[Music]
first into the tank is a stylish way to
stay fit
[Music]
hi sharks my name is natalie holloway
and this is my husband and co-founder
max kislovitz we're from los angeles
california and we're seeking 400 000 in
exchange for 10 equity in our company
sharks you remember the 80s aerobics
were all the rage and who could forget
the wacky fashion that came with it from
headbands to leotards from leg warmers
to you guessed it wrist and ankle
weights mr wonderful i'm sure you
remember it like it was just yesterday
all right are you guys ready
it's that time
i know you're ready
i'm gonna enjoy this oh yeah it's time
to sweat
i'm strong i'm strong i'm starting wrong
nice
i'm late for my meeting
susan hold my calls nice
great job guys
great job let's take five and cool it
off nice
[Laughter]
susan oh my gosh
sharks i am sure we can agree that some
trends were better left in the past but
of all the changes over the last 40
years there's just one that stayed the
same the sweaty loose sand filled wrist
and ankle weight that is until now
introducing bala bangles the world's
first stylist wearable weights adding
our weights to your workout will
increase heart rate burn fat and build
muscle
so when you wiggle they'll be a little
less jiggle whether you're channeling
your inner yogi or training for that
next marathon ball of bengals will make
you sweat in style
sharks who's ready
to get sweaty
we will now pass out some samples for
you all to try and i'll show you how to
put them on
so what you're going to want to do
velcro facing out and then you just roll
down like this and roll up
the first time you do it's a little
tricky but then you're good
as tight or loose as you want
and thank you guys we can take it from
here all right guys
so our first product is the one pound
wrist and ankle weight that you guys
have bala is designed to be additive to
a workout that is already exhausting
these are gonna make it incrementally
harder i know we're supposed to ask you
questions but when was the last time
that you worked out kevin oh shazam
excuse me very important you may want to
know this i got up at 4 30 this morning
to work out but i appreciate the fact to
be able to match my watch band to this
red weight i like that i like the
outside textures it looks spectacular
you know what i really like about these
i like the fact that you don't have to
hold anything yeah and that's how it was
designed actually i'm a certified yoga
instructor so basically it's hands-free
so i can do yoga all of my poses without
having to pick up dumbbells put them
down and i can literally do a whole
class of yoga and get that extra oomph
okay guys you're asking for 400 000
for 10 of the company correct that's
correct so what are your sales
so last year which were the first
six months in business we did 260 000
wow and then this year so far we're at
1.2 million 1.2 million well in the year
with 2.2 million wow we just placed pos
with bloomingdale's nordstrom so we're
60 retail we're 30 amazon we're 10
direct to consumer through our website
our blended margin is about 58.3 gross
and we net about 49
having said that our biggest challenge
and why we're here is we've been trapped
in this vicious inventory cycle it's
been difficult for us to keep the right
level of product yeah inventory
management is always a pain yeah what
what is this retail at well landed we're
12 we can get that down wholesale we're
25 and retail over 49. good for you what
are you gonna use the money for two key
challenges the first is inventory which
we spoke a little bit about uh the
second is we're not out there
proactively selling because we're just
trying to keep up with the orders so we
believe your capital will help us solve
the inventory issue and then to bring in
an external salesperson to essentially
blitz the market so that nobody copies
us but wait wait wait why bring in
another partner right now i mean you're
gonna
make two million they need help to
market this thing yeah
if i were to make this investment how do
you see me helping you besides you bring
money
a tremendous amount of credibility to
the product to have you endorse this
product you know there's no better so
you know you would see me as a
spokesperson for this project and you
are literally like we looked at your
instagram you're literally our ball of
customer
all right guys look
i like it because it's got fantastic
numbers i'm gonna go at it a different
way you need capital for inventory it's
a classic problem i'll give you the four
hundred thousand dollars as debt for
three years okay
and i'm gonna charge you seven and a
half percent interest on it i want five
percent equity in the company for doing
this
you get the benefit of being in my
ecosphere of shark tank companies and
you get mr wonderful there's a lot of
sports stars and sports owners and yada
yada but there's only one mr wonderful
sure thank you very much for that
thank you well it's a start
thank you very much you shouldn't give
up too much equity given the ramp you've
got let's hear the other offers
i like this a lot i think it fits in my
category very well i've actually been
using the one and two pound weights for
my shoulder recovery in the past year so
i know all about it i like the look and
feel of it i love your design i will
make you an offer but i would like to
bring in another shark with me
i'll give you
200 000
if you can get another 200 from another
shark
but 10 is not enough for me
no disrespect to anyone on this panel
but i make a lot of money just being a
spokesperson an endorser of a brand
but i'm not going into this just as that
there's a lot more hustle that i'll have
to be delivering
i would take
thirty percent
i would match that i would jump in the
window
i would match that as well i would i
would match your fantasy maria i will do
it with you 200 000
from me 200 for you for 30 go in with
her you feel 30 is the right offer but i
have the same proposals i can't split
you into the stores all over we can all
do that over maria
you threw out an offer here and you said
you wanted another shark you now have
two sharks fighting to be your part what
did you decide what are you gonna do
would you be happy to go in with another
shark
[Music]
i'm listening right because i think you
have to be fair to them first and
foremost we don't want to erode the
value of the company below 3 million and
we don't want to give up more than 25
unless two sharks were involved in which
case we'd go up to 30 because we
understand that you need a big enough
piece of the pie to sort of make sense
of the interest you are saying you'll
part with 30 equity if two sharks are
involved at a 3 million value you want
900 000 so each shark has to put up 450
000 to do your deal that's a big lift on
your ass my friend it's huge
i'm whispering over there mark you're
not in on this yeah and don't try to
throw me off i'll try it i'll show
anybody under the bus maria is mark
trying to woo you away from me
i think
is he is mark trying to woo you away
mark wants to do it
i'm sorry i don't like that i'm gonna
make my own offer
so my offer is five hundred thousand
eighteen percent
[Music]
wait wait wait wait wait wait okay
here's what here's what we like to do i
agree with maria she can take this to
the next level we haven't even discussed
globally yeah and that's where really
she distinguishes herself from anybody
else on the panel right
and because we both believe in it if you
believe in the company you don't nickel
and dime the cash down you you go all in
and so
what we'd like to do maria yes this okay
let him take you
what we like to do
is offer you the 900 000
for the 30
just what you ask for
[Music]
you've got a deal done oh
snake
snake
congratulations so much snakes in the
grass thank you
well i must say it's the first time in
shark tank history i've actually seen
sharks fight to be a partner what a
snake no no no maria is the devious one
don't put it on me maria is the devious
one she gets all the credit i was
fishing ah i can't believe it
having maria mark is a dream come true
having maria she's gonna blow this up
tomorrow she is our baller girl we are
so excited maria is an icon a global
icon she's going to make bala explode
you