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Retail Tip: Gross Profit Margin

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imagine having a store that's busy all

day long people are pouring in

merchandise is flying off the shelf what

could possibly go wrong well you could

go broke how can this happen by not

figuring your margins correctly we're

calculating your gross profit

percentages on this episode of retail

tips your gross profit percentage is

more than a simple markup a markup is

just the difference between the

wholesale cost and the retail price for

instance if you buy a candy for a dollar

and sell it for a dollar fifty your

markup is 50 cents or 50 percent that

sounds good right but gross profit takes

into account the bigger business picture

it's the percentage of every dollar you

earn that can be used to cover your

expenses so that same dollar 50 candy is

only giving you a gross profit of 33%


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