hey guys in this video we're going to
talk about how to make a professional
instagram account to make sure that your
business or personal brand
is growing as effectively as possible
because i know a lot of people
are out there and they want to get on
instagram they want to grow their
business and start utilizing
one of the biggest social medias in the
world right now
and people don't always know the best
way to do that so in this video
we're going to talk about how to set it
up and actually how to optimize it as
well
to make sure that you're maximizing
conversions and you're maximizing the
efficiency of it
to really make sure that it's doing what
you wanted to do and like i said
there's really two categories of this
you can do this as a business
or you can do this as a personal brand
which is technically also a business but
slightly different motives there and so
we're going to talk about both of those
in this video
but first i want to say some of the
reasons that you might want to do this
in the first place so the obvious reason
is that it makes it look more legitimate
so when you have a creator account or a
business account
you can have a little label below your
name that'll say like if it's michael
bryan shoe repair it'll say
like shoe repairman and that's what it's
going to say in your bio
or like right above the bio in gray text
and it's something that
makes you look more legitimate the
second reason is so you can start to
promote your post if you want to have
things
run as ads or if you want to start
selling stuff or a bunch of other
features that are really geared towards
businesses and creators
are going to be unlocked when you create
either a business or creator
professional account another reason you
might want to do this is to actually to
see
insights which is extremely powerful and
i'll spend a good portion of this video
talking about insights it's a great way
to see how well different posts are
performing
besides just likes but who's engaging
where your audience is from
and just really better understand the
demographics that are engaging with
different content you make and of course
the last one i want to talk about
is actually just being able to
eventually post links on your story so
if you're a creator there's a great way
to
put your merchandise on your story or
put affiliate links on there
or maybe put you know links to your new
videos on there and if you are a
business
again it could be a great way to link to
any pages on your website
new blog articles new product releases
all kinds of stuff like that
once your account gets big enough that's
definitely a really big feature to have
so clearly a
lot of features and a lot of
functionality you get with a
professional account
and all of that can really help you to
find more success on instagram
for your business or or creator account
and so with that being said guys let's
get started on my phone i'm going to
start off by creating an account from
scratch
and then we're going to convert it into
a business account in this video
and you can see right here first of all
an example if we just go over to my
brother so if we go to nate
there we go you'll see right here nate's
is obviously a creator profile so he has
you can follow him you can message him
or you can email him and that's what
makes the most sense for him because
a lot of businesses want to get in
contact with nate and so instead of
sending dms and his dms get flooded
then email makes a lot more sense for a
brand to do that of course
if you go down you'll also see that he
can have links in his stories
i don't think he has a link in his story
right now but there's a lot of other
things that you can do with this
okay so i think by now you guys probably
have a pretty good understanding of why
you'd want a professional instagram
account
so the next steps are of course to set
it up and then to start optimizing it
because it's not enough just to click
the button
and make a professional account you
actually want to make sure you optimize
it so you have the best conversions so
you understand your insights
and are really ready to go to make a
successful professional instagram
because
like i said it's getting more and more
competitive out there you can't just
make an account and hope to get
followers now
you have to be a little bit more
proactive and we're going to talk about
that throughout this video
so what i'm going to do right now is
first just create an instagram account
so if you don't have one for your
business download instagram it takes
like 15 seconds to go to sign up
uh we are going to sign up by email so
i'm going to do that right now so then
it's going to ask for your name right
now instagram doesn't know if you're a
business or a
individual person so we're going to use
the brand name right here so we're just
going to say that my name is like mike's
shoe repair so we're going to say next
create a password and then ask for your
birthday and of course on the last page
you just say yes
you do want to sign up with that
instagram handle so i'm going to skip
connecting to facebook for now
we can do that in a second but i'm going
to skip that for now we're going to skip
adding contacts
and i am going to skip the profile photo
of course adding a profile photo
very important for your business but i'm
going to skip that for now so we really
want to do
is from instagram if you go down to the
bottom right and tap on
your icon to get to your profile let's
close out of
that so tap on your profile we can go up
to the top right the little three bars
there
and we can go down to settings so once
we select settings
you should see somewhere it says account
tap on account and at the very bottom of
this you'll see
switch to professional account so we're
going to switch this one to a
professional account
obviously it's free to do as it says
right here it's going to give you some
more insights allow you to reach more
people because you can promote
posts and of course you have a lot of
other contact options like the buttons
i was talking about before so we can say
continue and it's going to ask us to
choose a category being that i'm shoe
repair i'm just going to try
like shoe see if shoe has anything shoe
repair
shop there we go so that's one of the
beauties of using uh instagram or
they have so many different options here
that you can really find specifically
almost exactly what you're doing so you
can display this on your profile or not
i am actually going to do this
if you're like a personal brand
sometimes i would say don't do this
because
a lot of personal brand stuff you just
say like public figure or something and
i don't know that just kind of feels
conceited so i end up never doing that
we'll say done and then we can actually
go to the next page it's going to
take a second here but it prompts us if
we want to be a business or a creator
and so of course you'll see right here
that there's really not
a lot of major differences here other
than how it's going to be displayed so
for a business
it's going to tell you like what type of
business is there and
they're going to give you a couple other
options with that but really it's going
to be very very similar for either one
of these
i'm going to leave it for business right
now and say next and then for business
you want to have some contact
information here
so we can have a phone number we can
have an address and we can have an email
right now i'm going to be fine with just
the email so i'm going to say next
and again it wants us to connect to
facebook i'm not going to do that just
yet
and of course it wants us to finish our
profile i'm not going to do that just
yet either
but i can tap on the little x on the top
right and now you'll see that we are
a professional account so now it says
like shoe repair
below that it says shoe repair shop and
of course you see those three buttons
there so
the three buttons the insights one is
just for us right now
but we can actually go and edit the
profile so if we tap on edit profile
it does want a profile photo so i'm just
going to add a photo right now to kind
of start to build this out so
let's choose from library and within
here you want to make sure that you have
a good name a good username
that both makes sense so mike's shoe
repair and and mike shoe repair for the
handle
that makes sense if that's the name of
my business we want to add a website so
here i'm going to say
centralmedia.com and
in the bio you can add like some other
information here so you could say we
repair shoes
and a lot of people like to use emojis
in their bio
you could do whatever you want so i'm
just going to leave it as it is right
now so i'm going to say done
and it says we repair your shoes or
whatever so now we have our website we
have the username we have a bio and then
down here
uh we can choose if we want to have a
public page that we are connected to so
a facebook business page
is something that i have a full tutorial
on how to set up and connect a facebook
business page
and i'll link that down below or
actually up at the top of this video as
well
so i highly recommend you guys do that
after this video
of course you can change the category
here the contact options is the next
thing so
contact right now we only have email so
that when somebody visits our page
they will be able to contact us by our
email and of course you can go to
profile display we do want to show
contact info
so they can email us with a little email
banner on the bottom and we can say
done so that's going to be essentially
what you want to do to get better
conversions on your profile in the first
place
but the next thing you want to do is
start looking at the insights
and so to find insights is essentially
the analytics of how many people engage
with your posts how many people saw it
what they did when they saw your posts
and to do this you can actually go up to
the three bars on the top right again
and just go right down to insights and
within insights right now
you won't see anything so i'm going to
switch over to a different account and
you guys will see what i'm talking about
okay so here we are on my personal
instagram uh it's in dark mode so it
looks a little different here
but you can see that we have uh some a
couple things showing up here so
the average person visiting this won't
see promotions insights saved
that's all stuff that only i see but i
believe i do have an email banner on
there if people go to my account and
they want to do that but
like i said let's go over and check out
the insights so if we tap on the three
bars in the top right
go to insights you're gonna see a lot of
stuff here so they show you in the
overview first of all
how many accounts you reached and i
believe that's in a seven day period
so you can go down here and see how many
impressions you had how many people
web like visited your website so 90
people went over to my youtube channel
because that's the link in my website
or in my bio we also have profile visits
so how many people
saw a post and went over to my profile
or or the other way around they just end
up in my profile from
maybe from youtube or something like
that we can go down to see content
interactions
what the audience size is and how many
people followed each day
as well as how many people you lost each
day because honestly people are going to
unfollow you over time
you can see the location of people the
age the gender or sex of them
all kinds of different stuff here a lot
of information about whoever is going to
be visiting your profile so
it's all very powerful when you go into
these insights honestly i wish it was a
little bit more in depth it's harder to
get really into things but
i mean if you start looking at them like
you can definitely learn quite a bit
really where i go to learn more stuff
though
is actually in the individual posts so
if i go to like this post here
i can either promote it which is one
benefit of having a business profile or
creator profile
and that's going to be great if it's
like a new product you can promote the
post i generally don't do that for
personal brands i wouldn't recommend
that but what we can do is go to view
insights and the insights here are
actually pretty powerful and people are
surprised by this it tells you
not only how many people liked it and
commented but also how many people
shared it or sent it to somebody else
and how many people saved it onto some
collection whether it's like
the collection called jackets i like or
whatever it might be
people save things into collections as
we go if i swipe up from the bottom
we can see how many people visited my
profile from that from that post
how many people it reached how many
people interacted with it and all kinds
of different stuff and so this is gonna
be great when you start to have more
instagram posts
and start to grow your audience you can
see which posted better and why so
likes are a great metric for sure but
looking at how many people actually went
and clicked on your website when they
saw the post is going to
ultimately help you decide which posts
convert the best which ones are going to
drive the most traffic and really be
worth your time
whether you are a creator driving
affiliate traffic a creator driving
traffic to
your own sponsors or or your own
merchandise or
on the flip side if you're a business
what actually gets people to go to your
website and so
those are very powerful things that i
highly recommend you guys spend a lot of
time working with
as you start to grow your instagram
profile and as i said growing it
and getting followers now is going to be
harder than it was in the past
in the past people would frequently just
go and start following other accounts
and hope they follow back
i really don't recommend doing that now
because you're going to end up getting a
lot of followers that
just are not going to be engaged it's
really important on instagram that you
have engaged followers
and the way to do that is to create
valuable content stuff that actually
people
want to see every day that want to
engage with and it's not even enough
anymore
if you want to grow quickly at least
it's not enough to just make that
content on instagram
i highly recommend you start making
content on other platforms as well
go on tick tock go on youtube go on
facebook whatever you're doing
make content in other slightly less
saturated industries so tick tock's a
great example where you can get a lot
more exposure and drive traffic over to
instagram instagram is a great way to
interact with an audience
but it's a little trickier now to grow
than it was a couple years ago which is
why
a lot of people if you ask them how to
grow their instagram they'll tell you
you go other places
like like tick tock where you can get
thousands of views with no followers at
all
very very easily and then you drive
those people over to your instagram so
guys
that's my recommendation for you guys on
how to set up your instagram business or
creator profile
i hope you found this video helpful and
the next steps are not only to make this
but head on over and make a facebook
business page i have a link down to that
in the description below
if you guys enjoyed this video consider
liking and subscribing i'm mike o'brien
from central media
thanks for watching guys i'll see you
next time
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