yo i just want to say i'm so proud of
you because if you're watching this
video right now that means either one
you plan on starting a shopify store or
number two you already have a shopify
store and you really want to take it to
the next level either way i'm proud of
you for actually putting an initiative
to really you know i'm saying be about
it and not talk about it so i really
want to tell you the five best
strategies that i think can really
really help you grow your shopify store
to where you want now this is gonna be
no bs strategies okay
these strategies are gonna take you know
time effort you're gonna have to develop
your skills or invest money to pay
somebody but either way
these strategies can help you reach five
thousand ten thousand a hundred thousand
it just depends on how much you want to
actually develop your skills or hire
somebody to help reach whatever monetary
goal you're trying to reach fair okay so
let's get into the first strategy so the
first marketing strategy that i want to
give you for your shopify store it's
called seo or search engine optimization
okay and all that really means is
how well your site shows up when someone
searches for a keyword or phrase on
google now when it comes to google right
it's either your first or your last they
definitely want some ricky bobby vibes
always remember
if you ain't first
you're last
because 90 of consumers do not go past
the first page so if your shopify store
doesn't show up on the first page you're
losing money now the first place i
recommend you start with your shopify
store is just making sure that google
even knows your website exists and how
to do that is by indexing your
website and you do that by going to the
google search console i'll make sure
that i'll link it in the description
down below how you can set it up it's
very very easy but a lot of people don't
even realize that they need to do this
for their website um and shopify kind of
walks you through it step by step after
that you definitely want to learn seo as
much as possible making sure that your
product titles and all that stuff you
know shows up correctly in rankings and
stuff like that it can get really really
deep so i recommend either hiring a
professional if you really want to
invest money it's worth it or
learning and developing your own seo
skill sets so you can start optimizing
your website yourself either way you
definitely want to learn seo because it
can generate hundreds of thousands of
dollars for your shopify store so the
second strategy that i want to give you
for your shopify store is social media
now i know it seems like everybody is
using social media nowadays but you will
be surprised that less than 30
of businesses actually utilize social
media to market their business crazy
right and another stat is that 70 of
consumers actually use social media to
influence them for buying decisions so
if you're not utilizing social media for
your shopify store you are losing money
now i recommend really developing a
really good social media strategy now
this strategy is really going to depend
on whether you're selling a product or
service but either way you want to make
sure that one you're hitting the pain
points of your audience and how your
product solves that that's simple if you
have any testimonials
um about your products right just
credibility things that help solidify
trust with your target audience those
all go a very very long way utilizing
those with your social media strategy
and then also just nurturing
relationships just being a part of your
target audience community you definitely
want to make sure you have those content
pieces as well the third marketing
strategy that i recommend for your
shopify store is email marketing i know
a lot of people think email marketing is
dead but they couldn't be more wrong
okay
literally one dollar spent on email
marketing has an average return of 44
literally email marketing is one of the
most profitable ways to market your
brand or business and one of the best
platforms for your email marketing is
convertkit now you don't have to use
convertkit i personally like it but it's
very easy to use you can set up your
automations you can set up landing pages
the email marketing platform for
convertkit is dope so click the link in
the description down below if you want
to check it out if you don't have any
email marketing campaign but either way
sign up for something i don't care if
you sign up for mailchimp right claudio
activecampaign omnisand just pick
something um and an easy way to get
people to sign up for your email list is
to give some type of discount or freebie
or get free shipping or buy one get one
free just be creative but you definitely
want to get people on your email list
asap so the fourth marketing strategy
that i want to give you is called
content marketing and all content
marketing is is the articles or blog
posts or videos or photos that you post
on your actual shopify store now why
this is so important is because for one
it really really helps with seo okay so
the more information that you give
google the more opportunity that you
have for people to show up on your
actual website you can generate way more
traffic which means way more sales and
then it can also supplement with your
social media strategy so some of the
blog posts and articles that you write
on your actual shopify store you can
turn those into posts for social media
or pinterest or maybe you can make a
video out of it and embed it you know to
your shopify store then post it on
youtube
see what i'm saying so your content on
your website can really go hand in hand
with the two previous strategies that
i've mentioned before but content
marketing is for sure a long term game
but it definitely helps build and drive
more traffic to your website which again
ultimately leads to more sales so the
fifth marketing strategy that i want to
give you is running paid ads okay and
the most popular ad platform right now
that everyone talks about especially for
shopify is facebook ads
and i'm here to tell you that facebook
ads is not this magical printing money
machine that you see on youtube that
everyone talks about it feels like
everyone is making 10k a month from
their you know drop shipping shopify
store but that's rarely the case for
most people there's a lot of things that
you have to have in place for your
facebook ads to work well for one your
shopify store has to have credibility
trust your website has to be good it has
to load quickly like
trust me there's a lot of stuff that
goes into running a successful facebook
ad campaign and if you don't do the
other four first you're gonna struggle
running ads in the first place but if
your shopify store is in a place to
where you think you should be running
ads check out this video here to where i
give you the best facebook ad strategy
that you should be running for your
shopify store