and so what you want to do when you
transition to your ongoing ppc campaigns
after you've launched
the best way to transition once you've
actually launched uh the best way to
launch your ongoing pc campaigns
is to actually click here and then click
on reports
okay and then we want to do is you want
to click create report sponsor
products report type search term unit
type
time unit you want to put summary for
the report period you can put last 30
days if you've launched your product
recently the past month
if not if it was longer than just do
longer than that and then you want to do
now for the scheduled time leave the
other stuff blank and then run report
and now you're going to wait until this
says completed actually have to press
refresh
there you go and then click download on
the right open up in microsoft
excel and there you go so basically what
this is a search term report
now it does look a little bit
complicated and uh there is a certain
way of reading this
um you know of looking at every single
column but i'm just going to show you
the main thing
so the best way of creating your ongoing
ppc campaigns is to use the exact same
format that i showed
uh in the launch so basically create the
ongoing auto campaign ongoing exact
match ongoing phrase match ongoing broad
match
and then the ongoing product display and
then you just put in the keywords that
are uh below your breakeven a cost so in
this case our profit margin's 47 percent
meaning that our break even a cost is
also 47 that means i would put in
this like these keywords right here see
because it's below 47.
i'm not putting in the ones that don't
have anything there so the ones that are
below 47
what i'm doing is i'm scrolling to the
left and then i'm selecting those
customer search terms and then going all
the way down here then right clicking
and then copying
those words and then now creating new
campaigns in the same format that i
uh showed with the bro day launch
campaigns instead they're called bro day
ongoing
campaigns also 10 a day but now we're
only putting in
those profitable keywords and so now
what you do is you let that run
and then you basically check
periodically every three to four days
you pull the search term report and do
the exact same thing you keep adding
keywords that are good uh to all the
campaigns and then for all the bad
keywords let's say if
let's say if like you know one of these
keywords was above 47 like 50 or 55
then what i would do is i would take
that keyword just that one let's say it
was broday
for example then i would go into broad
match
you know i'd go to negative keywords
here add negative keyword
negative exact and then boom i'd add it
save it
and then done all right that's what you
want to do to all the campaigns you
would add that's all the campaigns
so that is how you do ongoing ppc now
there is one big secret to running
profitable ppc campaigns
and nobody really talks about this but i
figured out that the biggest secret to
running profitable ppc campaigns
is to focus on all the other stuff
outside of pbc
meaning that you want to focus on your
product being the best out there the
best that it can be
you want to make sure your listing is
the best that it can be you want to make
sure that your photos your
description your bullet points your
title your reviews are great
because if you can get all that stuff
right then literally you can go into ppc
and you can literally turn on campaigns
like a two-year-old
and it's going to be profitable that's
just how online advertising works
because it's a two-step process
it's your product and your offer
combined with your uh
advertising and so if your product or
offer which means like your listing and
how you present it i call that the offer
if it sucks well then also you know your
ppc is going to really really suck so
that's why
uh you know the best thing you can do is
just make sure that your product is good
make sure your listing is the best that
it can be and really
you know putting the effort into all of
that and then your pvc will take care of
itself of course you still need to know
the techniques
but i've covered you know a good amount
here in this video all right so now
we've covered product launch ppc
we've covered all the most important
steps involving that now let's talk
about customer service
so in this section of the video i'm
going to cover how to offer best in
class customer service
why it's so important and it's really
important that you watch this because a
lot of people neglect this but the truth
is is that the world's greatest brands
have all gotten there because they
became obsessed with making their
customers happy
courtesy respect and caring for your
customers needs is the number one way to
improve the perception of your brand in
your buyers eyes
and that's something that's really
important to remember because you're not
just
a product on amazon you are a brand and
you will grow
a loyal fan base of loyal customers who
will love what you do they'll love your
product
and it's almost like a tribe you're
growing a tribe that will continue to
spread the word and there's one really
big truth about customer service it's so
important to understand
as a new ecommerce brand owner as a new
entrepreneur who is doing this
who's selling physical products online
and that is that
one negative experience is enough to
counteract
almost like a hundred positive
experiences because think about it let's
say you have a customer
and they purchase and they're happy with
the product right well they might go and
leave a review or because they just
expect everything to go right they're
not going to leave anything and they're
just going to be happy so let's say out
of every 10 positive experiences
maybe you get you know two to three
people that actually go out of their way
to leave you a review
but if you compare that to 10 negative
experiences that number jumps up to like
eight or nine you'll have eight or nine
of those people
leaving you bad reviews which will cause
a massive destruction
of potential sales it's gonna really you
know hurt your business and brand in the
short term in the long term
and so that's why it's so important to
take care of your customer it's so
important to
message them and answer them promptly
and there are a lot of ways to do this
there are a lot of ways to
speak to your your customers and so the
first way of course is through
your amazon account if they reply if
they ask any inquiries make sure that
you're
responding promptly you're going to get
an email other ways will be through your
social media so
like your facebook page or instagram
which we didn't really talk about in
this video just because it's already so
long
but obviously every successful brand
needs to be on social media so on there
you want to make sure you're
communicating with your customers
you know you're listening to their
concerns and anybody who has any who's
having any problems at all
you know just offer them a refund you
know it's not worth being cheap it's not
worth just cheaping out on like units
and stuff
just remember that the customer is most
likely in most cases
always right it's just better to think
that way even when they're not because
you know basically pissing someone off
is going to really hurt your business
and it's going to hurt your rank and
it's going to be difficult to bounce
back one thing to also remember with
customer service is that nobody likes
talking to customer support just think
about it
right do you enjoy calling a brand and
waiting on hold and
you know speaking to their support no
because if you're doing that that means
you're already having an issue you're
having an issue with the product
and that means that there's already
something that has gone wrong and so
that's why even though they're not
calling you because obviously
that's not something you're going to be
doing maybe later on once you've grown
big enough but not something you have to
do at the beginning
if they're talking to you and if they're
voicing their concerns you know
they're already not in the best of
places and so that's why
the key to success is to always place
yourself in the customer's shoes and
think about how they're feeling
and what the best possible solution is
when dealing with their issues
and you're going to most likely get
customers facing problems or issues
and they'll let you know via email reply
to your for example email sequence on
amazon or your mini chat flow if you set
that up
or your social media and they might say
they haven't received the product maybe
it wasn't defective
maybe it broke after some use or their
first use
so in that case just send them a new
product via filament order on amazon
just make it easy the key is to always
understand
the situation from your customer's point
of view another question i get is how to
deal with bad reviews
look every single seller successful
seller is going to
inevitably get a bad review you will get
your first one and just don't take it
personally
what you can do is you can actually
reply uh to that bad review from your
amazon buying account
so remember there's two types of
accounts to sell account a buying
account so
with your amazon buying account you can
actually change the name of your amazon
buying account
to your brand name so we actually change
it to broday support
and then you can actually reply to the
review from your buying account
directing them to ask you a question on
your seller account
and so you can do that just be like hey
you know we're so sorry you experienced
this um you know please contact us by
clicking ask a question
um on the storefront that's what you can
say
and then in that case there that leaves
you the opportunity it gives you the
chance to actually help them out with
their
problem and make them happy because a
happy customer will continue to spread
your business like wildfire they're
gonna be happy they're gonna be loyal
for a long long time maybe for the rest
of their life make sure you're checking
your customer service and support email
address regularly this is something that
i recommend you do for your the first
few months of your business
and then once you've hit a significant
amount of sales i would say at least a
few thousand a month
then you can think about hiring somebody
to do this for you like a virtual
assistant
uh or someone similar so you made it to
the end of the video
wow you were able to listen to my voice
for several hours i don't even know how
long this was
but i'm super happy that you did because
you are part of the few people the few
people
that actually committed to changing
their life and you know they've
committed to starting an online business
and today's time of opportunity and
abundance
and you are one of those people and you
were able to actually focus and take
notes
you probably have like an entire
notebook of notes at this point
which you know the amount of knowledge
that i dropped here is just
absolutely insane and i want to leave
you with some critically critically
important steps
for success like super super important
don't go anywhere this is crucial to
making sure that you succeed on amazon
make sure this works for you and
just ensuring your success all right the
number one first tip is to take
action take action take action take
action take action take action
if you're one of those people who
actually watch this video you're part of
the few who reach
the end and they're serious and you know
they're actually committed to changing
their life
the amount of people they're going to go
on and build million dollar amazon
businesses from this that are going to
change their lives
they're going to achieve financial
freedom they're going to achieve
location independence they're going to
you know really
transform their life on such a massive
scale it's just crazy i'm not even
talking about
the people that are gonna go on and you
know they're gonna just you know build
five figure businesses six figure
businesses right
because there's gonna be so many people
that will do this from this video
and i want that to be you but the only
way for that to be you is to take action
take action as the famous saying goes
rome wasn't built in a day
and honestly that approach to business
is so crucial to have because
it's a marathon it's not a sprint
whenever you are feeling a lack of
motivation whenever you are feeling you
know you're experiencing a roadblock or
an obstacle
just think about where you would have
been if you started one year ago today
what your life would have been like
today what you would have been doing
where you would have been living what
kind of experiences you would have been
able to have in your life
okay just think about that because that
is what pushed me in the hardest of hard
times
when i was starting this business when i
got into e-commerce and since then
e-commerce has been the number one best
thing i've ever done in my life
getting into entrepreneurship has been
the absolute greatest adventure that
i've ever
pursued in my life and i am so so so
happy that i am
able to share this with you here and go
along on this journey with you the next
tip and this is so important is to not
overthink things
remember the main goal keep the main
thing the main thing you are building a
successful amazon fba business you set a
goal
whether that's 10 000 a month or 15 or
20
probably is 10 which is uh the goal that
i set for myself just focus on the goal
and as you're going through the next few
days as you're going through the next
few weeks and months
just remember that goal and ask yourself
what are the things i should be doing
today
that will take me to that goal and
whenever you're just going about daily
life through daily life
you know ask yourself when you're doing
certain things is this bringing me
towards my goal of financial freedom and
success
don't give up a lot of people they get
super excited after watching videos like
this especially this video because
you know i mean it's just life-changing
knowledge here right and you might be
excited you might be motivated but
remember that motivation will always
wear off and so that's when it's so
crucially important to remember your why
remember at the beginning of the video
we set the why
why are you doing all this why are you
going through all this you know all this
all this effort and all this time
i put in blood sweat and serious to
build this and i can tell you that the
reward that i have
had in my life has just been absolutely
absolutely like i can i couldn't even i
can't put into words
how good it will be for you if you
actually pursue this with
all your heart and with all your soul
and you put in the effort
and you commit to this and you just see
it through until the end
one of my all-time favorite quotes is
that you can never fail if you don't
quit
so just remember that every single day
moving forward you can never fail if you
don't
quit i'm rooting for you i want you to
be one of those people that messages me
sends me a message
comes back to this video leaves a
comment in you know six months in eight
months and a year
and says wow this video was the
beginning of this massive change
for the rest of my life where i got into
entrepreneurship and i achieved
financial freedom and i achieved success
and i built
greatness for myself and my family
unfortunately most people that watch
this
they're never going to go on to do
anything because they're going to give
up but don't be that person
don't be that person i'm rooting for you
i covered a lot of things in this video
so if you don't understand some part
like for example the product research or
making your listing or ppc
just rewind to that part it's better to
just re-watch it the timestamp is all
below for you there
i neatly arranged it so that you can
just you know go and watch it and it's
easily accessible for you there now even
though this video was super long and it
was super in-depth
there were a lot of parts that i just
couldn't cover in this video simply
because it's just too much for this
youtube format right even though this is
by far the absolute best amazon fba
video on
youtube you know there's still so much
more to this amazon fba and success with
amazon just like in anything it requires
patience it requires courage it requires
belief in yourself and most of all it
requires
the right steps and that is where
mentorship comes in i've been mentoring
students
since 2017 in the first course that i
ever released which was the amazon
freedom course
since then that course has turned into
the world's number one amazon fba course
and program
we've had thousands of people achieve
success transform their lives and myself
along with my team of million dollar
sellers you know people who have
successful shopify brands people who are
in the trenches and doing e-commerce
every single day living and breathing it
like i am we're all mentoring students
in the econ freedom amazon fba course
the number one best thing that you can
do is get mentorship along this journey
the number one best thing you can do is
get advice in those times
when you know you're feeling confused
and overwhelmed and just being able to
have someone hold your hand a million
dollar seller someone who has been
selling on amazon for several years
and someone who has been through the
entire journey from zero to success
that is absolutely invaluable and the
absolute best thing you can have along
this journey
right now we actually have a seven day
free trial of the cal freedom amazon fba
course
where you can learn every single step
every single step you need to build a
successful amazon fba business now if
you thought that this video was in depth
wait until you see the free trial of the
amazon fba program the link is down
below to join
you'll also get access to unlimited
one-on-one mentorship where you're able
to ask questions personally via private
facebook and then you're also able to
join our mentorship calls
and you can come on and speak with me
and get help with your amazon business
we literally only get like 10 or 20
people that show up to those calls
so if you want to speak to me it's the
best way of doing that as opposed to a
lot of
other courses out there who like they
release the course and they like
disappear
you know the mentors aren't there
anymore i've actually been mentoring
students on the calls
in econ freedom i still do it uh since
the very beginning for several years
so the link is down below there's a
seven day free trial you can join the
price of the course will be going up
to over two thousand dollars the reason
why is we wanna attract a higher quality
student so at the time of using this if
the price has gone up already yet i
highly recommend you take advantage
link is down below seven day free trial
you can join the course and see for
yourself for free without paying a penny
and then only when you're happy that's
when the payment will be taken out
there's also payment plans so it really
made it accessible for
all students since we founded the course
we've had thousands of success stories
in the conference amazon fba program
i just posted a few interviews on my
youtube channel so you can always check
those out there's always
student success interviews you can get
inspired and you can hear our students
stories for themselves because
you know they're no different than you
if you want to build a successful amazon
fba business that will allow you to
achieve freedom for life this is the
absolute best investment that you can
make
recently i also just opened up the econ
freedom vc which is the first venture
capital firm in the world
just for e-commerce brands we
exclusively invest in e-commerce brands
right now as we speak we're investing in
our students brands those thousands of
dollars
anywhere from you know 1k 2k 5k 10k so
if starting capital is a problem for you
then you can actually apply to the
conference vc as a student of the course
and then you can actually get funding
from us and then in exchange
you will partner up as a brand of the
econ freedom vc you will gain unlimited
access
with our entire team of successful
sellers you know on amazon or on shopify
and your chances of success are
basically going to just skyrocket
because
you will literally have the help of the
best ecommerce talent in the world
available today i want to leave you with
a few incredibly inspirational quotes
it's impossible to live without failing
at something unless you live so
cautiously that you might as well have
not lived at all
in which case you have failed by default
jk rowling you can have anything you
want if you want it badly enough you can
be anything you want to be
do anything you set out to accomplish if
you hold to that desire with singleness
of purpose
abraham lincoln do the thing and you'll
have the power
and that was albert einstein thank you
so much for watching this video
subscribe to the channel for the
absolute best ecommerce and
entrepreneurship content
also got my podcast down below which i
am releasing episodes every single week
three to four times a week
on money achieving success freedom and
abundance everything's to do with
success and achieving freedom for
yourself for your family and for life
you can subscribe to the podcast down
below thank you so much add me on
instagram at danvest that's the best way
to reach me i'm always answering people
there
you can follow me there i'm so so happy
that you've been through this entire
video
with me here today and i'll see you next
time have a great day
[Music]
you