How to sell presets online
How to Create AND SELL Lightroom Presets (Tutorial)
in today's video we are talking about
two of my absolute favorite things
photography and generating passive
income streams chances are if you aren't
Instagram or on YouTube and follow other
photographers you've probably seen
people selling or promoting their own
Lightroom presets there's quite a few
people out there doing them some are of
high quality there's also a ton
tutorials out there that'll teach you
how to create presets but I couldn't
find one that'll show you how to
actually create and export the preset
and then sell them which is in my
opinion a pretty awesome part I mean
fantastic to have a preset but if you
can actually have that preset making you
money in the backgrounds while you're
sleeping now that is awesome and that is
the type of tutorial that I want to
watch so I'm gonna make it you so let's
just jump into Lightroom and get after
this so what we want to do is we want to
go ahead and select a minimum of ten
photos right here I've already created
the collection this is what we were just
looking at a moment ago of ten photos
that I've used to edit now let's just
jump into let's just jump into this
beach photo right here so if I double
click it that'll bring up the full view
and then we want to go into develop mode
now I have the before and after mode
turned on which I really like to work
when whenever i'm creating these presets
because a strong before and after photo
when someone's about to purchase the
preset pack is very compelling so I want
to make sure that my before and my after
have like a really nice and noticeable
transition you don't want to go crazy
with it but you definitely want to show
off the power of the preset so that's
why I like to edit with this before and
after turned on you want to turn it off
just go ahead and click Y and that'll
just take you straight back to the
normal edited
photo mode but I'm gonna go ahead and
turn Y back on and so we're good now we
are on the developed tab which is where
we need to be to manipulate and create
all of the edited parameters that are
going to make up our preset what we can
do here is we can simply go down adjust
the temperature the exposure the
highlights all of these aspects here
over on the right side panel now I've
already done this for the photo and I
have another tutorial that I will link
up here or down in the description about
the basics of Lightroom if you're not
familiar and you can go through that
separately but for all intensive
purposes let's just say that you've gone
through and you've already edited your
photo and you're like this looks awesome
I'm ready to create a preset from it you
are going to scroll right up over here
and then there's this little plus button
we're gonna go ahead and click the plus
and then create preset you don't already
have a folder for your presets we want
to go ahead and create one so I can go
ahead and select my existing folder
which I already have my presets loaded
into or say new group so I'm just gonna
go demo preset pack 2020 I'll create
that and now I will give this preset a
name and naming is in my opinion pretty
darn important
I like clever names that hint to what
the preset will actually do but the
names and why I think they should be
clever is so that as people are using
them they're gonna remember like oh yeah
that filter daydream was awesome I need
to use that again on this photo because
it's gonna work really really well so
get creative with your names but if you
can kind of hint to maybe what its gonna
do extra points so I'm just gonna go
ahead and name this demo preset can I
even spell preset PR yes okay got it now
one other thing to note is if you notice
that any of these are not checked you
want to come down here and say check all
that way
you save the preset it is ensured that
you're gonna get all of your edits go
ahead and hit create and it's as simple
as that
if you just scroll right over here
you're gonna see now we have our new
demo preset pack here's another trick
for you and I love this trick because
I've used it a ton just yesterday when I
was creating this preset pack let's say
for example you're looking at this photo
and you're like ah you know what I just
saved a preset pack but there's a little
edit that I want to make I actually I
want to bring the highlights up just a
little bit more here's what you need to
do if you want that subtle change to be
included in your preset you're gonna
come right over here to the preset
itself right click it and then say
update with current settings this is
gonna give you that same dialog box just
hit update and you're good to go
that little minor change now is applied
to that preset it's awesome right and
that's how easy it is to actually make a
preset does it take some artistic nough
sand some creativity to dial in a preset
and get the colors right and get it
looking tight absolutely and that is
probably where most of your time in this
entire process is going to be spent
because you want your presets to be
quality and you want to test those
presets with other photos once all your
presets are looking super tight what we
need to do now is we actually need to go
and get after those preset files so that
we can zip them up in a file and add
them to our store so here's what we're
gonna do come down to our preset that we
just created and we're gonna right-click
it and then we're gonna say show in
finder now that's gonna bring up our
Finder window where we have all of our
other presets we just did this demo one
so there's not too many but if we look
into my preset pack you can see that
there are a whole bunch all of the
presets with the cool little preset name
that I gave it
so what we're gonna do with that preset
folder we're going to right-click it and
then we're gonna come down to compress
that pack which is going to give us the
zip file that we need to upload now that
we have that we are in good shape I'm
just gonna drag that over to my desktop
hit spacebar pop this into my pack and
put it right there so that we're keeping
everything organized and that is it for
Lightroom that's all we have to do now
let's jump straight over into selfie and
see what it takes to create an account
you may or may not have already heard of
selfie it is a great platform to sell
all types of products especially digital
products so go ahead and jump to this
link yet dot selfie com4 slash let's do
this or there's a link in my description
if you just want to click that and jump
over there beside note I am an affiliate
of these guys because I know and I
believe in this product I've used it
before so if you click that link that is
going to hook me and this channel up so
I would really appreciate it if you did
once you get into selfie you'll see that
they do have a free trial it's a 14-day
trial for you to set up a store and in
that time you could probably make some
pretty solid sales after that you're
gonna be paying a monthly fee of I think
their low point is like 30 bucks a month
which is not too bad especially if
you're selling products and they are
starting to sell which I hope they do
for you so go ahead set up your free
accounts and then once you do we're
gonna jump into the dashboard and I'm
gonna show you the few simple things
that you need to setup in order to get
your store off the ground and link ready
for you to promote on your Instagram or
on your YouTube channel or on your email
list or wherever you want to promote it
once you've created your account there's
a few key things and I'm gonna walk you
through to help you set up your store in
a snap really this is like they can take
no time at all first and foremost let's
go down to our store settings and then
our general settings what we want to do
is set up your store link this is
basically like your unique you are
as you can see here I just used my name
Kevin Fremont you can also set up a
custom domain I'm not worrying about
that for now and then you want to set up
your support email so add your support
email hit update it's gonna send you an
email to confirm that that email is
actually your email and then you're good
to go
on this page next we're gonna go down to
our payment settings if you have a
stripe account awesome I love stripe I
use stripe so I linked my stripe account
here if you have a PayPal account you
can also use that right here so that you
can get all of your earnings transferred
from selphie over to either one of these
accounts next what we're gonna do is
we're going to go up to the
customization tab and this is where
you're gonna start customizing your
storefronts and there's really only a
few elements that you need to worry
about in order to get this off the
ground there is a header or cover image
I'm gonna come down here and upload my
avatar we have our store name and this
is what's going to show up in the header
here so I just added my full name I
might change that to say something a
little bit more descriptive but that is
your call so we can go ahead and exit
out of this and then click back over
here to go to dashboard next what we're
gonna do is go you want to go down to
products and then add new products add a
digital product and go through this
process again this is so
self-explanatory so I'm not gonna spend
a tremendous amount of time here this is
where we're going to drop our zipped up
package that we had saved so that would
be this guy right here so we'll open
that this is basically what someone's
gonna download should they go through
and purchase your products next we're
gonna give this a name we're gonna call
it demo Lightroom preset
k-f and then we'll cruise down here and
add a description it's important to add
a short but punchy description you want
to list out how many presets are inside
of the actual pack name the presets and
things like that then down here there is
a product preview page where we can add
all of our images that are gonna make up
our storefronts now I'm gonna jump over
to the preset pack that I already
created so you can see what this looks
like filled out we have our cool little
banner at the top we have the Lightroom
preset package my cool little thumbnail
as I click through I have my before my
after I before my after and you can see
that it's really awesome to be able to
know what you're getting into and that
is the tutorial that I have for today if
you're interested in these presets and
you want to support me beyond using the
link to set up your selfie account but
you want to buy these presets and check
them out for yourself feel free I
definitely appreciate the support again
if you have any questions at all about
going through this process creating
presets or setting up the store hit me
in the comments below I'm more than
happy to help you create this digital
product so that you can start earning
some of that sweet sweet passive income
while you sleep based on your creativity
and with that I'm out and I will catch
you later you can almost see it right
now you can't see it what if I do this
you can see it literally you can watch
this tutorial and within a couple hours
cream project table product product
products some cool that you can
sell I'm gonna make that passive income
we're gonna make that passive income
we're gonna make that passive income
because you watch this tutorial
yeah
yeah god I could never have a career in
singing ever karaoke me we are not
friends
