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What Produce Managers Look For In Farmers

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- My name is David Gheed, I work for Lakewinds Food Co-op,

and I'm the category manager for

all three locations' produce departments.

(calm music)

I'm looking for (sighs) an interesting story.

I'm looking for integrity in product.

I'm looking for a need in the market that needs to be filled

that this particular farmer or producer can meet.

I'm looking for a way to satisfy the needs

of our organization's mission.

(calm, bright music)

We talk to a lot of people that are looking for a market

and often times we're not able to help

because we already have an agreement with another farmer

to supply what, uh, what that new farmer wants to do for us.

And, again, I think identifying the need in the market

and finding a way to meet that need is really

the best step to take in the beginning.

It might require some soul searching,

a little bit of research, maybe even some investment,

but, yeah, that's how you hit a home run.


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