why does Instagram promote certain
content so I've studied the Instagram
algorithm to figure out why some
accounts gain millions of followers
While others never seen much success at
all
Instagram just made an algorithm update
and there are tons of content on YouTube
all over the place videos online that
are just pushing outdated strategies so
we're going to cut through all that
noise and I'm going to show you some
growth hacks that are going to help you
explode your reach right now if you're
trying to grow your account for your
business or because you want to become
an Instagram Creator then just keep on
watching this video because I've got
what you need but before we hop into it
hey guys what's up what's going on my
name is Michelle Valley I am a creative
strategist and this YouTube channel is
called learn with Shopify it is an
official Shopify YouTube channel that's
going to help you start run and grow an
online business so if you are an
entrepreneur maybe you're an aspiring
entrepreneur then make sure that you are
hitting that subscribe button to learn
everything that you need to know all the
way from starting your own Shopify store
to running Facebook ads so make sure
that you're hitting subscribe
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now if you guys aren't already aware
Instagram recently made an algorithm
update and one of the major changes was
that they Amalgamated all the video
content now to be in reals so why is
this important it's important because
reels are going to be the key to
boosting your reach and getting more
followers on Instagram the CEO of
Instagram announces change and the truth
is showing your IG reels to a wider
audience is actually an Instagram's best
interest there's a little bit of a fire
under Instagram's butt because tick
tock's coming in hot
for some tough competition coming from
Tick Tock so Instagram needs to start
prioritizing more video content because
that's what people want to see these
days short video content is the new
currency of attention now considering
that Instagram used to be a photo
sharing app
this next piece of advice may be a
little bit confusing but what I think
you should do is I think you should
abandon photos altogether literally
forget carousels forget single photos
just make reels all day every day focus
on making reels because they're going to
get you 120 more reach than photos could
foreign
captions on your reels this is because
only 15 of people are actually watching
their video with their sound on so if
you don't have captions you're going to
be missing out on the other 85 of people
they're just going to scroll right by
your stuff so make sure that you are
adding captions in order to hook people
in so if you want to add captions you're
just going to go and grab the caption
sticker like this and it will
automatically generate captions now if
you're not loving the native tool within
Instagram then you can actually check
out the App Store there's going to be
tons of free options there and it will
give you more control of the look and
the feel of your captions Instagram also
launched some new content creation
features that's going to help make your
videos more interesting and more Dynamic
so we've got dual which allows you to
record on the back side of your phone
while also showing your reaction and
then we also have green screen and split
screen just like Tick Tock these
features are really great because if you
are trying to create content with added
spice you don't have to go into
post-production you can literally just
edit it right within Instagram this
makes content creation a little bit more
scalable if you are trying to post
really frequently and really
consistently so definitely leverage
these tools start your videos off with a
hook so people are actually going to
lose interest in less than two seconds
that is a fact of life two seconds
before someone starts to scroll so you
want to start your video with audio and
visuals that take up a lot of space
maybe someone's jumping into frame maybe
of someone's dancing maybe you have like
a really crazy interesting fact you're
sharing right away or maybe you have
like crazy visuals of like someone
skydiving or like a landfill or
something maybe you're telling a joke
with a quick punchline I don't know the
point is is that the hook is what is
going to get people to continue to watch
and then when Instagram sees that your
content is being watched they're going
to push it out to more people which
means more exposure for you so how often
should you be posting well you should be
posting one to two times per day in the
current state that Instagram is in and I
know it's like should you quit your day
job in order just to do this but if you
choose formats that are simple to
complete you can actually make it a lot
easier on yourself it can be time
consuming yes that's true but but
honestly anything worthwhile is so if
you're posting reels and you're doing
that consistently you're going to be
golden actually I'm currently working
with an e-commerce brand and one of the
things that we've noticed even though
we're a brand that has a really large
following is that nothing other than
reels is working right now so take it
from me reels is the key to exposure and
it's going to be the key to more
followers
Instagram is making a point to make
their search function better on the
platform so when you think about the way
that YouTube or Google search function
works you know that when you search
something you're going to get the
results that you're looking for so
Instagram is trying to improve that
about their platform so what that means
for you is you want to include keywords
you think people will be searching into
Instagram into your content and into
your profile so like let's say you run a
business where you do people's nails for
example maybe you're a nail technician
then you might want to include the
keywords nail technician in your bio
your captions your hashtags all that so
make sure that you're focusing on
keywords So speaking of hashtags are
they dead hashtags Aren't Dead they're
not but they're definitely different
from what they used to be now the best
way to use hashtags is to create amazing
content that people are going to want to
see then based on your engagement the
Instagram algorithm understands that
your content is keeping people on the
platform and and that's when it starts
to push content on the hashtag pages and
explore pages so essentially your
content isn't going to get more views or
more followers just because you're using
hashtags but if your content is good
then Instagram will start to Leverage
The hashtags that you've used to give
you an extra push it's Instagram's World
we're just living in it but if you ask
me my personal opinion don't ask but I'm
gonna say it anyways I actually don't
like hashtags I find them to be like
cluttered and not necessary but they
still work and if you are serious about
Instagram growth and you want to seize
every opportunity you can in order to
explode your account then use them so if
you do want to learn more about how you
can create really amazing content and
blow up your Instagram following then I
recommend you download this free social
media template it is designed to help
you create a rock solid Instagram
strategy and you're going to learn how
to create content that breaks through
all that noise that we're seeing on
social media and you're gonna really
learn how to provide value to your
audience and make you money online so
that that sounds good to you you can
click the link right over here or in the
description box below don't worry it's
not going to stop this video it's just
going to open a new tab so that you can
have it ready for when you're done
watching this video here
posting times the time at which you post
your content is really important because
the minute you post your content you
want to show Instagram that your video
is popping that there's tons of people
watching and engaging but the thing with
that is that you need to make sure that
you're posting during the times that
your audience is actually on Instagram
in order to get that engagement right
away so super simple you're just going
to take a look at your analytics just
like this here and see when your
audience is on most and then just
literally post during those times simple
as that but if you're like I'm doing all
these things Michelle I'm still not
growing
this is a crazy tip that I actually just
learned from YouTuber uh here his name
is Chris Howe he says you should check
your account to see if you are Shadow
banned you know if you ever use like a
follow and unfollow app or maybe you're
like doing too many actions at once
Instagram might think you are a robot
this is against Instagram's policy so
you could actually be Shadow banned so
let's check this out together and see if
you are Shadow band so you're going to
go into your settings
account
account status and then you'll find out
whether you have any strikes against you
and if so that could be what is actually
hindering your growth so make sure that
you are checking that out Instagram
rolled out a feature called notes so not
everyone has this yet but it's almost
been said to be kind of like Twitter
it's kind of like MSN status update and
if you're looking for this this is going
to live in your direct messages Tab and
only your close friends can see this or
accounts that you follow and they follow
you back and see your notes now
Instagram is still testing this feature
out and I personally thought that once
they did roll it out that not a lot of
people would use it but randomly I'm
seeing a lot of my friends are using it
which I find super interesting I don't
see this as being like a growth tool
considering the only people in your
network can see your notes but I see
this more of an engagement tool the more
that you show up in people's feeds the
better chances you have of connecting
with your audience so if you are trying
to add more one-on-one touch points with
your audience then definitely take a
stab at notes just to see how your
engagement does get affected Instagram
offers a massive opportunity to drive
traffic your online store if you have
Instagram shop you can link to your
products and this is a really great way
to make it easy for your customers to
make a purchase from you you can even
take advantage of Instagram's latest
feature shopping on Explorer this makes
reaching new customers so much easier
than before and if you do want to grow
your business with Instagram and you do
want to manage your store effortlessly
and you want to offer a seamless
shopping experience for your audience
then I recommend that you sign up for a
free trial with Shopify you can use a
link in the description box for a free
trial to start building your Shopify
store okay who's going to show me up in
the comments what Instagram algorithm
hacks have I missed in this video I want
to know are using some hacks that are
really helping you with your strategy
let me know in the comment section below
other than that guys thank you so much
for tuning in to this episode and if you
are new here don't forget to subscribe
because we are a channel that helps you
start run and grown online business so
if that's you you need these tips in
your life hit that subscribe button hit
that like button for us hit that
notification education Bell my name is
Michelle Bailey and I will see you guys
in the next one bye
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