How to sell product to walmart
How to sell a product to Walmart What is the Process Step by Step Tutorial
hey guys it's Damian from marketing food
online I've got a video that I have been
asked about quite often lately
aside from doing business on the
Internet of course there's a lot of
people who are looking to get their food
products in retail stores and that's not
a bad idea it's a great way to get
national exposure for your business and
in particular I've been asked a lot
about how do you get a product into
Walmart because Walmart is obviously the
largest brick and mortar retailer in the
US as well as I think it's one of the
largest if not the largest in the world
so if you go to I'm gonna run it do a
real quick run through I want to show
you what they will require you
I've actually inquired this myself right
now as far as the way our business is
doing online Walmart was not a right fit
for us just yet but it is something
that's in the back of my mind and it is
something we will pursue later but I
have been I've talked to local managers
at Walmart's where we are at as well as
buyers and such and I have been in
contact with some Walmart management as
well as regional directors so I have
tried to get our product in some of the
requirements that there are going to
require you to have set up and in place
are as follows okay so if you're looking
for where to get this portal from how do
you get to this page here if you go to
Walmart com simply scroll all the way
down to the bottom there is a little
icon that says suppliers you can click
on that and suppliers will take you to
this page now you can also Google that
just put Walmart suppliers or how to
become a vendor at Walmart and it will
take you to this page now this page is
set up in six different sections okay
see this little cursor is moving around
so if you want to roll a product out
nationally this will be the information
right here that you would need to read
and learn a little bit more about and it
is in the section on the national
product rollout this is a very big
endeavor so if you're not in a position
to supply a company like Walmart
nationwide this will not apply to you
mainly I want to do this video about
this area right here see this local I'm
gonna click on that bring us all the way
down to here now this is the part of the
supplier chain website that I went to
when I spoke with the directors I'm
sorry we spoke with the local management
as well as the regional director that I
ran into at the local store here they
told me to go to this section because
there are different types of
requirements when you want to just roll
out locally now what does that mean
local that means what they'll do is
they'll give you a few stores a handful
of stores within a specific region it
might actually be a zip code there might
be within a certain couple of zip codes
within your state and that could
actually end up being about 20 you know
Walmart's everywhere so it could be
anywhere from 20 to 30 stores or it
could just be half a dozen okay now the
good thing something that's really
important that I'm going to show you
guys because you guys are into the food
business or you're looking to obviously
start a food business this section right
here and I'll highlight it all of this
is good news actually these are
categories that are not allowed to be
rolled out on a local level and you
obviously do not see anything in here
about food okay so that's a good thing
most of actually most of the vendors who
end up rolling out nationally with
Walmart start off locally and they start
off in a few stores but they are food
products okay so here's step one you got
to contact your local store manager if
you're really really excited you really
want to do this and you're in a position
to supply a few stores in a region go to
your local store manager introduce
yourself I would recommend when I went
spoke with our our store manager I
actually brought in a handful of these
samples of the product have the product
with you show them explain to them what
you're doing and what you want to do
because what happens is you will get in
touch with a market manager and regional
manager right here okay and they will
actually have to approve your product
okay
so most of the time for instance there's
right where I live here in Georgia we
actually have a bunch of local honey
producers in the northern part of the
state and their local honey is in a lot
of Walmart's in this area and they
actually are on a local level because
what they did is they met with the store
manager and they refer them to these two
gentlemen or ladies and they rolled out
locally okay and they produce enough
honey that they can they can supply
about a dozen or so stores
okay so scroll down
little bit here so there is a local
supplier qualification process okay and
this is the process here okay and what
we'd have to do is basically register
your business you have to gain access to
what they have what they call their
global supplier management so this is
basically part of Walmart's online
presence and also within their company
it's basically a way to categorize and
keep all of your information about your
company and products so that's easily
accessible for Walmart now certification
there are some requirements and I can
tell you firsthand what some of those
are going to be you're going to need to
provide them with obviously
documentation about being incorporated
if you have a website you obviously have
your insurance you do have to have
liability insurance of course for your
products and a handful of other things
ok I'm not just gonna go down the whole
list because there is a ton and I don't
want to take up much of your time and as
well as the acceptance of the terms of
the supplier agreement so I'm gonna hop
over here I'm going to show you this
really quick you scroll down and here's
a great example by the way guys example
store numbers provided by the store
manager include the product and
description what this is is actually
going to be the store numbers when you
get accepted and the general manager the
regional managers are going to give you
their name and they need to have store
numbers that are going to give you and
say look you know what you got this
great product it's fantastic we're gonna
give you store number seven forty eight
twenty nine eighty etc etc and then from
there you will begin to supply those
stores now once you're signed up and
you're accepted and you pass all of the
checklists and I'm gonna click on the
supplier checklist here is a supplier
checklist and like I said it is quite
extensive but remember guys you are
setting yourselves up to supply the
largest retailer in the planet okay now
that's a good thing starting locally
because it's just going to give you a
basic understanding of how it works okay
so don't get afraid it don't get you
know overwhelm thinking that you're
gonna have to supply as house as a
source if it does great locally that's
fantastic so then you're going to get
you're gonna be given maybe as several
states and then they're gonna say hey
look you have the capacity can you can
you scale your product and supply us
nationally so this is some great
one super important thing right here and
I'm gonna show you what this is the Duns
number this is done in Bradstreet okay
they have been around forever and here
is their website dun & bradstreet is a
company that you register your company
with and they keep track of your
reputation I guess would be the easiest
way to explain how what they do so as
you are in a business they keep track of
for instance the vendors that you do
business with if you've had any
complaints it's basically going to be
kind of like a credit score in a sense
it's gonna keep your reputation on file
because walmart is going to go to dun &
bradstreet and they're going to say hey
this guy's got a salsa company but is he
registered with you is there any
problems any issues do you know of and
how long has he been in business etc etc
so this does cost money they cost a few
hundred dollars a year to register and
I'll double check on that to see if it's
annual or if it's just an initial
registration but it does cost a few
hundred dollars so you register with
them then you would get back all the
information and this is the form you
would fill out so you can fill out the
supplier registration and basically jot
down all of this information here and
then again here is your dun & bradstreet
number and you're good to go and that's
the application process so again it's
gonna start off very small guys keep
your mind focused on the big picture
that you obviously want to be in mini
stores but remember to start locally
okay and of course the rest of these are
if you were doing direct importing
marketplace and e-commerce business
that's selling on walmart.com I will do
a video this is actually a fantastic
idea I just got accepted into jet comm
which I'm super excited about
I should literally found out yesterday
so we'll be on Chet comm which by the
way Walmart just bought jet comm for I
think five hundred million or something
to that effect so they are looking to
compete with Amazon and some of the big
players online so you can actually
register by the way to sell on
walmart.com and I will do a separate
video explaining that process it is a
different process and it has nothing to
do with rolling out product nationally
or low
so guys I hope this is really
informative and helps you guys out
understand if you're looking to get into
Walmart do it locally start small but
think big ok it's a great opportunity
there are some hoops you need to jump
through there's some things you have to
do but you can definitely do it it's not
impossible so good luck to you guys and
if this video was helpful at all please
do give me a thumbs up and do let me
know and thank you guys for watching I
appreciate it
