hi
my name is keith cooper from norflight
images and in
a couple of videos i'm going to be
covering an issue which i get a lot of
questions asked me about and this is
where do i sell my prints i want to sell
my prints
um how can i make use of my prints how
can i make some money out of them
you get the general thing the
thing is the main answer is to that
is not where do you sell your prints
but who do you sell your prints to and
it's some aspects of that that i'll be
having a look at
in this and another short video
and i said it's who buys your prints
that can't
just because some friend of yours is
gone oh that's a great print
you're to sell them do they know
people who buy prints you probably don't
know yourself
even when did you last buy a print
of the sort you're trying to sell that
suggests you actually
probably haven't a clue who actually
buys them sure enough
you can give prints away
i've run out of relatives and friends of
wall space to take prints because of all
the prints i produce through
my printer testing and everything but
when it comes down to it
it's about marketing simple example
here's a picture now this is the
some beach huts on the beach on suffolk
coast
south walled now
there we go nice pretty looking picture
it's a bit twee for my liking
um it's bright colors it's a sort of
picture people will put up in their
bathroom
people will put up in their kitchen
whatever
now this is the same place i grew up on
the southern coast
and to me this is a much more accurate
recollection of what it's like
this one with the tiny little bit of
blue sky and the
tiny bit of color in the picture um
which is it will brighten up honestly
much
more matches up to my recollections of
holidaying on the suffolk coast
however when it comes down to selling
prints
cheerful is much more likely
to beat dismal now what does this mean
in terms of actually selling bricks
it means that you have to think about
who's buying your prints
and that cheerful cells and what it
means is that just because you like a
picture best
better than other i much prefer this
this dismal looking one
um that other people may not now i've
tried this when i printed this a few
years ago
and had some copies and was giving them
away people who
knew the suffolk coast went yeah
that's that's got it that's right
whereas people who just wanted a
decorative print
like that one now notice i said
just want a decorative print that's in
some ways
putting down the quality of these prints
and that's a wrong thing to do
because when it comes down to it the
people who buy your prints
are right oh dad each of the customers
are always right
another thing is they have to be local
local cells
so this is the pier
at chroma on the north norfolk coast on
a
nice day people like pictures like this
this is a picture that would sell much
better in chroma
than somewhere on say cornwall coast
likewise suffolk this would sell much
better locally
this comes down to where you're going to
sell your prints
now a lot of people ask me oh what
online servers can you recommend for
selling prints
and my honest answer is none of them
because the people who make prints make
money
from selling prints online are the
people who
run the stores that sell the prints
they are mostly vanity projects don't
assume that just because you sell a
means that you have a successful print
business it doesn't work
but anyway just a few other bits and
pieces i've said there's another video
i'm going to be making about this as
well these are all fairly large prints
um small prints often
sell better
it's a borderless print it looks very
nice stuck to the wall
but think about framing it
um you're going to lose some when you
frame it unless you mount it directly
similarly if you have a liking for
panoramic prince this is
this and the boat here in amble the
northumberland coast
how are you going to mount these and
then when we get to panoramic prints
like this one just north of san
francisco
on the coast yeah it looks great i
really like it
but i was there there's very little
market here in the uk
for interesting looking images of the us
now let's say i got some people in the
u.s want to buy
this print that's great um it's going to
cost a fortune to ship it
particularly if i do larger versions but
anyway that comes down to the
fulfillment side of things which is
something i look at in a in another
video
so the economics of it but basically if
i had to say
one key thing for people who want to
sell their prints is
understand your potential customer what
do they want
sometimes that may not match with what
your favorite print is
tough get over it are you in a business
or are you an artist who values the
purity of their work
if so expect maybe not to sell so many
prints
but anyway that's a very quick look at
some aspects of
print sales hope it's of interest and i
will do a few more of these videos if
people like them so thank you very much