there's a new opportunity for all
entrepreneurs and business owners inside
the e-commerce space that is no doubt
going to open up the floodgates and let
me open this up and talk about it
Facebook and Instagram has announced a
big new feature called Facebook shops
which lets you literally set up a store
and self from Facebook and Instagram
directly Shopify has also jumped on and
is integrating this new feature directly
into Facebook shops think about this for
a moment
it's a store set up directly on the
actual Facebook and Instagram platform
the impact and potential here is big
this is completely separate from
Facebook ads so let's have a quick chat
about this change today and what exactly
it means to people that have e-commerce
stores already and for others who want
to take advantage and don't have an
e-commerce store and also as usual I
won't just tell you about the change
I'll give you my recommendation so how
to take advantage of this change early
on so you can benefit before you know
everyone else gets on to it so if that
sounds good please give this video a big
fat thumbs up and it's much appreciated
so let's get stuck into it this is
obviously a really big change and
there's a bit two major changes here
that we need to talk about so the first
change as you can see my screen here is
the fact that Facebook and Instagram
store itself is implemented onto the
platform and also is integrated directly
with Shopify so as you can see here
Shopify has announced that partnership
with Facebook and it is a direct
integration into the new feature that is
called Facebook shops so what exactly is
Facebook shops so the super long thing
here so we've got the platform itself
and then we have the different like
features and integrations and benefits
that you know as an entrepreneur and as
business owners inside the e-commerce
space we can all leverage even those who
don't have a store at the moment can
leverage this new platform in itself so
what's happening here is merchants will
be automatically be able to connect
their Shopify business so this is
directly relevant for the
a lot of people who watch my channel who
have a shop five stores you can now
automatically connect your Shopify
business to Facebook in one place while
also making you know different customers
shopping experiences for native to each
individual app so we're talking about
Instagram and Facebook care so you can
sell directly on Facebook the platform
itself through your business page and
also through your Instagram page rather
than going directly onto let's say the
Shopify
domain so this is big in a few different
ways and Mark himself has gone on a
30-minute live video describing
everything but let me summarize it in
the talk about the benefits and how we
can leverage it here but essentially
this new platform is 100% customizable
people customers can go onto your store
without even needing to go onto a new
web page or a new integration with what
we comment so Shopify you can actually
shop on facebook itself and Instagram
itself and you can create a store
directly from Facebook and Instagram
which is kind of mind-blowing at the
moment so yeah as you can see here it is
100% customizable it kind of looks like
a Shopify mobile store in itself but
implemented onto the Facebook platform
or the Instagram Instagram platform
another really really cool feature is
that there is a our integration for
clothing and print-on-demand stores so
AR is augmented reality so you can try
on whatever it might be the shoe the
piece of jewelry or the t-shirt through
the app itself directly on the store
which is really really cool you can also
ask questions and talk to support and
get this you can even track deliveries
through whatsapp messenger and Instagram
DMS through native integration so when I
say no native integration this means
that you don't need additional plugins
there's no additional costs it's all
integrated into the Facebook platform
now beyond this there are really cool
integrations as well like
loyalty programs so there is direct
integration again with loyalty program
so you can create your own different
type of loyalty program whatever it
might be lots of ideas that you can come
up with here and something to keep in
mind here though that although creating
your new Facebook store or I should call
that Facebook shop is completely free
there is a caveat here and that caveat
is that Facebook plans right now to
collect a commission on all the orders
that are made through the tool now this
might be a deal breaker for some but we
have to look at it from different
perspective which is you might be
getting different sorts of traffic
through this store organically we don't
know yet or there might be another way
to integrate ads driven directly onto
the Facebook store
so depending on the Commission rate
which we aren't completely sure of yet
this could still be a great opportunity
so don't let that deter you just yet so
I'm going to get into some details about
how we can leverage this because it's an
undeniable fact right now that there's
you know so many opportunities in the
e-commerce space and the Facebook shops
comes off the back of a lot of positive
changes in the e-commerce space such as
you know Google just a few weeks ago
announced free shopping ads and it just
cements the fact that ecommerce is by
far the best business model that is
booming during this time while other
businesses are suffering unfortunately
this is thing is though ecommerce has
always been on this same trajectory path
it's just been accelerated and forced
people to realize the true power of
e-commerce so when is this all available
I'm sure many of you were thinking about
this right now when is it available when
can I take advantage of it well they're
rolling this all out to advertisers
slowly but surely prioritizing the u.s.
first but there is actually a way to get
prioritized to this new feature so I'll
tell you what you should be doing right
now so let's move on to my Google Doc
here and then let's talk about how to
take advantage of this
now I've got a few points here that I
want to share with you so the first one
is cleaning up your Shopify store so if
you already have your Shopify store you
definitely need to make sure that any
collections or categories that you might
have you need it cleaned up because once
it's available to you once Facebook
shops is available to you you want to
automatically integrate it into your
Shopify store or vice versa and to do
this more easily when it's available to
you you need to clean up your store
right now make sure that collections are
all looking smick that it's looking how
you want it to look like you don't want
it all over the place so it just makes
it a little bit easier when it does come
to your market and you can take
advantage of it faster than your
competitors so be sure to fix up your
collections and categories and by the
way if you have a one product store
that's fine you don't need collections
and categories just make sure that
everything's and span and you're
ready to go to implement when it does go
live when Facebook shops does go live
next point I want to make is clean up
your social profiles because this
integration or this platform is directly
integrated into Facebook and Instagram
so therefore there's not going to be a
lot more traffic to your social profiles
Instagram Facebook whatever I might be
so if you don't have any sort of content
organically on your Facebook page or
your Instagram page you might rethink
that and start building up your social
profiles right now because like I said
there's gonna be traffic coming through
to these platforms even more so and
that's what I predict at the moment if
Facebook shops really does kick off and
a lot of people come through your
Facebook shops the third is get better
with Facebook and Instagram ads this is
an important one and this is regardless
of you know Facebook shops you need to
be getting better with Facebook and
Instagram ads there is no doubt going to
be direct integration with Facebook and
Instagram ads with Facebook shops
expect updates to Facebook ads and how
we can leverage both Facebook ads and
Facebook shops together so it's really
good right now to
better with Facebook and Instagram ads
really get on top of your paid ads game
so when this does come and it does boom
you are ready to absolutely demolish
your competition the fourth is use
Facebook page shops right now so this is
actually different to Facebook shops a
little bit confusing it no Facebook page
shops is different to Facebook shops you
can use it right now it's essentially
the shopping tab on your Facebook page
so if you have a facebook business page
go on to the shops tab on your Facebook
page and follow the instructions to set
it up well this is actually going to do
is this is going to give you priority
access later down the track to face book
shops once it launches in your region
and how you can do this is like I said
you can just set this up on your
facebook business page and follow the
instructions there it's pretty
straightforward but it's already
mentioned by Facebook if we go onto the
Facebook page here I think it mentioned
it somewhere and if we go back here yeah
here we go so find out how to get sad
today they say right now that shops are
rolling out to businesses who sell with
Instagram shopping or Facebook page shop
or both we'll send you an email when
yours is ready so it's a given that if
you're already set up on Facebook page
shop then you're going to be given
priority access so if you're not already
on Facebook page shop it might just be
worth it
to go onto your facebook business page
and set up Facebook page shop if you
haven't already it's really going to
help you I might help you familiarize
yourself with the actual organic side of
things and platform in itself so yeah
honestly this was a really quick video
because I just wanted to quickly talk
about the opportunities here about
Facebook shops and how to take advantage
of it like I said they're prioritizing
the u.s. no surprises there but there is
the ways to get prioritized in your own
region as they roll this out in the next
few months and that's what I quote the
next few months they'll be rolling this
out to a wider audience now those are
the the basic key features but obviously
they're going to look to in
prove it over time this year and this
comes off the back of what's happening
overall you know Google taking steps to
give more power to ecommerce retailers
and I want to reiterate that point is
that ecommerce is booming right now it
is booming and this was always meant to
happen no matter what okay so if you're
not already taking advantage of these
different opportunities and platforms
that opening up to the e-commerce space
make sure you do it right now like if
you don't have an e-commerce store
that's totally fine what you should do
is when Facebook shops does open up take
advantage of it take have some fun with
it if you're completely new to
e-commerce just set it up see how you
can leverage setting up different
products of your own onto Facebook shops
and then heck play some Facebook ads you
know set up that Facebook shops
place some Facebook ads and see what
happens set up some products as well and
then because it's such a relatively new
platform we're not we're not sure how it
works it could really favor small
businesses and that is the point of this
platform by the way they are really
targeting small businesses and of course
this works as well for larger retailers
but they have said specifically that
this is a focus on small businesses
which is great for many of us so there
we have it that's Facebook shops it
works also with Instagram it is really
amazing the fact that it's 100%
customizable there's a our integration
you can integrate also with facebook
Messenger Instagram DMS whatsapp to talk
specifically directly to your customers
even track deliveries it's gonna change
the game and it's great that they've
partnered up with Shopify too so it
doesn't leave everything completely
redundant so this is something to keep
an eye on if you have the chance to use
Facebook shops right now please do
comment down below I'd love to hear from
you also if you plan to use Facebook
Shops let me know down below as well and
be sure to clean up all your socials and
Shopify stores before we get onto this
it's going to be a really exciting time
it isn't really exciting time already
with all the development in
the econ space so let's keep an eye out
for everything that's happening I will
update everyone once this becomes more
available prioritizing my mastery
students of course so if you're a part
of the monetary programs and you're
watching this then I will give more
details inside the mastery program but
um yeah of course please take advantage
of all of this keep an eye on this space
we want to be first to market with this
so hope this video has helped you give
it a look and give this video a thumbs
up if you haven't already especially if
it's helped you and until the next video
keep on hustling