if you've got a message a channel a
product or a service then selling on
YouTube could possibly be the most
effective thing you've ever done I'm
being serious here but you're never
going to sell anybody unless you have a
great strategy in this video I'm going
to show you how to sell with YouTube
videos stay tuned I'm Owen video
everybody welcome back to the video spot
dotnet where we are committed to
teaching you how to sell with online
video and in this video we're going to
go through exactly what it means and
what it takes to sell on YouTube now if
you're interested in that type of
content click on the subscribe button
below you can even click the little bell
icon right there so you get alerts with
each new upload now if you're watching
this video right now chances are you've
got something that you want to sell and
you want to use YouTube to move that
product to move that service or to get
your message out in front of other
people the problem is most of us have
not been educated on what it takes and
what it means to actually sell something
to somebody tell me there's pain sell me
the pen back in the day when I first
started on YouTube people were making
sales videos all over the place and it
flooded the internet with some of your
basic you know car sales many type stuff
that's not the model that I'm going to
teach you guys here today the web viewer
the average YouTube viewer has been
refined they're looking for something
more sophisticated and I'm going to show
you a three-step model for making videos
that will actually convince people that
they want to buy from you so let's get
started with these three tips number one
you have to get found on YouTube I often
tell my clients nobody ever bought from
a video they didn't see and that's
absolutely the case when you want to
make sales on YouTube your first
objective is to get found to do this you
want to implement some keyword research
into your channel now keyword research
is the process of finding keyword
phrases that's one two or maybe even
four words that people would actually
type into a search engine in some cases
you can even find
what's called a longtail keyword and a
longtail keyword is actually more of a
full sentence something that somebody
might type in into a search engine on
YouTube in order to find something now
this is a really important thing because
you're going to title your video using
the keyword phrases that you found
during your keyword research phase
similarly on YouTube you can upload your
video with tags now what tags are our
keyword phrases that are similar to or
like your video for example if you want
to rank for the keyword term best
plumber in Ohio then you might also put
tags in your video that are similar to
that keyword phrase like cheap plumber
in Ohio or fastest plumber in Ohio what
your tags do is help to create relevancy
with your title so when you start
selling on YouTube it's so important
that you start with keyword research you
find great keywords and then use those
keywords in your title and in your tags
I use a tool called to buddy to help me
do my keyword research and I put a link
to that in the description box below
okay that was a good information step
number two is you have to get watched
this is the part that creator's all over
YouTube are leaving to the end you're
making videos based on what you want to
say rather than what your audience
actually wants to hear and so what
happens is you might rank for number one
on your keyword search term but then as
soon as somebody watches your video
they're super bored and they log out in
order to avoid this you have to use a
format and a format is a step by step
process that we use to move your viewer
from the beginning to the middle to the
end of your video this is how you get
people to stay on long enough to hear
your call to action we basically teach
our clients a six point format snappy
headline branded bumper introduction
problem/solution body copy that's it if
you follow this process all the way
through it's highly likely that your
viewer will watch a good majority of
your video and when that happens
you're more likely to get them to take
action and call you or do business with
you at the end of the video I'm
furiously scribbling this down finally
step three is getting clicked you've got
to get clicked it does no good to have a
video that ranks and have a video that
people will watch and then by the end of
the video there's nowhere to click or
you forgot your link and nobody even
knows where to go you have to give
people a clear pathway for buying from
you and the best way to do that is
knowing which features are built into
YouTube so that you can actually get
your viewers to take action so let's
review a couple of those so number one
is you can put a link in the description
box and you can basically put any HTML
link here as long as you put the prefix
HTTP semi colon slash slash in front of
the website name if you put the website
just as it is then it won't be clickable
you've got to use that prefix to make it
a blue clickable link now here's a
little hack you can put the link in the
first five lines of your description box
and when someone searches for your video
that link will appear in the search
engine results on YouTube you can also
put your link in the iCard system right
up here the iCard system is an
annotation like system that goes on top
of your video after you upload KC you
would add these inside of YouTube so as
long as YouTube has approved the link
that you're using you can drive your
viewers attention to click that link and
they'll as soon as they click it they'll
go to your website and take action now
another way to drive clicks is a little
bit of a hack and this is probably going
to work better for local advertisers or
local business owners you can put your
phone number in the title of your video
now I don't necessarily recommend this
for everybody but I have seen some of my
clients be very successful by adding
their business phone number into the
title area that way when the video
appears on search whether it's in Google
or on YouTube a viewer can use their
skype system or whatever online digital
phone system they're using to simply
click the phone number and make a phone
call
similarly for some of our older viewers
they're not necessarily gonna click on a
bunch of links they might feel that it's
spammy but hey they're more than happy
to bust out the Jitterbug phone and dial
a few phone numbers so if you're a local
business making advertising videos to
get local clients it might be helpful to
put the phone number in the title oh
well this is some pretty nerdy stuff hey
have you made sales with YouTube before
what are your suggestions for how we can
sell better with YouTube videos let us
know in the comment section below and
engage with the whole community you'll
find there's a lot of very talented
people watching this channel and I hope
you get a chance to meet them down below
if it's your first time here I invite
you to explore some of the videos that
we have in the channel but if you're one
of our returning guests and you're
looking to make more money and make more
sales on YouTube then I really want to
encourage you to check out the video
marketing mastermind where you can work
with me and my private clients
personally in a video conferencing room
every single month to grow your business
with video thanks so much for watching
we'll see you next time