How to sell product to walmart
How to Sell on Walmart.com Marketplace 2023 Tutorial
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there are five steps to selling on
walmart.com the first step is applying
to sell on walmart.com by going to
marketplace.walmart.com and clicking on
request to sell the second step is to
actually list your product on the
platform by adding images for your
product a title and a description the
third step is doing things to increase
your conversion such as applying for wfs
adding the pro seller badge and
promotional tags in rich media the
fourth step is to launch your product by
getting as many people to come to
walmart.com to buy your product and
making sure that you have a high
conversion rate of that traffic the
fifth step is growing your business on
the platform by optimizing your listing
quality scores leveraging advertising
for ranking and potentially getting your
product into stores which is a huge deal
if you do well on walmart.com you can
actually get your product into walmart
stores and michael is a seven figure
walmart.com expert he helps people sell
their product on walmart and he's gonna
share step by step how you can list your
products for sale on walmart.com so
smash the like button because
walmart.com last year did over 46
billion dollars in revenue and they're
projected to do 60 billion dollars in
revenue by next year and they're growing
five times faster than amazon.com and
the crazy part is only seven percent of
the sellers that are selling on
amazon.com are selling on walmart.com so
this is a huge opportunity if you get in
early and before we get into the video
michael's actually going to be speaking
at my live in person event passion
product live on july 31st and tickets
are almost gone ticket prices are going
to be increasing next week so make sure
you click the link down below to get
yours before it's too late the first
step to selling on walmart.com is to
apply to be a seller and to do that
you're going to go to
marketplaces.walmart.com
and click request to sell it's
completely free to do and it's very
simple to do but there's a few things
that people need to have ready when
they're requesting to sell on the
platform what are some of those things
yeah i like to get everything that we're
going to need ready beforehand so your
time application doesn't time out or
anything you're going to want to number
one have your u.s business tax id so
that's just your ein and that's free to
get right yeah so just get that on the
internet super simple um the next thing
you're going to want is a w9 which is
also free to get you could just generate
that on irs.gov it's very simple the
third thing you're going to want is your
address of business for that you're
going to want to make sure it's a u.s
address
and if you don't have a us address
you're likely to get denied so it's make
sure to use a u.s address the next thing
they're going to ask you for is your
product categories make sure to put in
what product categories you primarily
sell in and so that would be something
like grocery and gourmet or like how
specific is that so they have like a
drop down with options so it'll be like
you know health and household very
similar to amazon so it's very simple
but there's five common mistakes that
people make when applying to sell on
walmart.com that makes it so they get
denied from their seller application
what is the first mistake that people
make the first thing is people put a low
amount of products you want to put all
the products that you could carry
because if you put a low number of
products they're more likely to deny you
but to be clear even if you only have
one product that's okay you should still
apply but the more products the more
skews that you have you should apply
with all those because they prefer
sellers that are selling a lot of
different products but even if you have
one you should still apply right yeah
and i've seen sellers get approved with
one or two products the second thing you
need to do is double check all your
information once you submit you can't go
back so just make sure that all your
information is accurate the third thing
is you have to make sure your brand
brand presents and in a good place
meaning that you have a website and you
have good reviews on your
if you have an amazon store on your
amazon store you have good reviews on
your products and your store do you need
social media does it help or is it
social media definitely helps and they
just want to see brand presence so if
they google your brand and they search
that and you have a presence it's going
to help a lot the fourth reason people
get denied is because they're trying to
sell custom-made products and if you're
trying to sell custom-made products you
shouldn't be trying to sell it on
walmart.com right correct yeah they
don't want sellers who are selling
custom-made or you know print-on-demand
products gotcha and what about the fifth
reason what's the fifth reason why
people get denied with walmart.com the
fifth reason which happens very often is
if people are applying from an
international ip address or an
international the domain is an
international um domain so if you're
traveling don't try to apply for
walmart.com while you're overseas wait
till you get back to the united states
what about if a seller is international
and they still want to sell on
walmart.com is there a way to get around
that so there is an actual international
form for international sellers where you
could get approved it's a harder process
and they don't approve as many sellers
but you could actually get approved as
an international seller it's a different
form though an important thing to
remember is if you get denied from
selling on walmart.com you can appeal it
and oftentimes they will review the
appeal and people will end up getting
approved and if you want michael's help
in applying to sell on walmart.com i'll
put a link down below he helps people
all the time to apply and even if people
get denied he can help people to get
that overturned yeah we work directly
with walmart as a walmart partner we're
one of their approved partners we're
able to work with them on you know
sellers sometimes should get approved
where there was a mistake in the
application we could sometimes help push
that through but we like to work making
sure that all the information is
accurate from the start and applying
helping the application because it's
much easier if we apply from the start
to make sure that we do it properly the
second step is listing your product on
the platform so there's a few things to
keep in mind when you're listing your
product on the platform something i
always like to start off with is telling
sellers don't just take your amazon
listing and put it on walmart you're
going to want to actually understand
what walmart cares about and structure
your listing for that so that's really
important and it not only is becoming
more and more of a necessity but it
gives you a little bit of an edge
because a lot of sellers aren't doing
that so you want to set yourself up for
that extra leverage so one thing that a
lot of amazon sellers do is they keyword
stuff they make their titles extremely
long walmart doesn't like that right
yeah walmart doesn't like that um and
they know that a lot of algorithms kind
of favor that so walmart's actually been
putting in a lot of so to say
metrics to reward sellers who don't do
that and they've been structuring their
their ranking algorithm in a way where
it it favors um people who follow their
guidelines and follow their best
practices so another thing that you're
going to want to do is make sure you're
using keywords you know search phrases
that have a lot of volume right as
opposed to on amazon i want to talk
about that yeah so on amazon a lot of
sellers will use very niche keywords and
very particular keywords because you
know even though they might only have
small search volumes relatively small
search arm it's much easier for them to
rank for those on walmart it's two
things it's first of all
there isn't as much volume so you're
going to want to make sure you capture
the large keywords because that's where
you're going to get sales from but
number two is shoppers on walmart search
simpler
they're not used
on amazon customers are are used to
having to search for very specific
keywords to find their results because
there's so many products and that's just
assortment is so large on walmart
they're not used to that it's simpler um
key phrases also the the suggested when
you're searching in the search bar the
suggested phrases that show up on
walmart are shorter so people a lot of
times just click those so you're going
to want to those
because of that those those searches
have a lot more volume so you're going
to want to make sure that you really
focus on those and helium 10 does have a
tool that will help you to find keywords
on walmart.com i'll put a link to that
down below i do have a discount code
that gets you 50 off if you want to use
helium 10 to find keywords for your
title yeah and they've actually built
out their walmart suite of tools um and
you know they're coming along with more
and more features but it actually tells
you your um estimated search environment
for walmart.com which is which is uh
really helpful so it's gonna it's gonna
be different keywords that you're
ranking for on walmart.com than amazon
so really you wanna rebuild your listing
in a lot of ways yeah so what i like
doing is for our clients is taking their
amazon listing and looking what's the
what what's the benefits that you call
out in those listings what you know what
keywords actually driving conversions
and then keeping that in mind you know
on walmart searching what keywords have
a volume and then writing your listings
based on that the next thing that you're
going to want to consider is your images
what's the difference between amazon.com
images and walmart.com images so very
similar you're going to want to have
very similar images you have a little
more flexibility with walmart and rns
strict there's things in the for in the
main image you know you could get you
you could get away with some things
something that's important to keep in
mind for walmart images is that it
affects your ranking so if you don't
fill out all your images you lose some
points and what that means is walmart
created this system called listing
quality score and listing quality score
is basically a gamified system to rank
how you did with your listings if you
don't include all your images you're
going to lose you're going to lose some
points and that's going to affect your
ranking not only is it going to affect
your conversion but it'll affect your
ranking off the start so they
walmart.com allows you to upload seven
eight images seven or eight seven seven
or eight images and so the thing is you
wanna make sure you use all of those
yeah where a lot of people aren't doing
that right now so that's a missed
opportunity for a lot of walmart sellers
what about your main image is there any
tips on your main image because i'm
assuming that's the most important image
right yeah so what you have to keep in
mind is that brands on walmart you know
are a lot of times people know them and
you know trust them so they have to see
very little to be like oh that's the
product i buy and i usually purchase you
know or that's a prop brand i know and i
see in stores a lot of times so you want
to make sure that you really take up as
much real estate of that main image as
possible so we like doing is making the
image the product really stand out
making it really large you could get
away sometimes with some icons you might
want an icon that helps to send out how
many packs are in there i think there's
once in a while you'll get if you put
too many things in the main image you'll
get flag but there's a lot of open space
there so it sounds like add icons to
your main image also you kind of said
this at least on amazon you don't want
to have too much white space around your
image because if you shrink the white
space it actually makes the main product
look bigger same thing on walmart
exactly yeah the next thing you
mentioned is you want to make sure the
attributes field is filled out what what
is the attribute field so on walmart
they want to categorize their wa their
catalog a lot based on attributes so
meaning so that it's very easy for
customers to filter what they're looking
for so every single product and every
single product category has attribute
fields so
example of attributes are size color
sometimes it'll be like storage it would
like you know where it stores cold
storage you know sometimes it'll be way
sometimes it depends on the product and
you want to fill out as many of those as
you can so for every product category
there's something called required
attributes there's recommended
attributes and there's optional yeah so
you want to fill out as many of those as
you can number four right exactly so
it's like number one they'll help you
get indexed and rank better but not only
that your point because we spoke briefly
about listing quality score where you
get a certain amount of points assigned
by walbart for each of the things that
they rank you on and one of those things
are attributes so if you fill out a lot
of those attributes your points are
going to be higher so let's talk a
little bit about what the listing
quality score is it sounds like you want
to get that as high as you can because
if you're listing quality scores high
that means that you're more likely to
show up at the top of the search results
which means more sales right yeah it's
actually very simple um people get
confused by it but it's actually very
simple it's there's something the way i
like breaking it down is there's
something called listing quality score
which is your overall score it's between
one to 100 okay and on walmart on the
seller center it actually tells you what
your overall listing quality score is
and what it is for each listing not only
that it tells you exactly what you could
do for each listing to improve your
listing quality score so it's actually
pretty simple yeah and the way it's
broken down is number one content and
the discoverability score so there's
within listing quality score there's a
few different scores content and
discoverability score is based on number
one your attributes okay which we just
spoke about but also is based on if you
follow their uh their guidelines for the
length of your title right the length of
your description okay if you put in too
much html in your um in your description
you're going to lose a few points if you
may have spelling mistakes you're going
to lose a couple points
so that's your content and
discoverability score the next thing
part of your listing quality score is
your reviews and rating score so if you
have reviews on your listing you get
points for it if you don't have reviews
you lose a little bit of points so
there's a certain amount of points
associated for that and it's really
important to have high reviews and
rating score besides that your views and
ratings improve your conversions and all
that they also help you actually with
your listing listing score and the last
thing is offer score which offer score
is going to be based on if you're in
stock you know if you go out of stock
law you're good your score is going to
go down if you're having canceled orders
your score is going to go down you know
if your um price
is competitive yeah and that's going to
affect that and overall that that will
be your listing quality score and it's
very important to kind of understand
that because a lot of the products
ranked in top positions usually have
high listing quality scores and it
sounds like a lot listening right now
but it's it seems like walmart.com
breaks it down for you and they tell you
from 0 to 100 how well you're doing and
they'll tell you what you can improve on
right exactly and it's like most people
just don't pay attention to it but if
you just click on your listing it'll be
like just shorten your title by a word
or it'll tell you you know you have a
spelling error in there and it's very
simple and most people just don't pay
attention by paying attention to it it
really helps you rank the third thing
you want to do is increase your
conversions after you have your listing
set up how can you increase your
conversions so there's a few different
things you could do to increase your
conversions number one and i think is
one of the most important things is wfs
that stands for walmart fulfillment
services very similar to amazon prime
amazon prime is you know for the seller
it's called amazon fba and what that is
it's walmart's fulfillment services
where you can get your products to you
within two days you're going to want to
make sure you have that it gets you get
a little badge on your listing and it
really helps you rank and it helps you
know you get conversions which is really
important so with wfs you send your
products that you want to sell on
walmart.com into the warehouses and they
ship out the products for you just like
with amazon fba so basically that means
that you don't have to ship out the
products yourself to the customer
they're going to take care of that and
it's going to make it so people are more
likely to buy your products because
they're going to receive the products
within two days right yeah and we've
seen a lot of buyers actually filter
their results to only see products that
are wfs um so it's that's really
important the next thing you're going to
want to do is get your pro seller badge
now pro seller badge shows on every next
every seller so next the buy box it'll
show if you're a pro seller badge and
that just helps with trust a lot of
times as you know we said customers on
walmart.com you know they might be used
to purchasing from other brands and they
don't know you um but by having that pro
seller badge it really helps so um in
order to have a pro seller badge it
actually will tell you on your list on
your seller center exactly what you need
to do to get the pro seller badge and
it's a combination of high listing
quality score shipping out a certain
amount of orders and you know uploading
tracking pretty simple metrics and not
having low cancellation rates so as long
as you're doing good business you know
you're shipping your orders you're you
have good listing quality scores you're
gonna get that profile badge and it
really helps so the next thing is
promotional tags and i don't even know
what are promotional tags there's a few
different types of promotional tags
there's some promotional tags which you
have to earn
by you know walmart's algorithm and
there's some that you could actually
force onto your listing so to say so one
example of some of the promotional
badges are for example clearance badge
or reduced price badge so what you could
do is there's a section where you could
upload a file of you know reduced price
or clearance price and automatically on
your listing there's going to be a
clearance or reduced price batch so a
lot of times on our listings it won't be
clearance but we'll put that clearance
badge and it'll help it really get get
those clicks and get those conversions
so um that really helps and then there's
also badges sometimes bestseller which
is more based on
how quick you're moving and how much
volume you're selling um and that you
know you
that you'll get just by actually selling
product and the last thing that you can
do to increase conversions is add rich
media to your listing what is rich media
rich media is one of my favorite things
it basically allows you to tell your
product story and what i mean by that is
amazon has something similar which is
called a plus content
but basically what this is is usually in
your listing you could just have
title descriptions key features and
images
rich media allows you to add in videos
enhance descriptions so instead of just
words description you could have images
and even video within your description
again you could have comparison charts
where you could compare your product to
competitor products or other products of
yours which allow helps actually um
drive sales to your other listings might
be a new product you also even able to
add in a pdf into your listing so let's
say you have like you know it's let's
say you're selling a supplement and you
know you have a recipe for mixing it or
you have uh you know a workout product
and you want to add a workout guide you
can actually add a pdf downloadable pdf
in there wow and they even have faqs
which is you know great because a lot of
times the best way to sell your product
is address the customer's question um
and in the faqs in the answers not only
you could write the answer you could
actually add a video or images in the
answer so there's a lot of ways you
could leverage that and it really helps
tell your product story tell your brand
story even if they never knew about your
brand or heard about your brand you
could help educate them about it and
tell your story so before we get into
the fourth step it sounds like you
really want to try to increase your
conversions as much as possible and you
can do that by adding wfs which means
people are more likely to click on your
product and more likely to buy your
product because they're going to get it
in two days you can also have the pro
seller badge which shows that you are a
legitimate reputable seller and you
could do promotional tags and add rich
media and once you do all those things
people are much more likely to buy from
you than the competition which means
more sales for you and it means that
walmart.com is more likely to put your
product at the top of the search results
which again means more sales yeah and to
be honest most sellers aren't doing
these things so it's a huge opportunity
yeah and even if you just do one or two
of these things they really help and
it's just a great advantage so now that
we have our listing ready and we have it
optimized for conversions it's time to
actually launch the product so how do
you launch a product on walmart.com so
the most important thing is getting as
much high converting traffic as you can
get to your listing when your listing is
new any traffic you get you want to show
high convert high conversion rates so
you want to make sure that you're
sending good advertising and with
walmart advertising there's a lot of
great advertising you could run and if
you're targeting the right keywords
you're able to usually index pretty
quickly and rank pretty quickly so to do
advertising on walmart they have a way
that you can actually advertise on their
own website right on the walmart.com
yeah how do you do that so you will
actually go to walmart connect and apply
through walmart connect once you apply
through walmart connect it'll actually
you could actually access it from your
regular seller dashboard but it's just a
separate entity within walmart so you
just a separate application but you
almost always get approved for it so
it's kind of like amazon's advertising
amazon ppc you just bid on keywords
basically exactly it's it's it's exactly
like amazon ppc where you've just been
on keywords you've been on different
placements so if you know your product
performs well in different sorts of
placements or different sorts of
keywords you could put higher bids on
those and it's actually really it's been
advancing really quickly and there's a
lot of great opportunity there and
what's great is also there isn't that
many sellers leveraging it so you're not
bidding against a lot of sellers and
spending a lot unnecessary so it's a lot
cheaper than trying to advertise on
amazon exactly and probably similar
conversion rates another thing that you
can do is flash deals and campaigns talk
about that yeah so walmart actually most
recently introduced this where they'll
have um
options to actually apply your products
to featuring in different campaigns they
run so they'll run a back to school
campaign for example or it'll be more
around themes right and you can actually
apply your product to be in there and a
lot of times you know if you have if you
have a good listing they'll get approved
and what that allows is different places
on the walmart page they'll promote it
but also they'll send emails about that
um and flash deals are similar where
it's literally promotions that they send
out via email for these different flash
picks and if you submit your product to
it there's a great chance you'll get
approved and drive a lot of extra volume
and another thing that you can do to get
as many sales as possible from day one
of launching on amazon is outside like
sending external traffic right i mean
you can if you wanted to something that
i like to do at least is run social
media grow an email list get a lot of
people on the email list letting them
know i'm going to be launching this
product and then maybe a week before i
launch it get them excited send out some
emails saying hey this product's coming
soon does that i mean i know that works
on amazon i assume it works on
walmart.com as well yeah it's actually
even better in my opinion for for
walmart because walmart's so heavily
based on conversion rates so all that
traffic you're sending over there people
that are really interested they've been
prepped about it they've they're excited
about it so they're likely to actually
go to the product and purchase it which
is great and you know there's so many
ways you can leverage them to leave
reviews to follow up with them and
there's a lot of things you could do
like that so to sum it up you really
when you're launching a product you want
to get as many sales as possible and
specifically as high of a conversion
rate as possible and if you do that
walmart is likely to put you at the top
of the search results which again leads
to you getting even more sales more
reviews and it kind of just snowballs
into success is that exactly yeah and
we're still early so you don't need that
many sales to get to the top of the
search results and what you want to do
if i understand correct is you want to
do this now because if you can get to
the top of the search results now and
you it doesn't take a lot to get to the
top of the search results that's going
to continue and you yeah and then as the
platform grows you're you're growing
with the platform so it's great and it's
like that that's what i've
how i really look at walmart is i've
always tell people is one of my first
products i started selling was a workout
glove on amazon like seven years ago and
i always tell people if only i would
have launched like two more workout
gloves i would have been retired so
it's like the same concept you know and
the fifth step after you launch your
product is to just continue growing your
business how do people grow their
business on walmart.com so there's a few
things you could do to grow your
business on walmart one of the things
that you always want to just do and it's
not a lot of work but you always want to
put a little effort to optimizing your
listing scores so walmart will sometimes
come out with changes for things that
they want and you could just make slight
ads to your listing but also there's
small things you could do to improve
your listing score for example there
might be a you know an extra attribute
you could fill out or a new attribute
field that walmart will add in and
you're going to want to fill those out
so that's number one the next thing is
advertising there's a lot of ways to
leverage advertising profitably to just
scale your business and you're going to
always want advertising running so you
could actually maximize finding new
keywords to launch on and actually just
maintaining a lot of
broad presence for your product a lot of
times advertising is really great for in
product placement so
on you'll you're gonna have your listing
being able to show on a lot of other
competitor products pages by advertising
so you're going to want to really
leverage that one other thing that we
really want like to do is actually
getting deals all constantly pushed
through so you're going to want to
constantly promote your product with
deals it allows walmart to just push
your product more we touched on it you
know previously with flash deals and
campaigns you're going to want to submit
your products always to those and you
know even if it's very slight discounts
it helps get it more visibility so
you're going to want to always do that
and the last thing to really grow in
your business which is one of my
favorites is the ability to get your
products in walmart stores huge
opportunity how so okay people are
selling on walmart.com how do they
actually get their product into walmart
stores so what's really been interesting
is it happened approximately two years
ago where walmart used to have separate
they're called merchants in charge of
dot com and they had merchants in charge
of their retail
around two years ago they merged those
two departments so the merchants that
are in charge of their.com for example
for fitnessfor.com is the same merchant
who's purchasing for fitness
stores and what they're really directed
to do is they're looking for brands who
perform well on their.com platform to
bring it to stores so you might be a
brand that they would have never met
with you're too small you're not doing a
lot of revenue on walmart.com but
because you're actually selling on the
platform and you're performing on the
platform they want to invest in those
sellers and number two it shows a small
proof of concept that walmart customers
actually like your products you perform
good business with walmart and that's
really important and actually i'm going
to be flying down to walmart which is in
arkansas in two weeks to actually
present my products to them because they
want to see them so there's a huge
opportunity if you do well on
walmart.com you can even get into
walmart stores and if you want to work
with michael click the link down below
he can help you to apply to walmart.com
and help you to scale your business so
click on that link if you want to work
with michael and thank you for watching
the video
