now it's one thing to get paid for
offering a service or for selling a
product we're about getting pages for
having an idea what about getting paid
eleven thousand nine hundred and
twenty-eight dollars for just having an
idea that's exactly what happened to me
and you're probably wondering how in the
world do you get paid for just having
idea well that's what I'm talking about
in today's video so let's find out what
it's all about
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what's going to everybody jeff rose from
goodfinancialcents.com tell you I was in
that camp too I just didn't think that
was possible until I actually did it but
here's the craziest thing so many so
many people fall into this camp of I
want to create this course but is
anybody actually going to buy it and why
do I want to waste my time in creating
something when there will be no one to
bite at the end and that's that's a
reasonable fear because I don't want to
waste a lot of time creating something
if nobody's going to buy it right that
makes sense so a strategy which
completely blew my mind was from a good
buddy of mine
grant Baldwin so my buddy grant Baldwin
is a professional speaker and he's been
doing that for a long time has generated
thousands and thousand dollars from
professional publicly
public speaking fees but he got the
point with with his family and his three
young girls that he didn't want to be on
the road anymore yes he was getting a
paid he's getting paid a lot to speak
but he got tired of just the travel and
being away from his family so he want to
figure out a way that he could stay at
home more and just spend time with
family but still generate a nice income
so he decided to take off his experience
from public speaking and everything he's
learned along the way and put that into
an online course but in the same fear
that I had was he didn't want to put a
lot of work into something if there was
nobody willing to buy so what he did was
he created the concept and then he
pre-sold it and that's exactly what I
did so with my course which is called
the online advisor growth formula
instead of putting
hours
hours and weeks upon weeks of work into
this program I decided I want to see if
anybody is interested so I had an email
list that I was able to get someone
financial advisers on and I just emailed
them and said hey here's my idea
here's what I want to create is this
something that you're interested in and
oh by the way if you are interested here
is a link to pay for it and you'll be
able to buy this at a discount since I
don't have this created yet and that's
what I did so I'm going to pause right
there and just let you kind of just chew
on that and think about that for a
minute okay so with me so let's just
kind of think about that for a minute
so how did I know that how did I know
that I had something to offer how did
grant know that he had something to
offer well as you become known for
something and with me I was known not
only as a financial adviser but I was
known as a financial adviser that
started a blog that started doing
YouTube that understood online marketing
so I had people contacting me asking me
how I did what I did so in your own life
are there situations where people ask
you how you did something and do people
come to you and ask you over and over
again that same question and that's how
it started with me I wanted to create a
course I had so many different ideas I
just didn't know which one would make
the most sense and a good friend asked
me well what do you get asked the most
like what are the one what's one
question that people ask you over and
over again and I started thinking about
it and there's a lot of these questions
but the one that really stood out at me
was financial advisors asking me how I
figured out online marketing I would
have people contact me from all over the
country asking me that question
so I then would answer that question and
then I had so many people asking me that
question so many advisors that I started
charging for my time and started off
like it was like 50 bucks an hour or a
hundred bucks an hour and I kept
increasing that rate until I finally
thought you know what this is my course
that's what I'm going to do but once
again I didn't want to waste a lot of
time creating something if nobody was
willing to buy it so that's when I
really had to sit down and think about
if I was to create a course what would
that look like
what would the outline be what would I
want to cover
if you ever taken a class you have like
a syllabus which outlines you know what
exactly you're gonna cover in that class
or if you think of a book that you're
reading if you think the outline of that
book what does that look like and that's
what I wanted to create first so I spent
some time putting together an outline
and just listing everything that I think
that I would want to cover in that
course or that I think that people would
want to learn in that course and I put
that together in a nice Word document
and I think this document was maybe one
or two pages so we're it wasn't a ton of
work but just went made sure that people
understood exactly what I was going to
cover if I did create the course so I
then emailed my list that I had I think
there's only about a hundred and fifty
or so advisers on this list and I just
asked the question hey I'm thinking
about creating this course this is what
I'm going to cover once this course is
out it's going to cost anywhere from a
thousand and two thousand dollars but if
you're interested since I just have the
idea and having created this yet you're
gonna be able to get in at a low low
price of four hundred and ninety seven
dollars if you buy today and that's the
email that I sent out and I gave them a
week or so to decide if they want to
purchase it and at the end of that week
I had 24 fine so visors pay me four
hundred and ninety seven dollars for an
idea of a course that I hadn't even
created yet it blew me away
and what's even cooler that this was all
done through PayPal so I didn't have to
pay anything maybe a small transaction
charge but I didn't set up a pretty
website I didn't have a pretty landing
page all that was was a word document or
a Google Talk and a PayPal link and I
got paid for that idea that I had but it
was more about just getting paid it was
validation it was knowing that this was
definitely an idea that people were
willing to pay for because they did pay
for it so now I had some money up front
I had validation so now when I went into
creating this course I knew other
advisers would pay for
because guess what I already had 24 that
were willing to do it and the same thing
happened with grants course he was able
to pre-sell his course and had people
lining up to get in because they wanted
to learn how to become a public speaker
and he's not the only course creator
I've seen do this I've talked to dozens
of other people that have a course idea
and before they even create it they pre
sell it to their community to their list
whoever they have this interested in
whatever topic they're talking about so
now that they have someone up front and
they don't have to worry if they
actually can sell it on the back end so
one unfair advantage that I did have was
I didn't have a blog I did have an email
list so well how can you do this if you
don't have an online presence well in
social media with Facebook is there
something that you talked about a lot
that you like to share content on maybe
you could create a fanpage or a
community around that topic you know
people are coming to you they want more
information on whatever that topic is
then there is a potential course idea
there that you can create but before you
waste your time now you know that you
can actually pre sell to make sure that
people are willing to pay for and let me
just talk about that real quick because
there's a clear distinction between
those that may want to purchase versus
those that actually do I could have
emailed this my list and asked hey would
you be interested in this course if I
created it and I'm sure everybody could
have said yeah I'm interested I'm
interested I'm interested but they don't
actually pay you then how interested are
they they have to be willing to open up
their wallets open up their purses and
actually make that purchase and that's
how you truly know and that's why I
included that PayPal link in that email
because I just wanted I just didn't want
to know if they were interested I would
note they are willing to pay for and pay
for him right there so this all went
down this was just about two years ago
that I was able to pre-sell that course
and make that eleven thousand nine
hundred twenty eight dollars since then
that course had made me six figures each
year over the last two years and going
into the next year I have no doubt that
will make six figures again and maybe
more because we have some other upsells
and some other course ideas that we're
going to add on to it just based on the
people that have bought those for and
just the feedback that I've got on the
content that I have so creating courses
is something that I'm passionate about
just like with blogging creating videos
because I know that people want this
stuff people want to know how to do
certain things they want shortcuts to
understand how to achieve what you have
achieved without having to do it
themselves so what is your course idea
where is something that you've maybe
thought about that you've been kicking
around that you just haven't done it yet
well guess what maybe you don't have to
do it because if you have the idea and
you want to be able to pre-sell it that
will give you the motivation to go out
there and actually create it get paid
for your expertise and your knowledge
and just have a whole lot of fun doing
in the process I hope you've enjoyed
this video I hope that if you have a
course idea if you've been kicking
around you're ready to take that first
micro step that first mini step and
getting that course out there and
getting paid for what you enjoy teaching
if you haven't yet please subscribe to
the channel because I want to be able to
share more information like this for you
to help you increase your wealth and
help you take charge of your financial
future and if you haven't yet like it
like this video leave a comment below
and let me know where you're at in your
course creation process is this
something you ever considered any
questions that you might have until next
time this is jeff rose from grip on
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