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all right welcome back to another behind
the scenes video today i'll be breaking
down how i created that little product
ad that you just saw
using a smartphone now today's video is
sponsored by storyblocks so if you're
ever in need of some royalty-free stock
footage motion backgrounds after effects
templates or overlays then storyblocks
is the place for you
as you might already know i use
storyblocks all the time for both
personal work
as well as client work i even used it
for this video for a couple of those
assets you saw in the background so if
you're interested go to the link down in
the description below or go to
storyblocks.com
daniel shiver to learn more now the
purpose of this video in this behind the
scenes has nothing to do with price
iphones and smartphones in general are
not exactly cheap but most people do
have access to smartphones in day to day
life whereas on the other hand not
everyone has access to a camera like
this
the sony a7s3 so while i will be
shooting the video on my phone i'm still
going to be using my regular gear like
my lighting and my backdrops and that is
because i actually want to put to the
test how close can i get a commercial
shot on my phone
to look like a commercial that was shot
on my regular camera that being said
we'll be making a little mock or spec ad
for this kombucha here
i am not being paid nor am i sponsored
by this company this is just purely for
fun and educational purposes now i'm
gonna be trying out some of the same
usual techniques that i would use in
most of my product commercials so with
that said
let's get started okay so for this first
shot i'm gonna be doing a green
screening technique that's pretty
similar to what i did in my previous
video i'm gonna be taking our kombucha
and putting it on top of this ball head
here which is mounted to our pan pro i'm
going to use sticky tack to keep it
secure
i'm gonna be using a little tripod with
a phone holder to put our phone on and
i'm actually okay with mounting this
vertically because i want the can to
fill up most of the frame
because we're keying out the can on the
green screen anyway it doesn't matter if
we're shooting 16x9 or 9x16
and i'm just going to set this up down
here and what i'm going to do now and
this is actually really important is i'm
going to tap and hold on the can here
and you'll see it blink twice that means
our auto exposure and auto focus
are locked meaning they won't change mid
shot and i'm actually going to click
and drag down from that box to lower the
exposure just a little bit because i
don't want my highlights blown out now
that looks pretty good so i'm going to
hit record here
and using my remote which controls our
turntable i'm just going to start
rotating our shot
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and that should be a pretty good
starting point for whatever effects
we're going to apply to this clip
if you want to see a more in-depth and
detailed tutorial on how to green screen
a shot like this you can check out my
previous video
okay so this next shot is very ambitious
i'm not even sure if i'll be able to
pull this off but it is very much
inspired by this instagram account
called
f lambert or flambert not totally sure
how to pronounce that but they had this
really impressive commercial
for a drink with one shot in particular
that i want to try and recreate
essentially in their video they had a
bunch of grapefruit slices kind of come
together and form a drink can
i'm gonna try a similar thing with lemon
slices with my own little twist on it i
know it sounds complicated and that's
because
it is it's going to take a little bit of
trial and error and quite a bit of work
but
i'm optimistic that i'll be able to
figure it out so let's give it a try
now as i mentioned we are going to be
doing this with lemons which as you know
are yellow yellow and green are kind of
close in color which is why i've
actually gone ahead and flipped around
our green screen
to the blue side because yellow and blue
contrast a little bit more
making it easier to key out so i'm
bringing a whole lemon into our shot
here as a stand-in so we can set our
focus
and our exposure we want to make sure to
lock that
i think that looks pretty good and we've
got six lemon slices here we're just
gonna bring them in one by one kind of
raise them and lower them and then move
on to the next
there's one there's two
there's three there's four there's five
and there's six
so my original idea for getting each
lemon slice one by one on a toothpick
did not pan out when i brought the shots
into editing they were way too shaky i
couldn't get it to look consistent like
they were actually floating
so all we can do now really is just
experiment until i figure out another
way
and i'll report back to you when
something works
okay so here is the contraption i've
come up with um
it's kind of falling apart now but we
got our shot essentially we have each
lemon slice on a toothpick going through
a chopstick that i drilled holes into
and each toothpick kind of goes through
the chopsticks and into this cork for
more stability
the chopstick is secured by a clamp
which is on a ball head and i've just
got that sitting on some other stuff for
more stability and height
this friction arm here has our aputure
mc light which is giving us extra light
on our lemon slices
and as you just saw all i did was i took
my iphone and kind of articulated up and
down vertically getting different
perspectives and what should happen is
we bring that into editing key out the
blue
and because each lemon slice is secured
onto the same sort of fixed position we
should get a pretty stable shot
okay so what we're going to do here is
get a shot that we can then transition
into our lemon slices so i'm thinking to
make this a little bit more interesting
our opening shot of the video
will be this lemon kind of rolling on
the table sarah picks it up and then
throws it straight up so basically all
you need to do
start with your hand up like this bring
it straight down on top of the lemon
roll like that bring it back and let it
roll into your palm
throw it straight up and my goal is to
just kind of track it and follow the
motion gonna be shooting this in 4k
at 30 frames per second three two one go
nope start up high like this and three
two one go
i think that was perfect
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right so for the next setup here we've
got the green screen on the floor
there's a sheet of glass here which
we'll put our raspberries on
we've got one light on this side with a
strip light diffuser and then on this
side we've got the lantern to balance it
out
all we're going to do is take the second
sheet of glass and press it down over
top squishing the raspberries
my phone isn't fully top down because
then we would be catching the reflection
so instead it's on a little bit of an
angle but we should be good to go so
let's give it a try
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so
now for the pouring shot i'm actually
gonna switch to slow-mo mode and make
sure that we're in hd
120 frames per second three two one go
okay one more time
and three two one go perfect
[Applause]
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now in order to take all of these shots
to the next level i decided to bring in
some assets from storyblocks
i started with this kind of dreamy blue
animated background for our lemon slice
shot followed by these raspberries which
i then keyed out myself to put in the
background as well
after that i also downloaded these
splashes for the background of our
pouring shot and then finally a couple
of smoke overlays to enhance the final
ending shot with a story blocks
unlimited all access
plan i can download as many clips as my
heart desires use them for my own
projects and for client work so if you
are interested you can check out the
link down in the description below or go
to storyblocks.com
daniel shiffer to learn more
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