and welcome I'm Katherine Sullivan CEO
and founder of marketing solved and I
just want to say thank you so much for
spending a couple minutes with me today
I'm going to show you how to set up a
shop on your Facebook page now this is
very very cool it's a recently rolled
out feature and what it does is it
allows your customers your future
customers to make purchases from your
company on Facebook directly on Facebook
and this is really really cool because
there's a couple of reasons one
obviously is because Facebook is where a
lot of people are spending their time
and so if you're in business and you're
struggling to get traffic to your
website well Facebook has billions of
people on their website they have tons
and tons of traffic so you could
essentially set up a shop directly on
Facebook to start taking advantage of
the traffic that Facebook already has so
so so cool another thing is there's some
really cool ways the way they set it up
to really help you do business on the
platform and I will walk you through
setting this up and we'll go over some
of the different options so you can see
all of the different benefits that come
with this now before I dive in I just
want to let you know that this feature
is rolling out so there's a possibility
that your Facebook page doesn't have it
yet and if you don't that's okay just
hang in there and it will be available
to everyone soon it's just one of those
things that comes out slowly so before I
dive in let's take a peek at a shop
setup and I wanted to show you a great
page it's 3 bird nest and they are
actually really really good at their
marketing their clothing brand they sell
clothing and different accessories and
things like that and you can see that
their page is set up for you to make
purchases the first thing you see is
shop now and the second thing you see
here is a featured for you so they've
got some featured stuff up here some
different featured posts and videos
but before you even get to the content
before you even see what they've posted
on their page they have the shop okay so
this is the shop section right here so
the reason this is so beneficial is
because let's say someone is checking
you out for the first time they're
looking at your Facebook page which we
know a lot of people are doing before
they make a purchase from you and before
they can even see the content that
you've got on your page they can see
what's in your Facebook shop so very
cool Facebook set this up to make it
prominent on your page to encourage more
sales for you and I think that's really
really awesome so let's look at what the
shop looks like and then we'll set it up
so you can see here you can add in some
different images of your product again
you can do this for products or services
I saw online courses and workshops and
so there's different ways that you can
set this up you can look directly here
you can click on additional items here
they all pull up in a new window so if
you pull up multiple different products
I'll show you what happens you'll close
them out and it'll go through all of the
ones that you've opened so again it just
reinforces to people it gives them the
opportunity again to buy your product
you can also scroll through here so if
you click see all what happens is a shop
tab page actually pulls up and you can
do a search for products and you can
just kind of go through here so they've
got different categories they've got
tops and tunics dresses and layers
bottoms and skirts so you can navigate
through here and see all the different
products that they have it is so so cool
so making checkout really easy again
there's a couple of different ways you
can set this up you can do purchases
direct on Facebook or you can direct
them to your website where they can
complete the checkout process but you
can see here all you do is you would
click Add to Cart and then it'll double
check the information that they have now
remember this is space
books information Facebook has the
information on you they've got whatever
shipping information you added when you
set up your account
they've got your contact information
whatever you're using and then they've
got your payment info now it's possible
that if you've never made a purchase on
Facebook before they don't have any of
your billing information so at that
point you would want to go in and edit
it or add it but I do Facebook ads a lot
so they've already got some payment
information for me so from here all I
would do is hit place order and on my
order would be placed I literally could
buy three bird nest products directly on
Facebook I never even had to click off
of Facebook how stinkin cool is that so
now let's look at how you can set this
up for your business that's what you're
here for so to get you started I'm going
to close this out I'm going to go back
to our Facebook page here you've got to
make sure that the setting is enabled
and to do that you'll go to your page go
ahead and make sure you're logged in you
hit settings and then you're going to
come down over here to edit page now
when you click Edit Page there's some
really cool stuff that you can do but I
want you to ignore everything and just
scroll down here and look at these tabs
okay because what's going to happen is
you're going to see all these different
tabs and if you have the shop option
available on your page you'll see a shop
tab and then you can go ahead and click
on the settings and make sure that
you've got it on so you have the ability
to turn this on or turn this off as you
please so in order to turn this function
on you're going to go ahead and enable
it and make sure that it's got this on
section then what's going to happen is
you're going to get a URL you'll have a
specific URL that you can be sharing on
Facebook right you can share it anywhere
but if you share it on Facebook again it
keeps traffic on Facebook Facebook loves
that so you'll get a direct URL as well
for your shop so
once you've got it to on you'll go ahead
and hit save and then what's going to
happen is when you go back to your page
on this left-hand side here you'll see
now that you've got the shop enabled so
what we're going to do is we're going to
now set the shop up and add some
products so when you click on shop it's
going to say set up your shop section so
to add this make sure that you go ahead
and agree to our merchants terms and
policies before you agree to the terms
please make sure you look at them
because sometimes people get set up and
they're going so fast and they don't
want to see what the rules are but I
highly recommend you go over the rules
make sure your products are allowed to
be sold on Facebook they do have some
specific things that they won't let you
do so make sure that you look so we're
going to go ahead and click OK here and
then we're going to hit continue now
this is where you get to decide do you
want people to be able to checkout
directly on Facebook like we just saw
with three bird nest you can make a
purchase direct from Facebook well I
don't actually have the capabilities to
process a check out on Facebook because
I do digital courses so I need people to
make the purchase on my website because
then they'll get a user login and that
way they can access their content in our
members area so again depending on what
you want to do if you're a product based
business let's say you sell candles or
maybe you sell journals your planners or
whatever it might be you might be able
to process this the same way you do if
you use Etsy or Shopify right the order
comes in and then you're manually
processing the shipping and the product
I don't have that capabilities because
I'm an online business so I'm going to
go ahead and select check out on another
website and that's going to send that
traffic to my website where they can
then complete their purchase so I'll go
ahead and hit continue setting up your
shop what kind of currency do you want
this is going to be what you decide
obviously based on where your
selling now I know there's some
conversion issues when you're doing
different purchases so pick whichever
currency is going to be most relevant to
you and then hit save okay so now we've
got a couple of different things here so
we can describe what marketing solved
sells so I'll go ahead and put just a
quick description in here and there we
go
save that okay so let's see here's the
direct link again improve your shop
pretty cool you can even go in and
delete it if you wanted to so now we're
going to add products so you just click
on this and now here's something really
cool you can do a photo or you can do a
video so would be really really cool if
you again like I said if you do journals
or planners for example and you had a
really nice video like a commercial you
could essentially share that commercial
with people and that would help them
want to buy your product you could do
the same thing with online courses just
be creative guys so I'm going to hit add
photo because at this moment I don't
have any really cool videos but now what
I'm going to do is I'm going to pull a
picture so just a select your your image
some select the file and I want this one
add in the facebook sales system you can
add multiple photos if you wanted to as
well so if you have maybe one you've got
a snapshot of what's on the inside of
the course maybe if you're doing
products you can have some different
images of the products the front-to-back
decide whatever you want and then you
just go ahead and fill out the prompts
okay so the price on the facebook sales
system we've got $49
and this product is not on sale but
let's take a peek okay that's cool so
you could run a sale if you wanted to do
an offer on a product that's very cool
I'm going to toggle that off then add
some details I'll just grab this quick
little see how much I've got might be
too long so I might have to edit it and
then what's the checkout URL okay so for
me what I do is each product that we
have has a purchase page so this is the
registration page right it's register
right here and I need them to make their
purchase here so that's the URL that I
am going to use so if you've got Shopify
if you're using Sam cart whatever it is
you want to send them where they can
check out I would not send them to a
sales page if they're already looking at
your product I would not send them to a
sales page because that's another click
they have to take in order to make the
purchase I would leave this up to you
entirely and it might even be best to
test it out but definitely think about
whether or not you want to send them
directly to the checkout page or if you
want to send them to a sales page where
they can then look at everything that's
included so let's do feature this
product why not and then share this
product on your page I'm not going to do
that at this moment because I want to
see what it looks like we're setting
this up together here so let's go ahead
and hit save and see what we've got all
right it's pretty cool so all products
and then we've got featured products got
it so when we edited when we added this
we had said let's make sure this one is
a featured one so for the moment I'm
going to actually turn that off because
I want to add a couple more products in
here let's see if we can do a refresh
maybe it'll go away
okay cool so there's our shop I like
this this is really fun so I'm going to
add another product here let's add see
here we love our 20k in twenty days
training so let's add that one okay
20 K in 20 days price point is 59
actually it's 99 but it's on sale so
let's do it like this
check out URL I just grabbed save that
and then let me go back and get this
little description pop that in here
we're going to just hit save
oops add a photo sorry guys
let me add this photo real fast and you
see which one I have can't tell which
ones are which they're so small here we
go
and them so this is super cool
I'm loving this I think this is really
really going to be easy for business
owners so let's add one more and then
what I want to do is I want to share it
to the page and just see what that looks
like so let's add one more product let
me see what else I've got here I've got
through the canva master class we scroll
down and grab that this is one of our $7
products so I'm going to call this the
complete canva master class $7 add in
the description grab our check out URL
and let's hit share your product will be
shared as soon as it's approved okay
cool so I don't know what this is going
to look like when they share it because
this is brand spanking new so I'll be
curious to see what it looks like but if
we give it a second it's going to load
again and then we can see here do a
quick refresh make sure it's there cool
so now we've got three different
products so let's see we can share the
different products on our pages that's
cool so it's going to share them like
that that could be something that you do
and then run as an ad right so if you're
thinking a little bit further you could
say all of our you could do a featured
products that are all on sale for
example and say our 20k in 20 days was
99 now it's on sale make sure you grab
yours or here's six products that we
have that are on sale right now
something that incentivizes people to
take a peek and then you can go ahead
and run an ad behind that
I'm loving this you guys loving loving
loving this so let's take a peek at the
front page and see what it looks like
now that's on the page so you see if we
got it up there so we've got photos
upcoming events posts so I'm not seeing
our shop up there it is okay so ours is
a little bit underneath our recent post
so I wonder why that is
let me see we're going to unpin this pin
where's unpin there we go
right at the top alright let's see here
I bet you it has to do with our tabs so
let me take a quick second to look
through here to figure out how to get it
up to the top so that it is prominent on
the page and I know it has to do with
moving these around so I'm going to go
into settings and I'm going to go back
to edit page let me see can I move these
I sure can so let's see it
these up here and I bet you that does it
I wonder if I had to hit save
oh cool so that pumps it all the way up
to the top so very very cool you can
delete what you don't want to show on
the front I love love love this so I'm
going to go back to my settings and it
page
hope I'm moving too fast for you guys
I'm going to turn this off because I'm
not using events for it now I'm going to
move my videos actually I'll tell you
what I'm going to do okay you can't turn
off your videos but you can move them
very awesome I love this guys I'm loving
this okay so let's go back into the cool
so now let's look at it as so see all
okay so it'll take it to the shop I can
click on this I can say check out on
website cool people can ask questions
and leave comments they can even look at
this you can see how many people are
viewing and clicking tons of great stuff
you can save it you can share it you can
check it out so make sure it goes to the
right link oh boy I love this guy so
very very cool all right so now it is
your turn I want you to take a couple
minutes on your facebook business page
and set up a shop set up your products
your services for sale and let me know
how it goes do you think this is cool do
you like this feature give me some
feedback and I'm really looking forward
to seeing how you take this and run with
it I'll talk to you guys soon bye