How to sell products on tmall
How to sell on Tmall - via a TP (tmall partner)
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people tell me like okay t-mole is like
amazon it's exact no it's not working
like this at all
hello everybody i'm going to speak about
team all and how to sell new products
and see more
gmo
it's alibaba group it's teamworld and
basically tabao
so
it's like 50 60 of the market share in
e-commerce so it means like half or more
than half of all the products sold in
china online
on timor so it's a huge platform
it's a huge platform between timor and
tabar so team all it's tabar mall you
need to understand a tabard mall it's
for brands it's like
a shopping mall online in the shopping
mall in china you have
big brands good quality product with
nice store
and the other side you have the table
taba it's like a local market you can
find cheaper products more uh deal more
cheap price
and table it's more done by world seller
or small reseller or small shop
something like that
okay so if you are a big brand you need
to be on timor and if you are a local
brand or selling cheap stuff it's better
to be on table that's basically the
theory
on team all how brands are developing
their self on team all it's a very good
questions the first you need to be
accepted to timor
because you think that albright can go
there and and sell no no it's not
working like this now
first
timor lapses requirements they ask you
to have a certain years of history they
ask you to be a real brand
they ask you to have like some
certificates they ask you to have a
minimum or so of branding of awareness
of of of staff to be accepted to timor
team all it's like a shopping mall that
doesn't want
to have all the brand there they only
want to have the good brand there okay
so if you are just small
usually they don't want you
and you will tell me however there is
always a way yes you have always a way
to enter to team all but
if you are in this platform
is mean you need to be good you need to
be to have a good brand if not
basically you can enter it's possible
but after one year you don't make your
figures and timon will kick you out and
and and that's basically how it works
so
it's you need to entertain more to stay
anti-mold to make sales and to develop
yourself if if not it's complicated it's
not like amazon no no no people tell me
like okay t-mole is like amazon it's
exact no no it's not working like this
at all
amazon everybody can go there it's quite
easy to operate the store all
are the same no big design but team all
it's different small it's a big platform
you need to have a very great great
store a lot of good page
uh the traffic is more expensive you
need to be really active you need to
manage your store you need to
participate to eventually do it invest
in ads you need to have a customer
service also very efficient
so it's a lot of like structure costs
that it make an operating on timor
much more expensive than operating on
amazon it's different
and
um
you apply to tmall and you need to open
the store with page page need to be long
descriptive with a lot of information
picture
very professional and it's
need to be really attractive
and after you have this page of your
store you need to optimize the store for
a
good category you need to optimize the
store for the search also as well it's
also important
step number three you need to attract
traffic
because on e-commerce you need to get
traffic on your store to be able to sell
because the percentage of the traffic
that's coming to your store and your
page will buy so if you have everyday
1000 visitors
and your conversion rate is 5 you're
making 50 sales per day if you have 10
000 you're making 500 that's basically
the rules of numbers so how to get
traffic on your tml store
number one
with the search you optimize your page
people you are selling chocolate for
example and you people search chocolate
or imported chocolate or french
chocolate you appear there they check on
your page they like it they buy the
search
you have the paid search so
when you don't have good ranking at the
beginning you have to pay and you you
are suggested that the at the paid
result on t-mall so people can search
calculate and they will find the natural
result and the paid results a little bit
like the search engine
you have also the banners
the banners inside of the platform so
inside of the platform you have some
banners on the left on the right
downstairs when they will suggest to you
based on your interest or based
basically on your competitors
you have um
the banners who are also outside optimal
but controlled by the platform of timol
alimama so it's can be the retargeting
or the targeting and you just create the
banners so you're something on one
website or weibo and basically a banners
will pop up with the suggest product on
timor that is based on your
interest or
on the page that you already see and you
attract them back
and the last
part you have the k-o-l the key opening
leaders
so the key opportunities who are posting
making a review of your product by video
picture something like this or the live
streamer okay
so the people who are speaking about you
the kls they have different level okay
you have the top star ql people with
millions of followers who are very
popular and and and they are very
expensive and after you have your key
update leader the influencers they are
quite popular they will speak about your
product it can cost i don't know one
thousand euro to ten thousand euros and
two thousand euro for one post
and you can use them to promote your
product and respect your store that's
possible and after you have the what we
call the small influencers or the micro
influencers and these people they are
quite small they don't cost much
sometimes if your brand is quite popular
you can send them the product they will
speak about you and attract traffic to
your store and to your page
i think i like this
this kind of like small and micro
influencers because you can get more and
you can get more small small quality
traffic to each of your page
and the quantity sometimes make the
make the quality
um
and you have the live streamer the live
streamer can be inside of the platform
inside of the table store like talkers
there's kind of like people they are
live
intimate so when people doing shopping
on tablet mode they like to see this
kind of like strive streamer to
introduce the product
and it can be outside of timor on doing
on other platforms people can make live
stream speak about your product and it's
a kind of like tv show okay
so it has been
extremely popular uh in 2020 last year
the live streaming the people who are
selling this kind of like product online
timor
also you need to have what we called the
customer service so customer service it
is some girls who are chatting
and
[Music]
chinese consumer usually before they buy
they like to ask some questions and you
need to have a good customer service to
reply to these questions
quite fast and after it's also a good
opportunity to ask their chat idea or
ask more information about them to know
more about your consumer so it's good
the last step after they buy and
something you have the logistics
where you need to be able to send the
product to the right people but usually
in china the logistic is it's not a big
deal it's pretty good and quite quite
cheap
thank you for watching this video if you
want to know more about timor if you
want to apply to timor if you want to
know more you can just ask us and we'll
be very happy to help you we have also
some information extra stuff about how
much it cost what question you can
expect this kind of things on timor
feel free to ask us and
our team will be very happy to guide you
and to explain to you everything thank
you very much and give me a like if you
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