hi this is Matt and in today's video you
will learn how you can sell wholesale
quantities and products and services to
huge companies so not to small players
but how can you actually target huge
guys like chains corporations huge
offices huge international brands how
can you sell your services to them how
can you sell them we are websites how
can you sell them your SEO services or
how can you sell them your physical
product like if you're trading food or
how can you sell them realistic like
pretty much anything how do you target
those huge guys because you know like
most of the guys know how they can
target small companies small businesses
you've got upward you get freelancer.com
you can just walk around businesses and
offer them services like hey would you
like to buy that or you can like you
know ask your ankle and you know you're
new to work around and they can get you
to small businesses who need your
services so you're gonna make a couple
of K and this is great but how do you
level this thing up and how do you go to
the huge huge huge international
business huge corporations and things
like this so what is the number one
method to target them to actually sell
them something so the best message that
I've learned from one of my mentors is
to actually contact their purchase
director so you will not be able to send
them your over to their email right that
would be really crazy to just send your
offer to like contact at whatever like
huge company.com like contact at night
calm or contact at Walmart calm it's not
possible not gonna work nobody's gonna
answer they're gonna laugh at you and
you know that and I know that it would
be laughing at me if I did that but what
you do is you find out who is dear bird
chase director and this particular field
and the field that you are working in so
for example if you're selling websites
you're looking who is there marketing
for chase director or a marketing
director or if you're trading food like
I do you can tell you can find out who
is their food purchase director for
example in like
food chains like Walmart etc they have
actually purchase directors people who
decide what's gonna be on the shelf so
all I do is I gonna figure out who is
their purchase director and what I want
to do is actually figure out who is
their purchase director for particular
thing and selling so for example I am
trading rice right now so I want to
figure out who is like rice pasta and
noodles purchase purchasing directory or
whatever you're selling you just find
out who is the specific one person you
can contact alright so you are already
in like 10% of people who actually know
where to find them all right to where to
find the decision-maker because as you
know from sales you always want to
contact decision maker
alright so 90% of people is like
targeting like random contact at Walmart
comma or like contacted nine that comm
you are contacting purchasing director
which is putting you like best position
of 10% of people who are the best so
what's gonna happen now nine out of
those 10 people is going to send an
email to purchase director alright but
only one person and this person is gonna
be you you are not going to send them an
email to get the better result but you
are actually going to send them
something physical think about this you
are purchase director you get millions
of emails every day but you get this one
parcel coming to you with a physical
letter or a physical product or you can
do even better with a gift think about
this so what you can do is send them a
gift so what I'm actually about to do
and the reason why I'm making this video
right now is because I'm literally going
right now I'm living like three minutes
I'm going through the huge chain that is
selling food and I'm going to offer them
my product which is rice so what I'm
gonna do instead of sell sending an
email to the purchase director I am
give a gift to purchase director so you
know this is my rice this is my product
so why I gonna do is business in this in
this nice box all right this is nice box
that looks like a gift well I'm gonna do
this I'm gonna cover this box so it
looks even nicer and I'm gonna wrap this
with this things so why am i doing this
well two things gonna happen for deeper
chase director in deer hat first thing
they're gonna see a gift coming to them
so the secretary is going to bring them
a gift from mr. jerski
they're gonna receive a gift what
happens when you receive a gift you are
like oh wow a gift I'm excited you are
super happy right so what's gonna happen
is they're gonna associate positive
emotion with my product so they will
most likely be willing to purchase that
or at least consider that or at least
consider my call to action because
Michael to action would be to get on a
physical meeting with them alright so
they would associate a meeting with me
or purchasing this product with a
positive emotion which is great like if
you can get people to feel positive
about your product you're like winning
already in business sales and marketing
but the other thing that is going to
take place here is their reciprocity
styles into your head right you can
treat your reciprocity if you give gifts
to people you will trigger their
reciprocity what happens while
triggering reciprocity is that if you
give something to someone they want to
give it back to you whatever it is in
any kind of foreign this is very human
thing to do and that always works
think about this your friend is inviting
you for a beer and he pays for this beer
next time when he asks you for a favor
you are more likely to help this person
rather than a person that never invited
you for any beer or never paid for you
or any you know order you know kind of
favor for you this person never done it
so it works you are triggering the
reciprocity
so this person's more likely to get on a
meeting with me or purchase my product
as well so two things are happening into
your hat but actually my mentor my other
mentor is a master of this so what he
did before with his huge company that he
sold already for like whatever like not
important right now but what he did is
he actually was sending mp3 players to
purchase directors in companies so they
would receive free mp3 player can he
imagine it like you receive a free mp3
player from some random dude and you
like oh nice and pertwee player fine
like I'm super happy because I received
an awesome gift vast volume and
reciprocity triggered in your head so
you're like whoa I need to like kind of
give something back I got something for
free right now you know why they put
like candies in the shop so you can get
them for free or now you also know why
if you go to like Walmart or like order
store it with food there is like you
know girls offering you a free trial
like you can just just like try food
like samples reciprocity you are trying
a candy and you feel more obligated to
buy that okay
so what's happening is that this guy was
sending those mp3 players they received
free gifts and they're like whoa excited
and happy about the free cake and what
they were doing after is they would
record they would feel like a recording
on this mp3 player of their company
offer and call to action to get on a
meeting with them so what happened is
that they would like open this box with
mp3 player they would listen to whatever
it was recorded in there and they would
listen to the recording of the
invitation for the meeting so they'd be
like oh nice I did something for free it
would be very unpolite if I didn't like
let those guys come and meet me in
person so they would get the best return
on like cent proposals to clients ever
like they would get so many invites for
meetings and they would close so many
huge the
so you can do that and you're gonna
trigger reciprocity you're gonna make
them feel positive about your product it
works in an awesome way
all right now I gotta go to this huge
chain to give them my sample sticker and
make sure to subscribe if you want to
get more cool videos like this thicker