How to Start an Etsy Shop & Make Your First Sale

okay guys it's Kristin nice to see you

nice to meet you if you're new here I'm

so glad you found your way to my channel

thank you for watching and I hope you

will decide to stick around if you like

this I am a college lifestyle blogger

over on my website Kristin Chang comm

and for the past year you know I've also

been running my own Etsy store today

we're going to be talking about how to

start your own Etsy store and how to

make your first sale which is obviously

the whole point because if you're

looking to start an Etsy store the point

is to make sales so I'm going to be

giving you all my best tips and tricks

and kind of things that I wish I knew

before I started my store because it can

be a little bit overwhelming and like

always I have my notes here of the

blogpost edition of this video and I

have so much information that I want to

share with you guys about this so if

this is something you're interested in

definitely check out the blog post that

I will have to go along with this

because I cannot cover everything just

for the sake of time so just like as a

general overview of what I want to talk

about I'm going to talk about the

importance of choosing a name for your

store but also not letting that be what

stops you from actually opening the

store why keywords and descriptions are

so important for your products and how

that's what actually gets you viewers

and customers a little bit about

branding and then I'll actually walk you

through uploading an actual listing

before you get started if you're already

thinking about opening a store I'm sure

you kind of already have an idea of what

type of products you're gonna be listing

and selling so I make pretty much all

like painted custom canvases like this

one and this has been like my most

popular design I knew that I was gonna

be making painted goods so after so long

I'm trying to figure out a name and

going back and forth with my sister

brainstorming different ideas and words

that I liked I finally settled on a

painted grace by KS KS being my initials

Chris and Shane and then painted grace

just to kind of give a little bit idea

of what I'm actually selling so it's

good if you can relate your title or the

name of your store to what you're gonna

be making but it's really not the end of

the world but with that and with Brandon

you just want it all to be cohesive so

if you're gonna have an Instagram or a

Facebook page to go along with your

store it's good if you pick something

with a name that's available it's

important to not get fixated on picking

the name for the store and letting that

be what stops you because if this is

something that you feel is like tugging

on your heart and taking on your soul as

my mom so nicely put it in the video

that I just did with her if you feel

like this is something that you know you

just got to do you got to just do it you

can't let choosing the name or not

having the perfect products or feeling

like everything

perfect stop you because at the end of

the day you want to just do it if it's

something you want to do just do it and

don't be what stops yourself you know

what I mean because you can always go

back edit and improve and it change so

then once you get started go on Etsy and

open that store just do it open it you

can do it it's not as scary as it seems

I mean it's scary but like it's also so

worth it branding is very important and

probably one of the most important

things for your store right off the bat

and also just for creating a personal

brand which is something that you can do

as a blogger entrepreneur small business

owner or whatever with your social media

especially and with your Facebook page

or your website or whatever you just

want all the branding to be a cohesive I

make all my blog design logos and

everything myself and if you've seen my

blog or my store page or whatever they

all have a cohesive look with the pink

watercolor pink gold white kind of theme

and I pretty much use the same couple

font so that everything looks cohesive

and that so if people are finding you

from a different platform or different

social media they know that it's the

same store if you aren't a graphic

design person you can always hire

somebody to make your logos or if you

have a friend that's good at graphic

design just get something or use canva

for free just get something up there so

that people can get a little taste of

your brand and your personal style I

would definitely recommend filling out

your stories about page that's another

good place to put keywords and to let

people know right off the bat as soon as

they see your store page what you're

about and what you're selling because

you really just want to give people as

much information as you can with being a

small business owner and Etsy because

basically your store is what's going to

drive sales and then your product

listings and their descriptions and tags

and everything are going to be what gets

your listings in front of eyeballs and

in front of customers from their

descriptive keywords SEO tags are going

to be so so important especially in

driving your first sale because if you

didn't know I'd see like Google or

Pinterest is essentially a search engine

people can search on Etsy and find I'm

sure hundreds of thousands of products

and probably a lot of products that are

going to be similar to yours unless you

have something extremely unique which if

you do more power to you that is awesome

but most likely there is going to be a

variety of products similar to yours so

I did lots of research about similar

stores having handmade canvasses and

mostly a lot of cause students also

doing something similar so that's

another way to kind of research some

examples of what their titles look

what kind of descriptions they have now

I'm going to open up my phone and I

actually tried to film this once already

and it stopped recording but I'm going

to do my best to show you a screen

recording of the app sell on Etsy which

is basically just for running your store

I do pretty much everything on my

computer but it's easier to just show

you on my phone for the sake of the

video and I'm gonna kind of show you

what it looks like to actually upload a

listing which is where people will buy

your products so I'm going to pretend

like we're uploading this listing right

here which I already have as you can see

right there on my store and again

products photography is really important

as you can kind of see the different

examples of products so these couple

right in the middle the pink and purple

ones I did with my nice camera I kind of

had a photo shoot I did a nice flat lay

so just keep in mind that your product

photos are essentially what people are

going to be buying that's what's gonna

make them the sale along with the

descriptions and the tags which are

going to be what allows your shop and

your items to show up when people search

for things like a custom pink painted

canvas okay so now I'm going to hit out

of listing and then you just want to

answer all at these little questions

they so nicely asked you and then I'm

gonna go to art and collectibles

painting acrylic paint and then here we

go so I'm just gonna literally take a

picture of this right here just for the

sake of it but of course you want to

take nice pictures and then Etsy as you

can see here gives you some ideas of

like different angles from your products

like a close-up of your product

measurements in the natural setting you

can include multiple products in the

same photo so people can get an idea of

different things that you make and again

your personal style and brand and then

I'm just gonna hit done just for the

sake of it and then here you can add in

your title so I think this one is

something like custom colorful striped

quote canvas or something like that but

you can include lots of keywords and key

phrases again has another way for people

to search and find your products and the

description is really important too on

mine I kind of have a standard form

where I list a little bit about the

product different sizes that are

available colors options everything and

then also any general info that you want

people to know about your store so I

think I have something like all products

are custom made and subject to three to

five days processing time because I do

everything made to order give them as

much information as possible because

like the photos once they're on your

listing they're interested so it's those

pictures and those descriptions that are


tell them to choose you and not all the

other people on etsy so that's super

super important the biggest thing if you

don't get anything else from this is

really to utilize these tags on etsy at

the only gives you room to tag 13 things

which are basically like hashtags for

your product listing so as you can see

here these are I guess are all ones I've

used it before or my common tags but you

only get 13 so use them all for all your

listings because those tags are what

again relates back to the search engine

my first sale came just from Etsy search

and the majority of my traffic comes

directly from the Etsy search bar people

just looking for products on Etsy so

until you kind of have a following until

your social media marketing or whatever

is driving your sales you're gonna have

to rely on Etsy and the search from the

description and all that so that's

really excuse me really really important

and I hope that makes sense but

basically just that description those

tags that title are really where you

want to hit those key word hit those key

phrases that people are going to be

searching to find your products and then

the description and the photos are what

makes your sale compared to everybody

else so those are super important but

like I said you can always always go

back update edit and improve them later

on and then here you can add in lots of

other information and I love Etsy

because they make it all super simple

and you can add in as much or as little

information as you want but from being a

shop around and see for so long I know

that I like to see as much information

as possible especially if somebody's

unsure about buying you never know what

extra little detail or information is

going to make them feel more comfortable

and decided to buy your stuff which is

the whole point so you really just want

to make them as feel as comfortable and

it's informed as possible I've been

talking for too long I'm starting to

lose focus here to actually make the

sale and then you can also add in your

price your quantity and you can do

variations here so for this one I have

different size canvases and then of

course at different colors for the

actual products so you can add that in

for variations you can add different

prices for the different sizes

everything Etsy really has thought of

everything and they make it super easy

so I hope that was helpful for just kind

of showing you a little bit behind the

scenes of what it's actually like from

the backend to actually upload listings

which are going to be what sells and now

I've got a ton of stuff laid out on my

bed that I just want to talk about for a

minute because probably what stumped me

the most that I haven't mentioned yet

and that I will talk about in the blog

post as well was product ship

I was so clueless and so lost for the

first couple months and it was like

painful to try and figure out how at

these shipping works and maybe that was

just me being naive but I'm sure if

you've never really dealt with that

before it might be confusing for you too

before you can make sales you need to

have a way to actually ship your

products you need envelopes you need

boxes you need something to actually be

able to send out your product and that I

kind of is where I kind of miss the mark

right off the bat and definitely

something I wish I would have known

before here let me show you the ones

that I have right now I buy all my

shipping products on Amazon so I have

these bubble mailers I come in a pack of

like 15 or 25 or something for a good

deal and then all my different size

campuses fit in here so I use these for

pretty much everything I have a smaller

size these are just a different version

that are older that I still have this as

a smaller size and then this is a larger

size if you're starting out to go for a

bigger size that's gonna fit everything

versus I had started out with these two

sizes and this one was too small for

some of my products so especially if

your products are something flat or

similar in size definitely make sure you

have definitely check out the

measurements and make sure you have

padded envelopes or boxes or something

that are actually going to fit your

products right off the bat because that

can be kind of confusing and then Etsy

also has a lot of shipping options which

I'm sure if you've bought anything

online you're familiar with you know

first-class mail Priority Mail to day

Express Mail and it gets very confusing

from the back end of providing shipping

options for your listings and I am still

no master at that but let me tell you

the mistake that I made

first off so I have listed items with

Poshmark before another selling out

that's good for selling like use

designer clothes and all Poshmark

shipping is standard Priority Mail only

Priority Mail not first-class mail I

didn't really consider it the fact that

all Etsy shipping was not standard like

Poshmark so if you didn't know you can

actually get free Priority Mail only

Priority Mail shipping materials like

this or like bubble mailers but they're

all specifically for Priority Mail

directly from USPS you can order them

for free on USPS website and then

they'll mail them to you for free so at

your door awesome you can get as many as

you want but you can only use these for

Priority Mail labels which I guess I


was an oversight on my part because I

was so used to Poshmark with everything

automatically being priority mail so I

only had Priority Mail labels from the

beginning but then all my Etsy products

were listed just normal shipping so if

they're not doing priority mail you have

to get your own shipping materials so I

hope that made sense I know that was a

little confusing but basically my

problem was that I didn't realize not

all the shipping was priority on Etsy

like it is on Poshmark

but you can make that setting if you

don't want to buy your own shipping

labels but the cost of shipping does

factor in to the customers decision of

whether or not they're gonna buy your

product so if they can shop with

somebody else who has at lower shipping

rates that might be make-or-break

decision so just keep that in mind but

there are lots of affordable shipping

materials available and I will link the

ones that I use below from Amazon I hope

this was helpful for you like I said I

will have a blog post with as many

details as I can pack in there because I

can only talk so fast and pack in so

much into the video but I really do hope

this was helpful and if you're wanting

to start an Etsy store I hope this can

be your little inspiration than your

little push to just do it go for it it's

so much fun and it's so worth it and you

can go at your own pace and xeu really

does make it so easy it will also have

some products and helpful tips linked

down below in the blog post in the

description all that good stuff stay

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I hope you have a great day