Print Advertising Techniques and Examples

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so print advertising tips you want to

have obviously a headline so your print

ad if you're doing print ads direct mail

or whatever you need to have a headline

you want to point out who the message is

for early on and i usually do that by

asking questions that my ideal prospect

is going to relate to

so those first two steps with the

headline and the opening sentence

opening paragraph should be written

exclusively for

your target audience

there's a a mistake people make in

advertising they think oh our product is

so useful everyone should own it so

we're going to write bland generic copy

that's trying to get everybody's

attention because everybody is our

target market because our product is

that good everyone needs to have it