- Instagram Live completely changed my life and my business.
In this video, I'm gonna show you everything that I do
so you can have the same transformation.
(lighthearted music)
So the first thing you have to do
when setting up your Instagram Live is plan it.
I don't want you to get on Live
not knowing exactly what to talk about.
First thing you wanna do is pick your audience.
You have to know who you're talking to.
You have to know what they need.
Two is what is their pain points?
What do they struggle with?
What do they search for on Google for solutions?
Three is going to be what is the product and the service
that you're actually going to be selling
because this is what's going to actually
bring some money in,
this is what's actually gonna bring some conversions in.
So, audience, pain points, product and service.
If you think that you're gonna jump on Instagram Live
and think you're gonna do a infomercial,
let me tell you, no, not at all.
This is not gonna be like,
"Hello, this is the iPhone,
"and let me tell you all about the iPhone."
Nah, that's not what it's gonna be.
We're going to actually tell them what the value is for them
in their life.
It would be like, here's the iPhone
and this is how it's changed my life
or this is how it's changed some of my client's life.
Now that will bring actual more people into your Live
rather than just a sell, sell, sell situation.
So let's talk about how to schedule out your Instagram Live
with adding products.
So, first thing you wanna do
is schedule out your Lives.
And you're actually going to hit this calendar
on the bottom left side,
and you're gonna see three things,
video title, start time, and add product.
Side note.
During your Instagram Live, you can not add products.
So while you're scheduling out,
it is important that you add the products
right on the scheduling option.
And if you don't have your Instagram Shop connected,
we have a video for you in the description below.
So go check that out.
Let's hit video title.
This is what you're going to call your Instagram Live
for that day.
You're gonna pick a start time.
What's great about this one
is that you can actually schedule out
three months of Instagram Lives right then and there,
or at least an hour before you go live,
you can schedule it out.
You wanna pick a consistent time for your Instagram Live.
They want to jump on every single Friday at 9.00 p.m.
So people could actually plan out time
to see your Instagram Live.
And then three, add products.
Hit as many products as you want,
pick the default setting that you would like,
and then press done.
Once all that is filled out,
you're gonna hit that schedule your live video
and you're good.
That was scheduling out your Live,
let's talk about promoting your Live.
The first thing you're gonna wanna do
is create a graphic to announce that you're even going live.
You could do this with any tool
that you usually use to create graphics.
I like to use Canva,
but you could literally take a screenshot
just saying, "I'm going live,"
but this is the things that you're going to need.
The title of your Live, what time you're going live,
and where you're going live.
Of course, we're gonna say Instagram Live.
Some people just need that clarification.
You're going to make a regular Instagram feed post
with your announcement,
and then two is take that same graphic
and go into Stories and create a countdown sticker
so they can get notified when you're going live as well.
But let's talk about the structure of your Instagram Live.
I recommend you go live 15 to 30 minutes,
but Instagram will not allow you to go longer
than four hours.
Just plan accordingly.
The biggest mistake that I see
is that people are not considerate of the replay,
people doing this.
"All right, let's just wait right here people,
"uh, we'll just wait for more people to come in.
"How's everybody doing?"
No, you wanna do an introduction,
you have to be considerate
of those who are watching the replay.
What I do on my Instagram Live
is I have a whole intro
of "What's poppin', what's poppin', what's poppin'.
"This is Nicky.
"Shout out to everybody who's watching this replay,
"#replaysquad, #replaygang, and let's talk about...,"
and I'll insert whatever title that I'm talking about.
This is going to allow time
for not only Instagram to notify some of your followers,
but as well as give you a whole intro for your replay.
So a common practice that I do on my Instagram Live
is pin a comment, but not any kinda comment.
I tell people to share this Live with three people.
Three is my favorite number.
But you could say 10, you could say hundreds of people,
however you want, and then I pin it
because there's always gonna be new people
that come into the Live,
and they're not going to hear it the first time you say it.
The second thing I like to do
is have a frame for my Instagram Live.
How do you do this is by going to the top right,
you're going to see a photo icon.
I'm going to hit that, I'm gonna find my frame,
and that's it.
What the frame normally has is the title of it
is going to put you from full frame
to all the way in the top right, little bit small,
and you can add any kinda background that you want.
So when people jump on your Live,
they already know what you're talking about,
they know why they're here.
Okay, so let's talk about the meat and potatoes
of your Live.
What are you actually going to be talking about?
You're gonna start talking about your pain points,
but in the middle of it,
you're gonna actually engage with your audience.
This is going to increase the retention
of people staying on your Live.
The whole point is for them to get to the end
so they can see what the solution is,
which is your product or your service.
When you're engaging,
we're gonna ask like little mini polls.
What do you think about this?
If you're feeling this, type in one, or type in two,
or type in some type of emoji.
Whatever's easier for them to stay engaged
and feel part of the Live, the better.
Talk about your pain points, lead with value,
and then when we're getting to the end,
this is where we're starting to introduce
the product or the service,
because remember, the solution to their pain points
is your product and your service.
You're going list how it solves these pain points
that you already said on your Live,
and you're going to give 'em a call-to-action
of how to actually purchase that.
So let's talk about some common correct call-to-actions.
One, tell 'em to go to the link in the bio.
We cannot create a actual clickable link
in the Instagram Live.
So we're gonna have to direct them to the link in bio.
Two.
We can tell them to actually type in a word
in our Instagram direct messages.
We can either send them the link manually,
or if we have a messenger bot already set up,
that can automatically do it.
Three.
We could tell 'em to join our email list,
which then they can get the actual link in their email.
Quick side note.
If you have Instagram Shop already set up,
all you have to do is tell them,
"Hey, click the product down below."
This is actually gonna let them check out
while they're still on your Live,
they don't have to go anywhere else
like the link in the bio.
Just point down and tell 'em to buy the product.
So you saw this whole video
and you still feeling a little intimidated
about Instagram Live.
That's okay, they have a practice mode.
So let me show you how to get into practice mode.
There's going be a little icon, literally like an eye,
and you gonna hit practice mode.
We set audience, you go live.
If you want to send it to somebody to view it,
you're gonna hit the bottom right airplane
and you send it whoever you want to.
If you wanna invite somebody to your Live,
you're gonna hit this person right here in the bottom right
and invite them to join.
You can actually change the filters.
You can bring in the frame that you want
to see how it looks.
What's great about practice mode
is that no one is seeing it but you.
You get to check how it looks, how it sounds,
how your products is actually pinned to your Live,
how your graphics are going to look,
how your structure is from the intro to the pinned post,
everything like that.
And the great thing about it is you could delete it
or you could go into your archives and actually download it,
maybe even post the actual practice mode.
And if you wanna take it a step further,
you can actually invite some people
to either watch your Lives or actually come onto your Live.
Let's say you have an interview.
You can actually bring them on
to see how they sound and how they look.
This is just some of the perks of practice mode.
Now that your Instagram Live is done,
now we have to talk about the replay.
So there's two ways to publish the replay.
One.
We could directly upload it to Instagram Video,
which used to be IGTV,
or two, we could download it,
trim it all the way to the most important part of it
and then re-upload it to IG Video.
That's it.
Okay, I know what you're probably saying.
"Nicky, I know how to do Instagram Live now, thank you,
"but I still don't know what to say,
"can you give me some content ideas?"
Don't worry about it.
In this next video, we got content ideas for Instagram Live
and so much more.