when my wife and I first began our
e-commerce Journey we started out by
selling on eBay because it was easy but
over the years eBay has gotten
significantly more competitive and
numerous policy changes have led to
sellers seeking alternatives to eBay now
overall eBay is a great place to dip
your toes in the waters and get used to
selling online but it is a Marketplace
that will eventually limit your growth
here are my top eBay Alternatives that
will make you more money
eBay alternative number one is Amazon
Amazon is the world's largest online
retailer that allows third-party sellers
to sell on their Marketplace and Amazon
is eBay's biggest competitor but Amazon
is clearly winning the battle now when
it comes to size and overall sales
volume Amazon dwarfs eBay in 2019 Amazon
generated 280 billion in Revenue
compared to only 10.8 billion for eBay
in addition Amazon has over 310 million
customers compared to eBay's 167 million
not only does Amazon have double the
shoppers but their customers are loyal
as well and over a third of Amazon
Shoppers are Prime members and they are
much more active than the average eBay
buyer here's just some fast facts about
Amazon over 112 million people pay money
for Amazon Prime the average Amazon
Prime member spends 1.3 K every year and
the average non-amazon Prime member
spends 700 every year now aside from
size selling on Amazon carries a huge
advantage over eBay and that Amazon
offers a done-for-you fulfillment
service called FBA now with Amazon FBA
you don't have to worry about carrying
inventory and Amazon will handle
shipping fulfillment customer service
and storage for a reasonable fee and in
fact Amazon FBA alone is a huge reason
to sell on Amazon and overall you'll
make 10x amount of money selling in
Amazon versus eBay now the only downside
with Amazon is that both the startup
cost and the level of competition is
higher than eBay now having sold on
Amazon for many years I can attest that
Amazon is easily one of the most
Cutthroat platforms to sawn and it's
filled with dirty sellers just waiting
to sabotage you so here are the pros and
cons of Amazon versus eBay here are the
pros Amazon offers 10x to profit
potential compared to eBay they have a
fulfillment service called FBA which
removes the need to carry inventory or
fulfill your own orders Amazon Prime
attracts loyal customers who are much
bigger Spenders on eBay and Amazon's
extensive supply chain can store
inventory closer to customers and
deliver in a timely manner now in
general eBay customers are just higher
maintenance and Frugal and as a result
eBay requires much more customer support
than Amazon
here are the kinds of Amazon though
Amazon owns a customer and hides all
customer information from you they're
constantly gathering information about
your sales with the intention of
competing with you and selling on Amazon
requires a larger budget and more
upfront resources than eBay Amazon is
probably more cut through and
competitive and Amazon charges a higher
selling fee 15 versus 10 percent
now it's selling on Amazon right for you
well eBay is a great place for selling
certain products like used goods and
collectibles whereas Amazon is a much
better Marketplace for new and private
label Goods now from my experience you
can easily make 10 to 15 x more selling
on Amazon than on eBay and not only that
but the customers on Amazon have deeper
pockets and are less price conscience
with my online store over at bumblebee
Linens we primarily sell on eBay just to
liquidate our irregular Goods whereas we
make six figures per year selling on
Amazon alone now the dirty sellers on
Amazon are annoying and Troublesome but
you can avoid most Problems by staying
under the radar and by signing up for
Amazon brand registry eBay alternative
number two your own online store now
Shopify Bigcommerce and shift for shop
are e-commerce platforms that allow you
to start grow and manage your own online
store website now opening your own
online store is always the best eBay
alternative when selling online not only
do you own your own platform but you're
building a business that you can later
sell at a high multiple now the main
downside to selling in your own store is
that you have to learn how to generate
your own traffic which can take some
time as a result the ramp up to
profitability will generally be slower
than selling an eBay which has a
built-in audience but once you have your
store up and running you can
significantly scale your sales well
beyond the reach of eBay not only that
but you'll also establish your own brand
when Shoppers buy from our eBay store
they usually have no idea who they're
buying from but when they buy from your
own branded store they will remember by
owning your customer list it greatly
opens up your marketing possibilities
you can do email marketing Facebook
Messenger marketing SMS marketing
Facebook advertising Google ads and
search engine optimization here are the
pros of having your own site there are
no selling fees and you get to keep all
the profit you're building your own
brand you can attract repeat business
because you own your customer list
you're not competing against other
sellers on the same Marketplace and you
have full control over the look and feel
of your website it's also really cheap
to get started if you're on shift 4shaft
for example it's free for anyone in the
US
here are the downsides to running your
own store you have to learn how to drive
your own traffic you must learn how to
create a high converting website and the
initial startup cost will be higher than
eBay
now is opening your own online store
right for you well opening your own
online store is the best eBay
alternative and in order to build a
long-term business you have to have your
own brand and build your own customer
list now starting your own online store
is not expensive as I mentioned earlier
you can start on shift workshop for free
you can click on the link below for
step-by-step instructions it's also
important to note that selling on your
own store on eBay are not mutually
exclusive you can use eBay to generate
cash flow while focusing the bulk of
your efforts on your own store eBay
alternative number three Walmart Walmart
is an online brick and mortar retailer
that operates a chain of supermarkets
department stores and grocery stores
worldwide now Walmart is actually
Amazon's primary competitor and they
control the largest network of physical
store locations in the world but for the
past several years Walmart has been
ramping up their third party online
sales and growing an exponential rate of
40 year over year they also offer a
fulfillment service that is very similar
to Amazon FBA now the main advantage of
Walmart is that they have a massive
customer base and given their current
trajectory of online growth Walmart
could eventually overtake Amazon and
e-commerce sales within the next decade
now compared to eBay Walmart offers
significantly more money making
potential if you are willing to go
through the setup process here are the
pros of Walmart Walmart does not charge
any setup or maintenance fees you just
basically pay a referral fee of between
eight and twenty percent whenever a sale
is made Walmart is free to get started
and their overall customer base is an
order of magnitude larger than eBay they
also offer a fulfillment service similar
to Amazon FBA hear the downsides of
Walmart you may end up competing against
Walmart's own Brands their online
presence is currently smaller than eBay
but rapidly catching up your margins
will probably be lower also because
Walmart demands the lowest prices
there's also no auction option only
fixed price listings and the startup
cost may be higher for example you'll
need a barcode to sell your own private
label products and in general it's a
pain to set up your account and get
approved compared to eBay so is Walmart
right for you well to see it on Walmart
you have to be in a position where you
can offer competitive pricing and still
make a decent profit because the Walmart
third-party seller Marketplace isn't
fully mature yet I would focus my
efforts on Amazon and your own shop
first but if you're Tapped Out on Amazon
eBay and looking for more growth you
should definitely give Walmart a shot
just be prepared for some headaches as
Walmart Works through some Growing Pains
eBay alternative number five is Bonanza
Bonanza is an online Marketplace that
specializes in selling quirky and
extraordinary products they Pride
themselves on offering over 22 million
unique one-of-a-kind products ranging
from parts and accessories to furniture
and pet supplies now from a seller's
perspective Bonanza is very similar to
eBay and that you can sell a huge range
of different products worldwide but the
main difference is that Bonanza actually
encourages you to establish a
relationship with your customer as a
result you can actually build your own
customer list on their platform they
don't charge any listing or monthly fees
and they only make money when a sale is
made and they offer different commission
based tiers depending on the level of
advertising that you want Bonanza to
take with your products for example you
can pay a fee of 9 13 19 or 30 percent
and higher rates mean more buyer visits
from Google shopping and other
advertising sources now if you decide to
opt out of advertising you just pay 3.5
percent now overall I love bonanza's
business model because they encourage
you to build a brand and unlike Amazon
which hides your customer data and uses
it to compete against you Bonanza writes
a great balance between sales and
branding now the main disadvantage is
that banana is still relatively small
and it's safe to say that there are over
100 x smaller than eBay
here are the pros of Bonanza their
selling fees are extremely low at 3.5
percent there are no listing fees and
they send every item listing to Google
and Bing and sellers have the option to
get more exposure through their
affiliate advertising program they have
an easy to use import features for
listings where you can just import your
eBay listing right over and the ratio of
Shoppers to sellers in Bonanza is much
higher than eBay 1300 to 1 on Bonanza
versus less than 10 to 1 on eBay which
means less competition for you and
finally you can build a brand in custom
Melissa Bonanza here are the downsides
Bonanza is significantly smaller than
eBay in terms of sales and traffic they
also offer limited customization in the
layout of specific items and listings so
is Bonanza right for you well if you
have something cool to sell and you want
to expand your reach to as many
customers as possible the Bonanza is a
good option to try out and over the
years Bonanza has made it a priority to
build platform specific tools to make
selling online as easy as possible and
the best feature of Bonanza is the
ability to build customer lists within
the platform now overall I don't see
Bonanza as having as much revenue
potential as Amazon eBay or Walmart but
it's worth a shot to diversify your
sales
eBay alternate number six is the face
Marketplace Facebook Marketplace is a
feature of the Facebook app that lets
you buy and sell items in your local
community now you can list items for
sale and you can search for items to buy
based on location and category now the
Facebook Marketplace reaches over 1
billion monthly users worldwide and
there are no listing fees in the product
listing process is simple and
straightforward once a sale has been
made meta takes a five percent fee and
releases your payment after your
customer has received their products
here are the pros of the Facebook
Marketplace you get access to a large
customer base of over 1 billion visitors
the marketplace doesn't charge any
listing fees and Facebook's five percent
fee is much lower than eBay's final
value fees you can also communicate with
your customers directly through Facebook
Messenger but here the downsides of
Facebook Marketplace only Facebook users
in the US have access to the online
checkout feature Facebook also does not
vet buyers or sellers which increases
the chance of fraud now is the Facebook
Marketplace for you well if you're
active on Facebook then you should
definitely list your products on
Facebook in addition to eBay by sharing
your listings with your own community
and related Facebook groups you can
drastically improve the visibility of
your products you can also run Facebook
ads to improve your sales further and
overall Facebook has a much larger
built-in audience than eBay with greater
potential for your products to be shared
and liked
eBay alternative number seven is Wayfair
Wayfair is one of the largest online
Home Furnishing marketplaces in the
world that caters to the US Canada and
the UK they attract over 80 million
visits per month boasts over 19 million
active customers and generates over 8
billion in sales every year now compared
to eBay these numbers may seem low but
Wayfair caters to a very specific
clientele that loves to buy Home Goods
in addition the Wayfair Marketplace has
grown 40 percent year over year compared
to eBay which has largely been stagnant
for many years also unlike eBay Wayfair
does not take a percentage of your sales
instead they operate on a wholesale cost
model which means that they pay sellers
the wholesale cost for goods and they
set the retail price here are the pros
of selling on Wayfair you get access to
a huge customer base that specifically
caters to Home Goods you get real-time
analytics of your revenue and sales and
there's custom onboarding to their
platform
here are the downsides though they pay
for your Goods at the wholesale price
which could be significantly less than
eBay's Marketplace fees also the goods
that you can sell are limited to the
home category so is Wayfair right for
you well if you sell products for the
home then Wayfair should definitely be
on your radar screen overall Wayfarers
Revenue numbers are in line with ebays
except 100 of the customers are in the
market for Home Goods as a result you
can potentially make a lot more money
selling Home Goods on Wayfair compared
to eBay in addition Wayfair is growing
at a much faster Pace in eBay and I
wouldn't be surprised if they overtake
them in the next couple years
so what is the best alternative to eBay
for you well the best alternative really
depends on what you sell for general
merchandise I recommend selling on the
following marketplaces in the following
order priority your online store Amazon
Walmart and Facebook overall building a
strong brand with your own website
should be your top priority but if
you're looking for the best eBay
alternative Marketplace Amazon will give
you the best bang for your buck selling
on Amazon will almost always result in
Greater sales and profit and should be
the first Marketplace that you focus on
but after Amazon it's a toss-up between
the rest depending on your specialty if
you're on the Home Goods sector then
selling on Wayfair is a no-brainer and
once you've maxed out on Amazon and eBay
Walmart is worth a shot if you're
looking to reach a huge consumer base
and are already an accomplished business
with a solid brand hope you enjoyed this
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thanks for watching