Facebook Business Page - 15 optimization tips

so you've created a facebook business

page for your local business and you're

very happy with yourself a week goes by

two weeks and nothing not one like and

your only followers are your friends and

your mum bless her in this video I'm

going to go through 15 powerful tips you

can start implementing today to optimize

your facebook business page so you can

maximize your chances of being found

amongst the millions of other pages out

there by new visitors which you can turn

into customers I'm leader and the

founder of ranking Academy COO UK the

place where small businesses turn to for

better online visibility more traffic to

their websites and more customers to

their stores and before I forget why

don't you subscribe to my channel and

give me a thumbs up as it will help me

create more tutorials for you this video

is for those of you who already have

created a facebook business page but are

not quite sure how to make the most of


if you haven't created a page for your

business yet check out my tutorial how

to create a facebook business page

step-by-step instruction first so

without further ado let's start with tip

number one add the right profile picture

add a profile picture that reflects your

brand very often this will be your logo

this picture is probably the most

important one as it will be displayed on

all your posts in facebook search

results and when someone shares your

post on their own timeline

make sure the picture is a 180 pixels by

180 pixels square and is still readable

when reduced to 40 pixels which is the

size it will be in a newsfeed tip number

two add a cover photo you never get a

second chance to make a great first

impression and that's what you should

use your cover photo for since it's the

biggest image on your page and the most

impactful at 820 pixels by 312 pixels

your cover photo is by far the largest

image of your page and the best

opportunity to showcase your business

think about changing it regularly so it

matches with trends season

news that are happening in your business

better still use a video if you can as

it will grab the attention of your

visitors straight away and make it more

engaging have a look at this example for

instance from Mary Smith the video

should be between 20 to 90 seconds long

and at least eight hundred and twenty by

three hundred and twelve pixels but it

is recommended to go for eight hundred

and twenty by four hundred and sixty two

pixels tip number three other short

description to your page this

description is found under the About

section of your page use it to describe

who you are and what you do in 255

characters which is the maximum allowed

it is very important to use relevant

keywords in your short description so

your Facebook page appears in Facebook

search results for your chosen keywords

tip number four add a long description

to your page the long description is

also located under the About section

just below the story headline as you can

see mine's got a few paragraphs here and

if you click on see more it will expand

it to its full glory now use this

description to describe your business in

more depth and include services and

maybe additional information such as

social media links and repeat your

address and phone number

this section is limited to ten thousand

characters which is huge and gives you

plenty of space to put all sorts of info

in there tip number five add a

description to your cover photo

this one is ignored or forgotten by many

businesses but is yet another

opportunity to add more copy and more

relevant keywords in relation to your

business simply click on the copy photo

tool and click on the add a description

link add your description in there where

you can add a link or whatever else you

want you can also tag yourself and add

your location if

you want to when you upload a new cover

photo it creates a post in your newsfeed

which is shown to your network and will

include the description tip number six

add a link to your website this doesn't

need much of an explanation really your

Facebook page is a great opportunity to

also promote your website and in order

to do that you can add a link to your

website directly from your Facebook page

go to the About section scroll down go

to the additional contact details

section there's a link here that says

enter a website simply enter your

website here and click Save you now have

your website here and if you click on it

it's gonna take you to your website do

not forget to link back directly from

your website to your Facebook page like

I did here tip number seven select the

right business category when you create

a business page make sure you select the

right business category there is no need

to add 10 business categories since

Facebook will only keep the most

specific one you want to choose the most

relevant category for which you want

your business to be found for so in this

instance I've selected a local business

and in a page category if I've got a

coffee shop I'm only gonna select coffee

shop tip number eight create a customer

URL or vanity URL when you create a

business page for the first time

Facebook will automatically generate a

URL for that page made of random numbers

which is not very useful this is not

practical if you want to advertise your

page and you need something a lot more

customer friendly which would look like

the one that I've got right here this is

what is called a vanity URL click on the

create a page username link under the

profile picture and create your desired

URL you will need at least 25 likes

before you can do this be very careful

when you do it because you can only do

it once tip number 9 add a call to

action button to your page this is your

opportunity to convert your visitors

into leads or fool on

summers by simply adding a

call-to-action button right at the top

of your page in blue they are currently

five main categories to choose from

ranging across 14 different options

choose the one that is the most suitable

for your business so let's pick one I'm

gonna choose the get InTouch button and

call now and add my phone number right

here now I have the ability to be called

directly from my Facebook page tip

number 10 add page tabs to promote your

products or services if your local

business you will either sell products

or offer services if you are interested

in finding out how to add a product tab

to your page or set up a shop check my

video how to add a shop to your business

page or if you're interested in how to

add a service tab then check the how to

add a service tab tutorial I'm not gonna

go through this now because it would

take too long but both options are

available on the left hand side as you

can see here

tip number 11 pin your most important

posts not all posts are created equal

and while it is okay to post

light-hearted articles or videos on your

page you always want to give the best

impression to visitors you come for the

first time choose what you feel are the

most important posts from your feed and

pin them right at the top of your page

which should send the right message

select the post you want to pin and

click on the three dots at the top of

the post and simply select the pin to

top of the page that should bring your

post right at the top of your Facebook

page tip number 12 start posting videos

according to a study conducted by Cisco

who is the worldwide leader in IT and

networking videos will account for a

staggering 80% of global Internet

traffic so I'm to get that camera out

and start shooting some videos to engage

with your audience

tip number 13 create video playlists you

may think they should be part of tip

number 12 but I think it needs to sit

separately the reason being is because

creating playlists for your videos gives

you yet another opportunity to add

more content through descriptions titles

etc and also organize your content very

nicely so let me show you how it's done

from your home page click on videos then

click on the pencil here which will open

the option to add a new playlist or

click on add playlist so here you have

the opportunity to add some content in

the form of a title and a description

here is my title and my description ok

click on next and then you can start

selecting the videos you want to be part

of your playlist click on next you

should then see a recap of the videos

you've selected and then click on create

playlist and that's it you now have your

very first playlist

tip number 14 unable reviews nowadays

everybody makes informed choices based

on reviews people will check your

reputation online before they make a

decision to do business with you as a

business it's important to build

credibility and that goes through

collecting positive reviews online so

let me show you how to do that obviously

on my page I've already unable this so

I'm gonna use another page so I can

demonstrate that to you

simply go on your page and go into your

settings then choose edit page scroll

down and click on add a tab select

reviews and add a review tab close and

go back to your page and you now have

the review option enabled tip number 15

measure your performance as you are

taking the time to optimize your

Facebook page make sure you spend a

little bit of time analyzing your

results to see if whatever you are doing

is working this is very simple on your

page click on the insight options right

at the top and that will give you access

to all sorts of data which will help you

understand what's going on with your

page pay particular attention to user

engagement and reach since these are

great indicators of how popular your

page is becoming that's it

15 simple tips for you to consider if

you want your Facebook business page to

get the attention it deserves more

visitors and more customers it may seem

like a lot of work but trust me it is

well worth it now it's up to you start

implementing all these tips one by one

and watch those visitors coming through

as always and let me know how you get on

in the comments below and don't forget

to subscribe to my channel I'll see you

very soon

bye for now