hello and welcome to another video in
this video I'm going to teach you how
exactly you can sell anything to anyone
selling is by far the most important
skill you will ever learn if you're in a
job interview you need to know how to
sell yourself not only to be able to get
the job but to get it with a maximum
salary possible if you're a Salesman you
will never be rejected again if you
simply apply these tips no matter who
you are no matter what your background
imagine for a moment if you know how to
sell all what you need to do is to come
up with a product or service and start
selling it and it's only a matter of
time or you will be filled with cash
what made this guy is so different than
the rest of the intrapreneurs is
probably because he knew how to sell a
thousand dollar product that only takes
a hundred twenty bucks to build
fortunately there is science behind all
of this there is science why people buy
from one person and ignore the other and
here in this video I'm going to share
with you five scientifically proven ways
that you can use to sell anything to
anyone right now so why don't you hit
the subscribe button and enjoy the rest
of the video the first thing when I talk
to you is the rule of authority we are
more likely to follow a request if it's
coming from an expert since we're so
lazy to think about everything we have
came to certain conclusions too just if
it's coming from a credible source then
it must be reliable too regardless of
how ridiculous it might sound that's why
we find some great salespeople sticking
their certificates on the wall of their
offices where they meet their clients
because it says a message to the client
that the guy you're dealing with knows
exactly what he is doing the other
person know what makes you a credible
person to sell this particular product
or service you can present that in many
different ways if you're selling a
medical product for example don't forget
to mention that you are a doctor with 15
years of experience in this field
indirect signals could also have a
significant impact like the title before
your name or the clothes that you're
wearing I did the same thing in the
beginning of this video when I told you
that I'm going to share with you
scientifically proven ways probably grab
your attention because most of us
believed in whatever sign says and
science says that people will more
likely believe in what you say simply by
stating science says I guess that worked
pretty well so if you are not a credible
person yourself look at this about the
credibility of the product for example
the second way to sell is to make the
other person to like you I'm sure that
you have came across someone try to sell
this something in the streets and you
probably rejected him without the second
thought now imagine if that person is
your friend it gets hard to reject him
right
we might even feel guilty for not buying
from him so why not use this trick with
every person you are trying to sell
something before jumping into business
make the other person like you but what
are the factors that cause one person to
like another person well there are many
factors that's involved here but in
general we like people who are similar
to us people who pay as compliments and
those who work with us for mutual goals
instead of started talking about all the
benefits of your product first why don't
you have a small talk to find some
similarities between you maybe both of
you watch soccer perhaps both of you
support the same team the more reasons
you will give him to like you the higher
the chances that you will make the sell
the third rule is give and take
we feel obligated to give if we have
been given something you're probably
familiar with this role you know when
it's your birthday you always invite the
people who has invited you before their
birthdays you always hope the people
have helped you before because you feel
obligated to return the favor
and that's one of the reasons why sales
people usually give you a free sample to
try in order to give you this feeling of
obligation to buy the rest of the
package of course they are trying to
expose you to their products but at the
same time they understand the
psychological effect it has on your so
this is one of the most effective ways
that you can use to attract someone to
buy your product or service it should
not necessarily be something physical
sometimes a kind behavior can trigger
the emotions of obligation but what's
more important here is to be the first
forgive without appearing like we're
expecting something in return make it
seem natural as if you are giving it out
of love or friendship the next step is
the principle of social Pro if others
are doing it then we're more likely to
do it ourselves we look at the people
around us to determine our actions so if
everyone around is getting the new
iPhone we are more likely to do that
this world that's what advertisers love
to inform us that their product is the
fastest-growing or the largest selling
because they don't have to convince us
directly that the product is good you
only need to let us know that everyone
around is using it so it must be good we
have this kind of mindset that if
everyone is doing it then it must be
right it's not possible that everyone is
wrong come on they are buying it for
reasons that's how we think yes of
course not everyone is like that but
overwhelming majority ninety-five
percent of people look up to others to
determine their actions because if we
don't like to be different we want to be
like everyone else
so when comes to cells you can talk
about all the great benefits of the
product but it's going to be much more
effective if you talk about how everyone
else is using it that will have a
stronger effect and the last tip is
scarcity people want to have more of
what class available the only reason
diamond is more expensive than gold it's
not because they are better in some way
but simply because they are scarce we
feel a sense of loss if we don't get
what's less available the ideal
potential loss have a large role in
human decision-making in fact people
seem to be more motivated by the thought
of losing something than by the thought
of gaining something of equal value for
example it's easier to convince people
to go to the gym by stating what they
might lose if they don't go to the gym
than by what they might gain because you
don't want to lose the good hell that
you already have you're probably
familiar with the limited number tactic
when a customer is informed that a
certain product is in short supply that
if you don't get it now you will have to
wait for another six months for the next
stock to arrive or the dateline tactic
where the products are only sold during
a particular period of time the point is
that making your customer to feel that
he will lose something if it doesn't
acquire your product or service can
significantly push him to make the
purchase these principles and strategies
are actually taken from the book in
by robbers eldini each of these
principles can be backed by a well done
research and experiment you can check
them out in the book I have left an
affiliate link of the bug in the
description of this video if you are
considering to get the book anyways hope
you guys enjoyed this video and most
importantly benefited and if you did
then hit the subscribe button and give
this with your big like and I will see
you guys in the next one
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