How to Sell A Product - Sell Anything to Anyone with The 4 P's Method

I want to teach you how to sell so good

people will literally pull out their

wallets and say take my money but before

I give that method to you you must make

one promise to me that you will only use

this method for good

I will not manipulate if you can't

promise that

aka you're a sociopath do not watch this

video I'm willing to bet at some point

in your life you've had to sell

something maybe this is a physical

product maybe it's yourself during a job


maybe it's persuasive speaking and

you're selling your ideas what would it

look like if you had a formula sort of a

master key in your back pocket that you

could pull out put in the lock and it

would work every time I want to teach

you that simple four part formula in

this video that's gonna work next time

you have a sales pitch an interview in

fact what you've been watching for the

past minute or so has been that very

formula that I'm gonna teach you if

you're still watching and I have your

attention proves it works

last thing credit where credit is due

this is a concept I picked up from Mike

del Ponte on the socialtriggers podcast

all right now let's jump into these four

p's on how to convince anyone how to buy

what you sell

the first one is promise you know

advertisers who spend millions of

dollars on a simple 60-second commercial

say that if they can't hook someone

within that first five seconds they

might as well have not even filmed the

next 55 movies the opening scene

directors stress about for months on end

getting right because they know that

sets the tone for everything else

they're about to do well with you

whatever you're selling again job

interview physical product ideas set the

tone with that first one sentence this

is called the promise it's a short

punchy little one-liner my example in

this video today I'm gonna teach you how

to sell something so good people pull

out their wallet and say take my money

that sets the tone for what's about to

come you know it's about selling you

know what this video is about once you

do that you move into the next P the

next P is the picture micro the guy from

Dirty Jobs he told a great story on Tim

Ferriss podcast on

he got into television he went on a bet

with his friend to an audition to sell

for QVC you know the late-night

infomercials where they're trying to get

you to buy jewelry that no one needs and

no one would actually wear he was that

guy selling at 2:00 or 3:00 in the


so he walks into this job interview

again on a bet his friend said if you do

it I'll do it and they didn't ask him

about his background experience they

just held up a pen and said sell this to

me well Mike rode did in that moment got

him the job he didn't talk about the pen

and say well it's got a fine ball tip to

it it doesn't smudge when you write he

went after the emotions he said I want

you to imagine you just closed a

business deal everything went as planned

it took you two months you're ready to

sign you reach into your pocket and you

pull out a ball tip pen that's chewed on

and cost you four cents

what impression does that leave on the

person what does that say about who you

are what does that convey about your

future business deal now I want you to

picture the other hand you have this pen

that's perfectly designed

german-engineered writes like a feather

and you give that to them to seal the

deal see what Mike did that got him the

job on QVC he didn't go after the

features of the pen he went after the

emotional side he put the picture in

their minds of using that pen and that's

how it sold them leading him to get the

job on QVC you might be asking Clark

isn't selling logical wouldn't you want

to convince someone on the reasons they

should buy your deal it's a better deal

than the competitors no you don't want

to do that we actually buy with our

emotions human beings and then we

justify with logic so if you really want

to convince someone go after the

emotional side of them my example in

this video I said look if you're

watching this video I'm willing to bet

you've had to fill in the blank job

interview sell something in person

convince people of your ideas okay so

you see I'm planning the picture in your

mind of a time where you had to actually

sell something to relate to your

emotional side to make you watch this

more the next Pete is proof I heard a

great story I think it's Andrew stone

from pixar was giving him his TED talk

he said he had a graphics arts teacher

early on in his college career the first

day of class he storms in he writes on

the board Apple and then he draws a

picture of an apple he says this is the

number one rule of graphic design don't

do this and he had the two sitting there

and then he took a piece of paper and he

covered the Apple he said do this but

don't do this both together in other

words he said look show me don't tell me

the proof you know we can get up and

talk about how great our company is or

how great we are as entrepreneurs or how

great we are in a job interview we can

tell all we want but people really want

the specific examples the stories the

emotional side again of times where

you've made that happen

show them don't tell them álast P in

this this is your pitch now this is

where a majority of people who get that

mindset that ok I'm gonna sell something

they focus 90% of their time on this

component and they miss those first

three what's the problem if you don't

master those first three right there

this doesn't even matter in other words

if you have a video where you lose

people in that first five seconds like

the TV commercials we spoke about why

even film the next 55 let's just say you

did all those you get to this one the

pitch what do you do I'm not gonna spend

time here going over the seven

psychological triggers of why we buy you

know with scarcity social proof

credibility all those things that we

generally hear about when we're selling

something you can research those and you

probably know a lot of them already what

I want to say here is just my biggest

tip there's a notorious Jam study where

they have jams and supermarkets and they

presented people with thirty four jams

what they notice is that more people

stopped but less people bite and that

when they only had a set up display of

four of eight jams the conversions went

through the roof in other words when

we're overwhelmed with the decisions we

don't do anything what I found most

effective is a single call to action

when you do a pitch

give them 20 things to act on don't give

them five things to act on give them one

thing you want them to do at the end of

your video at the end of your article in

your social media post have one

call-to-action maybe two that's pushing

it that you want them to do at the end

of whatever you're selling and that's a

better way to convert people so here's

my pitch to you all right if you like

this video if you learned one thing

that's new go down below and hit that

thumbs up button if you hit the thumbs

up button share this video with anyone

who you think could benefit that's the

only call-to-action I want just share

this video with someone you've either

know is in sales or that you've talked

to about persuasion or sales with until

next time thank you so much for watching

this video I'm Clarke stop settling

start living