hey this is scott moran the co-founder
of sam cart
the fastest growing e-commerce platform
online and in today's video i will show
you
the perfect business model for selling
physical products
we've already done videos on the perfect
business model for selling ebooks or
digital products i will put those links
down below this video in case you want
to check those out
but selling online has changed and
the traditional models are quickly
becoming dinosaurs
so when you ask people if you can sell
physical products on sam card the answer
is always the same
yes you can but it's going to take
thinking about things
a little differently than the old school
strategy of just
build a storefront selling physical
products is actually our fastest growing
segment on sam cart
more and more physical product
businesses are selling their products
not their store but i'll dive into that
in just a minute whether you already
have a popular product line
or you are looking to add a new physical
product to your offerings
then this is the business model you will
need to bring that idea to life in a
second i'll show you why sam cart is
perfect if you want to sell physical
products
but first i want to talk about why most
people fail when it comes to
selling physical products as you
probably know tons of websites are
available
for people who want to build a
storefront and sell their products
websites like shopify woocommerce and
magento
as great as those websites are most
people using them
aren't making a lot of money in fact the
average seller on sam cart makes two to
three times
more than the average seller on shopify
and we haven't even been around that
long
the problem is that those sites are
built around having users build
storefronts to showcase all of their
products and storefronts
don't convert they are confusing
unfocused
and way too open-ended they make the
buying experience
too difficult for your customers it's
like you know you want a new iphone case
and then going to the mall to find out
what's available sure that used to work
great
but nowadays you probably wouldn't do
that would you
instead you go on amazon you search for
iphone cases
and you find the one you want that's
kind of like driving to home depot and
just
searching for the tool that you know you
need for that job in your backyard
now you go on amazon and you find the
exact tool you're looking for
and buy it instantly people already know
what they want
they aren't looking for a whole entire
store full of products
they are looking for one product which
is why the perfect business model for a
physical product
now starts by showcasing one product
being sold on one page
sam cart's top physical product sellers
all take their best selling product
and create a single page that highlights
its best
features its best benefits they add in
testimonials and reviews from past
customers
they toss in a few high quality images
and pretty much anything
else they need to entice people to buy
it and then they drive people to this
page to go by
this page focuses your visitor's
attention on your best offer
with no distractions and no endless
other pages to scroll
and click through just one offer and a
page that sells the heck out of it the
natural next question is well then how
do i sell my other products
and that's where things get really
interesting showcasing
one offer on one page does not mean that
you won't let your customers add other
stuff to their order
sam card just does it a little
differently your sales page
should also consist of the ability to
cross-sell other products
just like how amazon recommends that you
add another item to your cart
when you're buying something you should
do this exact same thing
using a feature that we call an order
bump your customers can add more stuff
to their order
just by clicking on one simple checkbox
right before they enter their payment
information
and buy with samcart you can even offer
multiple order bumps on the same page
an absolute slam dunk for maximizing the
value of
every new order you bring in you can
even take it a step further
and sell even more products by offering
customers a one-click
upsell after your customers place their
order you can showcase
another special offer like an extended
warranty for that new bed frame
or a second laptop dock for half off and
customers can purchase it
with a single click of the mouse they
don't have to log back into paypal
or pull their credit card back out of
their pocket listen to how powerful this
feature is
sam cart's database shows us that adding
a single one-click upsell
increases the value of every customer by
an average of
68.1 percent so you are still selling a
ton of your other products
but you're just doing it in a new way a
new way that fits with how online buying
is changing
this strategy is laser focused on
guiding your visitors through the
process
and making it easier for them to buy the
beauty with sam cart is that we make it
super easy to do
all of this without ever needing a
single line of code
or relying on a single third-party
plugin with our drag and drop builder it
allows you to easily build beautiful
high converting pages in minutes and
with just a few clicks of your mouse you
can quickly add different types of order
bumps and cross sales
to get the most out of every single new
order not only that
but you can also easily create those
one-click upsells that i talked about
after a customer purchases without
needing a single line of code
or any third-party plug-ins another
great thing about samcart
is that we allow you to have full
control over your business
so when you sell your product you get to
keep all of the customers information
this will allow you to follow up with
customers for future communication
and special offers an essential part of
the growth of
any physical product business and our
physical product sellers love our cart
abandonment feature
for people who just come to your page
but don't actually buy
this allows you to automatically add
these prospects to sequences
and bring them back to your product and
help them finish their purchase we have
another video that goes through three of
our favorite cart abandonment campaigns
that you can check out here on youtube
so you can start winning back a huge
chunk of your lost sales we'll link to
that in the description below we also
make
shipping your orders super easy by
integrating with fulfillment centers
like shipstation
or if you sell on amazon you can connect
with amazon fba
there's built-in shipping and handling
costs and even sales tax
so you're always collecting exactly what
you need to avoid that big government
tax bill
at the end of the year now with all that
being said i don't think you should
altogether delete your storefront if you
have one
it can serve as an excellent place for
your brand and a site for customers to
visit and repeat customers to easily buy
again
but when growing a brand based around
physical products you are going to need
to advertise
and scale your sales up so ask yourself
what you think those brand new visitors
would like better
going to a big storefront and searching
for what they want
or a single page showcasing the very
product that they were already looking
for
that's what i mean by sell your product
not your store
physical product sellers are sensing the
shift that has happened in e-commerce
and you might want to look at your own
storefront with some fresh eyes so as
you can see building a successful
business with physical products isn't
that difficult
you just need one great product and a
page that showcases it put all your
effort into making that page as enticing
as possible
then give your visitors the right
opportunities
to buy other products from you and with
samcart we do our best to make selling
any product
easy for you with all the features you
need baked right in so be sure to check
out samcart.com and grab a free demo
today
you can see exactly how more than 10 000
businesses have sold more than 1.5
billion dollars
of their own products goods and services
through our platform
and of course if you like this video be
sure to give it a thumbs up and
subscribe for more just like it
today's e-commerce landscape is changing
and i cannot wait to hear
about what happens when you shift your
focus away from that storefront and
start showcasing one great product at a
time
thanks for watching