welcome to this tutorial my name is
michael humado and this is where you
learn everything that has to do with
digital advertising won't learn how to
run ads and make profit from them
on facebook and instagram that is the
channel you would like to subscribe to
in today's tutorial i'm going to be
teaching you exactly how you can the
five credit card things you must do if
you want to sell health products with
facebook ads
five critical things you must do if you
want to sell health products with
facebook art yes during the course of
this training in case you come to like
the video i will say that you actually
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person to get notified having said that
i think we can now go straight right
into
the tutorial of today the lesson of
today so now uh the first thing i want
you to understand is that facebook gets
health
related adverts approved facebook get
head related advanced approved the only
thing you need to understand is how to
navigate through the facebook ad bank
policy on health product because
facebook really have a heavy policy that
almost will not be able to allow you to
get your health product
advert approved but there was a time i
had a particular issue about uh getting
my as approved i was advertising a
supplement and i was assigned i think a
facebook ad is part then and one of the
critical questions i asked as i pointed
out was
can i advertise health product on
and the answer was emphatic yes
but the thing is there are ways and
methods to doing it so if you do
anything and then you it is discovered
that you are going against that policy
that has to do with health related
product then your ad will be disapproved
so this video is going to teach you five
things that you need to do so that you
can get those ads approved
so uh right now what you're actually
seeing on your screen is a particular
advert i'm running for a held product
i'm going to first refresh this page
so that you can actually see that it's a
live page
yes this is my dashboard this is my ad
manager that's dashboard and i'm
currently
running this particular ad and so what
i'm going to do is i'm also going to let
me click on edit so that i'll show you
the landing page this particular ad is
linked into is a pure
add on health product you can see this
is the product here and the likes and
then let me scroll down
and let me copy this url here that's the
url
that acts as a landing page this is it
here but let me
just paste it here so that you see it
for yourself and then we type it in
and you see that exactly
this is actually a complete health
product that i'm advertising you can see
this is the pull out here and
it is approved by facebook so how you're
going to be able to achieve this kind of
result and get your health product
approved is what we are going to talk
about now there are five critical things
that you must do but along the line i'll
also make mention of some other few
things now the first thing the first
place you want to look into
is
your
advertising page let me start from that
advertising page at the end of this
video it might be that we'll have more
than five uh but let me just keep going
like this now your advertising page now
you want to make sure that your page is
well carved and created let me also
click on edit here and let me see
if we can come up you can see this is
the advertising page here
new live promoter and let me see if i
can actually find a way to
get across to this page i want to show
you
uh let me see if we can get across to
this page let me go to business settings
let me open this in a new tab
and let's just take a look at the pages
let's take a look at the pages so that
you see how this page is
uh pages okay this is pages here
and this is a new live promoter here
and let's click on view page here so
that you see how this page actually
looks like on facebook and so this is
the page here so you want to make sure
that the page you're using is actually
well created and it does not go against
any of the facebook ad policies or page
creation policy you can see the naming
it's very important the the the picture
that's the cover photo you know you
don't want to put a cover photo of
nudity or anything that will display
uh any of the things that facebook does
not want so i would also advise that you
just go on google search for facebook ad
policies
facebook ad policies and you want to
read that you want to make sure
that you read
the facebook ad policies
uh let's open this i think this is the
right thing
so you want to make sure that you read
the facebook ad policies and understand
what the policies
is all about you want to understand what
the policy is all about so take your
time i think there's a video that i
actually did that talks about facebook
ad policy and like something like that
i'll leave a link in the description
below on that video and then you can go
ahead and check that video so you want
to make sure that the page is very
very uh fine that it complies with the
facebook ad policy so one of the major
things i'll talk about is the cover
photo make sure you don't have nudity
you don't have it dispelling and talking
about the product in a particular way
that uh makes it very claiming and edgy
so you want to make sure you avoid that
and the other thing is of course your
logo here you want to also make sure
that it's actually a nice fine logo as
you can see uh all i just did is i wrote
the name of the company business at your
terms your page your space new life
promoter and i have couple of product
uploads here in fact i pretty much don't
have anything going on on this page you
can see this product
they even gave me the ability to boost
this particular post because it is it
complies with the facebook ad policy
effective energy boost as you have
you've seen and then those are some of
the things
that you want to make sure that you take
care of so if you actually post if you
have a page that talks about a lot of
before and after picture of people who
want to lose weight and the rest of them
your page might get disapproved by
facebook if you start running ads with
it so you want to go through the
facebook ad policy how
facebook advice that you use combination
of images and make sure that the page is
fine so that's about that so that's the
first thing you want to look into and i
think we'll now go straight to the other
things that are very particular if you
have make make sure that you're taking
care of the land of your page of your
facebook page the page you want to use
in advertising then we then talk about
these other things now these are the
critical things i want to look into
these five major things the naming the
image textual copy targeting and then
your landing page so i'll start from
naming what do we mean by that now when
you're trying to create ads for
supplement
you one other thing i want you to
understand is that facebook
uh ad policy review ad uh approval
review is not
mostly done manually is for most people
it is not manually done it is
done via a machine so there is an
automated machine that is already
plugged in you know that has been
programmed with all sorts of information
and then that looks out for trigger
words and so those trigger words are
what trigger the
facebook uh
machine facebook other proving machine
of the process
to decide which ad will be advertised
and which one will not be approved which
ad will be approved and the one that
will not be disappointed so you want to
navigate and then you know you want to
overwrite this machine you want to
navigate your way so you come to naming
well now we'll talk about naming you
know you name at three levels here you
name at the level of your campaign and
then you name at the level of your ad
set and then you name at the level of
your art
so now at the level of the campaign you
want to make sure you don't put in
anything that has to relate with
uh your
product maybe your advertising and then
you're advertising a product and uh it's
actually
an energy giver for men and then so
boost sexual performance so you don't
want to come in here and then write
boost sexual performance you don't want
to do that you don't want to write
diabetic drug you don't want to put any
of those things in your name you can
just use simple acronyms
simple acronym is what you are supposed
to use like the essence of naming is for
your own sex that you can remember so
that you can remember
your campaign once you see them on your
dashboard as you can see here you can
see that my campaign this name is what
appears there so it's for your own
consumption so you don't want to
actually begin to create a trigger from
that aspect so you want to make sure
that the naming is something that does
not display anything that has to do with
advertising how to put on this is very
very important so as you can see for
this particular ad i put trsv and that's
that and so uh naming at this level then
at this level you also want to consider
naming so the same thing the the essence
of naming at the level of the ad set you
know the ad set comprises of two major
things it comprises of the placement and
then the targeting that is the people
you are targeting and then the placement
the place you want this advert to appear
so all you need to do at this level is
make sure that you're naming
helps you to you know know probably you
are using manual placement or automatic
placement or and then also helps you to
know uh the kind of people you are
talking so that when you actually look
take a look at it at the outset level
here at the asset level then you'll be
able to do what you'll be able to
understand
what the name is all about it's only for
your own consumption and then once
you're once you come to the level of the
attitude you apply the same principle
you don't want to name the add and then
you'll be like okay
let's assume you are running duplicate
ads and then you have multiple ad set
here
uh you have multiplied set here and then
you wanted to differentiate them just
make sure that the naming only
differentiates like for everything when
i'm running ads uh when i'm naming my ad
i don't name them based on the kind of
uh copy i'm using so if i'm using an
image copy i'll just write img as image
from using a video copy i write vid as
for video and that's it and so you can
see that for every naming i have at the
level of the asset i'll just copy and
then i'll paste it in at the level of
the other then just put the last thing
which helps me know that it is video so
i know that is the name of the campaign
is the name of that set this is the name
of the ad itself
so that is very important so after
naming after you've got naming rights
the next thing you want to consider is
the image and texture and now this has
to do with the actual copy you're using
it has to do with the actual copy using
as you can see for this this is actually
a video ad
and all of the
the wordings in the video the right top
here all of these things are looked into
by facebook all of these things are
looked into by facebook and so when you
look at this particular ad
you can see the one thing that you want
to do at the level of the your copy is
that you don't want to sound claiming or
edgy you know you don't want to give
guarantee you know be like sure way of
starting making your wife happy
sure way of you know all of those things
are deceptive facebook doesn't like
generalized wordings they they they say
they are deceptive you know when you put
in words like that they say they are
misleading
so look at for instance what we have
here it cleanses vessel better than
chemical and that's it it cleanses it
cleans vessels better than chemical
which is this particular
you don't want to put in something
creamy you don't want to be like uh okay
these points i can be like this this
product
gets you
uh
stronger makes you healthier
things like that you don't want to put
them in your
your image or your copy and then i also
will say at this point that you go back
review the facebook image policy for
health product and then you will
discover the kind of images you can't
use like nudity
like uh you know
uh there are these display of images
that facebook will tell you they don't
want
when it comes to weight management
whereby probably uh you know just go
through that and then you discover
uh you you realize the kind of images
you are supposed to use and the one
you're not supposed to use i strongly
advise you go through the facebook
ad
image policy so that you know the kind
of images you use and the kind of ones
you cannot use so everything that has to
do with your copy ranging from the image
and the texture
very very important essentially
important so you want to make sure that
you don't sound silly and you don't
sound generalized and you are specific
and like that so
that is that about that now there's no
there's no explanation i can do that i
can give you the specific things to say
when it comes here but i can only give
you model and the model is very simple
don't sound silly don't sound claiming
don't sound edgy and don't sound
misleading you understand you take those
things into consideration and then
you'll be good to go then at the level
of these after the
image and texture then we'll talk about
the copy that's the copy so now when we
talk about the copy when we talk about
the copy the copy really means the
primary text the text you put in here
and your headline
your description and these are the three
major pieces so when it comes to primary
text you can as you can see for this
particular ad i do not put any primary
text here i left this empty and for the
headline i do not put anything i just
put a hand pointing to learn more button
and i didn't put anything at the level
of description most times this is you
know uh most facebook ad guru will tell
you that it is always good that you
write
a long copy
this is really true people read copy
today regardless of the images and the
rest of them you are putting in people
read copies and long copy till today
they convert more even when you are
putting in a copy that is
maybe above 249 words i think on this
primary text facebook ad will tell you
that the copy might not actually convert
but it does not it from experience
from what i've experienced i've
discovered that long copy really really
really they convert better people read
it when they go on you know people read
people who really need what you're
advertising they go and then they read
those copy but you know
uh when it comes to advertising health
product you want to be very very careful
because when you go in and then you're
putting in long coffee along the line
you might activate trigger words so when
i'm running
ads that are based on how to product i
prefer using short copy one or two lines
or no copy at all just as this case
where i do not have any copy included
but that will not that may not actually
be your case i think there are other ads
that i use throughout the supplement and
where i put copies but those copy want
to follow the same model i explained to
you about image and texture which means
you don't want to sound salesy you don't
want to stand claiming and you don't
want to stand edgy you just want to stay
at the middle and then that's it now the
question is
if you are not allowed to put in copies
and the rest of them do you think people
will resonate with the ad yes people
will
people will click on the ad now people
who go on facebook you know they go
mainly for entertainment and so you as
an advertiser the only thing you need to
do is you want to make sure
that you follow the model of you know
stopping them by their enjoyment port
while they are scrolling through so you
want to really have something called
this crosstalker once you stop and you
grab the attention first after grabbing
the attention then you want to quickly
quickly quickly pull them into your copy
and make them take the action that you
want them to take you know facebook
advertising is not for you to sell you
don't come to advertise to sell
advertising is not selling
is it is actually part of the process of
selling what advertising itself is
awareness creation is is meant for you
to create a particular action that now
takes people to the next level
all you want to do all you want to
achieve is get people to the next level
and so which is also why i advise when
you're advertising you don't advertise
purely you advertise with funnels you
want to advertise your funnel so you
just put it in and then you make sure
that you grab the attention you sustain
the attention and then
force them to take the action the action
is always you know learn more which
leads to without your landing page which
is what i advise at every time when you
are advertising
on uh when you're advertising like when
you're advertising her supplement you
know you don't want to take them to a
whatsapp group and rest of them but that
does not really matter if you want to do
that because as far as this ad is
approved i can take these people
anywhere i can take them to a whatsapp
group i can take them to my personal
whatsapp and they'll be know you should
go for
better conversion i always advise that
at least you have a sales page you have
a page like a a sales page and we'll get
to that and then i'll talk to you about
it so now at this level all you want to
do is you want to make sure that the the
primary text is something that you know
that doesn't sound serious and the rest
of them like that just about as i've
explained before now the next thing you
want to consider is your targeting this
is
very very important in fact
i discovered that the number one reason
why most ads are burned most health
related products are bad is because of
the targeting now let me come
up here where we have the targeting now
let me show you something
now when we come to the level of
targeting let's look at this guy and
let's see the kind of people i targeted
here
uh you can see here i thought the
location was lagos federal
capture territory abuja them age 32
people who match look at the interest i
targeted
you can see this interest i targeted
here is a
interest okay let me zoom this for you
you can see the interest here this is
luxury goods people who match luxury
goods and also much behaviors engaged
shoppers
and the question you might want to ask
me is that this particular targeting is
not related to anything else you know
you expect that i love targeted people
who
uh who have expressed interest in
diabetes like page related to diabetic
physical fitness and the rest of them
like that now these are sensitive groups
and most times if you run health related
uh advert and you target this group
99 of the times your ad will be banned
or your ad will be restricted all your
ad will not be approved
and the reason is very simple you know
that is the first place the facebook uh
uh
other proving machines start
looking into you know that's the first
place it starts looking into and
although today facebook still leave this
interest group for us to be able to
target them but no one can explain why
when you target them they become
sensitive to your advert and then they
kind of give more attention to your
advice so now the thing is is
everybody needs a health product health
is a general uh a product that everybody
almost everybody likes regardless of
what interests they are expressing so
somebody might not have expressed
interest you know on liking page release
diabetes and the rest of them but they
will have issue
with that i getting of course the people
that are actually related with that such
kind of interest who have expressed
previous interest might likely be more
interested in what you are offering but
on a general note people who also have
not expressed that interest have a
similar issue now if your copy is right
you
lesser have issue
with uh targeting if your copy is right
you're targeting when it comes to
advertising health product what you want
to make sure you do is that your copy
is right it communicates the information
you can see this is actually
passing through your ads and then you
see klince's vessel better than
chemicals and then you see something
that has to do with health of course if
you have health needs you want to stop
and take a look at that so that's the
most important thing so you don't want
to then come down to targeting and begin
to target people that have uh
people that have this presentation
diabetes this one and you combine all
the people who have been expressing
dressing diseases and then you target
them that are
may not likely be approved 99 of times
the ad may not likely be approved so you
want to make sure you are very clear
about that now the other thing you are
going to look we are going to look at
which is the last thing
is the landing page your landing page so
if you are running this advertising
landing page of the only thing i advise
here although when you look at this my
own landing page if i zoom this here
then you discover that this landing page
uh
also have gld what was supplements.com
you can see that it has supplement in it
meanwhile
the best way for you to actually handle
a landing page is to also try to hide
the name of the landing page you know
although the the only concern facebook
has is at this level
every other thing that has to do with
your landing page facebook really do not
consider the information on your landing
page they really do not so much consider
it the only thing that has to do with
your landing page that relates with
facebook is like your bouncing rate now
how fast your page is loading if people
click through your ad will the page load
faster how long does it take them now
how is your relationship with your page
when they come to your page how long do
they spend on the page do they just
bounce back so these are some of the
these are the metrics facebook record so
for instance if your bouncing rate is
high like people come to your page and
immediately they go out facebook will
use that timing to to decide that your
page is probably not uh not not serving
the purpose it's supposed to sell which
is the landing page so two things you
want to make sure you take care of in
the landing page is the major things you
want to make sure that you take care of
the naming and then you want to make
sure that's the naming of the landing
page then you want to make sure
that you take care
of the content on the landing page of
course because if the content is not
right
then people will exit the landing page
which will affect your bounce rate and
the last thing you want to make sure you
do is that your landing page is hosted
on a good server that helps it to load
fast don't make sure you don't have a
healthy hair a heavy landing page
running for you and so that is that
about that so these are the major things
that you want to consider six things
i've talked about i talked about your
page your facebook advertising page and
then we talked about your naming how you
name your campaigns your image texture
then the copy you're actually putting in
your targeting and then your landing
page
if you can take care of these things i
tell you that your health supplement ads
will be approved now in case you need
help in case you
well after all of these things you feel
you'll need help uh on how to set up
your own uh supplement or
this product at then feel free to reach
out to me there's a description in the
the comments below where you can
actually click and then reach out to me
i will talk about how we can get you on
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bye bye for now