okay so when you go to Shopify you will
land on this page when you click the
link in the description box and it just
gives you all of the information about
Shopify and then to get started with
your free trial which you'll want to do
to follow along with me in this video
you will enter your email address here
so I will enter my email and get started
so you will go through and do the free
trial it'll give your shop a name and a
password so you are protected and then
you'll just hit the create your store
button and it will really quickly create
the store for you this literally takes
no time at all next when you go through
this process Shopify is going to create
your actual store and then they're gonna
want some more information from you
specifically about what you're selling
and what you're going to be selling in
your store so the next little series of
questions is just going to be Shopify
trying to get information from you so
they will want you to tell them a little
bit about yourself and what you're
already selling if you're already
selling or if you're playing around if
you have no products or if you are
already an established store they just
want to know kind of what you are going
to be doing with your shop on Shopify
this is a series that you can go through
and you'll just have to also add your
address which is part of the deal you do
have to be a real person because they
will be sending you real money when you
make sales and if you are creating a
Shopify store I am guessing that you do
want to get paid when you make sales so
enter all of this information and then
we will proceed on to making your shop
here is the online store this is going
to be the back end of your store so this
is going to be where you manage
everything about your shop so Shopify
basically works by having a front end
and a back end so if you click up here
you will be able to go to your back end
admin anytime and then if you want to
see your shop you can just click down
here
then click the little I so it will take
you to see what your shop looks like and
when you get started you are going to
have this default shop so they have all
of the building blocks and then you can
come and see what your shop might look
like if you use what they have already
laid out for you and just put in your
own images and your own items and text
and make it your own shop so this is
kind of what you get started with and we
are going to go ahead and edit what it
actually looks like so when we go to the
admin homepage your back-end or admin
section you're gonna see that you can do
a lot of different things so on this
left hand side this little navigation we
have all of the backend stuff you're
going to need to run your business and
run your shop so first we have orders
and then in the orders so once you have
orders coming in this will all fill in
or you can actually create an order if
you're selling or adding things in or if
you're migrating from a different shop
you can add in the order details here
just so that you have it and you have
some customer base already so you also
will have some abandoned checkouts
information so this is where people put
things in a part and they abandon in the
process and you will have info here on
that then we are going to look at your
product section and I will show you how
to add a product in a couple of minutes
but I just wanted to run through all of
the different things in this left handed
nav so you know what everything is so
all of your products will be there and
this will be your inventory where you
see stock if you are selling digital
downloads which is what I do then you
probably won't ever have to really worry
about this because you can basically set
them to just keep selling forever but if
you sell physical products you are going
to want to keep an eye on your inventory
and how much you have of each product
this is the area for your purchase
orders and you get to manage when you
get inventory from your suppliers if you
are not creating your own products by
hand or with a digital product you will
have to do this for your products so
this is very useful for any stores with
physical merchandise and then if you do
inventory transfers that can be that is
here and then collections is very useful
to make
groupings of their products so you can
create a collection once you have some
products and then group them together so
that it's easier for your customer to
figure out where stuff is and what stuff
is and then under products you will
actually be able to manage gift cards
which personally I thought personally I
thought gift cards would be in a
different spot in Shopify but it is
under products so if you are creating a
gift card you can't create that here to
give to customers who buy those from you
so customers is the next section and you
can import all of your customers up here
if you just click import you can get a
CSV file and you can download from that
from whatever platform you've been
selling on personally I moved from Etsy
so I just download the CSV of my
customers and uploaded it is very easy
and then you can have all of your
customers listed already or if you want
to do it manually if you don't have any
customers you can or you have been
keeping physical like handwritten notes
or something you can add your customers
here and put all of the information in
the system for them and you'll see them
all in the customer tab in the backend
so next the one thing that Shopify does
really really well that a lot of others
don't are they have these analytics in
this dashboard and you can see literally
everything basically in one page right
now because we don't have any products
or sales there's not a lot going on but
as you can see you can see your total
sales your store sessions your returning
customer rate your conversion rate your
order average so much in one dashboard
it's really really useful and then of
course you can make new reports of
almost anything they have this create
custom report up here and you can do all
sorts of custom reports but you can also
pull sales reports acquisition reports
your profit margin all the things that
are really important for you to actually
run in grow a store or under this report
section under analytics and then there
is a live view so you can see where
people are on your shop all over the US
or the world of course I am the only I'm
the only one here so you see my pin
there from the United States but
is just an interesting thing and it
gives you a little bit of customer
behavior information then under
marketing you have so many useful things
the great thing about working on Shopify
is that as your own store on your own
website and you are able to control
everything but the downside is that no
one is going to bring you traffic except
you so you have to make your marketing
work for you but they give you a lot of
tools to make it work as you can see
they now have Shopify email which is not
something that they had previously but
you can create campaigns and do Shopify
emails they also of course I've added
and they have add marketing stuff built
in and then they have all of these
different apps whatever platform you are
focusing on social media wise for a
promotion you can probably find a
marketing app for that
there is a whole different store with
Shopify apps that you can add to your
shop it's free to install for almost all
of them honestly there are so many so
you can make different marketing
campaigns here and then set up certain
automations if you are going to try to
for example get sales that you had from
people who have been in their cart so
that is a pretty common first one that
you can do then down here at the bottom
we have discount so you can create
discount codes if you have a newsletter
and want to give your newsletter a
discount code or if you have anything
like that or you can do and automate the
discount in your shop so if people add
six products and you give them a
discount or three products and you get a
5% discount or something like that you
can do that under automatic discounts
under discounts and then apps again is
where you add things to your store so
since we are going to do digital
products we are actually going to visit
the Shopify app store and add the app
that we need to sell digital products so
when you go over to that store you will
just type in digital downloads so in
order to sell digital downloads with
Shopify you have to have the app digital
downloads so there are other apps that
make this happen but this is the one
that is made by Shopify and it is
free and click Add app and it will just
automatically add it to your store so
there's nothing you have to do and it
makes it really really easy so you get
to this page and then your shop is going
to it's gonna have all of this just
saying that you want to do it and then
you'll click us install app so now you
can see where digital downloads are on
your shop so to add a digital product
you're going to go to products and
you're going to add a product you can
also import if you've already been using
a store but if you're not then you are
going to do add product and they give it
a name so let's do a let's see let's do
a credit report ebook so people can
learn how to understand their credit
report so let's just give it a little
description understand your credit
report with this ebook this might sound
a little weird but I do financial stuff
on my other channel so I'm always
thinking about financial products and
such so we will do a credit report ebook
and then I'm gonna hop over and get a
picture for my credit report eBook so
let's see credit report or let's do a
book all right let's grab this one for
this you likely already have your own
photos but I am doing this as an example
so I don't actually have a product or
funnest so this is just gonna be a
little bit of made-up magic but you will
add a photo for your media so this is
what's going to show in your shop then
you're gonna want to price your items so
let's say ten dollars you can also do
cost per item and all of that but for
digital products we aren't going to
worry about it I do tend to do the
charge tax on this product but I am NOT
a tax professional so I would definitely
check with the professionals that you
consult for your business and then the S
key the SKU is the stock keeping unit
and this is just to keep track of
your inventory you may or may not use
this in your particular shop if you are
a small ton seller you might not want to
do it if you are a big seller then
you're probably going to want to do the
SKU and barcode and all of that and
track quantity for me personally I have
not ever gotten to that size so I just
do the quantity and for digital products
specifically I do a really high number
so I don't ever have to worry about it
and if that happens you can continue
selling when out of stocks so honestly
you could do less and then continue
selling when out of stock just in case
you run out but it depends on what
you're selling and having a large
quantity available allows you to also
see how much has sold that's why I kind
of like that gives me a visual
representation just to see what I'm low
on stock on compared to where I started
at a thousand that's just a mental thing
that I do but it's totally unnecessary
so down here with shipping for digital
products you are not going to have this
checked if you're selling digital
products so this is how you're going to
do eight digital and then you will go to
the app to do the actual download that
they're going to get so once you have
everything looking like you what on this
part you'll go over here to the product
availability and organization so this
just means that it's gonna be in your
store so this is if you have multiple
stores and they will show up here or
multiple sales channels but for me I
just have my online store here and then
product type you can type what it is
this is an e-book so once you type
product type it will say do you want to
add it and yes I do so you can add
different product types here and then if
you have vendors you can add it here if
you're selling particular brands that is
useful I am obviously not and then here
we can do collections and collections
are just groupings of items so this is
really helpful if you want to add new
ones so when you start you'll have
collections here and you'll just have
homepage so you can select that and then
if you want you can go over next and add
collections and then come back and add
more so for this we're gonna do some
bags we can add tags you can just type a
book or whatever describes your product
and then add a couple tags for your
store that you're going to be using so
we will click Save here so once you save
it everything looks like this and then
you are going to go up here to the top
where it says more actions and then
there will be a add digital attachment
link so this is where that app comes in
and you're going to click on that and it
takes you to the actual app for digital
downloads and then you can see here this
is the product that you're using and it
has all of your information right there
and you're going to just click upload
file and they'll bring up your items and
then you're going to find your item that
you're selling and then open and it will
upload it I found the uploading on
Shopify very fast if you're doing
digital products so it's very nice and
then you can go back to your Shopify
admin click that link there and then so
the one thing that is difficult about
Shopify is that your digital downloads
aren't on the page the admin page of
your actual product so when you click
back you'll see here that you don't see
the digital download so you don't
actually see the link on the page it is
kept within the app so if we click back
to the digital downloads app we'll see
the link here so this is the link to the
item and then this is the PDF that is
the download attachment that they're
going to get emailed to them so they'll
have access to it and you do have the
number of sales and downloads here but
it's all kept within this certain app so
it is separate and that can make things
a little bit tricky if you're going to
have a lot of different ones but it is
the most efficient way to do digital
downloads on Shopify and it is free so
there's no additional fees to do it this
way which is very nice since you're
already paying for Shopify
but that is just one kind of pet peeve I
guess if you don't like it in different
spots you'll have you'll have to
remember that your products are going to
be here so you'll have your product
information here but then your actual
download information is going to be you
go to apps and then digital downloads so
just so you know that's how that works
and that is something that you have to
get used to because it's different than
other platforms but it is still very
efficient once you get used to the
process and you can you search and
figure out where stuff is here so it
really depends on how many digital
downloads you're going to be selling but
you'll just want to keep in mind that's
the workflow of Shopify so when we go
back up here to products one thing that
you'll probably want to do is create
collections so you'll want to create a
collection and maybe you'll want your
collection to be ebooks and give it a
little description evokes for learning
these are terrible descriptions I do not
recommend copying any of the actual
information just learn from what I'm
doing not the actual details because
your SEO needs to be a little bit better
than that
so we'll open up the picture here and
this will be a collection so for
collection type down here you can add
automated and then add items from
basically any of these categories so if
you want to do it by type or vendor or
anything so if you have a vendor you
could create product vendor and if it
was say Nike you could have all of those
go into this but you can also do it
manually so you would click manual and
save and then you would go back to your
products and click through to this one
and add it to that collection so to add
it to the collection you would go back
to your products and then select it and
go up here and add to collection and
then click ebooks and save so if you
want to go back and add things manually
that is the best way to do it all right
so you have one product you are off to a
really good start
and then the next thing you do in
chocolate is customize your theme so
you'll just go back to themes it is
either on the home page or if you go
down to the left nav under online store
you have themes and so if you have
password protection enabled like this
shop did you can go down here and
disable it and click Save so that does
not pop up that is there for when you
are developing your store but if you are
wanting to work on it and see it as you
go you can change it so this is the page
for themes and if you click this little
I button you'll go back to that generic
starter page but that is of course not
what you want you're going to want to
customize your theme and right now you
have the W debut one but there are tons
of free themes on Shopify and then there
are tons of paid ones you can scroll
through for as long as you want to find
the products you can scroll through for
a long way to find the type of theme
that you want so I am just gonna go as
simple because I like simple stores and
it's the first one but you can add so
many so you'll just click the theme you
like and then click the button add to
theme library and then once it's added
it will show up down here in your theme
library so you can add as many as you
want and you can also go find paid
themes in this Shopify store there are a
ton of different options that are really
nice and made by designers that will
just make your store look amazing
so there's free and paid ones with
Shopify and then once you've added it if
you want this to be your store you can
go ahead and either publish it or go to
customize okay so with customize we can
do all sorts of things we can go through
and edit everything so we have this rich
text down here and we will of course
want to edit that and then feature
collection is up here so you go through
and just add all of you the information
that you want to about your store so you
can also change the size of the text and
everything so you'll just add all of
that for your header you can do an image
or you can have announcements there are
all sorts of announcements you can show
an announcement and that will depending
on the theme it might show up there or
it might show up a little bit lower it
kind of depends on how your particular
theme does it then of course there is a
footer so you can go ahead and add many
different things to that and it will
likely have a link section but you can
also add a newsletter signup so have a
newsletter sign up for your shop and
let's see I actually think I want to
change my theme so I have this theme but
now I want to change a different theme
so you'll if you want to change things
you can leave so I'm gonna change my
mind
I want to go with let's find it
different let's go with minimal it's
similar but a little bit different so if
you decide you get in there and you
don't like the theme that you're you're
working with you can do that so you can
just go back and change the theme and
move along to another one so it does
take a few seconds to add the theme and
then once you're done with that you go
to customize and so it shows you what
your shop looks like and then if you
have a collection list you will add it
here which I actually don't so I'm gonna
remove that section so that's how you
remove you just click on the side and
then it pulls up the content and you can
click them that's bottom button that
says remove section so your newsletter
will sign up people to your newsletter
which is always a good thing and then
you can have a slideshow so let's add
some slides to our slideshow so we will
either upload or they have free images
so let's see what the staff favorites
for the shop might be these are kind of
fun actually so let's add a image slide
let's go down here to work from home huh
that's funny I like this little dog so
we're gonna select him and then we can
go ahead and go down here to image slide
and change it to fix your credit so
let's say we're gonna fix your credit
with our special super special ebook
that we made so that's our first one and
then we have this slide done so we'll go
to the next slide so we'll select image
and we'll find us a little another
little image and let's do this cat we're
gonna have like a animal store fixing
people's credit so this is a little bit
weird but you can obviously adapt this
to your own images and make it work for
you this cat it's gonna be your bad
credit guide okay so we got that one
done so we have two slides fix your
credit dog and bad credit guide kitty
then let's say you only have two
products so you're just going to remove
the other ones and this is super easy as
you can see you have things that are
very very very simple to use and delete
and change let's be done with the slide
show and then we have the newsletter but
let's say we want our products so we can
go to add a section over here and then
do featured product and we can add that
so click the Add button and then we also
can select the product that we want to
show so as you can see it's very easy to
add on the side and then you likely
won't do a lot of editing to this
because it does a pretty good job but
you can totally change so much about
this as well and then if you want to
move the order of your shop homepage you
just
drag and drop it's literally that easy
so that is one thing I really like about
Shopify is that it is drag-and-drop so
you can change where things are on the
page with no work at all
so you can also edit your footer so I
would go down here and probably remove
the blog just because we don't have blog
content yet and you may or may not
depending on your store when you get
started but you can also add your social
icons which you will edit in your social
settings so you can edit that in your
social settings in the theme settings
which are down here so the theme
settings are right down below and you
would just add your different social
media platforms so let's say we have
Facebook so let's just add our social
media and then it will just show an icon
so we can just copy and paste to make
this faster so the more you add the more
will show up and then you can just close
that one out so you can adjust and make
this look however you want it down at
the bottom and then once you're happy
with how it looks you are going to save
it and if you're ready you click publish
and then your customers will see this as
soon as they get to your store but of
course you can always always always
always change it nothing about your
store is set in stone and that is the
nice thing about Shopify is you can make
changes in seconds it is really that
easy you can find a new theme and a
whole new look add a slideshow add new
products you can make it look so
different so when you have your shop you
will be able to go to this catalog page
which shows all of your products so that
is the basics of how to get your shop up
and running with your first product and
so you can see here you add to cart and
then when you buy it they buy it like a
normal checkout you just check out and
then they are emailed the link to your
digital download and
things super super simple and you don't
have to do anything on the back end when
you're selling digital downloads so that
is how you customize your theme and of
course you can play around with that
forever I would recommend that you pick
one that you like and you add your logo
and a slideshow and make your shop look
like what you want it to but not to
invest all the time in the world into
that most of the themes are pretty good
out of the box so I wouldn't get super
crazy if you do grow a lot you might
want a custom theme and that's something
to look into the final step is to add a
domain so with Shopify you get this kind
of ugly link that's your shop name and
then my Shopify dot-com but you can
either add a domain like buy a domain
straight through Shopify so you can buy
your domain by clicking this button up
here and then just typing in the domain
you think you want or if you click here
you can connect an existing domain so
this is something you can do if you
already have a website or a blog like if
you have a wordpress blog where you have
a domain already you can create a
subdomain this is something that you can
learn about through Shopify I did it it
really wasn't that hard it gives you a
lot of information on domains and how
you point a domain and everything how
you do everything technical to get your
domain pointed toward it Shopify but you
can also just buy a new domain if you
are new to selling and want to have a
shop that looks really professional I
would actually recommend you definitely
do that not just have this my Shopify
thing that looks really just ugly so
that is a quick walk through of
everything you are really able to get
started and have your first product and
everything listed in less than 30
minutes
hi so a few more things you'll want to
do when you first set up your shop is
kind of look through all the things that
Shopify gives you here that teach you
things two things about your shop and
things that you'll want to know and then
you'll want to verify your email when
you start your shop and then your shop
won't be open at first because it will
be password protected so you'll want to
go down here and disable your password
so that is something inside the
Preferences of your Amla store which you
can find on the Left nav at the very
bottom and that actually is a great
place where you can add your homepage
titles so if you're selling and let's
say credit repair ebooks you would type
in that so you want this to be very
specific and SEO friendly so that means
using keywords that describe what you're
doing and that is same pay the homepage
Meta Description is what will show in
the search rankings
so let's actually type in a credit
repair ebooks I will show you what I
mean so this is the title that's going
to show up magnify money has a credit
repair ebook and then this down here
this is your meta description so this is
what shows in the Google search results
and that is what will go right here so
you would want to type in something
right there and then to finish the rest
of these preferences you will want to
add a social sharing image which is just
when your store is shared from the home
page it's what image will pop up on
social media and then you want to sign
up for if you have a Google Analytics
account and want to connect it to your
Shopify store you can grab the code and
just paste it right here and then same
with Facebook pixel ID if you want to
track this for ads which is really
really helpful if you're going to run
your own ads you'll want to do that but
then down here is the password
protection so if you ever want your shop
to be password protected for some reason
you would just click the button and if
not if you're ready to open your shop
you would just delete the password and
not have this clicked so that is how you
do that and if you are wanting to
protect your store from spam you can
enable the CAPTCHA at checkout which
I have not found this this area but you
may want to do I personally hate
CAPTCHAs so I don't do it but save if
you do have a problem with spam then you
can definitely do that
but it kind of just depends on how it
goes for your shop so as that is
everything you need to get like up and
running really really quickly and start
selling digital downloads in your shop
you can sell digital downloads so fast
with Shopify and I really like how they
make everything super simple and easy
for both you and the buyer so the buyer
has this nice front end and then you
have this nice back end admin section
and it makes it really easy to do
everything to sell digital downloads and
create a very passive income where you
are not losing a lot of money due fees
or having to spend a lot of time on
technical issues because they make it
super simple for you so that is a
rundown of Shopify and how to create
your own shop your first shop if you
have any questions leave them in the
comments or if you want me to just set
up a shop for you if you are wanting to
sell on Shopify but you don't want to go
through this whole process feel free to
reach out to me and let me know I can
set you up a shop and then transfer it
over to you if you just want to have
something that's already up and running
that is a possibility as well so thank
you guys for watching and I hope that
this tutorial was very helpful for you
so that you are able to use Shopify to
sell digital it to sell digital
downloads and achieve all of your dreams