Selling Techniques - How do I get my product into mainstream stores?

how do I get my product into mainstream

stores for a lot of entrepreneurs that

is the pinnacle of success they want

their product on the stores at Target

Walmart everywhere that's how they want

to get known they realize that you know

you don't have the distribution you know

you have a great product and you want to

get it out there how do you do it so

it's a great question I God came in from

one of my facebook readers Avery and

Avery is a 17 year old artist she's got

some mad skills and she wants her art to

be sold in stores like Target and be

seen in lobbies of stores and she wants

to know how do I get in how do I get

into the stores there's a few ways to do

it but hey I'll share some of the

experiences that I've had the first way

is you connect with a buyer okay all of

these stores have buyers and they are

out there looking for products to

feature on their shelves you can find

the buyers online if you use websites

like jigsaw or if you see that a the

buyers are commenting in a news articles

you're basically doing your research

online through Google and through

websites like jigsaw to find out who the

buyer is - you can go to trade shows and

events that are industry specific

because you'll have the buyers walking

the floors looking to find new products

and three a lot of times these buyers

will have open calls so you go to a

hotel room or their location and you

pitch them what your product is all

about I've been to one of those I had a

soft-sided DVD instructional salsa DVD

for one of the businesses that I've

invested in and there were I don't know

a thousand people there who lined up to

try to pitch their product it was a

crazy day and I got to speak to one of

the buyers who was in kind of a

lifestyle fitness category and he loved

it and the thing here is you want to be

prepared because most of the people who

pitch to these guys have no idea about

the business side they just say hey

here's a great product what do you I

think you have to have a story why did

you start this business what do you

stand for what are you all about and you

have to have done some market research

who is interested in this product and

why is it a good fit for that store

you're creating a little mini business

plan for them nobody does that

if you've done that and you sure you


their target audience you're way ahead

of most of the people who are coming

you're going up against inventors and

artists who have a capacity to be

business people but it's not ingrained

with them they don't have any skills or

experience or training it's not how they

think and so you you give yourself an

edge but being more prepared so that's

the first way is going out in and

finding the buyers and connecting with

them to help get you in okay the second

way that you can do it is to find

somebody who's already done it and have

them help make introductions for you I

remember when I started my first

business I didn't know anybody I had no

no connections no network nothing it was

me and my business partners and and my

family wasn't in the entrepreneur you

know didn't have their own companies and

so I've talked to my bank as a way to

get started and they put me on to

somebody who put me on the somebody put

me on to somebody else and I eventually

found somebody who became one of my best

mentors and made a lot of introductions

for me and it's starting with the

intention of you want somebody to help

you get into these stores if that's your

goal you'll find a way to make it happen

everybody you talk to you're looking to

find someone who can help you do it

there are consultants who help rep

brands and help them get in they may

take either a fee or they may take a

percentage of the sales that are coming

in basically a hired gun and again if

you're going to talk to these guys and

you can find some other online you can

also find them by just starting to talk

to people in your community you still

need to do the same research because

these guys are getting approached all

the time too by artists and inventors

who want to get in but have not done any

of the research or background

information on how your product is going

to help that target store how that's

going to help target you got to have

that information you have to be prepared

it makes all the difference in the world

and if you have some momentum

any momentum you need to bring that to

the table if you've been in any kind of

media if you've made any kind of sales

right a lot of people have made zero

sales they just have a concept right

show that you've made sales show that

you can ramp up if target comes in and

says I want fifty thousand of these

pieces how are you going to ramp that up

are you making everything by hand or do

you have a process that can be

replicated right these are the important

questions you need to be able to answer

and answer quickly and have thought out

because if you're unprepared the buyer

is going to say no and the person who

can help make introductions for you is

going to say no to so how it thought-out

show some momentum show that you've made

some sales show that people are

following you on Twitter and YouTube and

Facebook you have some momentum we've

got something because that's how you

need to stand out against your

competition when I was in the venture

capital world people were pitching me

their business plans most of them again

just had an idea they had nothing they

had no track record they just gave me a

business plan that wasn't well thought

out they couldn't back up any of their

numbers they had no management team they

had no advisors on board they had no

media they had no customers they had

nothing but an idea and that's what

these guys are used to getting pitched

so you have to come to the table with

more than an idea you have to have some

momentum that's going to help make you

stand out and bring that right front and

center so they know from the beginning

this person is professional this person

is a business person this person is

thought this thing out they have a

product that fits my market and I want

to do business with them that's going to

help you stand out believe those you're

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really make my morning everyday when I'm

eating my lentils and checking out

what's going on leave a comment if you

have a question leave it below I'm a

good video response just like I did

today for Avery thank you so much and

I'll see you soon