[Music]
welcome back to the breakdown today
we're going to be taking a look at
how you can get your product into
walmart stores yes selling online is
great i've done a lot of it over
the years whether it be ebay or other
places but
being online is very difficult you're
one of thousands of competitors often
just like your product and if not now
somebody will notice that you
made a successful product and launch
competitors it happens all the time in
business
but for the opportunity to get inside
walmart or other big stores like sam's
club and
target and more can really make it or
break it for a lot of small companies
because now
you're one of just a few products inside
inside a store instead of one of
thousands of products online but how do
you get into a walmart how do you get
into a target best buy sam's cup and
more
it can be very difficult that can
actually be one of the toughest parts of
being a company hey the design the
development the manufacturing that's
pretty straightforward right
but now i gotta convince somebody not
even just the customer i gotta convince
this store to put my product inside
their store
they have a limited amount of shelf
space and when they put your product
there it means some other product can't
go there
so stores are very competitive to get
into especially big ones like walmart
getting into walmart
even just on a regional basis can be
make it or break it for many companies
and it's highly sought after now walmart
is making it easier for us companies
that make products here in the united
states to get their products into their
stores
or at least to get walmart's attention
for the opportunity to do it
with something they're calling open call
now we're gonna be breaking this all
down because they are promising
350 billion dollars of us-made products
to be put into their stores this year
and they have an application for you to
submit your company's products
to be one of those so we're gonna break
that all down we're gonna tell you how
to do it
put a link to it down below and more but
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and today we're helping you about
walmart tomorrow we'll break down all
kinds of other topics and interesting
things happening in the world
so let's break this all down and let you
know what
you need to know to get your products
into walmart so walmart's launching a
new
open call thing this year that this time
will be virtual online
only pandemic everything they're going
online calls for these meetings
but you have until the end of april 2021
to submit an application i'll pull link
to it down below
to enter your product into walmart's
open call
system there now this doesn't get you
anything more than an opportunity to
have a virtual meeting to sell your
product to you
walmart says that they are going to be
holding virtual meetings with u.s
manufacturers
to give them the opportunity to pitch
them on putting their products into
walmart's and sam's clubs
around the united states now you got the
opportunity to do a few things your
product could be picked up for
a regional rollout maybe just in a
handful of walmart's or maybe a few
hundred walmarts
or even nation a wide if they like your
product a lot
now this is an opportunity
that comes just once a year so if you
are watching this after this opportunity
don't worry
hopefully they'll do the open call again
next year but walmart says they
are very committed to getting more u.s
manufacturers
to put their products inside walmart
stores and this is a huge opportunity
for u.s companies
to not have to compete in the online
world which is great it's fun
but it's very hard to get noticed to be
one of those companies on the shelves
now to do this walmart's really looking
for us-made
products so you may want to consider
that when you're looking at if your
product falls into it
i'm not sure how dedicated walmart's
really going to be u.s
design but manufactured overseas how
does that fall into it all
we have to see what walmart does but 350
billion dollars worth of merchandise
from u.s companies is looking to be put
into
walmart and sam's collapse to help them
stand out
now with this again getting in even if
you're selected getting in it's just
kind of a trial basis if your product
does well if you start for a regional
maybe they'll expand you to national
if you start off national it doesn't do
well maybe they'll shrink you to
regional or just drop your product
as with all these you need to remember
that you know once
you're in the store you still have to
sell it a few big things to keep in mind
this is a big opportunity i would highly
encourage anybody who is applying to
this and gets the interview this summer
to really look at you know doing your
research and how to make a really good
presentation maybe get a consultant to
help you with that presentation
because these opportunities don't come
around often many companies will spend
years begging and pleading literally
begging and pleading
with companies like walmart target best
buy
costco and more to get their products in
there that can be the hardest part of
selling a product is just putting it
somewhere where people will notice it
but so if you get this opportunity i
highly encourage you to take it very
seriously
not just tell them hey i got this
product here is what it is but
why is it better how can your
manufacturing system
benefit walmart by giving them the
supplies when they need it that's a huge
thing for walmart
can we get the qualities we need from
you and hey are we cheaper
how so are we trying to sell a better
quality at a reasonable price
how so you gotta really sell them on
this so keep that in mind
really consider putting the effort into
it but to sign up
fill out the application in the comment
down below it takes you to walmart's
website
and then you gotta wait if you missed it
this year in 2021
check back in the future because they'll
probably be doing this again
hopefully in person i think in person
presentations work a lot better
at least for me i i think i come across
better in person than i do
online i don't know you let me know but
there you go that's how walmart
is opening up their stores to bring in
350 billion dollars of u.s products
into their stores from small
manufacturers hopefully like the person
watching this video well there you go
that's the uh breakdown and everything
you need to know
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