last week i took you through seven
different types of digital products that
you can create
to sell and make passive income and do
the darn thing
in your business in your brand etc etc
etc
and today i want to talk to you about
how you actually create them
and how you actually sell them so it's
not enough to just know what they are
and which one you want to do but now i'm
going to talk about how you actually
create them how you actually sell them
and how you actually get people to buy
them let's go
[Music]
so hello welcome back thank you for
being here if this were to be
the first time that you are finding me
my name is jessica stansberry and i
am here to help you work less live more
and make mo money because that is what i
am
about so if you're like oh girl yes
let me learn more about that then make
sure you hit subscribe so you don't miss
any other
tips and tricks each week here on this
channel ah
i just noticed that my tongue is really
red i ate a red
jolly rancher right before i started
filming
so if you're wondering that's what's
going on there
before we get started i want to mention
again about the digital product
blueprint that i have created for you it
is literally a blueprint on
how to create and sell digital products
so if that is
something you want to learn more about
after watching this video definitely
go grab that i will put the link across
the screen right here as well as below
in the description
but just head over to heyjeska.com digi
product blueprint to grab that so one of
the very first videos that i put out
here on youtube
was called how to create and sell
digital products
and i mentioned in last week's video
that kind of blew up without me knowing
it and it was something that got a ton
of views for a really long time
and i filmed it in 2016. so
i feel like we need an updated version
of this
and an updated version of jessica's
brain
on this too because i was very new to
creating digital products at that point
and now we're several years in to
creating them
pretty consistently and i can give you a
little bit better of
advice okay so the first thing i want
you to think about
is what type of digital product do you
actually want to sell
now you can reference last week's video
all about seven different types of
digital products that you can sell
and kind of go through those and see
what fits your needs
best but you first need to determine
which one of these digital products you
actually want to sell
now i want to talk about like how you
make that decision how do you come to
the point where
you're like i want to make an e-book or
i want to make a workbook or
whatever and essentially it's not that
hard
basically you need to figure out what
your client or customer or
your ideal client or customer the person
you want to buy this thing from you
what they're struggling with that you
can help them with what they're
struggling with that you have a solution
for okay
so what are they having issues with that
you
have the answer to their problem y'all
this lighting in here is a partly cloudy
day and i
know better than to film on a partly
cloudy day because it gets cloudy
and then sunny and cloudy and sunny but
y'all are just gonna have to be okay
with it
okay so once you kind of figure out what
they need help with and how you can help
them with that what kind of solutions
you have to give them then you can kind
of see you can use process of
elimination on the different types of
digital products
that there are to create and say you
know that solution can't really be
delivered in that way that
that solution can't really be delivered
in that way um this way might work this
way might work etc etc
so again all the ways that i talked
about last week are applicable so we've
got ebooks workbooks
digital planners journals that kind of
thing templates for systems and programs
printables digital art and sweat files
are everything i covered
last week and there are some more that i
have listed out in that blueprint that i
mentioned
in the beginning and that i have linked
below in the description but essentially
use process of elimination okay
you know i need to give them this
and it won't like i can't deliver them
that
in this format okay we don't need to do
that then
get in the mind of your client or
customer and say
okay how would they best like to
receive this information of these
choices
would they like to just have a swot file
where i give them copy
and they can copy and paste it into
whatever they want would they like to
have a template would they like to have
a workbook or an ebook how would they
prefer to get that information
and if you have any type of audience
already established
ask them go on instagram stories and do
a poll
go here on youtube in the
community tab and ask them a question
you can ask them things like don't feel
like you can't ask your audience for
their feedback
if you don't already have an audience
and you
want to know you know which one would be
best go find one or two people who
fit your ideal client avatar and who
have the same problem
and go ask them say okay i know that you
have this problem
and i want to create a resource to help
you solve that problem
which one of these is best so you've got
to figure out what is going to work best
as a digital product
to solve the problem you're trying to
solve so that's the first step is really
figuring
out what you're going to create right
and what you're going to sell
the second step to this is how do you
actually
create it right every different type of
i can't stop looking at my tongue now
every different type of digital product
is going to have a different way you can
create it
in a different way you can sell it and
every
person is going to have a different
preference for how they're going to
create and sell okay
so i'm going to name off some things you
can use to create your digital product
but don't think it's exhaustive
or that it's the only thing you can use
and don't
feel like you know because i said you
need to use or
because i said like this was an option
and
i didn't mention this thing that does it
very similarly that you can't use that
thing that you like better
i'll explain more in a minute but
everything's going to have multiple ways
to get it done
and i'm going to be as simplistic as i
possibly can
and point you in the easiest ways to do
it but that doesn't mean you can't do it
a different way
so i'm going to start kind of at the
easiest and go
go to kind of the hardest i guess would
be how we're going to do this as far as
how to create them
so when you have something that's text
based
like a swipe file for copy or
a ebook or a workbook
do not make this harder than it has to
be you can create it in a google doc
download it as a pdf and give it to them
that way
you can create it in a google doc and
send them the link
to make their own copy and sell it that
way you do not have to over
complicate this so if you're wanting to
make an ebook or a workbook
or swap files or something that is text
based
don't hesitate to use the easiest tool
you have at your disposal which is
basically google docs
now you might want to for like a
workbook or an ebook
you might want to have a graphic created
or you might want to create a graphic
for the cover
or something like that but don't feel
like you have to go too over complicated
the importance here is the information
that you're giving
it's not how beautiful it is that you
when you deliver it
now i'm not negating that beauty is
worth a lot with these types of things
that
you should like completely ignore the
looks of something absolutely not
but if you you know are just wanting to
get started and the looks of something
is going to hold you back then don't let
it hold you back
um create it in google docs sell it and
go on about your day
okay so text based you want to start on
something like google docs
if you are familiar with canva you can
also use something like canva
then you could also if you want to
uplevel even more from that there's like
adobe
indesign so if that is something you're
familiar with you can use it
but if you're not familiar with it don't
think that that's what you have to use
to get it done
use google docs okay and that leads me
to kind of my next
step here if you're creating something
that is graphics based
so you're creating digital art you're
creating downloadables that are
for graphics you're creating templates
that are for graphics
you're creating anything like that do
not make it hard
don't make it hard use canva or some
other type of
similar solution you don't have to
you know hire a graphic designer you
don't have to use photoshop you don't
have to use
illustrator you don't have to use any of
that you can absolutely use a simple
system like canva
to create the graphics that you need to
create to get that digital product out
into the world
you'll notice a theme here guys i do not
believe in over
complicating anything and this is
probably one of the biggest changes
um for me as i've created and sold
digital products for several years now
is that in the past i was really stuck
on this is the best way to do it this is
the best way to do it this is the best
way to do it and i had to do it that way
even if it took me 10 000 times longer
and i don't believe that way at all
anymore i honestly think that done is
better than perfect
getting the information and things in
the hands of the people
is better than holding on to it because
you don't have the money to hire that
person to create it for you when we have
all these tools at our disposal to
create them ourselves
so if you're creating any kind of
graphics like i say downloadable art
templates of any kind that are graphic
based et cetera et cetera you'll want to
use something like canva
and canva is really freaking easy i'm
someone who
literally started her business because i
loved
photoshop and because i loved creating
things in photoshop
and it took me a really long time to
kind of get on the canva train because i
was like oh i don't have the same like
abilities and capabilities and things
like that but i love canva now
as a user and so don't over complicate
it and think you have to teach yourself
all these new systems use what's there
and what works
now if you're creating something that is
a
template for a software then you would
obviously create that template in that
software
so if it's a photoshop template you're
going to want to create it in photoshop
if it is a click up template then you're
going to want to create it and click up
if it's a trello board you're going to
want to create it in trello
if it is a canva specific template
you're going to want to create it in
canva
so the template part is kind of easy
like if you want to create a template
then you already know what system you
need to use to create that with
so that kind of thing is kind of
self-explanatory
[Music]
so that really breaks down how to create
the things that you want to sell
digitally and if i didn't specifically
list off like the thing you're thinking
of
i tried to make it where if it's text
based use this if it's graphic space use
this if it's template based
use the system you're creating it for
and honestly there's not much else above
that
if you're creating stock photos which
might be one of the options then
obviously you would create that with
your camera so do not over complicate
this
get it done however you need to get it
done get it done
people aren't going to care near as much
about the perfection of it
as they are about the actual use of it
in their
journey in whatever they're trying to
use it for
so take my digital planners for instance
we create all of the digital planners
that hey jessica in indesign
i but i like literally hailed from the
world of indesign
my college career was putting things in
indesign
um in photoshop and adobe systems and
i've used them my entire life well
since college anyway so of course that
was the system i used when i went to
build out my digital planners but i know
tons
of successful digital planner sellers
who create their digital planners in
keynote now i don't know how i assume
you can
link up the tabs in keynote just the
same as you can in
indesign but nonetheless obviously it's
easier
do what's easier there are people who
are making six figures selling the same
digital planners
or similar digital planners to me and
they're creating them in keynote
get it done you could also probably
create a digital planner or a digital
workbook or a digital notebook or
anything in that category
in canva don't over complicate this
okay so after you've figured out what
you actually want to sell
how you're going to provide a solution
to a person and you figured out how to
create that thing
third you need to figure out how to
actually get it in the hands of the
person buying it
and now this is also another way where i
have realized through the years that
easier is better do what works for you
in the situation you're in right now you
can change it later
you can upgrade it later you can do all
the things later
okay so how how do you actually sell
these digital products
because they're digital you obviously
have to have a system that's going to
allow
for the person to be able to purchase
and then get a download link or
purchase and get a clickable link or
something like that to take them to what
they just purchased so there's gonna be
basically two different ways you're
gonna deliver digital products
one is that after purchase they actually
get the download
link like they get a button that says
download this file
like you know download your stock photos
download your art
download your ebook download whatever
else you purchased okay
they're actually going to get a button
that says download
and they're going to download it the
second option
is that you are going to deliver them a
link
to somewhere after the purchase
that is not a direct download link and
that could be
you know maybe you're creating templates
for canva you can't actually download a
canva template
so you have to send them to the template
on the internet
or you've created a google doc that is a
template
for them so you can't actually download
that google doc
in a way that will allow them to use it
so you need to send them to
google docs so that's really the two
different ways you can
deliver these things when you sell them
is direct download if it's something
that is applicable
for that and then linking over to
somewhere
other than a direct download now both of
these options
can be delivered at checkout slash after
checkout
with a system etc etc or they can be
delivered
via email so the simplest way
to sell your digital product and i say
simplest as in
you don't need to pay for anything more
than you're paying now you don't need to
you know do anything crazy um i don't
necessarily mean
simple in setup because it may take you
a little bit longer
to set this up and a little more google
juice
but essentially if you want to if you
are
like i'm gonna do this on a
bootstrapping budget i'm gonna do this
without
a ton of you know like money going to
other systems to help me deliver this
thing
and i don't even have a website yet or
whatever you can
absolutely embed a paypal button
for the amount that your thing costs on
a page
somewhere on the internet on your own
site on a lead page
whatever and send people there to
purchase
and then sync that paypal button
to your email marketing system and
get them an email on purchase
that gives them the download link so
when i'm getting ready to list off the
ways
to actually sell and the programs i'm
going to mention
if you do not want to use one of these
programs if you don't want to spend the
money
on a program that you don't already have
and some of these you may already be
paying for then don't like you can
absolutely do paypal button
link delivered via email it does not
have to be hard okay
there are systems out there specifically
dedicated to delivering
digital products now the one i'm going
to mention is called send owl this is
not sponsored or anything like that
it's just the one that i have personally
worked with in the past worked with
clients on
and also have purchased some things that
are delivered in that way and it
it's good i mean if you don't have your
own website if you are trying to sell
in a really simple and easy way it's a
really great system
and it's fairly cheap per month so they
have a basics plan that's like nine
bucks a month
they and then it goes on up to like 24
and 39 dollars a month
so if you're selling a 24
thing then if you sell it one time you
have paid for the cost of this program
and send owl specifically is dedicated
to
selling and delivering digital products
so you're
you know that you're like it's actually
going to be able to do what you wanted
to do because it's
literally designed for that now the
second option would be
to set it up and sell it on your own
e-commerce
store through something like shopify
through something like shopify
or wordpress and woocommerce i use
woocommerce when i'm selling my digital
products
now as far as selling courses and things
like that i set those up in a different
way
but i do use woocommerce to sell my
digital products and they do
have the option if you're using
wordpress already
self-hosted wordpress to install
woocommerce
and sell digitally all day long without
any added fees
per month and if you were to already
have a shopify site or something like
that
you could also set up selling digital
products on your shopify site
the third option that i want to mention
and this one is
probably if i was gonna say start
somewhere if you're not big on tech if
you really want a simple out of the box
system
if you really want to be able to get
traffic to your digital products without
you having to do a ton of
work right now these are the options
that i would probably
tell you to do okay and you can couple
these options
with any of the other options we're
going to talk about as well so let me
explain
we've all heard of etsy right
etsy was predominantly a physical
product
site until a few years ago when they
added the option
to sell digital products so if you have
some type of digital product
or if you have a suite of digital
products you can absolutely set it up on
etsy to sell it that way now etsy's
going to take more fees from you and
he's going to charge
you know per transaction and etsy does
charge you to
list things in your store but in
addition to that
they also have their own vat
of traffic that is coming over all the
time
so it could be a really great place to
start if you don't have a ton of traffic
on your own side if you don't have a
site set up yet
that kind of thing you can use etsy now
creative market is very very similar
it's just that it is generally more
templates
and things that people can use um in
that way
rather than something like a workbook or
whatever so
on creative market you're probably not
going to want to sell an ebook or
information but you can sell templates
and things like that really easily over
there and it's set up in the same way
that etsy is
so when i said you could kind of couple
this i do this on
etsy with my digital planners so i never
ever ever ever ever ever ever
ever send somebody personally to my etsy
store
why because i can't collect their email
address on purchase
because etsy is taking more fees out of
that transaction than if they just buy
through my site
and because there's a lot of other
reasons but now i'm not personally going
to send somebody to etsy to purchase
them because i'd rather than purchase
them on my site but you can al you can
kind of use these in an intertwined way
to kind of take advantage of the etsy
traffic but also
use your own as well okay the last way
i'm going to talk about
selling your digital products is more of
an intricate way
and it's definitely more of a way that
you're going to explore
after you've done this a little bit more
than
just getting started and that is in a
funnel now you can use a system like
leadpages you can
use a system like clickfunnels i have my
funnels in a way where my sales pages
are built on my own site and then
when they check out it they check out
through thrive cart
and so my funnels are technically built
through thrive cart
but selling digital products in a funnel
can increase the cart value of every
transaction
let me give you an example i have talked
a little bit about this before but
i sell my i sell a digital planning
starter pack
in a funnel in a bundle and
essentially it's not available on my
site just to go purchase you have to go
through the funnel
to purchase it which essentially just
means going through like a whole sales
page to purchase and there's a whole
checkout process
rather than being able to like add it to
a cart if that makes sense
so the reason i do that with that
specific thing
is that i wanted to be able to
not only sell this digital planning
starter pack but
also then upsell people and increase my
cart value
with every possible sale by giving them
other things they need besides this
digital planner
so for me i specifically wanted to
kind of filter out like on purchase
filter out the people who are
entrepreneurs buying this and the people
who are not
and the reason is i don't have anything
else to sell those people who are not
and i love them and i'm glad they're
there and yay for them
and i'm glad they got their digital
planner but
like i don't have anything else to sell
them because i teach entrepreneurs
this digital planner thing for me kind
of happened
on accident and it's a massive arm of my
business that i don't want to just cut
off
right so this was a way for me to say
i'm going to sell these i'm going to
make money and i'm going to use it as a
way to say okay
if they bought any of these things on
purchase through my funnel
they're entrepreneurs if they didn't
they're not so if i was wanting to be
the planner girl
right then in my funnel i might
sell them a this 27 digital planning
starter pack or 24
digital planning starter pack and then
on checkout
i could have them check a box for seven
dollars for an
extra sheet of stickers or a hundred
extra stickers or something like that
then they would also get an offer before
they check out
for maybe like seven more planner
layouts i don't know i'm just throwing
things at the wall right now but
essentially i'm selling it in a funnel
so that i can increase the cart value
okay
so if you have something a digital
product that you're ready to take to the
next level
the funnel is the next level you can set
that up it's a little more intricate but
you can set it up with systems like i
say like click funnels
lead pages i have mine with my own
wordpress site as the sales page
linked to thrive cart but you can set
this up in a ton of different ways
and this can really help you turn your
digital product
into something that grows your email
list into something that you can run ads
to into something that makes you more
than just that small digital product
cost
so this was actually a longer video than
i had planned but i really wanted to go
in depth with how you sell them how you
create them
so that you didn't have any questions
when you left when you leave this video
i really want you to be able to go take
action
so what i want you to do is one if
you've not downloaded the digital
product blueprint i want you to go do
that the link is in the description
below or you can go to heyjessica.com
forward slash digi product blueprint
and that will help also get you started
in addition to everything you learned
today
but two if you have any other questions
about digital products in any way
leave them in the comments below so i
can see
where there might be holes in what i've
been teaching you and i can hopefully
bring you more videos in the future to
help you do the dern
thing and do not forget that if you
loved this video
make sure to hit subscribe and don't
forget to hit the bell so you are
notified every single time
your girl jessica here drops a new video
which is like every week on tuesday
at 11 a.m eastern standard time nope at
10 a.m eastern standard time
bye y'all