How to sell produce to whole foods
Whole Foods Vendor - How to Become a Whole Foods Vendor
0:00 / 0:00
Timecodes:
hey everyone my name is Karen Waxman and
I'm the founder of a company called
retail MBA and today I want to talk
about getting your products sold at
Whole Foods
now the reason why I decided to create
this particular segment is because I
teach thousands of product companies
across the country on how to get your
products into stores and people always
ask me about Whole Foods they asked me
about other retailers but a whole food
seems to come up often so what I wanted
to do in this particular segment is to
really just empower you and inspire you
to succeed by giving you some some
nuggets of information to help you think
through getting your product into that
store so let's talk about Whole Foods
well there's one thing that I can think
of right off the top of my head that I
think is important for you to know so
when you try and get your products into
a major retailer say a Walgreens or a
Walmart or you know some other major
retailer what typically happens is they
have one buyer who buys for all of their
stores so they typically have one
corporate buyer who buys products for
all of their stores so if you have like
you know specialty food product there's
typically a specialty food buyer or
something to that extent at these major
retailers and the good news is one buyer
can buy lots of product you know units
of your product because they buy for all
of their stores now the difference
between another retailer and Whole Foods
is that Whole Foods actually buys on a
regional level which I actually think is
pretty cool especially for a company
who's kind of new to the field or who
you know it's just getting started with
Whole Foods or trying to get products
into Whole Foods because what that means
for you is that you can actually
potentially reach out to several
different buyers within Whole Foods to
potentially get your products into them
so let me explain so you know if you go
after like say a Walgreens or like some
other major retailer right and you know
that buyer doesn't like a product you
pretty much can't get your product into
that store until another buyer shows up
or there's some other reason why you can
get that product to that store
so you know if the buyer says no it kind
of shuts you down but with Whole Foods
they set it up regionally so there's a
buyer who buys products for it's just
that region you know you know there's
there's so many variables of regions
that they are responsible for so what
that means to you is that you know there
is a
for one region and another buyer for
another region and so forth so you could
conceivably reach out to one buyer at
Whole Foods the buyer can say yes to you
that would be great and you can sell
your products to them for that region or
they could say though to you but either
way you have several other buyers within
whole foods that you can sell to my
purpose in explaining this to you is
that there's lots of opportunity to make
money at Whole Foods one buyer might not
have enough budget to buy your product
but in another region that same buyer
might be able to buy products for that
particular region so the ultimate goal
here is to help you make money and so if
you know that it's what Whole Foods
buyer says no to you you can go to
another Whole Foods region and find that
buyer and reach out to them accordingly
so that's just some food for thought on
getting your products into Whole Foods
and obviously if you want to learn the
exact steps from start to finish on how
to get a product into a retailer such as
Whole Foods please take a look at my
retail NBA training program it is the
most comprehensive course available
today on the subject to sell into stores
anyways I hope that provided value for
you please take a look at the links
below this video to get additional
information about retail MBA and also
please make sure to take a look at the
other training videos that I'm creating
on different retailers I'm giving just
uh you know nuggets of information to
really support you in helping you get
your products in the stores so anyways I
really hope that provide a value for you
and I look forward to continuing this
conversation with you with other
training videos thanks so much
