How to Sell at Farmers Markets.
Get rid of the middle man, cultivate more green for your pocket, and discover new rewards
when you sell fresh produce directly to consumers at farmers markets.
You will need Produce Market sales arrangements Display stand Signs Cash Cash box Bags or
boxes Stand cover (optional) and samples (optional).
Step 1.
Contact the market manager to make operating arrangements and to obtain market rules for
selling your produce.
Rules may differ between a destination farmers market like the Third and Fairfax market in
Los Angeles and a small-town event.
Make sure market hours comply with your schedule before making a commitment to participate.
Step 2.
Establish product prices., making sure you charge what products are worth and that your
prices are competitive with other sellers.
Step 3.
Create a display stand using a folding table or plywood and sawhorses.
Add a cover for protection from sun and rain, and display photos of your farm and fields.
Both will make your stand more appealing to customers.
Step 4.
Bring cash, a cash box, and bags or boxes to the farmers market to accommodate sales.
Step 5.
Develop regular customers from among the market's returning shoppers to create a solid sales
base.
Offer free samples to interest customers.
Step 6.
Find a market niche and aim to sell the best quality products, have the nicest stand, and
provide the friendliest service at the market.
Step 7.
Promote products by providing information about your wares, ranging from nutritional
value to storage methods and recipes.
Now, pack up the harvest and get on your way to a rewarding sales adventure.
Did you know Produce purchased in the Midwest at conventional grocery store travels an average
of 1,500 miles from the field to table.