so how do i get more sales at a farmer's
market so if you are looking to start a
home-based business or local food
business and you want to sell through
the avenue of farmers markets they can
be extremely profitable and make you
quite a bit of money if you know how to
do it but i'm gonna show you six ways
that you can actually implement very
simple and very quick and easy ways that
you can implement these ideas to make
more money at farmers markets when you
sell your food we're gonna dive into
those six right now
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all right so welcome back to marketing
food online in this video i'm gonna run
down six ways to increase your revenue
and make it more profitable for you to
sell at farmers markets i'm gonna go
from six all the way down to number one
number one being the most uh important
aspect that you should implement in your
farmers market business but before we do
all this definitely hit the subscribe
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notification to check out all of our
brand new videos we upload every single
week now stay through this entire video
because at the end of the video i'm
about to give you two additional
resources specifically for farmers
markets there's going to be two
additional videos i want to show you at
the end of this you need to check out
that will help you also increase your
revenue as well so let's not waste any
more time let's dive right into it so
number six this is one that is a little
tricky but is a huge benefit when you
begin to sell at farmers markets more
specifically selling food products now
the reason why i say it's a little
tricky is you gotta make sure that your
cottage food law allows this to actually
work and allows you to do this because
believe it or not some states
don't allow you to do this one in
particular but number six is sample
now a lot of people may underestimate
the idea of samples or may not even
think about it
but when you start to sample a product
if you've got a dry rub a spice blend or
barbecue sauce a marinade cookies baked
goods whatever it may be if you can give
customers a small sample a small portion
of that product you'll have much more
success and likelihood of selling it if
someone can actually taste it before
they buy it
then you would if you actually didn't
but the trick as i mentioned before is
that some cottage food laws actually
don't and they prohibit
samples so you don't want to go to a
farmers market of course and get caught
doing that but offering samples are a
great way for the customer to try it
kind of before they buy it okay but one
thing you want to keep in mind is you
don't want to make your samples too too
big because remember that all of this
items that you're making is costing you
money to make so if you're offering
let's say if you're selling cakes an
entire cake you don't want to give
someone an entire slice of cake because
you'll be going through your cakes very
fast you want to make it a small amount
but let them try it you can do it in
small cups you can do it in small paper
wraps you can do it in any way that you
feel free to do it but you want to make
it small enough so you're not going to
give away more than you're actually
going to sell but a lot of people
underestimate the power of samples when
it comes to food products number five
a lot of farmers markets vendors
don't take debit or credit cards they
want to get cash in hand for every
transaction well that can be a problem
because today
many people use credit and or
debit cards you need to have this form
of payment
available for every customer that comes
to your booth or comes to your farm
remarker stand
debit cards are fast yes i know what
you're probably thinking well damian but
they charge a fee for that
here's the thing if you can appeal to an
extra 100 customers in a day
using a debit or credit card instead of
cash guess what you sold an extra 100
additional customers your product and if
they come back next weekend and the
weekend after that because they loved it
so much and
they love the convenience of having a
credit or debit card that is going to be
more of a benefit for you even if you
have to pay a little bit of a fee to
have that transaction don't sweat the
fee i mean if it's like 30 cents
normally it's around 30 to 45 cents for
a transaction with a debit or credit
card actually if you're paying more than
that you need to probably find a
different processor but here's the thing
if you're selling something for 5.99 and
it costs you 35 cents to make the
transaction you know what go to 6.50
go up and let the customer absorb that
payment for you as opposed to you
absorbing it it's not a big deal it's
really not a lot of extra money but it
is a big deal when you offer these
additional forms of payment so number
four
this one is a little bit hard to
understand at first if you're new to the
farmer's market realm and you're kind of
just testing it out you're not very sure
but
limit your options to what you offer now
i know what you're probably thinking
well damian i've gone to farmer's
markets and i see let's say produce
stands and they have a variety of pro
that's different if you're selling
produce and you've got a farm and you're
growing a lot of different things that's
one thing if you're making a certain
food product and you have
10 or 12 flavors i honestly would not
bring 10 or 12 flavors to a farmer's
market the more things that people have
you want to minimize
your options
because customers have a tendency to get
overwhelmed a little bit when you have
dozens and dozens of let's say cookies
or dozens of dozens of different
varieties of trail mixes or granolas or
whatever it is that you're making if
you're making seasoned nuts and you've
got 20 of them on the table it's a bit
much sometimes so if you minimize the
options the amount of things that people
can choose from there's a more
likelihood that you're going to turn
over more product and get more sales
because people won't feel so overwhelmed
this is something that a lot of newbies
and people who start off at farmers
markets don't understand and they flood
their table they flood their booth with
all kinds of stuff and it's a bit much
so take it down a notch a little bit
don't allow yourself to put everything
out on the table you know if you've got
12 varieties of something and you have a
weekend coming up at the farmer's market
why don't you bring five or six and then
the weekend following that tell your
customers who were there say hey next
weekend i've got six more flavors of my
product i've got six more variations of
this you want to come back next weekend
what that does is it brings back the
customer again and again
if you open up everything on the table
and they see what's there and they're
supposed to they come every other week
into that same farmers market you've
kind of killed a little bit of surprise
you kind of eliminated some of that
surprise element right so you don't want
to overwhelm them minimize your options
next up
you need to keep your booth and table
organized at all times
i can attest i have been you want to
make sure you're always organized
this is says a lot about multiple things
number one there's a lot about you as a
seller at the farmer's market when it's
a disarray or people are picking through
stuff and it's not organized it's not
kept neat and clean for the next
customer to come over and buy it take
pride in your booth it shows and it
reflects on how you run your business
and the type of food products that you
have plus here's the thing
a lot of customers will interpret the
quality of the food based upon how
organized your booth is and a lot of
people get turned away i've actually
been to numerous farmers markets
numerous flea markets and tons and tons
of local events where people are selling
products i've seen some booths that were
never kept organized and it looks kind
of gross actually but if you're selling
a food product it's extra ultra
important that you maintain the neatness
of your booth and you will sell way more
product when it's organized if you've
got a group of people they come to your
booth they buy a bunch of products as
you're kind of picking through things
then after they leave go back to the
front of your table go to your booth
walk around it and make sure you clean
it back up and keep it organized because
first impressions for me if i were to
walk around the corner and see disarray
and you're selling baked goods and food
items
i'm going to be eating that or giving
that to my kids i'm not going to want to
buy that
so the neater it is the more money you
will make remember i'm definitely giving
you quickly quick and easy ways to
implement your uh more sales concept and
these are ways that will definitely
bring in more business so let's get to
number two
pricing now this is something that a lot
of people will over price products and
unfortunately a lot of the products just
sit there on the table and you don't
sell it
you want to price your product to sell
okay price to sell
here's what i mean by that and i'm sure
you're thinking well damian yeah i have
to mark it up a certain amount i've got
to make x amount of money extra yes you
do
but
if you're at a farmer's market and there
is a variation of what you're selling or
there's multiple booths that have very
similar products to yours and their
price points are a little bit less or
even a lot less i'll guarantee you that
you probably won't sell your product you
want to make sure that you always go by
what's known as the 2.0 or two and a
half time markup if you go and exceed
that and you're going into if that thing
costs you two dollars to make and you're
selling it for 12 or 15
that's going to be something that's
going to sit on your table forever do a
little bit of of digging around and
finding out what exactly are the price
points in that farmer's market or even
the area for products similar to what
you're selling because you may have an
idea in your mind for a certain price
point but in real reality and
realistically it may not sell because of
that
always take a look at what's around
don't out price yourself so you don't
sell anything it's a little tricky
sometimes when you do that but remember
the things that are most important when
factoring a price is packaging
labeling and ingredients okay also a lot
of people tell you labor at first and
all that but to be honest with you when
you're a small business and you're at
home
don't factor in so much to labor at
first because you're probably the only
one that's making the product and it's
not too too important just yet if you
start to scale your business and you
begin to make a lot more money and
you're hiring people now it's costing
you labor it's costing you money that's
different
make sure you price it to sell lastly
number one
when you want to make more money at a
farmer's market i will guarantee you
the booth that sticks out the most has
an eye-catching amazing colorful eye
grabbing signage
table
tent there are companies out there who
can create custom
tents believe it or not custom tables
table wraps tablecloths and banners and
signage
you need to stand out and then the
number one thing to make more money is
having signage that's going to get
people's attention
if you're just another booth with a
table and a white cloth
boring
you need to stand out you need to
obviously you can't probably just use a
a loud voice uh uh amplifying machine or
something and yell yell and scream at
people hey come check out my booth a lot
of people you can't do that so you have
to do it visually so you need to do that
through signage you need to do that
through your tent there's a lot of
canopies and tents that can be
customized with certain colors on the
front and have the name of the brand of
your company you have a company and you
have a name if it's damien's chocolate
chip cookies that needs to be in some
huge bright colorful letters because
it's going to grab people's attention
especially on a bright sunny day the
last thing that you want to do is just
have a boring white tent with a white
tablecloth and some cookies and a little
sign on the table
i'm not going to do it make sure that
your signage is what's calling people to
your booth and if you don't have that
we'll look into it because it's only
about you can even get some of the
signage for anywhere from less than 100
to a couple hundred dollars but it's
going to be an investment that's going
to make you a lot more sales a lot more
money when it comes to your specific
booth at the farmer's market so
how do i get more sales at farmer's
market these six ways are definitely
ways that are very simple and easy and
quickly to implement and they should be
bringing you much more money in sales
and revenue now check out these two
videos here i'll pop up a couple here on
the side definitely check out these
resources as well for farmers market if
you're looking to add additional
resources to your plate and learn a
little bit more about how you can make
it successful and profitable
these are going to help you out big time
if you have questions or comments let us
know down below and i'll see you guys on
our next video