How to sell products on wayfair
How to Sell on Wayfair Marketplace 2023: Complete Guide to Making Money on Wayfair.com🔶E-CASH S2•E74
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i'm very happy today because i want to
talk to you about how to sell on wayfair
marketplace don't go anywhere this is a
complete guide to making money on
wayfair.com
don't go anywhere
[Music]
welcome back folks to another edition of
the awesome q show how are you today i
hope you're all doing fantastic i'm
doing marvelous if you ever ask me if
you are doing as great as i am go grab a
cup of coffee or tea or vodka ls roll in
today's conversation i want to speak to
you about how to sell on with wayfair
marketplace and this is a complete guide
to selling and making money on
wayfarer.com now wayfair has been dubbed
the new amazon of home goods market and
for gazillions of excellent reasons i'm
going to explain those in today's
conversation one thing that's very
important to understand is that wayfarer
is part of
a market that is worth 600 billion to a
trillion dollars okay and we're talking
here about the home goods market and so
in today's conversation i want you to
see on the screen right now that this is
the skeleton of today's conversation so
i'm going to talk to you about the
overview i'll i'll give you an overview
of the company
and we'll talk about selling on wayfarer
the wayfarer benefits
wayfarer fees leveraging uh the wayfarer
delivery network
growing on wayfarer and getting paid on
wayfarer so what is wayfair welfare is a
well-known company in the u.s okay so
they sell furniture and other home goods
and they were created in 2002 and
they were formerly called csn stores
okay and they work with uh more than 11
000 global suppliers to offer more than
14 million items 40 million items okay
and wayfair offers its services in
canada the united states and the united
kingdom where they attract a lot of
potential customers and they also are in
europe in other parts of europe
including germany and you want to choose
to sell on wayfarer for a constellation
of reasons first they have a myriad
product categories and department okay
so as you can understand the the
e-commerce industry is uh growing uh day
by day okay and because wafer has been
recognized as the largest marketplace
for home furnishing the us you want to
be on that platform because especially
if you are in that in that department if
you are in that niche rather you want to
be on wayfarer.com and as a seller you
have uh gazillions of benefits you can
you can expect on the platform including
direct shipping because they have a
direct shipping method and they have you
have the um
you have the uh
the growth that you can expect right you
have the exposure this is very important
right and you also have the fact that
you can use you can actually uh grow on
multiple channels in other words you can
sell on wayfary while selling on etsy
walmart and amazon for that matter so
you have a multi-channel growth strategy
here
so how does wayfair work and we're going
to go very quickly here now with her
they have something called a self
logistics system and this is the wdn the
wayfarer delivery network and what they
do is they offer an overall an overall
increase of the shipment while reducing
the losses to serve quick shipping okay
so this is an important and so if you
want to learn more about wayfarer
logistics there is an excellent piece
about wayfarer delivery network and the
supply chain dive magazine written by
emma cosgrove fantastic piece and you
can per use the article at your
convenience we're showing you right now
the link on the on the screen right now
and this is great what i want to say
here is that wayfarers strategic work
includes the drop shipping model this is
something that they really
appreciate they love that because
as you can understand drop shipping
means what it means that you're sending
the product from the supplier to the end
merchant post receiving and confirmation
okay
and at wayfair one thing that is very
great for sellers is that there is no
structure for carrying the inventory or
the warehouse so third-party shipment
couriers or retailers can use wayfarers
account for saving the time and cost
through reducing the bulk rate right
this is fantastic because in e-commerce
the first thing you want to do is you
want to reduce your uh fixed cost when
especially when you start okay so wafer
does not get indulged in any kind of
inventory cost which which saves you
money also okay so you can easily opt
for white label in your products for
increased profits using as
using uh as wayfair works through the
automating of the retail industry and
you can also use their integration they
have uh they have their integration api
so this is fantastic and we love the
fact that uh wayfarer is constantly
innovating especially when it comes to a
global marketplace so even though you're
based in in the united states or canada
you can still ship as i said to uk and
other parts of the world including
germany and it's a it's very important
to understand that wayfarer wants to do
this by keeping a healthy relationship
with the sellers because they understand
that this is this has to be a mutually
beneficial uh relationship if a wayfarer
is too big is to make money and for the
sellers also to make money you have to
understand wayfarer as of today is a is
actually attracting
more than 60 to 65 million unique
million unique visitors
and those visitors guess what they are
active consumers so think about the
growth of your potential uh market there
your potential audience this is awesome
this is humongous
so now i want to talk to you about
selling on wayfarer so you have to
understand that third parties can sell
on wayfair no problem okay
third party suppliers sell indoor and
outdoor furniture rocks kitchen goods
bed and bath products storage options
pet items and a whole lot more on
wayfarer so you have to understand the
the platform boasts more than 18 to 20
million products for the home across the
site think about that and so what are
the requirements there are two main
requirements really so
you must have drop shipping capabilities
as well as product liability insurance
covering at least one million dollars
per occurrence and two million dollars
in general aggregate very important okay
so uh as you know drop shipping on
wayfarer works like this so someone will
place an order right
wayfarer will actually uh send the order
to you the seller and you have to
fulfill it you pack and send the item to
the to the customer wayfarer pays for
shipping okay so this is pretty good and
so but before we get into all this you
need to sign up all right so we're
showing you on the screen right now you
have to go to uh
the
at partners.wayfair.com so you put your
your so the first screenshot here
contact information your primary name
your first name last name your job title
your email address your phone number
and second uh screenshot here we have
the business information so they want to
know more about you so about your
business so the legal business name
the address the country the uh the city
the state postal code and uh the state
where your business was registered
pretty standard information
and the third screenshot here they want
to know more about the logistical
information for them is very important
so they want to know countries where you
have uh
warehouses so
fulfillment centers and they want to
know whether or not you could sell to
you can ship directly to the to the
customers
as i said earlier the quintessential
element here when it comes to wayfarer
is what drop shipping so you have to
answer yes to that question and they
want to make sure that you can also
accept returns because for wayfarer is
very important as an important tenant in
their customer service mission so you
got to be able to accept the returns and
you have to select your top online
retailers that you're currently selling
on okay so if you sell for this example
we put home depot and walmart and they
want you to show a link to that market
so once you do that those three steps
you click apply
and you get a confirmation so
wayfarer will reach out to you you
should expect an email from them with
more details into the three business
days
so normally the the application is
usually uh favorable so they will they
will approve you as long as everything
checks out
you're not selling anything weird you
know so once you do that you just need
to upload your products
you have to enlist your inventory and
all this you have to do it in your
account dashboard so once you get into
your account you get approved you have a
seller account you can get into your
account you will see everything it's
very it's very easy so you want to
upload your products it's important to
do that because uh this will kick off
the process right and you also have the
ability to bulk upload so you can you
can do a bulk form upload and then you
want to enlist your inventory so you
want to post things like the uh
you know you want to uh
the description
the the pictures all that kind of uh
metadata
you want to manage your order so you
know you need to manage your orders to
serve as an easy motion in the order
collecting shipping and delivering
processes it's very important you want
to sell or customize your goods right i
mean wayfair has
a great way for they have a lot of
settings on the platform to allow you to
do this
and once you do this you you're good to
go
it's not really that complicated from uh
i mean the way you sell in wayfarer is
kind of similar to the way you sell etsy
the way you sell on other platforms okay
now what can you sell in wayfarer as i
said as i said before this is the home
goods
marketplace right so you can sell a
constellation of products various
furniture essential for room decorations
kind of stuff related to bed and bath
right so you have a
decoration supplies and pillows rocks
for the floors a lot of types of
equipments renovation stuff kitchen
utilities outdoor supplies goods
necessary for baby baby and kids and
storage goods and the list here is not
exhaustive but you you get the idea all
right and keep in mind though that
wayfarer also has its own exclusive
brains that could compete with the
products you decide to sell on the
platform so one thing you want to do
here your strategy should be first to
look around if you have an idea of the
product you want to dropship on wayfarer
you want to do research first to make
sure that you're not competing with
other exclusive brains because guess
what they're not going to promote
they're not going to buy from you if
they're already selling it or if their
uh exclusive partners are selling it
they're not buying it from you so do
their research first very important
i'll be right back right after this
don't go anywhere
[Applause]
welcome back folks to another session of
the awesome sweetie kiwi show we are
still having a conversation today about
how to sell on wayfair marketplace how
to make millions on wayfair.com now
let's talk about wayfarer benefits okay
so when you are on the platform you can
expect a lot of benefits as a matter of
fact wayfair has a complete system in
place to support your business as a
seller all right so they have actually
they have six six ways that we have in
our research that we believe are
quintessential to helping you succeed on
the platform so you have increased rich
you have effective promotion you have a
win-win partnership between wayfarer and
you
you they kind of have a very
sophisticated technology
they have a 24 7 365 free customer
support
and you kind of have what we call a
short conversion
obviously when we speak about online
sales there is nothing short there's
nothing guaranteed but with wayfair with
the sophistication of the system they
have in place they have a mastered the
process of buying and selling and making
profit over the years okay so increase
reach what increase increase reach means
that
millions of customers deal with wayfair
on a daily basis okay so
you just have an increased exposure here
by just being on the platform and you do
have uh you you can benefit from an
effective promotion strategy by wayfair
because they spend upwards of one
billion dollars on ads
every single year to drive massive
consumer
sales and as if you if you understand
that this draws the attention of the of
the public and the partnership is kind
of cool because wayfair treats its
seller community as the family because
they want to make sure
you are eaten at the table right at the
e-commerce table so they can eat too
it's a win-win relationship very
important and they do have as i said
before they have a very user-friendly
innovative and intuitive partner portal
that sellers love and
this
portal allows you as a seller to stay
updated with real-time data tracking and
market movement they even have a 3d
technology that helps enhancing more
online sales and this is kind of cool
you have 24 7 free customer support this
is good so you can actually arrange the
the service through email call skype or
other means that you want and of course
as i said before you have you kind of
have some quote unquote guaranteed
conversion because the process they have
a proven methodology in place to to
advertise to to drive traffic to their
website and to convert and that's what
you want
i want to talk to you now about wayfarer
fees okay now let's first understand how
does the fee structure in wayfa work uh
it's totally different it's really
different from what you see on amazon or
etsy or other platforms
and unlike other e-commerce platforms
let me say right off the bat the
wayfarer does not charge a percentage
from its partners it works using the
wholesale cost model by setting the
retail price so they paid you they pay
you the sellers the wholesale cost of
your item
okay and then what what what with uh
wafer does is that they sell themselves
so they they apply a markup so they know
their their own profit and also wayfarer
does not require any payments for the
shipping of the products from the
partners instead wayfair works on an
entire drop shipping model where they
themselves send the order to the
seller's warehouse okay and sellers can
pack and fulfill the order by directly
sending it to the customer think about
it that's just just fantastic so what we
have here is what wayfarer will bear the
entire cost for the shipping and it
eventually cuts your it cuts your extra
pay needs right for offering the best
service to your customer so this is
really good but again they have their
own they they add on their own markup
now there are so the bottom line is here
the bottom line is that there are no
fees to sell on wayfarer nor does the
site take a percentage of your sales
okay wayfarer pays you the wholesale
cost of your products and sets the
retail price for the items on the site
so you get paid uh quickly okay and so
if you if we were to quickly do a
compare and a contrast analysis uh
between wayfarer and amazon you would
see that for example a wayfarer focuses
on home furnishings and decor amazon's
product categories run the gamut the
whole gamut from boats to groceries to
watches so wayfair is more i would say
niched down whereas amazon is just
everywhere they just are everywhere okay
wafer has no setup or selling fees and
will pay for shipping if you meet the
company's partner requirements and fit
the niche of a home good seller whiffer
can be a more affordable platform than
amazon and amazon costs you cost you
more upfront right you because
once you sign up you can't avoid it you
you need to choose a selling plan and
the professional plan cost 39.99 a month
with the individual plan you play you
pay a 99 cents per item sold so with
both plans if you really think about it
amazon collects a referral fee for each
item sold which varies by category in
addition there are shipping fees if you
are an fba seller right fulfilled by
amazon seller as well as storage fees
and other costs depending on your seller
status and business needs
now i want to talk to you now about a
very important element this is the
wayfarer delivery network and i want to
show you how to
leverage it to your advantage of course
as a seller so the their self-logistics
system
also called the wayfarer delivery
network is fantastic what it does is
that it helps in improving the overall
effectiveness of shipment by reducing
losses quick shipping and safely
delivering uh large size parcels and
again this is this is the technology
they have
they have improved over the last a few
years so one thing you need to
understand is that wayfarer does not
carry any inventory or warehouse okay so
the drop shipping things that various
important the yours your seller your
supplier will ship the item will ship
the item to you warfare will take care
of the cost the shipping cost but it's
up to you to pack the item and ship it
to the customer okay very important and
if you do this you're fine because the
the wayfarer delivery network underpins
a huge e-commerce machine that wayfair
has built over the last five to ten
years and uh if you play the game right
if you're able to leverage all the the
rules and regulations around the wd and
the wayfarer delivery network properly
you can actually benefit from a huge
customer base that wayfarer has okay you
have an easy seller panel this is
something that allows you to constantly
use the wayfarer delivery network to
improve your shipping process your
logistic process and your and in the end
your bottom line really and you know you
if you once you are in the wdn uh
settings on your dash your account
dashboard you can see uh you can
you have an easy seller panel you have
real-time updates this is important
because waveform smart system helps
retailers with data and analytics and oh
boy their analytics are so detailed that
you would not believe it as you you know
we we had a claim we had a glimpse into
it a glimpse into it and it was just
fantastic okay and they also have
massive logistics in other words the
shipping capabilities and powerful
logistics at wayfair have transformed
the company into a leading e-commerce
business in the home category okay as i
told you
there this delivery network underpins a
huge e-commerce machine that is making
billions of dollars to uh for uh
wayfarer really
let's quickly talk about how to grow on
wayfair now if you want to grow wayfarer
there there is a couple of things that
you need to do
all right
so first you want to integrate your
online store with wayfair and you want
to leverage uh things like you want to
leverage your your system so you can
bulk upload of products
in a go you know you can buck upload
products in a go and one thing you could
do is that you can actually use the
software and we we have covered this on
other shows there is there is a
constellation of software tools out
there you can use to automatically list
and synchronize all of your inventories
across multiple channels you can
centrally manage all of your orders you
can click and sell or customize as you
need you can you can actually have
access to profile based
attributes and you can actually uh so
what you're doing here is that you are
customizing the experience for your
wayfarer customer okay so integrate your
online store with wayfarer you want to
join the wayfarer professional this is
another part of uh
wayfair so with fair professional
program is dedicated to the wayfarer
sellers and the wafer coupons for the
professional users are a huge asset so
this is a program that offers a fast and
free delivery service plus time
consuming tools
to boost your sales on wayfair okay very
important you want to keep your ratings
high very important you want your
customers to be happy you want your your
patrols to leave a positive reviews on
the platform because that will actually
increase your your rankings in by the uh
the wayfarer algorithm on the platform
this is very important you can also try
to uh advertise outside wayfarer
this is this is very important right you
can advertise as a wayfarer you can also
uh
play the play the game strategically
on the wayfarer platform for example you
can participate in closeout deals and
open box deals for example
right this was very very important those
two are critical let me dig a little
deeper here so you you close out deals
you can score the deepest discount on
thousands of overstock and discontinued
products that's for the customer and
that helps you gain exposure or you can
participate in open box deals this is
where the customer can save big on
return and like new products before they
are gone for good
okay so that's the clearance program
that wayfair has if you can participate
in any of those two you can get
extraordinary extraordinary exposure and
you also want to continue to learn the
ropes on wayfair
okay it's very important you want to uh
with air is a continually growing
company so you want to pay attention to
what's going on on the marketplace you
want to participate in promotions you
want to have partnerships with wayfarer
and you want to
constantly innovate
now let me talk to you about getting
paid on weight fare so wayfair pays
every week or two weeks depending on
your location and account setup all
right and payments are made via wire
transfers and and checks
as well as paypal and strap in some
cases and this will depend on your
location okay so to set up your payment
information you just need it this is
very simple folks you just need to log
into your account and go to account
setting slash payment and there you have
it there
all right folks this was it for today's
conversation i was quickly explaining to
you how to sell on wayfair and uh
i spoke to you i gave you an overview of
wayfarer how to sell on wayfarer the
wayfarer benefits with their fees right
leveraging the wd and the wayfarer
delivery network how to grow on wayfair
and last but not the least how to get
paid on wayfair thank you so much for
your attention i really appreciate it i
will see you next time but until then
remember stay
marvelous
[Applause]
do
you