How to sell product on facebook effectively
Facebook Business Page - 15 optimization tips
so you've created a facebook business
page for your local business and you're
very happy with yourself a week goes by
two weeks and nothing not one like and
your only followers are your friends and
your mum bless her in this video I'm
going to go through 15 powerful tips you
can start implementing today to optimize
your facebook business page so you can
maximize your chances of being found
amongst the millions of other pages out
there by new visitors which you can turn
into customers I'm leader and the
founder of ranking Academy COO UK the
place where small businesses turn to for
better online visibility more traffic to
their websites and more customers to
their stores and before I forget why
don't you subscribe to my channel and
give me a thumbs up as it will help me
create more tutorials for you this video
is for those of you who already have
created a facebook business page but are
not quite sure how to make the most of
it
if you haven't created a page for your
business yet check out my tutorial how
to create a facebook business page
step-by-step instruction first so
without further ado let's start with tip
number one add the right profile picture
add a profile picture that reflects your
brand very often this will be your logo
this picture is probably the most
important one as it will be displayed on
all your posts in facebook search
results and when someone shares your
post on their own timeline
make sure the picture is a 180 pixels by
180 pixels square and is still readable
when reduced to 40 pixels which is the
size it will be in a newsfeed tip number
two add a cover photo you never get a
second chance to make a great first
impression and that's what you should
use your cover photo for since it's the
biggest image on your page and the most
impactful at 820 pixels by 312 pixels
your cover photo is by far the largest
image of your page and the best
opportunity to showcase your business
think about changing it regularly so it
matches with trends season
news that are happening in your business
better still use a video if you can as
it will grab the attention of your
visitors straight away and make it more
engaging have a look at this example for
instance from Mary Smith the video
should be between 20 to 90 seconds long
and at least eight hundred and twenty by
three hundred and twelve pixels but it
is recommended to go for eight hundred
and twenty by four hundred and sixty two
pixels tip number three other short
description to your page this
description is found under the About
section of your page use it to describe
who you are and what you do in 255
characters which is the maximum allowed
it is very important to use relevant
keywords in your short description so
your Facebook page appears in Facebook
search results for your chosen keywords
tip number four add a long description
to your page the long description is
also located under the About section
just below the story headline as you can
see mine's got a few paragraphs here and
if you click on see more it will expand
it to its full glory now use this
description to describe your business in
more depth and include services and
maybe additional information such as
social media links and repeat your
address and phone number
this section is limited to ten thousand
characters which is huge and gives you
plenty of space to put all sorts of info
in there tip number five add a
description to your cover photo
this one is ignored or forgotten by many
businesses but is yet another
opportunity to add more copy and more
relevant keywords in relation to your
business simply click on the copy photo
tool and click on the add a description
link add your description in there where
you can add a link or whatever else you
want you can also tag yourself and add
your location if
you want to when you upload a new cover
photo it creates a post in your newsfeed
which is shown to your network and will
include the description tip number six
add a link to your website this doesn't
need much of an explanation really your
Facebook page is a great opportunity to
also promote your website and in order
to do that you can add a link to your
website directly from your Facebook page
go to the About section scroll down go
to the additional contact details
section there's a link here that says
enter a website simply enter your
website here and click Save you now have
your website here and if you click on it
it's gonna take you to your website do
not forget to link back directly from
your website to your Facebook page like
I did here tip number seven select the
right business category when you create
a business page make sure you select the
right business category there is no need
to add 10 business categories since
Facebook will only keep the most
specific one you want to choose the most
relevant category for which you want
your business to be found for so in this
instance I've selected a local business
and in a page category if I've got a
coffee shop I'm only gonna select coffee
shop tip number eight create a customer
URL or vanity URL when you create a
business page for the first time
Facebook will automatically generate a
URL for that page made of random numbers
which is not very useful this is not
practical if you want to advertise your
page and you need something a lot more
customer friendly which would look like
the one that I've got right here this is
what is called a vanity URL click on the
create a page username link under the
profile picture and create your desired
URL you will need at least 25 likes
before you can do this be very careful
when you do it because you can only do
it once tip number 9 add a call to
action button to your page this is your
opportunity to convert your visitors
into leads or fool on
summers by simply adding a
call-to-action button right at the top
of your page in blue they are currently
five main categories to choose from
ranging across 14 different options
choose the one that is the most suitable
for your business so let's pick one I'm
gonna choose the get InTouch button and
call now and add my phone number right
here now I have the ability to be called
directly from my Facebook page tip
number 10 add page tabs to promote your
products or services if your local
business you will either sell products
or offer services if you are interested
in finding out how to add a product tab
to your page or set up a shop check my
video how to add a shop to your business
page or if you're interested in how to
add a service tab then check the how to
add a service tab tutorial I'm not gonna
go through this now because it would
take too long but both options are
available on the left hand side as you
can see here
tip number 11 pin your most important
posts not all posts are created equal
and while it is okay to post
light-hearted articles or videos on your
page you always want to give the best
impression to visitors you come for the
first time choose what you feel are the
most important posts from your feed and
pin them right at the top of your page
which should send the right message
select the post you want to pin and
click on the three dots at the top of
the post and simply select the pin to
top of the page that should bring your
post right at the top of your Facebook
page tip number 12 start posting videos
according to a study conducted by Cisco
who is the worldwide leader in IT and
networking videos will account for a
staggering 80% of global Internet
traffic so I'm to get that camera out
and start shooting some videos to engage
with your audience
tip number 13 create video playlists you
may think they should be part of tip
number 12 but I think it needs to sit
separately the reason being is because
creating playlists for your videos gives
you yet another opportunity to add
more content through descriptions titles
etc and also organize your content very
nicely so let me show you how it's done
from your home page click on videos then
click on the pencil here which will open
the option to add a new playlist or
click on add playlist so here you have
the opportunity to add some content in
the form of a title and a description
here is my title and my description ok
click on next and then you can start
selecting the videos you want to be part
of your playlist click on next you
should then see a recap of the videos
you've selected and then click on create
playlist and that's it you now have your
very first playlist
tip number 14 unable reviews nowadays
everybody makes informed choices based
on reviews people will check your
reputation online before they make a
decision to do business with you as a
business it's important to build
credibility and that goes through
collecting positive reviews online so
let me show you how to do that obviously
on my page I've already unable this so
I'm gonna use another page so I can
demonstrate that to you
simply go on your page and go into your
settings then choose edit page scroll
down and click on add a tab select
reviews and add a review tab close and
go back to your page and you now have
the review option enabled tip number 15
measure your performance as you are
taking the time to optimize your
Facebook page make sure you spend a
little bit of time analyzing your
results to see if whatever you are doing
is working this is very simple on your
page click on the insight options right
at the top and that will give you access
to all sorts of data which will help you
understand what's going on with your
page pay particular attention to user
engagement and reach since these are
great indicators of how popular your
page is becoming that's it
15 simple tips for you to consider if
you want your Facebook business page to
get the attention it deserves more
visitors and more customers it may seem
like a lot of work but trust me it is
well worth it now it's up to you start
implementing all these tips one by one
and watch those visitors coming through
as always and let me know how you get on
in the comments below and don't forget
to subscribe to my channel I'll see you
very soon
bye for now
you
