hi there welcome to my channel in this
video i'm going to share with you i'm
going to share with you how you can set
up proper facebook adverts for skin care
business for skin care products no
matter what it is as far as your
business is in the skincare industry
this video is going to be helpful to you
and one more thing if you also run
advanced for people
all right you are going to find this
video helpful because it is going to
show you the new way that you can set up
adverts for businesses in the skincare
industry all right so you need to pay
attention to this video because the old
way of windows advert is gone
i used to set up adverts for people in
the skincare industry so i know exactly
what i'm telling you fab back as 2015 16
17. i used to run advanced for people in
the skincare industry in fact during the
pandemic in the 2020 i was in charge i
was the person in terms of of setting up
adverts for a skin care industry in the
uk and i helped increase and even double
and triple their sales
the things that worked back then most of
them are not working now and in this
video i'm going to share with you
exactly what works and how you can
improve on your results going forward
okay so all i will ask of you is to give
this video a thumbs up just tap on your
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so without wasting time
let's dive in
we are going to go into
we are here at the ads manager so click
on create normal way you create advanced
nothing has changed it's still the way
you create adverts okay
now there are two ways that you can run
advice for your skincare business
the first is conversion objective
the second is
messages
if you are a top brand that people know
people love people you use the top top
top top brands like the global brands
you can use this combustion objective
because you can simply send people to
your website and they go and order
because they were using the product a
long time ago it's known globally but if
you're a small business owner
who's trying to make sales grow your
business have more brand presence you
know i'm saying
you should use this objective message
objective
excuse me
you should use
the message objective so that you can
send people to either instagram or
but if you ask me
i will recommend that you send people to
now
do you know why you have to send people
to instagram because
before people buy your product because
this is skin care product people have
delicate skin people have sensitive skin
different people have different kind of
skin and different people react to
different products in different ways
therefore you do not have to expect
everyone to see your advert and place an
order before they purchase from you they
need to they need to establish some
level of rapport
they need to discuss with you
they need to tell you their problems and
then you tell them solutions so if you
are selling any skin care products you
are three people at one you are and you
are a consultant because they will
consult your services they will need to
hear your expert advice because they
will tell you the kind of skin they have
they will tell you their issues and what
they are trying to solve
is the acne is it pimples is it eczema
is it melanin popping whatever it is you
are there go to person once they see
your adverts you automatically become an
expert to them
so you have to be ready
secondly you have to give them some
level of assurance that your products
will work
and thirdly you have to build confidence
in them
so you are a consultant you are a coach
you are a comforter
you are three persons in one a
consultant a coach and a comforter if
you can provide these things for them
they will buy from you you will sell out
your products you sell out i tell you
honestly okay so for the sake of this
video we're going to focus on instagram
because that is real people from my
experience from my experiment from my
research that is where people go to
search for solutions to their skin care
issues why because that is where most of
the celebrities they look up to that's
where most of celebrities are that's
where most of the models are that's
where most of the people look up to
that's where they spend their time and
so they look at the skincare routine and
they try to model the same routine for
themselves for that reason in this video
we are going to focus on you using
instagram to sell your skincare products
faster so let's go
so let's message this objective
so our objective for this
is messages we want to get people to
message us on instagram
then
once you select that you drop down this
menu icon
you name your campaign skincare sc
skincare paste
let's add sc test ad
right then
we name the asset
sc
s at one and we need to add also sc
test add one
okay so we have learned our campaign as
it tests out we need our assets
and we've named our ad so we go straight
to the asset once you come to the
campaign level leave everything the way
it is here
don't touch any other thing leave it the
way it is you know the cbo which is the
campaign budget optimization is turned
off everything is turned off
so you come to the outset level here
okay
so at the asset level
you you are going to see something and
you need to be careful here
when you come here you see that facebook
automatically checks instagram and
checks messenger
automatically
so once
once you get here what you do is you
uncheck the messenger because we are
focused on instagram
but if you if you want to focus on
facebook then you can you can check the
messenger option
but because our focus is on instagram we
have to uncheck it
if you are driving them to whatsapp you
check whatsapp okay
but for the sake of this video we are
going to use on instagram so we uncheck
every other thing
all right
stay with me
we uncheck every other thing
i think we're having a network glitch at
the moment
we are good to go
regardless of what happens we're good to
go
so we have unchecked messenger it's just
instagram now and so we select our daily
budget
how much do you want to spend in a day
twenty dollar ten dollar thirty dollar
if your account is in naira it could be
three thousand error five thousand error
ten thousand error as the case may be
based on what you can afford but not one
thousand are big not two thousand you
want to make sales you don't want to
just do normal number play playthings
so
we have selected our budget you select
your page
the page you want to use for this advert
for this sake of for the sake of this
tutorial i'm using my business speech as
an example
then we come down here
select the location are you targeting
the whole nigeria or you are in lagos
and you want to target only lagos or
only abuja or only seven buddha
or potakota wherever so let me use lagos
for instance so i cannot check i can
take away nigeria from here because i'm
in lagos nigeria i'm gonna target lagos
and look this is lagos the state i look
for the city this is lagos nigeria the
city so i target lagos
so and i have to observe where is my
advert showing it's showing within legos
so people in that man always down that
air i'm not going to see my adverts
because at the moment i don't have the
capacity to deliver to them so my leg my
address
you can reduce it here
all right to 16 20 my radios whatever if
you want so my advert is within 20 mile
radius from the city the main metropolis
so my advert is just within lagos
metropolis all right
and so i'm going to target people living
or recently in this location i've gone
i'm going i'm coming up here
and i use people living in this location
so
i usually go as an example if you're in
new york in ontario in
bangladesh
in tokyo
in oslo
in monaco wherever you are in paris
select your location accordingly
and follow me
all right
people living in this location
because my advert i'm sent to people who
are living i'm currently in this
location not people who are currently
not people who are recently here no
because they might have been recently
here and they have traveled out so i
need people who are see here
the age
i i have to look at the age
who are people who can afford what i
sell at what is probably from 24 years
old i don't know i'm just guessing
between 24 years old to who are people
who care about their skin care routine
probably being 24 years old to
45 years old or 50 years old depending
on your business i cannot guess for you
if you want to know go to your instagram
insights
all right
so if you want to learn more about the
age
of your audience
go to your instagram insight and see the
best age of people who interact with
your profile
then you come here and select the right
age
all right
and then we come down
and select the interest targeting who is
interested in skincare who is your ideal
target customers target audience put
them here if it's a skincare
think here
put them here but the thing is that when
you target skincare
you are not targeting customers you are
targeting your competitors with your
adverts because your competitors are
also interested in skincare
so you are targeting your computers
instead of your customers so don't take
it skincare if you're in the skincare
industry target your customers targets
the things they're interested in so this
is where you put your in the interest
the behavior the demographics of your
target audience once you're done with
that
you come down here
and for the placement because we're
using instagram we're going to leave
that placement at automatic this is what
i mean if you select manual
this is what to tell you using fewer
than 6 placements may increase cost per
result and when you select manual you
remember that instagram does not have
many placements instagram has only
news feed
reels
stories and what and explore so these
are the only four places your advert is
going to show
so
it is best that you leave it to show in
those four places so you just simply
select automatic
to get me
select automatic follow me
that's all we are done with here so once
you've selected your targeting once you
target the right audience you come here
you select automatic and then you come
to the ad level proper
excuse me
so now that you are the ad level proper
okay
before you set up adverts you have to go
to your instagram page and post the
video
this time
you're not using pictures no those days
of pictures are gone
instagram these days instagram favors
videos
and you must not use before and after
but there is a way you can use it
if you want to use before and after you
have to be creative about it
and for skin care products you have to
show people
show people who use your product let
them give you reviews testimonials
videos and tell them that in the videos
they should not mention skincare
they should not mention skincare they
should not mention blemishes and all
those things because instagram will
instagram will ban your account
instagram will restrict your adverts
instagram do not want any content that
will make other people feel less of
themselves
if you are a lady and you sell skincare
products you can you can do your videos
yourself because i mean you are using
your own product so your skin is is
popping your skin is fresh it's clean
it's nice it's attractive then do review
yourself
okay that's one
you can also approach your friends who
are using your products let them do
videos for you like
i was like this now i am like this
do you understand
like i said my face was like this
now
it's like this
so don't mention skincare routine this
this my face was like this
and
three months or two months or 30 days
after using
courage glow now my face is like this
and then you show them the after so you
are not doing before and after you are
doing this creatively
my face was like this
and now my face is like this
my skin not use my skin i was like this
now i am like this
creatively find ways to do videos that
would help promote your business all
right then
once that is done post that video as a
real
on your instagram because instagram
favorites reals these days post that
video as a real video real
it's instagram real there's yes
instagram real then use a very good
cover photo for that instagram reel
right
then once
excuse me once that is done you come
here
then this creates ad you click you drop
down the menu icon you use existing post
use existing posts okay then you come
down here to select post you click on
select post
you now go to your instagram it will
open your instagram here
okay
it's going to open your instagram here
you now go to your instagram
and you select
post an existing post that you want to
promote let me take for instance i want
to promote this my post here this buy
two
bottles of material vs and get three
powerhouse for free i'll select it
select it on instagram and i click on
continue
so i have i am using an existing post
okay once i click on continue it's going
to bring out the post here
all right so this is the post here
everything is here it's easier for
people to order
buy two bottles of mattel vs
and get 3 powerhouse energy drink for
free
so if you come here you're going to read
it here you're going to see it here
buy two bottles of mater vs and get 3
powerhouse energy drink for free
it's an offer it's easy everybody sees
it people buy martel vs and they go home
they don't nobody gives them anything
for free but here we are give me that
you buy two bottles you get three
powerhouse energy drink to mix your mate
absolutely for free
so people will click on read more to
know more about the offer all right but
this is not our concern our concern is
because we want to send people to our dm
on instagram because our objective is
messages
stay with me
so you come here and you say
create new this is message template
watch your message template on your
instagram on your facebook and your ads
manager you come here and you say
either you use existing one or you
create new so we are going to create new
okay because i have something already
let me just click on edit
so when you now come here
you the effects test when somebody see
your advert and they click on it the
fastest they see is hi please how let us
know how we can help you so you can edit
this test
this is the first test anyone sees when
they see your adverts when they click on
messages so you cannot create questions
that people can ask you
when you create those questions you
create answers
so that when anybody comes to your
instagram dm and they ask you any
question they get an automatic answer
so this is question one
can i learn more about your business you
will say you don't want this one
you can say you can delete this question
and say
um how much is this product
how much is
this
product
input question mark here
you come an answer you say
you can say something like
25 000 naira
for the whole package
all right
now the thing is
i see here
when somebody messages on instagram when
i see your adverts do once they click on
message they will see these options how
much is this product when they click on
send
they will receive an automatic answer
between thousand they cannot ask
um do you deliver to customers
or where is your store location so you
have to put ask questions that are
related to your business
you get you sell skincare you know the
kind of questions that people ask you
you put those questions and you answer
them so the first rule the first column
here is for question
why the second column here is automatic
automated response as you can see from
instagram automated response so this
second column is for answers
you come here the third question
put your question here put your answer
here you come here you put add more
question this is it you click once you
put these questions you click on it add
more
questions you add more questions here
you put the answer here
all right you come down add more
question so you add as many questions as
you want so that when somebody clicks or
miss on contact you on via messenger
they will now see series of questions
they will not ask any question that they
want
as they're asking even while you are
sleeping they're getting answers
someone can ask how do i place an order
you now say to place an order contact us
on whatsapp with this number you put
your number there by the time you wake
up in the morning you will see what's up
messages lined up waiting for you
these are customers who want to buy what
you are selling so you have been able to
you have succeeded in
moving people from instagram straight to
your whatsapp and you close them dear
easy peasy once you are done with the
question and answer you click on save
and finish
all right you click on i will leave you
because i don't want to do that once you
click on save and finish
you come down here and you publish
once you publish
and you wait for instagram to approve
your advert when your advert is approved
you will now begin to receive numerous
dms from people on your instagram at the
same time on your whatsapp
people are going to ask you questions
you answer them and you close them it
becomes easier for you to run businesses
it becomes easier for you to relate with
your customers and for you to make seals
this is how to do advert for skin care
products these days don't sleep don't
dull wake up and collect your money
thank you for watching this video if you
have any question i'll be happy to
answer you see i am here to help you
no fees no charges zero fee just ask a
question in the comment section below
and i will answer every single question
that you have to ask me all right if you
have any contribution drop in the
comment section thanks for watching this
video and i will see you in my next
video cheers man cheers