How to sell private label on amazon
Private Label Amazon FBA For Beginners - WHY YOU SHOULD Private Label over Wholesale/Arbitrage
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amazon fba stands for fulfilled by
amazon meaning that if i sell this item
on amazon.com amazon's going to grab
this item once i get a sale they're
going to pack it up and they're going to
ship it out to the end customer and
basically the customer is going to get
the order that is fulfilled by amazon
meaning that i don't personally have to
do any of the work other than sending my
inventory to amazon so they can fulfill
it and send it out to the end customer
there's over 100 000 individuals who
made six figures or more in 2021 selling
items on amazon and me and my business
partner were able to do this our very
first year selling on amazon which shows
you the opportunity is there but you
just have to be willing to fight for it
if you want it with that being said by
no means is amazon fba easy and if you
want it you have to actually fight for a
day in day out and you have to think
outside the box and use your brain under
fba there are three main selling models
now in today's video we're talking about
private labeling where you're basically
taking an item that sells well on amazon
and you're basically slapping your logo
wood nation right here on the item
sending it to amazon and basically
getting sales through your private label
brand that you own in this video we're
going to go over a high level bird's eye
viewpoint of how to do private label
we're going to be looking down at it and
so it's going to be very simple but
we're going to need to understand the
basics of private label before we dive
deeper into the nitty-gritty if you're
interested in these step-by-step
tutorials on how to be powerful make
sure to smash thumbs up and subscribe
down below because i release multiple
step by step videos every single week
showing you how to sell on amazon and
create your very own private label brand
the second model is amazon arbitrage
this involves you going online or to
retail stores to find products like this
and basically you scan them see if they
have good margins if they do you order a
bunch of them in the store and then you
post on amazon and get sell so the
arbitrage model is a lot easier to start
because you can simply go to your local
store your tj maxx your target your
walmart and scan a bunch of items and
see if they have the margin if they do
you order some make sure they're selling
well then you post on amazon and get
sales however it is more time consuming
and less scalable because it involves
you physically in a store finding
products gaining a bunch of products and
hoping to find products that actually
have good margins that you can sell on
amazon easy to get started but takes a
lot of time the third model is amazon
wholesale this involves you contacting
wholesale suppliers and buying products
such as this crest 3d white any of the
major brands that you currently use you
could potentially find wholesalers who
are going to sell you this item for
cheap and essentially what you're going
to do is post on amazon and get sales
that way wholesale involves you getting
in front of manufacturers and
distributors and asking to buy a bulk
order from them that you can once again
buy for low sell high on amazon and make
a profit off of this now with all three
of these selling models you're basically
buying a product that has high demand
whether you're creating a brand or
you're buying a brand version of the
item for low and you're selling it for a
higher price on amazon so you're buying
it cheap selling it for more expensive
and essentially you're profiting
whatever the difference is now the
reason that i have personally focused on
private label is because i physically
own that product whatever product i sell
i own that brand unlike arbitrage and
wholesale basically these products
you're just finding products that sell
well and essentially more sellers will
find that product and you're basically
just playing a bidding war who can price
the lowest and who has the worst margin
who gets to sell who gets to buy box
essentially your margins end up going
lower and lower because people are
constantly trying to price the product
lower and lower so that they can get the
sale and essentially your margins get
smaller and smaller whereas for private
label you're the only seller of that
product you own that product you own
that brand so no one else can sell that
product now they can sell this same
product but once again it's not going to
be your logo on that product so they
have to create a whole new listing and
essentially you don't have high
competition now that isn't to say that
private label is low competition because
once again it is not you still have to
find a product that not a ton of sellers
are selling and you're putting your own
brand on that product and posting on
amazon.com to get sales but essentially
it's going to be a lot less competitive
because you're not competing with a ton
of sellers on the same listing who are
listing the price for lower and lower
now to get started with private label
there are a couple things you need to
have number one need to have your brand
and your local number two you need to
have your product these are the two
major things that you have to have once
again you're putting your brand a logo
on the product so that your end result
looks something like this for whatever
category you're in you have your branded
product and this is what you're putting
on amazon sending this inventory to
amazon so that once again they can
fulfill the order once you get a sale
now when it comes to finding products
the software that i have found the most
successful with is using helium 10. now
if it comes to helium 10 and we come to
the black box tool this is helium 10's
black box product research tool that
they have software that scours through
all the products on amazon you put
criteria into it and basically it spits
back results to give you low competition
products that not a ton of sellers are
selling if you use it correctly so on
blackbox if you come to the keyword
section this is where we put our
criteria in now for search volume you
want to have at least you know 500 to 1
000 searches at the minimum because you
want to have an enough search going to
the products that once you post it
people are actually going to search for
it pop up in front of them and they can
actually purchase it now for the monthly
revenue you can pick anywhere between
you know let's say five ten thousand you
go upwards but the higher up you go the
more more competitors are going to be
you can go up to 50 000 but once again
the higher you go up the more
competition you should be expecting so
to start off it may be easier to stick
with a lower revenue just to get the
hang of things and essentially what
we're going to be doing is we're going
to be private labeling multiple products
and building a brand now of course we're
going to start with a single product but
once again we want to start correctly
and we don't want to get into something
that's going to be super saturated and
has a ton of money into it where it's
going to be a lot of competitors and you
essentially are going to fail before you
start now for the price we'll do 25 to
75
and the review count maximum will do 200
reviews now with this being said we're
going to hit search and now this is
going to be a ton of products popping up
for a detailed step-by-step product
research tutorial make sure to check out
my product research playlist where i go
over all the tips and tricks to find
profitable low competition products now
for example say let's say we wanted to
sell this squat wedge block we did
product research we found our product
and now this is a product that we wanted
to actually source now if we open this
up on amazon what we want to do next is
figure out exactly how we can
differentiate this product make it more
unique so that customers are going to
need to buy our product over the
competition and we have an edge we're
not selling the exact same product or
selling something that's slightly better
whether it's more usable for the user or
whether it's more a better color
variation better size variation well
something that makes the user experience
of our product better than what's being
offered by other products that is
essential and if you cannot figure out
what you can do with a product how to
make it slightly more user friendly make
the user's experience better then i
would not recommend suggest i would not
suggest you know selling the exact same
products once again there's other people
who are selling our product who are
ahead of you who are before you who have
a lot more reviews it's going to be very
hard to compete if you don't have any
uniqueness about your product now for
this example we have a bunch of random
squat wedges and so we see some of them
come up some of them have two pieces
some of them are just one size fits all
let's say that we found one that we
could actually lower up and down so they
can change the adjustable height you're
squatting it let's say you're a shorter
person you have you want a smaller heel
if you're taller person you want a
larger heel and if we had an adjustable
squat wedge for example what we could do
is go to the healing attendant chrome
extension click on healing time x-ray we
can figure out okay so we see that this
has money in this market good revenue
let's say this product was a green light
what we can do is find suppliers on
alibaba and what this will do is
essentially take us to alibaba so we can
see a good general price on whether or
not this product makes sense for us to
go through now when it comes to getting
our products created and bringing our
private label vision to life the website
that most sellers use is alibaba myself
included now this is because we can get
the products created in china for a
portion of the cost that we're going to
sell it for on amazon we're buying low
we're selling high and essentially the
quality of the materials are still going
to be very good quality and once again
that price is going to be unbeatable by
other websites now depending on your
product you may or may not need to get
sourced in the us if you're selling
something such as supplements or
something that you're ingesting then the
us is going to be a necessity but if
you're selling a simple product then
china is going to be your best bet and
alibaba is going to be your best friend
if we click on find suppliers on alibaba
we can get a good indication on how much
this product is going to cost for us to
source for this specific product now we
have anywhere from a dollar to 70 cents
to
15 for the better material this is a
cheap materials material is obviously
better so what we can do is basically
get a good price indication on how much
it's going to cost and we can even click
view more on alibaba open up a new tab
and what we want to do is contact a lot
of these manufacturers and figure out if
they could actually have the one that's
going to lower up and down to be
adjustable that way instead of just the
two piece that you stack one that
actually lowers up and down it's more
premium i haven't seen that version
offered and if we can find that version
then we're going to be more unique and
we're going to be different from
everybody else and we can showcase that
in our main picture and essentially have
the most premium version on the market
we can see here that there's multiple
ways you can do this you could have you
know multiple wedges to do it that way
you can also bundle it with other
products such as this rope or these
little cars or a bag but essentially you
want to have an offering that's going to
be very enticing for customers to want
to buy in comparison to the other
offerings that are being offered on the
listing page on amazon right here and
that will ensure that your product
stands out and it's not just another
version of what everyone else is already
selling now getting the logo on our
product is essential so what we also
want to do when we're contacting
manufacturers is ask them if they can
have our logo can you print logo on this
product we're going to want to ask
questions what different variations do
you have are you able to do the
different size mechanism where they
lowers and it goes up what is their most
premium version of this product are they
able to actually do our innovation can
they do our differentiation strategy if
they can't then we want to contact a lot
of people i recommend contenting at
least 20 to 30 people on alibaba and
figuring out who can do our innovation
who can print our logo on the product or
the product packaging and essentially
who is going to bring to life our vision
for our product that we want to private
label on amazon the next step is we're
going to order samples once we're happy
with the actual sample that they send to
us is good quality we're going to have
them make the bulk order and then
essentially once they create all the
units they're going to send out to
amazon so that we can once again get
sales once customer orders them amazon's
going to fulfill it fulfilled by amazon
pack it up send it out to the end
customer and the entire business model
is complete now that is the high level
viewpoint of private label what we're
doing from a bird's eye view looking
down into it we can get more into the
nitty-gritty daily tasks we want to do
but essentially we're finding a product
through software such as helium 10 or
jungle scouts to find a product that's a
little competition that we can actually
make it better we're finding a supplier
on alibaba and we're having them create
it see if they can do our innovation see
if they can privately label our product
which they are going to be able to do
and then we're having them send it to
amazon so that we can once again get
sales now there are other tasks that
you're going to have to do such as
create a listing but the most important
task is finding a product and getting it
created correctly so when it comes to
getting your logo that you're going to
have printed on your product or your
product packaging to private label your
brand and probably with your product we
need to have a logo so getting your logo
created is very simple you can go to
websites such as fiverr or upwork where
you can have professional designers
create a logo for you or you can simply
create it yourself now this is what i've
done in the past and it's very simple if
you come to canva.com we can come to the
design and we want to scroll down to the
marketing and the logos now for our
specific product we were going to do a
squat where it's squat wedge block came
and say it but for this we want to have
you know a
so we're going to create your own and
now for this what we can even do is we
can even type in different um so we have
already pre-made templates like we see
here and what we can also do is just
type in let's type in fitness see see
what pops up and now we have different
types of logos now we could do something
such as
for squat wedge we could do something
like this like right here we have a
mountain health and fitness
we could have um
squat society keep it very simple you
know society and now we have basically a
local that is created in 30 seconds now
obviously you don't want to just rush
your logo but it just shows you how
quick and simple it is to create your
logo if you want to download it you
simply download it here and now we have
a workable logo that we can easily do
now you can either create an account or
just say
actually download it right here so you
don't have to create an account but you
can log in or sign up if you want to and
so once again we have our logo right
here now this could be a working logo
you know a brand name would probably
wouldn't be squat society but you could
have your brand name or whatever it is
going to be product specific but this is
an easy way to get started with a logo
for free now that is the high level
viewpoint of private label what we're
doing from a bird's eye view looking
down into it we can get more into the
nitty-gritty daily tasks we want to do
if you're interested in these
step-by-step tutorials on how to
probably make sure to smash thumbs up
and subscribe down below because i
release multiple step by step videos
every single week showing you how to
sell on amazon and create your very own
private label brand