How to sell products better
How to Sell A Product - Sell Anything to Anyone with The 4 P's Method
I want to teach you how to sell so good
people will literally pull out their
wallets and say take my money but before
I give that method to you you must make
one promise to me that you will only use
this method for good
I will not manipulate if you can't
promise that
aka you're a sociopath do not watch this
video I'm willing to bet at some point
in your life you've had to sell
something maybe this is a physical
product maybe it's yourself during a job
interview
maybe it's persuasive speaking and
you're selling your ideas what would it
look like if you had a formula sort of a
master key in your back pocket that you
could pull out put in the lock and it
would work every time I want to teach
you that simple four part formula in
this video that's gonna work next time
you have a sales pitch an interview in
fact what you've been watching for the
past minute or so has been that very
formula that I'm gonna teach you if
you're still watching and I have your
attention proves it works
last thing credit where credit is due
this is a concept I picked up from Mike
del Ponte on the socialtriggers podcast
all right now let's jump into these four
p's on how to convince anyone how to buy
what you sell
the first one is promise you know
advertisers who spend millions of
dollars on a simple 60-second commercial
say that if they can't hook someone
within that first five seconds they
might as well have not even filmed the
next 55 movies the opening scene
directors stress about for months on end
getting right because they know that
sets the tone for everything else
they're about to do well with you
whatever you're selling again job
interview physical product ideas set the
tone with that first one sentence this
is called the promise it's a short
punchy little one-liner my example in
this video today I'm gonna teach you how
to sell something so good people pull
out their wallet and say take my money
that sets the tone for what's about to
come you know it's about selling you
know what this video is about once you
do that you move into the next P the
next P is the picture micro the guy from
Dirty Jobs he told a great story on Tim
Ferriss podcast on
he got into television he went on a bet
with his friend to an audition to sell
for QVC you know the late-night
infomercials where they're trying to get
you to buy jewelry that no one needs and
no one would actually wear he was that
guy selling at 2:00 or 3:00 in the
morning
so he walks into this job interview
again on a bet his friend said if you do
it I'll do it and they didn't ask him
about his background experience they
just held up a pen and said sell this to
me well Mike rode did in that moment got
him the job he didn't talk about the pen
and say well it's got a fine ball tip to
it it doesn't smudge when you write he
went after the emotions he said I want
you to imagine you just closed a
business deal everything went as planned
it took you two months you're ready to
sign you reach into your pocket and you
pull out a ball tip pen that's chewed on
and cost you four cents
what impression does that leave on the
person what does that say about who you
are what does that convey about your
future business deal now I want you to
picture the other hand you have this pen
that's perfectly designed
german-engineered writes like a feather
and you give that to them to seal the
deal see what Mike did that got him the
job on QVC he didn't go after the
features of the pen he went after the
emotional side he put the picture in
their minds of using that pen and that's
how it sold them leading him to get the
job on QVC you might be asking Clark
isn't selling logical wouldn't you want
to convince someone on the reasons they
should buy your deal it's a better deal
than the competitors no you don't want
to do that we actually buy with our
emotions human beings and then we
justify with logic so if you really want
to convince someone go after the
emotional side of them my example in
this video I said look if you're
watching this video I'm willing to bet
you've had to fill in the blank job
interview sell something in person
convince people of your ideas okay so
you see I'm planning the picture in your
mind of a time where you had to actually
sell something to relate to your
emotional side to make you watch this
more the next Pete is proof I heard a
great story I think it's Andrew stone
from pixar was giving him his TED talk
he said he had a graphics arts teacher
early on in his college career the first
day of class he storms in he writes on
the board Apple and then he draws a
picture of an apple he says this is the
number one rule of graphic design don't
do this and he had the two sitting there
and then he took a piece of paper and he
covered the Apple he said do this but
don't do this both together in other
words he said look show me don't tell me
the proof you know we can get up and
talk about how great our company is or
how great we are as entrepreneurs or how
great we are in a job interview we can
tell all we want but people really want
the specific examples the stories the
emotional side again of times where
you've made that happen
show them don't tell them álast P in
this this is your pitch now this is
where a majority of people who get that
mindset that ok I'm gonna sell something
they focus 90% of their time on this
component and they miss those first
three what's the problem if you don't
master those first three right there
this doesn't even matter in other words
if you have a video where you lose
people in that first five seconds like
the TV commercials we spoke about why
even film the next 55 let's just say you
did all those you get to this one the
pitch what do you do I'm not gonna spend
time here going over the seven
psychological triggers of why we buy you
know with scarcity social proof
credibility all those things that we
generally hear about when we're selling
something you can research those and you
probably know a lot of them already what
I want to say here is just my biggest
tip there's a notorious Jam study where
they have jams and supermarkets and they
presented people with thirty four jams
what they notice is that more people
stopped but less people bite and that
when they only had a set up display of
four of eight jams the conversions went
through the roof in other words when
we're overwhelmed with the decisions we
don't do anything what I found most
effective is a single call to action
when you do a pitch
give them 20 things to act on don't give
them five things to act on give them one
thing you want them to do at the end of
your video at the end of your article in
your social media post have one
call-to-action maybe two that's pushing
it that you want them to do at the end
of whatever you're selling and that's a
better way to convert people so here's
my pitch to you all right if you like
this video if you learned one thing
that's new go down below and hit that
thumbs up button if you hit the thumbs
up button share this video with anyone
who you think could benefit that's the
only call-to-action I want just share
this video with someone you've either
know is in sales or that you've talked
to about persuasion or sales with until
next time thank you so much for watching
this video I'm Clarke stop settling
start living
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