How to sell presets on squarespace
The Problem with Selling Digital Products on Squarespace
0:00 / 0:00
Timecodes:
let's talk about the problems of selling
your digital product on a site like
squarespace let's walk through that
yes sir because the problems are many if
i could write like an honest tag line
for squarespace right it would be that
they're good for content beautiful sites
right make very nice layouts and
templates are gorgeous really bad for
e-commerce okay when it comes to
actually selling your stuff and having a
website that makes you money how does
your site help you monetize what you're
doing and and create revenue and bring
in sales like that i mean that is really
where squarespace falls off the map so
let's take a look we actually have uh we
have a squarespace site pulled up uh we
recently did a sim card takeover of this
brand right here is becky and chris
great creators go check them out for
sure they're really really awesome folks
um creating really really cool stuff and
so they're actually jordan you said
they're sponsored by squarespace right
yeah a lot of their videos are sponsored
by squarespace so it makes sense that
their space is on squarespace they
probably get this for free uh but
probably yeah let's let's try to go on
here let's buy a digital product like
let's kind of just walk through like an
actual user what they're gonna
experience when they're on yeah for sure
right so you've got this awesome layout
again the site is gorgeous i've got
nothing in squarespace i think they're
they do an awesome job with creating
pretty websites okay but let's take a
look at what it takes to buy something
first of all i got to come up here and
find shop okay shop is really really
tiny right so uh and then yeah if you
know what you're doing i'll click on on
digital products so one page okay we're
gonna keep track of how many pages it
takes to actually go and buy something
right because every step in that process
you are losing people by 50 or more
right if you had 100 people on your
homepage
you probably have about
30 of them maybe that get to this shop
area let's not forget the fact that they
had to drive this traffic from social
media from youtube into this exactly so
every extra page every extra step in
that process i'm telling you you're
losing so so so many people right
shorten up this process and make more
money uh but yeah you know this almost
looks like a like a shopify storefront
or something right jordan like we're
looking like a traditional e-commerce
type thing right so now your customers
see all these cool uh you know these are
called luts they're uh they're like
camera presets right the editing stuff
yeah you got it yep yeah so um jordan's
the camera guy that's not my thing
basically now at this point your
customer has to what click into every
single one of these and learn about what
they are you know i mean like it's not
clear
off the bat kind of like you know what
is this thing or you know whatever but
you know there's almost too many options
to keep moving forward you know i mean
like paralysis by analysis stuff what
people want is a guided handheld
experience to go by exactly
so let's just click on one now i'm on my
third page okay so now i'm i'm three
pages deep into this whole thing uh and
yeah you know they've got some nice
designs the pictures look kind of cool
again squarespace did a good job with
the layout of the page is kind of nice
okay but there's not a whole lot here
there's no testimonials there's no
guarantee there's no uh
you know not a whole lot of faqs or
anything no there's links to go away and
go over to other pages and now we're at
the blog and now we're at the blog
exactly right i'll go ahead and click
back just because i kind of know what
i'm doing wait but let's just say i'm in
you know let's say i'm excited i want to
buy right i'm going to click add to cart
and
then nothing
literally nothing right it just says
what happens now right like what is
going on there's no cart thing over here
it doesn't take me to my cart you know i
mean i have to scroll back up to the top
of the page and click on cart up here in
the top right and so when i click on
cart in the top right now i'm in my cart
now i'm on page what jordan page five
yeah i think so we'll put the youtube
counter down in the video yeah we'll put
more like the cameras already four or
five there's home page that that one
click add to cart and now we're here
yeah i'm gonna count that as five clicks
right and so again i can't do anything
here so now i have to click check out
again now i'm going to that's click
number six right and so now finally i'm
sort of in the e-commerce experience i
can go ahead i can put in uh you know my
email address um but here's the thing
you have to click a box to make sure
that i can even email my customers right
so you know we uh talk about all the
time about owning your customer if
somebody doesn't click this box you
don't own that customer you can't tell
them about other stuff you have you
can't tell them about live events you're
going to go do right so you're relying
on someone being able to click that box
instead of just taking ownership over
your customers right big big problem now
it's time for payment right so payment
is
nice the card number thing looks nice
but what is this right jordan you talked
to me about you had a squarespace site
and you tried to get rid of billing
address because you really didn't need
it selling digital stuff yeah i'm a
former squarespace customer and i was
trying to sell a digital product just
like they were and
with a digital product you don't need to
know someone's address you just need
their email so you can deliver the file
so i asked them i contacted support said
hey is there a way i could remove
billing address and they said no it's
baked in you cannot remove it and it's
just so bad because we talked about this
on the live stream that is someone you
don't know a site you've never been to
before you're about to buy this product
for the first time and now you're asking
just hand over your billing address to
me uh for what reason like the credit
card's gonna go through
why do you need to know where i live
exactly yeah and we know from the same
card database that actually if you
shorten that checkout experience right
if you take away fields that you don't
need get rid of billing address get rid
of shipping and dress that it is a 35.1
boost to your conversions okay 35.15
pages that have short experiences with
actually buying right first name last
name credit card and just call it right
or email i'm sure isn't there 35.1
percent higher conversion than the pages
that don't and we're talking about
millions of orders tens of millions of
orders that have gone through the same
card system so a massive massive number
there and then there's one thing here
that is conspicuously absent where is
the opportunity for me to spend more
money right where is the opportunity for
me to add other items to my order as i'm
checking out whoever's watching this
right now right who is selling stuff and
not letting your customers spend more
money you are
massively kneecapping your own growth
what do we do by comparison instead of
getting the checkout experience and and
letting someone go and buy but having to
be six or seven pages deep instead of
getting in their way with billing
address and shipping dress stuff that
you don't need right instead of not
letting someone go and buy more stuff
right and severely handicapping your
growth we recommended this and this is a
page we made with sam cart for uh for
becky and chris and basically saying
okay listen let's take those luts let's
take you know your you've got other
video courses things like that right and
let's make one very simple page okay
that is going to sell exactly what you
want we're going to guide someone's
experience we're not gonna leave them
guessing and leave them to research all
your own stuff for them we're gonna be
able to add guarantees add uh faqs and
add all kinds of awesome stuff that we
know is going to convert higher oddly
enough this one has shipping address but
that's only because we're gonna actually
give your customers down here at the
bottom the opportunity to add other
things to their order including this one
is a physical product so you collect
shipping address if you're gonna sell a
physical product right but you can
imagine how easy it would be and how
short this whole experience would be is
if we got rid of shipping address if you
don't have something physical to sell
that could be gone right and it would
just be first name last name email and
then time to pay right super quick super
short all on one simple page
and this is how you could turn a 10
order right into 60 in revenue by
letting your customers go in here and
add more stuff to their order and do
that when we're talking about
squarespace being bad for e-commerce
right what's the alternative well the
alternative is keep your squarespace
website come get a free trial of samsung
see what the right ecommerce features
will do to your bottom line and make
that checkout experience make that whole
experience of someone discovering what
you have and buying it super short give
them opportunities along the way to
spend more and watch your revenue
explode you want to have a more
intentional buying process when they're
on the squarespace site and they have
that gallery of products like you just
said like they kind of get you know
choice
choice paralysis analysis like they
don't know what to choose and it just
feels unintentional hey choose whatever
product you want instead we make one
page that says follow this step right
here all you got to do is go to this one
page and check out the exact product
that you intended to buy and it just
feels feels like the process is way more
thought out as opposed to just kind of
aimlessly letting your customers browse
around your site bingo yeah 100 so if
any of you guys are our creators out
there and you're looking at how can i
monetize my website how can i monetize
my email list social following whatever
be sure to subscribe get us on the
samcart youtube channel for more videos
exactly like this one where we're always
showcasing how our creators making six
seven eight even nine figures are doing
it and uh and how you can do the same
thing too so uh yeah you want some more
videos like this subscribe to us here on
youtube and we will catch you guys in
the next video take care
you
