hey guys so i'm going to give you a
quick tutorial on how you can build a
high profit margin drop shipping store
using the furniture niche going into
2022 furniture is estimated to be one of
the top niches to sell to especially to
millennials and the younger generations
just going into adulthood so let's just
get right into it
the number one thing you're going to
need is a good supplier for your
products
so a lot of people are going to
recommend you use aliexpress or oberlo
or some other cheap chinese
app
another thing that gets recommended is
to use wayfair or ebay or walmart and
resell their products and buy from them
the problem you get with that
is it's going to arrive in their
packaging and people are going to know
that it was drop shipped and be mad that
they paid a higher price from what they
could have gotten from your supplier so
to get rid of that completely
i recommend using this app called merch
mixer us dropship it's a free app and
you can upload up to 25 products on the
free plan if you want to upload any more
than that they do have a few select paid
plans which will give you a lower cost
as well as more products to put up but
as a first store just getting started
it's fine to just start with that 25
product and see what people
gravitate to and what they don't then
you can build your catalog off of the
data given
to find products
you just open your app please download
from the app store first
open your app up once it's been
installed and click on find products
there's over 5000 products available on
this app alone so even if you're not
using furniture you can still download
this app it's one that i recommend to
clients all the time
but for furniture scroll down
there's over a hundred products to do
for furniture so you can even get
specific and just do office chairs or
tvs or dressers or whatever it is that
you want to do
so let's say that we really want
to sell these chairs
we can click on it and see all of the
products that are going to be available
um the images that are going to be
uploaded the cost of the product and
these are if you wanted to upgrade your
plan that would be the cost then this
will tell you your profit
shipping is free 3 to 14 business days
and there's 50 units available that can
be sold this is the description that
will be uploaded into your store for you
so to import a single one just click on
import and then make it super easy all
the information goes right into your
store
if you want to upload multiple at a time
all you have to do is select the ones
that you want
and then scroll down to the bottom and
you'll click import selected
okay
so
if you're going to do it that way you
can only do it page by page so i have to
select all the you want on page one
import those and then you can move on to
page two
you can type in up here if you're just
looking for chairs or couches or
patio furniture whatever it is
bookshelves
and it'll give you just those so then
you can narrow it down and make your
search a lot faster
but for the sake of this i just want to
show you how it's going to appear in
your store
so to see it once it's been uploaded go
over here and click on your products all
products imported will show up in this
section
simply click on the product title
and it will take you to the page where
you can actually edit all that
information and rearrange the images if
you want to
so i'm going to go ahead
and get rid of that
and put bogo
you can change any of this you can
adjust your features
now i always leave the warranty and the
condition
but i will remove
this packaging
section
it's not really relevant to my customers
and they don't really care it's just
added words that can actually lower your
seo when it doesn't tie in
and then over here you'll be able to
select your collections that you want
to have it featured in
so if you're having a furniture store
that's going to sell chairs outdoor and
bookshelves you can make a separate
collection just for your armchairs and
upload this there another option is you
can just use the tags
which is what customers can search by in
your store
when we go down here we can see there's
two options gray and pink they have
their own price
their own quantity
and their own sku
so again all this can be adjusted
if needed before saving and publishing
this make sure your product status is
active if it's a draft it won't show up
in your store and it won't be available
for purchase
so let's go ahead and save
there we go we have our first product on
this site
now let's scroll down
and see how we can make this
visible
to customers
if you see this little eyeball right
here next to online store if you click
on that
it's going to take you to what a
customer would see if they logged onto
your site right now
so as you can see there's nothing here
right there's really
nothing good to look at it's not a store
people aren't going to purchase from
that so you can either use the updated
dawn theme that is free in the shopify
theme library or you can go to explore
free themes and pick one that's a little
better suited to your brand
when you click on a theme to look at it
it'll tell you the features
some of them even have different
examples that you can look at
see
so find one until you see
the features that fit you best if you
know you're going to have a large
catalog
this would be an ideal one to use
if you know that you're going to use a
promotional banner a lot
this might again be another one that you
would want to use
so we're going to go ahead and upload
this one
since we will have 25 products
sometimes they do take a second to load
so my apologies for the load time
here we go so what has been added does
not mean it's published so even if we
went back here and refreshed the page
we're still going to see this old theme
which is fine because we can customize
the one we want to use before we publish
it and let it be live so once your store
is published and you decide that you
want a new layout or a new theme you can
customize and make it perfect before you
switch those out
so let's look at how we build this page
so our header is everything that's up
here
to upload your image your logo you'll
just click right here
and as you can see we don't have
anything uploaded yet so you will need
to design that using canva is completely
fine
then you'll just upload from your
computer here
and this you can change your size of
your logo
menu if you have multiple menus you can
change that and we will go over that in
part two
the announcement bar so as you can see
we don't have any sort of promotion or
announcement listed in our header if we
wanted to we could just select that
and then we would need to have a text
and now we have something promotional
that can stand out and customers can
click off if they don't want to see it
if you want to link this you can link to
all of your collections specific ones if
you're having a sale just on your
clearance or just on new arrivals you
can link that and when they click on it
will take them directly to that catalog
all right here's our slideshow
to edit a slideshow you'll just click on
where this is
click on the individual slides section
and they do have free images so if you
don't want to spend the time to create
your own you can use free ones however
as your brand grows you do want to make
them as customized to you as possible
there we go
so we can scroll until we find some that
we like
okay so then it uploads and this is what
it is it automatically
fits into that
that frame
if you want to change the position
which is basically just the position of
the image inside of its frame
that's how you would do it
now if you want to change the text this
is where you would change it
so office
then let's say we had a collection of
just office furniture we would link that
but we don't have those built yet
chop takes you right to it
so you can do the same for your second
one or
you can just remove it and only have
your one and then it says shop here
all right for your collections list
all the collections that you have
available in your store will appear
right here so right now we only have the
home page but that's okay
your featured collection this is the one
that
is going to have the products viewable
right here so if we had more there'd be
a whole line of them people could scroll
you can click on view all
and this image that's showing
we'll get to in a minute on how to
change that it's not something that we
do on this page
alright so if we scroll down image with
text let's say that we don't want this
here we don't have a reason for this to
be here just click on it and remove
section
now if we're just looking at this this
isn't a full website we feel like
something's missing click on add section
and this is everything that you can do
so we can add a blog
and let's say okay well we have a blog
now what we have given them something to
read something to look at they don't
really know anything about our brand
okay so if they don't know anything
about our brand we need to fix that
so we can do image with text put an
image of our logo or picture of you and
talk about why you founded this business
you could even do um
come on
you can make a video about it
you could do text columns
which the text columns look like this
so you can do make this about us
and then about our staff
our mission
you know things
segmented out a little bit so you can
always do it like that
let's say you're working on and it's not
ready to be on your published website
just turn that off and they won't see it
so you can still go in and edit it and
save things but no one's going to see it
until you unclick that
and something i recommend having at the
bottom
usually in your footer is best
but
if you feel better having your
newsletter up here definitely do that
and i'm going to go into
how to optimize your subscribe
in another video so stay tuned for that
okay so before we can leave this page
and go back and edit anything and add
more products we want to save our work
you never want to leave this screen
without saving your work
alright so now it is saved
and let's go back
so when we're building a website we
don't want to spend too much time on it
we want to make it live and ready to go
as soon as possible so we can start
making sales so an easy way that i've
learned
to build them quickly is to work on them
top to bottom
so what i mean by that is we're going to
start at the top so we have all of our
basics done
it's not great but it's something
so the first thing that we need to do
is make this our brand name
and add our logo
okay so to do that
let's just open canva
we'll go to templates
go down here go to logos
and we'll click on that
and all of these templates are available
for you to use and edit
so you can always type in
your your niche so you can do office
logo you can do beauty logo
and it'll pull up templates that were
generated specifically for that niche
but if you're just looking to look and
get an idea
it's good to just scroll through and see
what's available
okay so i'm just going to stick with
this i'm going to keep it super simple
just so i can share with you guys
how to do this
so we're going to go ahead and download
it as the png and i always
change the size to 3 that way it's a
higher quality image
when you download it you want to do a
transparent background so we don't have
an awkward color mixed in with our
header background it's going to show
through so let's go ahead and download
that
and then we're going to come back here
oops wrong one when i come back here
and now we have to change our
information to match that brand name so
what we're going to do is we're going to
go to
our general setting which is down here
in the corner and click on the first one
that says general
our store name so we're going to change
this
to
gold branch
in store industry
[Music]
furniture
legal name of company
gold branch
phone number for right now
we're just going to type in
some random phone number okay
we will change this later right now it's
not a big deal
and then we're going to save
perfect
go back to your tab that has
this in it and refresh that page
perfect now you can see our brand name
shows up at the top but what we don't
have is our logo so let's go ahead and
upload
all right
there's our logo now this is
dramatically big for what we need so
let's play with those pixels and see
what 150 looks like
we can work with that that will work
if you want to go smaller you just pick
a smaller pic pixel size
but you don't want to be where it's not
fully legible
but they can see gold branch home office
furnishings boom you're good to go
all right now that we've uploaded this
we don't want to have to do this again
so let's go ahead and save our progress
now before we move down the page
learning to save after every major
change on your website is going to save
you so much time if you ever
accidentally
forget to save
all right so we're going to scroll down
now something that i'm noticing right
off the bat
is our colors they don't match our brand
this isn't what we want we don't want
blacks blues greens pinks we don't want
to be a rainbow so let's go ahead and
change that so to do that you're going
to go down here to theme settings
go to colors and we're going to play
with the colors so this blue isn't
working for me let's say that you know
we just we don't love it but we do like
the pink idea so let's scroll here
let's see
a nice dusty kind of pink
so pink and black
um
but to me that doesn't really match my
logo either so let's say we want to do
grays blacks whites
with accents of pink in our images that
would work
alright so let's change that and see
what it looks like pink
perfect
so we have all of that matches
or if you want it to match everything
else just go back up here click on that
and boom matches depends on how much
color you want to add typically i try to
keep the color scheme minimal and make
sure my images are the things that have
the color that way it really pops and
brings their attention into your product
images which brings their focus into
your products
and that turns into being a more
invested buyer
but it is your store your brand you can
do however you like that's just my
personal preference that's worked
throughout the years
so let's go ahead and change the
typography is the font so if you just
don't like it and you don't feel like it
matches your logo
all you have to do is go in here
change
and if there's one that you really like
you can search for it in here but if
you're just playing around you're not
sure which one to use
you can scroll through their entire
library of fonts and they do have quite
a bit in a variety
so you're sure to find one that will
work for you
don't know why it's taking forever to
load tonight
okay so let's say we want to switch to
something a little less
boxy
okay so that didn't work so let's look
at this one
[Music]
still not feeling it
okay
so you'll notice with this font
they have regular or they have the
italic version
okay so we're just going to go with the
regular
it's nice it's classic it kind of
matches that normal font up there
and the body text to me is completely
fine it's easy to read it's a good combo
with with the other one that we have
already
i don't see a reason to change it so i'm
going to keep it as it is
all right so we can get rid of that and
let's go ahead and save
boom
all right so again we're working from
top to bottom
all right so collections we need
collections and we need products so
we're going to go back to our
products area
and instead of just letting it rest on
this all products we're going to scroll
down and click on collections
and i'm going to get rid of where it
says home page i'm going to go to delete
delete and done
now once this is gone we don't have any
collections so we're going to have to
create one
so we're going to call this one chairs
i'm not going to add a description i'm
not going to add an image yet alright
product tag is equal to
chair
super easy
save
all right so then we're going to leave
where leave our chairs collection and
create another collection
so instead of chairs let's do
bookshelf
all right so we're going to automate it
the product tag
let's do
bookshelf
scroll up
save
and
for our last one
do desks
and desk save
so we have three
collections that we can use
okay so we're gonna go back to our app
and click on our supplier app which is
us merch mixer the drop shipping app
click on find products
now instead of going through furniture
we already know what our collections are
right so let's go to chairs
all right and so there's 47 products
available
but we can only pick 25 for
all of our collections so that means we
only want to select eight
for each one
so we need to find eight chairs that we
like
that are going to match our home office
furnituring
so none of those really fit
i don't want to add
office chairs with my
outdoor chairs so it doesn't seem like
there's really any available
so we're gonna go ahead
and move on
to desk
right
so here's a desk
here is a desk
you can even click on lap desks if you
want to
all right those products are being added
scroll back up to the top wait for your
page to load
all right so there's a desk we can use
here's a desk we can use
alright so we have five desks that are
being uploaded to our store that means i
can only pick three more desks
all right so none of that fits
and i'm not going to count a vanity as a
desk if you want to that is your
business um to me those are two
completely different things that would
actually fit the beauty niche better
than it would in office furnishing
niche
so we're still looking for three more
desks
okay i don't know why this is taking so
long tonight
try to reload my page real quick
okay so there's one
go to another page
all right let's see if we can't find one
more
we'll go with this one
so we're going to import those
now we have eight desks
okay so we couldn't find any chairs
so because of that
i'm going to go back to my collections
and i'm going to delete this
oops not desks chairs
go to more actions delete
delete
and in its place let's create a
collection
and i'm going to call this one
comforts
so this can be anything from office fans
to throw blankets
anything that adds just an element of
comfort
to our home office
so we're going to go back to our app
and we're going to look for bookshelves
so find products
book
shelf
click enter
all right and only six match and we only
needed eight so that's okay that gives
us two extra with our comforts
so one two three
four so there's four we only have four
so it's half of what we wanted but
that's still okay
we're just going to have to make that up
in our comforts section
go to home and office essentials
get rid of our keyword
right
we'll do a particle filter
we'll import that one
don't know anyone who stores jewelry in
their office but if you do that last one
might have been good for you
maybe add some candles
mount riser
[Music]
maybe a google nest
maybe find some lamps
all right let's add some
comfy blankets
this can go with our bookshelf
so we can import
move on to the next page
adjustable mount
an adjustable stand might be nice
all right so there's a ton of pages i
definitely don't want to go through all
of them on this video but just go
through make sure that you reach as many
products as you're looking to
then we're going to go back to our
product section
all right so here we can see we have two
of the same thing so we're just going to
click on one
and delete
delete
i'm going to scroll through just kind of
make sure we don't have any other
duplicates i need to worry about
all right now i'm going to scroll to the
top and this is the easiest way you can
sort your products because remember
we're not looking for a perfect website
we're looking for a functioning website
to start with
so
bookshelf
bookshelf
anything that is
going to be placed in your bookshelf
section
we want to go ahead and select their
little box to the side
which i could have swore was more than
that i feel like i might be missing some
if i am that's okay so we have three
selected
we're gonna go to more actions
scroll down to add tags
all right so the tag we're going to add
is bookshelf and we're going to hit save
and it's going to add that tag to all of
them which will automatically sort it
into the appropriate collection so you
don't have to go through every single
one
all right now let's go and do our desk
so there's a desk there's a desk
we're just going to go through and
select every single one that's going to
go in the desk
section so being that we have more desks
than we have anything else we're going
to make this our featured collection we
want to drive most of our attention here
so we're going to add the tag
desk we're going to save it
now we have to sort the rest so
everything else that hasn't been sorted
we're going to go through click on it
and add it to our next collection
okay so we might actually have more
in the comfort section but they aren't
going to be as high of a profit so i
think we're still going to go ahead and
stick to doing our
desk instead
saving the comfort tag
all right so whenever we're done adding
our tags we can click on this
collections tab over in the right
left sorry
and then we can just click on whatever
collection to make sure that they're
sorted if you want to go through each
and every one that's completely fine
all right
so all of them were uploaded but let's
say we don't want to have them in this
order we can go through and manually
sort these so we can choose what is seen
on our home page
first
and a good reason to use this is to make
sure that all of those
thumbnails
kind of match up
so we want them to all fit into the same
aesthetic
make them as pleasing as possible
so we're going to go with that
all right so we can go back to our
website layout
and we're up to the collections list so
we don't have a home page anymore so we
need to change the collection
and we're going to do desks
then for the second one
i'm going to go with the next
one that i want to bring attention to
and select that we're going to go back
go to the third
select our collection
and go to our last one which is really
going to be focusing on up sales in that
section we aren't going to drive as much
attention to that
all these images that are showing up
with
our collections on the home page if you
want to create your own
thumbnail and upload them into your
collection that is what we'll show here
otherwise it'll use whatever first
product you have available
which in this case i'm completely fine
with because it shows an actual product
they can find in that collection
okay so we're going to scroll down and
for our featured collection
we're going to change it
and we're going to feature desks
right so how many rows do you want one
two
up to three i'm only going to do one
okay so we're going to go back
now we've done some major changes and
like i said we don't want to keep having
to make those constant
changes by accidentally not saving so
let's go up into that right corner and
click on our save button
and let it save our progress this far
alright so for our blog we need to find
content or create content
but let's say we're not really ready for
that that's just an idea that we have
we're going to go over here and click
the little eyeball
now it's out of the way
all right
now let's say we want to work on our
newsletter subscribe to our newsletter
why is anyone going to read that and
think yes let me subscribe to this
newsletter um
so let's spice it up a little bit and if
you want to
learn more about how to make this a
converting
sign up keep your eyes out for my next
video as i will go into
how to make this work
but for right now i'm going to leave it
how it is
if you want to change it that's up to
you spice it up make it match your brand
make it match your content but keep your
eyes out for that next video
so you can learn how to be successful
with your signups
right so let's go ahead and click save
again
and now we're at the bottom of the page
so we don't have much in a footer menu
and we don't have any social pages
so let's go ahead and fix the footer
menu
so to fix your menus you're going to go
back to your dashboard and click on
online store from here you're going to
go to your navigation tab
this is where you find all of your menus
so since we're here let's work on our
main menu as well
all right so let's just get rid of the
one that says catalog
and we're going to add a section here
and we're just going to put oops not
that we're going to put shop now
and we don't want to link it to anything
so we're going to put the hashtag
so when people click on this it's not
going to take them anywhere
and the reason we're doing this is
because we're going to create a drop
down
menu
so sorry i don't know why it's not
loading for me tonight
okay so you want it to look like this
and then you're going to click add
we're going to make that the second
we're going to add a menu item click on
the link box go to collections
and we're going to go in the order we
want them to be viewed so we're going to
add desks
grab this by the six dots and drag it up
to be right under shop now don't let go
when it's here i want you to pull it to
the right to create that indent
then let go now you've created a drop
down menu
to add an item under desk you'll click
add menu item to shop now so it's going
to appear under the desk section
so we're going to click on our
collections
and select another collection we want to
feature
we're going to repeat the process until
all of our collections are available
under that drop down menu
and if you want
to not have it as a drop down menu
instead of shop now you would put
you would link directly to your
catalog like we have in these drop-downs
and if you decide that you
don't want this after creating your drop
down all you do is grab it by
those six little dots pull it to the
left so it gets rid of the indent
you can't really see i'm sorry
and you're going to let go
and there it is and you can go in here
and delete that and
there you have it
but for this case i want the drop down
once you have it arranged exactly how
you want it we're going to save that
menu
all right now for our footer menu what
is in our footer menu our footer menu
should be
the home page access
a search bar
and our legal pages
so we don't have our legal pages built
yet all we can do is add that home page
so once we have that saved we're going
to go down to our settings
and over to the right where it says
legal
and the easiest way is to create from
template
and then you'll want to go in
change your email address to be whatever
matches your domain so
being that our brand is gold branch
if my domain was goldbranch.com the
email that i would use for contact would
be info at goldbranch.com
which is something that you get when you
purchase a domain from shopify
so you'll go through these adjust it
however you need to to fit your policy
and you're going to do the exact same
thing on privacy policy anything that's
in these brackets here
you'll want to change
so you can add subtract whatever applies
and what doesn't you can add information
in what is necessary it literally tells
you step by step how to make your
policies
okay
then terms of service
same thing
through
make sure it matches and then you'll
notice shipping policy doesn't have a
template that's because every business
really is different so what we're going
to do is we're going to save these three
and then we're going to click open in
shipping policy generator for shopify
now you're going to notice there's a lot
of websites however there's one in
particular
that is really good
easyship.com
so we're going to put in our company
name as
gold branch
create policy
your website url so let's say it's
goldbranch.com
let's say it's 30
same day dispatch no
send available items first and remaining
when they arrive
prepaid and included
best way to contact would be email
contact details
would be info at
goldbrandt
and then click submit
after you've done that you can copy to
clipboard
exit out of that
then go back to your shopify here
ctrl v
paste all of it for you now once you've
pasted it scroll to the bottom get rid
of this
promotional tag that they add
and there you have it
all right so then we're going to save
and we're going to go back to click on
online store
click on navigation
go to our footer menu
and we're going to add these items the
easiest way is to click on the paste a
link box scroll down to policies
and connect each one
and even here
we can make this a drop down
there's no particular order that you
have to have these in but you do need to
have them especially if you plan on
selling through google shopping or
google ads
um to have a google merchant account you
must have these visible to your
customers at all times
when google approves you they will check
for them they will scan your website to
ensure that you do have all the
appropriate policies in place
so let's say we don't want it to just
have all of our policies out there we
can do
policies go here
hashtag
wait for your little box to pop up
driving me nuts with how slow it is i'm
not the most patient person i'm so sorry
anyways you would do it exactly how we
did the other drop down and pull each of
those items in
so
let's say that we made a home page our
policy with the hashtag and saved it
you'll just take this pull it in and it
creates that drop down
so you can hide them just under that
little policies tab
so let's go ahead and save it
and i hope it doesn't take forever and a
decade
to save on here
okay there we go so we're going to go
back to our layout template
and you'll see that all of our policies
are here we don't have a follow us yet
that's okay let's go to theme settings
and social media this is where you can
link in all of your socials and then
they will appear here with the social
media icons
being that this is just an example store
those pages are not created for this
website so you will need to create those
separately if you need help with that i
suggest hiring a
va or a social media builder and working
with them directly to build those for
you if you're not sure how to do it or
again you know youtube is free
just look it up on youtube
um
so from here we have the option to
customize our checkout the favicon is
what you see
up in your
browsers with your tabs that cute little
image that shows so again you can make
that in canva and make it similar to
your
your brand so i would just use this
little middle image if i were to make
one for this store
but i never plan on publishing selling
or using this
website as a means so
i'm not going to do it for this one but
that's how you would do it and it's the
same process as uploading your
logo but please don't just use your logo
there's so much text there no one's
going to be able to read that um
but you know if you're desperate go
right ahead i'm not not here to tell you
that there's one certain way to build a
shopify store and be successful
being unique with shopify is the key
okay
so from working top to bottom we're at
the bottom another thing i don't like is
where it says powered by shopify so i'm
going to show you how to get rid of that
so we're going to go back to our
dashboard
and an online store we're going to
nope sorry we're going to go to settings
they changed it a little bit we're going
to go to store languages
now we're going to
not necessarily change it so don't panic
but we are going to click on change
theme language
now when it pops up
or your your little mini page loads
we don't care about all of this what we
care about
is
searching for that power
all right so where it says powered by
shopify we want to get rid of that so
you can say
powered by
gold branch
the only thing is you can't leave it
blank if you leave it blank it will
still say powered by shopify so you can
say powered by gold branch if you don't
want to say anything at all you can put
a dash you can put a period
which will still show but it won't be a
whole lot of text so however you prefer
to do it
is fine
so go ahead and save it however you want
it to appear
all right
so then we're gonna go
back and refresh our page
and keep in mind this is not published
so you're still going to see powered by
shopify until we publish
our theme
so from top to bottom
this is how she looks
if you're satisfied with this go ahead
and click on publish and this is going
to publish in place of the empty one
that was there before
okay so now that it is published it's
ready to go you can view it how a
customer would view it by clicking on
that little eyeball it's going to take
us to our
our home page here
you can make sure that all of your
links work your contact page is there
your subscribe is there
okay so it still says powered by shopify
so let's go back in and repeat the
process
so let's go to system store languages
and we're going to research for that
powered section change it to whatever
you want it to say re-save it
sometimes changing themes the code
doesn't always translate so you do have
to do it a couple of times
with certain themes not all themes
okay so filter items we're going to go
to
power
instead of powered by shopify i'm
putting a period
save
all right we're going to go back to gold
branch we're going to refresh that page
and there's just an extra little dot
there