hey guys it's the ecom king here known
as camille sato and in today's video i'm
gonna be giving you a completely free
digital product shopify store course i'm
gonna be teaching you how to design and
build a successful
shopify digital product store in 2021
from the very beginning i'm gonna be
showing you how to make digital products
how to build a digital product store
how to automate the process with one
single app
and i'm also gonna be teaching you how
to run the facebook ads
for digital product now how much do you
need to start a digital product business
now the short answer is a thousand
dollars but the more
obviously the better now you need to be
topping this up by a hundred dollars
every single month now these are the
digital product costs included
shopify plan which is going to cost you
29.99 a month digital assets meaning how
much it costs you to acquire
a digital asset in terms of creating
them yourself it's going to be roughly
around about
50 per month now the theme the thing
that i recommend
for this strategy is going to be around
about 50
and that's a one-off payment then your
logo around about 20
your apps 20 to 50 a month and your
marketing which will be 500 to 2
500 every single month then your
marketing which will cost between
500 and 2500
now for those that want to skip the
course to the bits that they're most
interested in there are timestamps in
the description and in the slide bar
on this youtube video but if you're
somebody that's brand new to the digital
product space
please watch this course from here so
let's get straight into what are the
pros and cons of digital products
because i'm sure a lot of you here
do not know how this works so the pros
of this is you get
instant shipping times because it's a
digital product as soon as somebody buys
off your website they'll receive it
straight away
there's really high profit margins
because depending on how you do this you
buy
the digital asset once you create the
digital asset once
and then it's every time somebody else
orders it you're making 100 profit
because you've only had to create that
digital asset once and let's say for
example it cost you 50
to make it then after that every time
somebody orders you're looking at 60
cents for them profit margins
because the costs are not there in terms
of cost of goods now you own the assets
so if you're building these digital
assets yourself which i'll be teaching
you a little bit later on
you own the meaning they're yours you
license them and nobody else can have
them unless you give them seller
permission
but overall this is a great way to build
an online asset
now the cons of this business model is a
limited range of digital products now in
the digital product space because it's
such a new
uh space at the moment there's so much
limited range of things that you can do
now there's a limited perceived value as
well so in terms of how much you can
charge for these things
there is a limited received value just
on the base of a nature of a digital
product
now the best digital product niches that
i've personally found myself
are the lightroom presets now for those
that don't know what lightroom presets
are is lightroom is
created by adobe adobe photoshop and
lightroom is where you do color work to
your photos to make them look a lot
nicer and a lot brighter and it's just a
way to get people to look at your photos
and think wow they look really really
impressive
now people spend a lot of money on
getting presets from professionals
because all they need to do is add it to
their lightroom click one button it's
like a filter so on instagram you can
pick a filter
lightroom presets is basically that but
the high-end version of it
so those are some light broom presets
are one of the biggest if not the
biggest digital asset
that i see at the moment now video lots
is basically the video version of
lightroom presets
a video look can be used on final cut
pro uh premiere
it can be used on most video editing
softwares and what this does is it adds
a filter
to a video now the video looks a lot
harder than lightroom because it's a
photo
but video looks are very very high in
demand especially now
with the whole global situation a lot of
people now taking on photography
a lot of that people are now taking on
videography so these are some two
big assets that people are looking to
acquire every single day
now phone wallpapers is another really
good one an app icon so you know the
icons on your android phone or your
apple phone
people spend a lot of money making them
look really really cool so these
are by far the digital assets that i
have found to work the best at the
moment now how do you find
winning digital product ideas now the
best way to do this
is by looking at your competitors best
sellers and going through the website
and doing some due diligence and working
out what's working well for them and
what's not working for them
now the whole idea of this is not to
copy them i want to make this very very
clear please do not copy anybody
but it's just there to gather
information that you can use for
yourself
when coming into the business model
which is research on your competitors
so guys this is a great way to do some
research to find out
which one of these niches that i've
recommended lightroom presets video lots
wallpapers app icons this is some of the
best ways to find
what's working best in the industry so
you come over to google you type in
lightroom presets or video lots then you
head over to where it says shopping here
on the google search and what you do is
you click on some of these people
and you have a look so for example here
we've got one two three preset store
we click this and this is a big known
store for selling digital products
and what you can do is you can head over
to their mobile presets and you can go
through their website and see
which ones have done the best for them
you can also take a look at the facebook
ad library to see how many ads they're
running
for which lightroom presets so if you go
to the ad library which shows you
a brand's ads that they run on facebook
whichever ones that they're running ads
for obviously the ones that are
performing the best for them
now what you want to do is you can see
these ones are called bright and airy ig
style creamy earth tones so there's
different style of presets made for
certain types of photos
and again if for example ig styles doing
the best for them because they're
running lots of ads for them on facebook
that means that that type of look is
doing really really well so you might
want to write down
ig or instagram photo presets are doing
really really well you don't want to
copy
the exact way that they've done their
presets which i'll be showing you later
but you want to understand that that's
the industry at the moment that doing
really really well in terms of preset
now another really great way to
find proof of concept in terms of what
works well for your digital products is
by
heading over to etsy and searching for
lightroom presets video lots whatever
digital product that you decided
to go down now when you come to over to
etsy and you type in for example like
room presets has come up with loads of
different salads selling their own
lightroom presets
and it shows next to it how many orders
they've got and how many reviews that
they've got
now just by going through this you're
able to find the ones that got the most
orders and which ones have the best
reviews and again
you're not here to copy or to take their
work
and make it your own you are just here
to do research on what's working well
and what's not working well for example
if insta blogger is coming up the most
for example this one's got 4261 reviews
that's really good now remember this
one's saying it's the best seller so you
can see where it says here best seller
that's a good sign
and remember when we went over to that
other website one two three presets they
were also saying that
instagram presets were doing really
really well so then you can see there's
a trend
instagram presets are doing really
really well then what you want to do is
you want to do some due diligence and
work out what is an
instagram preset what does it contain
what does it have what does it involve
in terms of
what makes an instagram preset what are
the colors what type of photography
editing
is it included and that's what you want
to do and again guys i want to make this
very very clear you do not copy anybody
but you're just going over here to do
your own
research to find out what's right and
what's not right in terms of what works
well and what doesn't work well
now let's cover the best methods to
create your own digital products you've
got upwork
five or youtube or you can actually drop
ship the
uh digital products which i'll be
showing you right now so guys the first
method is to head over to fiverr and
five is basically where loads of
freelancers come on here to look for
work
and what you wanna do is you wanna
search for what you're looking for so i
might wanna type in
video lots and if i type in video lots
it's going to show me people that will
create me
my own video look so you can see here
loads of different people
now if i do the same but for lightroom
presets you're going to see a lot more
sellers come up so i'm going to go into
the search bar and type in lightroom
presets
so you can see here lightroom preset and
you can see
loads of people are saying that they
will deliver lightroom presets for me
and you can see all the sellers here
now again if you type in for example app
icons or stuff like that
you can see there's going to be sellers
that will say that they can they can
make me some app
icons and they can design me them the
way that i want them to look as well
now if i show you a salad that i've
personally used myself which is this
gentleman here
he's saying that he will create me a
lightroom preset and he's had some
really really good reviews and he can
see some information about his gig
right here now if we take a look at his
plans he's got basic standard and
uh premium now you can see here it will
say that it is for commercial reuse now
this is very very important guys so when
you come in to hire people to create you
these digital products
you need to make sure that they are
designed for commercial
reuse meaning that when they create them
for you you are then
allowed to sell them as your own that is
very very important if you do not get
that permission
then you cannot do it so you can see
here he's put commercial use even though
that they put commercial use
in their bio or in their seller you
still need to contact the contact them
and ask them if that
is um if you're able to do so so if i
actually show you the message between
me and the seller you'll see what i'm
talking about so you can see here
hello are these priests uh preset custom
made as i would like to sell them on my
website after you've created them
and license them you can see here yes
the they are
custom made and you can restart them so
you can see here i've just made sure
that they are custom made you don't want
this person to go out there buy some off
for example etsy and then sell them to
me as a dropshipper that would not work
because then it's not his work
so you can see here he's telling that it
is going to be his work and i can
actually start them on my website
so as soon as i found that out i ordered
my presets from him so that's basically
what you want to do and you can see here
there's somebody else here that's
selling video lots
um and you can see here he does pro
grading and stuff like that
now i paid for the um
uh pro package so if we go over here to
premium you can
actually paid for this one and i'd
recommend that when you are doing
presets or video looks you want to be
you want to be getting at least
five to ten of those digital assets in
terms of five presets 10 presets so you
can see here when i ordered them there
were some requirements and
and the requirements are what the seller
asked me for when i pay any special look
that you're going for so you can see
here any special that i'm going for
now remember without where we did that
research to find out what's working best
and what's not working best we saw that
the ig
theme is working really really well so i
could have put in here
can you make me some instagram presets
because you know that that's the
industry that's working really really
well at the moment
in in this case i just put whatever is
trending at the moment you can get them
to do the research as they're the
professional
and then he says how many presets do you
need i always recommend that five to ten
work really really well
and then he says do you have any raw
photos meaning do you have any photos uh
that you'd like to send in that he can
apply the the preset to
i always say no you don't want to be
doing that right now and then that's
pretty much everything done and as you
guys can see here i paid
45 dollars and i paid for export presets
in mobile use as dng
file so when you're doing uh lightroom
presets if this is the thing that you're
deciding to do
you want to make sure that you get the
dng file because you want to make sure
that you can have your customers
uploading it on mobile and desktop so
let's pay an extra ten dollars
so until i did spend 55 on getting this
done and again this was
this is what goes back to what i was
saying before i've paid 55 to create my
own digital asset
now i've got that of that is it now when
i sell this
i'm selling it technically for free
because then i've paid for it once
now when people buy it that that cost of
good you've paid for once now
that's why the profit margins are so so
high because as soon as i've made 55
dollars in profit that's it everything
else that i make is literally just
profit then so that's why it's such
a lucrative business option so guys the
second way that you can get your own
digital products made and this way if
i'm going to be honest with you is going
to be a lot better
is by heading over to upwork now upwork
is like fiverr
but instead of you going and searching
for somebody you put a job post up and
you tend to get
higher quality leads so what you want to
do is you want to head over to work
click post a job
and then when you click post a job you
just want to follow exactly what i've
entered in and the style that i've
entered it in
so i've made the job tile lightroom
presets if you're doing video lots you
could do video loads if you do an app
icon you can do app icons
then i put as a job category image
editing whatever that your category is
in
then i've put in the description i'm
looking for an expert in lightroom
presets who can make me 10 unique
presets
for the trending designs in the
photography industry you might want to
also put in here
that i can style commercially reuse on
my website you want to make it very
specific and
let them know that you're looking to
re-license or you're looking to license
the digital product as soon as you make
it you want to license it meaning that
when it's licensed people can't sell it
without your permission and if they do
obviously they can get into trouble and
then if people do want to
sell your um presets which is classed as
distribution if you have a license
they have to pay you some form of
royalty which i'll be talking about in a
minute
then you can see here type of project
one time project you can see screening
questions how many years of experience
do you have
now what i've actually done for you guys
is i've actually created a google doc
sheet
with all the copy and paste templates
that you're going to need
so guys as you can see here this is the
free google doc sheet that i've made for
you with this free mini course
that has all the copy and paste
templates all the links that you need
so you can fast track your process so if
we go back over to fiverr
you can see here require cover letter
you put yes expertise i've got
photography travel fashion nature
portrait
expert level expert location worldwide
freelancers
job visibility i want freelancers
agencies
and i put talent i've put talent type
and i put no preference amount
earned 1k rising talent i'll put job
success right 8
english fluent qualifications i'll put
no preference
budget pay as a fixed price and you're
looking to spend around about 50
then you can see here everything else
that you can put and then you can put a
post job now
as soon as you've done that you're gonna
get loads of people reaching out to you
with their portfolio
um and you just basically want to get
into conversations with them sometimes
you can even kind of call them and just
tell them that
what you're looking for specifically and
tell them that the long-term vision that
you're looking for and hopefully
you can have somebody there that once
you've made one lightroom preset or one
video a lot
you can go back to them for more and
more and more work and you can build
very good connections doing it that way
now another great way of getting your
own digital presets or digital assets is
by creating them yourself not even
hiring anybody but doing it yourself and
learning how to do so
so this is a great youtube channel
called ar editing he's a professional in
lightroom editing and he's got a youtube
channel where it shows you
how to create your own presets that
match the look that they're doing for
example how to have the
uh caramel look how to have the wedding
look how to have the selfie look
so he shows you how to create all the
different lightroom presets
that you're looking to do now if you
know anything about lightroom then you
can do it yourself now again the same
for video there's people out there that
show you how to create your own video
lots there's people out there that show
you how to create your own app icons
so you can try and teach yourself how to
do it yourself and this is a great way
of saving money
and making sure that you're doing it
yourself and you know it's your own work
now although i'm saying this you've got
to make sure that when you watch these
videos you do not copy them
exactly as they are you will have to
adjust them
to make sure that they are unique to
your own so you can't just watch one of
these videos and copy it and make your
own you will have to make
a change to how you're doing them you
can follow the main structure
but you will have to adjust them to your
own way to make them your own so you can
license them but this is a great way
to learn how to do yourself and then
create them and then have them licensed
on your own behalf guys the next way you
can get digital assets
is by actually drop shipping other
people's work so this is another great
way to get involved
now the downside to this way is you will
be having to pay a royalty
but then that way you don't need to pay
for any of the work and you don't need
to make sure that you're hiring people
to do
long-term work for you and you know that
the people that you're dropshipping from
you know that they're good at what they
do and
you can rely on their work so this is
how it works digital product outreach
message
this is the outreach message that you
want to make sure that you send them
before you work with them now you cannot
basically sell somebody else's digital
asset without having their permission it
just can't be done
so this is how you do it the right way
you want to be saying hello whatever
their name is i want to drop ship your
digital product
my name is i'm offering you a percent to
sell your digital product i have a few
questions regarding
uh you as a seller am i allowed to drop
you this product on my shopify website
and the marketing platforms like
facebook and google
do you have a license to sell this
digital product because sometimes these
people that you find do not actually own
the original right so you need to make
sure that you find the person that does
are the videos and pictures on your page
or on your website
okay for me to use commercially for my
advertisements like facebook and so
forth
and then you report i look forward to
hearing from you let's make money
together and i've put it here and bold
do not sell any of these things without
their permission um
because again it is copyright and they
do have a license to it so if you do not
have their permission and a contract
signed
you cannot do it so please guys make
sure that you're only doing it if you
have permission and i'm gonna be showing
you now
an example of me doing this now before i
carry on a lot of you gonna probably say
oh why would somebody want to do this
now this is just called distribution now
if you're selling something because you
have a hobby a lot of people in the
digital asset like lightroom video lots
and so forth
they have a passion to create these
things they're very good at creating
them but in terms of a business
they're not good at selling them they're
not good at getting it out there now you
as the marketer that's your
responsibility
and that's why a lot of companies do
what we call distribution
so if we look at for example walmart a
lot of the products that are sold in
walmart are not owned or created by
walmart they're just good at getting
customers
they just have the rights to resell
those products and that's what you're
doing here
you're outreaching to these people
saying well look you've created an
amazing product but
i'm there to make you money by paying
you a royalty but also getting
money by pushing it out there and it's
just a form of distribution
and it works and happens all the time so
an example of doing this is you can head
over to a website like this filter grade
and this is where loads of professionals
basically put their work on here and you
can see if i go to photo you can see
lightroom presets i can go on here look
at loads of different lightroom presets
i can click on here then what it'll do
is tell me who the seller is create a by
and you can see here this is the creator
so i'll click that and then it'll tell
me who the creators and what i can do is
i can google
the name on google search for it and
then i can find here these are the
people that own it
and then i can go to their contact and
then i can contact them
with that script that i've given you in
the free google docs
so i message this person here i'm going
to cover their names up because i'm
going to keep them private
but you can see i bought can i sell
these presets that you're selling on
your website
and she put what percentage do i get
i'll put what would you like
would you like to rebrand them and make
them as your own i'll put potentially
depends
she but i'm not looking to white list
the presets they are part of my brand i
put okay
how about reselling them she put that is
something that i'd be interested in
and then we talk about a percent that we
can agree on again a lot of these
sellers again like i told you are just
interested in creating some work they
like they might make a little bit of
money out of it
but if you can help them scale it and
potentially sell it on your own
they're willing to do a royalty or a
distribution contract form like this
person is
so this is a great way to do that now
what i always like to say is you want to
negotiate on the royalty now you do want
to pay
them a decent royalty you don't want to
be giving them really bad percentages
but you want to negotiate on a decent
royalty and
sometimes the deal will go through
sometimes the deal won't go through but
as soon as the deal has gone through and
you've you've done your logistics you've
done your
due diligence on them you found out that
there they are the actual creator
um then what you want to do is you want
to get them to create a contract and you
want to sign it then that way
you know you're safe and protected and
and that's what i'd recommend that you
do
so guys the next part of the course is
setting up the shopify digital product
store
and i'm going to make sure that we
create it so it converts really really
well it looks professional and it is
a real solid brand so guys the first
step to this is by creating our logo
and picking our domain name so if you
head over to conver
this is where we're going to be creating
the long logo but before we actually
create the logo we need to come up with
a brand name
now the brand name if you look in the
free google docs sheet i'm giving you
guys some recommendations
so my actual store name idea is going to
be your photographypresets.com
because i'm going to be doing the
lightroom presets and you can see here
the domain name should always have
dot-com
in it now you could do for example your
video luts.com or something like that
but you wanted something really really
branded
and something where it really stands out
and it tells people exactly what you do
and you always want to make sure that
you use the
com extension now you want to head over
to google domain name shopify domain
names and make sure that
the domain name that you're looking for
is available because you don't be paying
silly money for domain name because it's
sold out
you want to make sure that you're being
paying for a domain name that is 14 it's
never been bought before
so just make sure that you do that
before picking a brand name because the
last thing you want to do is create a
logo
come to buy the domain name and it's not
available or it's available for resale
and it's a ridiculous price so guys once
you've done that you want to head over
to canva and you want to type in
logo and as soon as you've done that
click the top one and then it will open
up
a logo format now you want to hit skip
tour and i do recommend that you guys
get canva pro
it has got a 30 day free trial i will
leave my link in the google doc sheet
and in the description
canva pro will enable you some really
good features and we are going to be
using canva
a lot in this free course guys so do
bear that in mind you will need the pro
version now what you want to do is you
want to scroll through these different
logos and you want to find something
that really does
uh fit your industry again depending on
the industry depends on how a logo
should be designed
now me personally i have created the
logo where it is just a worded logo
there is no
actual emblem in it um it's just an
actual
worded logo so i just went to text
personally and i dragged over the text
that i
felt really matched my industry really
well
so for example i felt like this really
matched my industry so i pulled it over
and i just literally changed it so i
what i do is i deleted this box here
because i don't need it so this box here
got deleted and i just changed this to
say your lightroom presets
by deleting the text and typing in and
that's pretty much what i did guys and
you guys are probably thinking this logo
is whack why would you only have it as
words
i just find in the lightroom presets the
photography the videography
a lot of brands don't really have crazy
logos it's normally just
the name of the brand and then maybe the
initials or the person that started it
that's the theme that i saw so i want to
fit in with the theme so people feel
comfortable
so then what i'll do is i'll just export
that as my logo
um by clicking the download button here
so guys the next part is by downloading
and paying for the thing that i
recommend which is this theme right here
called the phone online mobile store and
phone shop shopify theme and you're
probably
thinking cam this is a mobile theme why
would you want it for a digital product
i have just found that this one looks
the best and when i show you what you're
going to agree with me it just looks
absolutely amazing
now it is around about 50 i believe uh
to buy i think it's around about 49.55
around that range is really cheap guys
it will make your store look really
really professional and beautiful
i have left the link to this theme in
the description and
in the google docs sheet the free google
doc sheet um i will be referencing this
for the actual uh course so if you don't
have the theme it's gonna be very hard
to follow along with
and again through my testing and having
my own uh digital stores
i have found this theme to work the best
so guys the next thing that you want to
do is you want to create a
free shopify account the 14 day free
trial
and once you've done that you should
come to a screen that looks like this
and you've signed in using your details
now if you do use my link in the
description for shopify you will get a
14 day free chart guys now once you've
come here
the first thing you want to go to is you
want to go to domain names here and you
want to go buy a new domain name and you
want to buy the domain name
for your niche for example mine's your
photographypresets.com so i'll buy that
domain name once you've done that you
want to head over back to online store
and the first thing that you want to do
is you want to upload the theme that we
just purchased by clicking upload theme
once you've done that guys you should
come here to your downloads
click on the folder click on the theme
zip file
and click choose for upload so guys once
you've uploaded the theme it should show
here
theme just added what you want to do is
you can hit actions as soon as you've
clicked actions and publish
your new theme should appear so you can
see when i click publish
it's going to now re-change the main
theme
so you can see here is now change it to
the theme that we have just purchased
and what you want to do is you want to
hit the customize button so guys once
you've done that you should come to a
screen that looks like this which is
your editor
and you can see here there is no
placement at all there are just
literally
frames telling you what size the images
should be and what not
so yes there is a lot of work that we
need to do but don't worry guys i've got
you covered
i'm going to show you the website that
i've already created before now
to show you what our website will
eventually look like so you can see here
i've already designed one and you can
see it looks
really really nice and really really
professional
and this is what i'm gonna be getting
you guys to create right now and you
guys can see here
this is why this theme was so important
because it just makes your website look
so professional and so
beautiful so let's get started straight
away with the main
part so the first thing that we're going
to want to do is want to go to where it
says notification bar
and you do want to have a top
notification bar by clicking it
it will then activate the notification
bar
now you want to make sure that you
change the colors to your brand colors
now your brown color should consist of
three colors mine's white black and red
so i'm going to change it to that red
color because that is part of my brown
color so that red's a little bit too
bright it's that red that i like
it's the dark red now what you want to
do with the notification text is you
want to put download
instantly so you want to put download so
once you put download instantly in the
notification text you do want to get rid
of the notification
link text you do not want to put it in
there you want to leave it blank now the
reason why you put a download instantly
is to let people know that when they pay
for it they will receive it straight
away
so once you've done that guys you can go
back and then what you can do is you can
head over to navigation
and what you want to do is you want to
get rid of display mega menu you want to
turn that one off
and again it's down to preference but me
personally i have that switched off
then you want to head over to where it
says header and this part is really
important display search me personally i
have it turned off
display mini car yes you want that
display wishlist
yes you do want those on and then here
you've got the colors and again you want
to make sure these colors
match your brand colors and you want to
make sure that the ones that are in red
here so the ones you can see
red you want to make sure that those are
the third color so if your
main colors are let's say white black
and purple whichever the ones that are
red here you want to
change to your purple or whatever your
your main color of your brand is
once you've done that you want to head
over to where it says slideshow and the
slideshow is here where it says 920x940
now what you want to do is you actually
want to click on these and you actually
want to delete
um these these these two you don't want
you only actually want to have one
active so how you do that guys is by
clicking it click the top three buttons
click remove and then do it again
here remove and you should be left with
one content
now what you want to do is you want to
click on the content and you can see
here you've got an image and a mobile
image so basically
you can choose a website on desktop
image and a mobile image you can
actually make them different which
is important because mobile and desktop
websites look totally different what
works on
desktop might not work on mobile so it's
great that they give you those options
so now what we need to do is we actually
need to head over to canva
because we are going to be using canva
to create this image here so you can see
here on the website i've already created
this was actually designed on canva
which is really really cool
so what you want to do is you want to
head over to canva here and you want to
search
for website so we're going to type in
website
so you can see here website has been
selected
then you want to hit create a blank
website and then it should take you to a
screen that looks like this so these are
the right dimensions
for that image insert so once you've
done this
then you want to head over to a company
called placeit now place
is the best company for mock-ups so if
we actually look at that website created
this was done on a mock-up which is
place it
so once you come over to mockups what
you want to do is you want to scroll
down and you want to head over to
whatever works best
iphone laptop depending on what you're
doing depends on the mockup you should
use so i'm going to be using personally
an iphone
so i'm going to click iphone and it's
going to show me the iphone
playset markups and you can see them all
here now me
personally i used this image here so i'm
going to click on this image
and then you can upload an image so what
i basically did is i actually went onto
my iphone
if you've got an android you can use an
android and what i did is i opened up
lightroom and i actually added an image
in lightroom
into my lightroom account and i took a
print screen and then i sent it back
over to my computer
now what you can do is you can actually
go to a website called pixel so i'm
going to type in pixels here
and this company here is going to give
you free stock photos that you can use
now if you're doing for example um for
example let's say lightroom presets
or video footage you're going to need
some form of photography to apply those
presets too to show
off the work now obviously you're not
going to have that so you can head over
to pixels and get it for
you so what i'm going to do is i'm going
to type in travel so you can see i've
typed in travel
and you can see loads of different
travel images are coming up now one of
the presets that my
person made me was a travel preset so
i'm going to select this image here and
i downloaded the image and basically
what i did is i
uploaded it to lightroom so i'm going to
show you that right now so i went over
to lightroom
and i do bear in mind guys i did do this
on my actual phone i didn't do this on
my
desktop but you can see here if i go
onto home i'm going to go back to view
or photos
now again like i said guys do bear in
mind i did this on my mobile phone
not my desktop but it's just to show you
what i did so i went on here
and that's the image that i got so then
what i did was i clicked the three dots
sorry i clicked these here and then what
i did is i hit presets and i uploaded
the presets and you can see here these
are all the presets that the guy made me
on fiverr and i use the one called
travel
so you can see i applied the one called
travel now if i actually show you what
it looks like without it so if i click
show original
that's what it looks like without the
preset if i add the preset that's what
it looks like
so i did this on my mobile phone and i
clicked the print screen button on my
mobile phone you can also do it on your
uh
desktop as well just choose it's all on
preference i prefer the way it looks
like on the mobile phone
and that's what i did once you've done
that guys you go where it says insert
image and you upload
the image that you had of your print
screen of you in the lightroom editor or
you in the final cut edit or whatever
digital asset that you're creating let's
say app icons whatever it is you
upload it here then you go to where it
says background and you change it to a
transparent background then you click
the download button
and then once you hit the download
button you go to your downloads which is
here
and it will show you all the downloads
that you've got so you can see here
that's the download that i've got
once you've done that you want to head
back over to canva go to
uploads and you basically want to upload
that so you can see i've uploaded that
and then what i'm going to do is i'm
going to make this image bigger i'm
going to make the image bigger again
and then i'm going to put that imagery
somewhere around here
and then what i'm also going to do is
i'm going to go over to where it says
photos and i'm actually going to type in
marble so i'm going to type in
ma ball and then when you click marble
it will give you an image of a marble
background
and this is what i did is i put this as
a background to break up the white and
make it a little bit more
funky and then what i did was i click
position
click backwards and you can see then the
phone will be on the overlay and you can
make this a little bit bigger
and you can reposition that wherever you
want it and you can add text if you
really want to but i don't recommend it
once you've done that you can hit
publish as a website and then click
download so guys once you've done that
you can go to where it says select an
image you can click the upload and you
can upload that image so you guys can
see i've just
uploaded that image and you can see i've
clicked select and then it will add that
to your imagery now do bear in mind that
it will dim out
the image don't worry if it dims out
like this just click the save button and
refresh the screen and it will show it
in a normal way
so as soon as you guys click save it
will change it so it's not dimmed out i
know a lot of you guys might worry about
it but that's how you fix it so the next
thing that you guys want to do is you
want to select a mobile image because if
we change this to the mobile editor
it looks completely differently there's
a total different image that's going to
go behind it
so if i show you the store that i've
already made and i change it to mobile
you'll see the difference so you can see
this
image is totally different it's a
picture of a woman with a phone in her
hand
editing her photos on lightroom and
again i did that
uh that that photo in place it so if you
head over to place it you can see my
downloads it's this photo here that i
got
um and again just go and place it find a
photo that you like one that will fit
really nicely into the mobile
once you've done that guys you can add
it into your website by going back to
your website
clicking here clicking mobile and
changing it and again you want to make
sure that you're happy with the way it
looks
once you've done that guys change it
back to desktop and then what you want
to do is you want to change the
subheading to whatever it is you're
doing so i'm doing lightroom presets so
i change it to lightroom you can change
the subheading font size so how big you
want the fonts to be
then i put the heading as designed for
photographers i'm letting people know
what this is for if you're doing video
lots you can put design for
videographers or video editors whatever
you want to do
then you can see i've put the buy now
button as what it was then i've changed
the button color so
when it's outlined it's got a red color
to it and when you hover over it it's
got a full red
look to it and that's pretty much the
first part of that done so then you want
to go back and make sure you save your
work guys by clicking the top right
button and click and save
once you've done that you want to go to
where it says info block which is
this part right here instant download
official discount
worldwide support this is the bit that
you're wanting to do
now what you can do guys is if you go
back to the blank canvas
it will actually tell you the size of
what this
is so if we go back and go to the uh
instant download the info block which is
this bit here these three here i'd
actually recommend that you guys keep
all three by the way
um and what you want to do is you want
to head over to canva again
um and what you want to do is you want
to search and you want to hit create
design
so you want to hit create design and you
want to hit custom size and you want to
basically use the
the the the uh size that they're saying
so the size that they're saying is 55 by
42.
so what you'd do is you'd head over to
canva and you'll type in 55 by 42 so
55 and then 42 and you want to make sure
that this is in pixels
um if not it's not going to work so you
want to hit here and you want to put it
as px that stands for pixels
create new design and it will take you
to the size of
what this is once you've done that guys
you can see here on mine i've put a
phone and i put instant download i'd
actually recommend that you guys do the
same instant download
show a laptop or a phone depending on
what you're actually doing
so if you're doing app icons a phone
would work great if you're doing videos
launching a laptop might work well so
what you do is you head over to canva
you go to where it says elements and you
search for phone so i'm gonna search for
uh phone so you can see phone and it's
gonna show me loads of different phone
icons so what i might want to do is i
might want to use this make it black
and make it big so once you've done that
center it you can click the download
button
so this is what you need canva pro
because a lot of these elements are
canva pro once you've done that you
download it and then what you do is you
head back over to your website
you click it you click select image and
then you can upload your icon so you
guys can see i've just uploaded that
icon and you can see it fits really
really nicely then it's got heading and
description
so if we look back over to mine i'll put
instant download when you purchase so
what you do is you put instant download
here
and then you put when you purchase to
let people know that when they buy this
digital asset off you
they're gonna receive it straight away
so then you've got two more to do so
i've put official discount here and i've
port worldwide support so if you look at
the one that i've already created you
can see i've got official discount
and i've put worldwide support i put
save 20 off on your order
care till the end and again how you do
that guys you head over to canva
you type in here for example discount so
i'm typing in discount
and then what you do is you get a
discount symbol keep it black
preferencely
so it matches with the one you've
already done you change it download it
you upload it here and that's done so
that's what you want to do with your
info block then once you've done that
guys you want to head over to where it
says what makes the
and then click it and then you've got
another three trust icons that you need
to fill out
so if you look at the one that i've
ordered on myself i put experience
expert color work so you can see here if
you scroll down
you'll see where it's a small heading
this is the bit that you're changing
now you don't actually want to change
the heading um
it depends on what you want to do i've
made it what makes us different
so i'll just put what makes the
essential different in terms of what
makes us
as a brand different that's what you
want to do and you can see here
what makes our lightroom presets
different you could put what makes our
video looks different or what makes our
app icons different
and then you can see here you want to
change this to experience
our video lots experience our app icons
whatever you want once you've done that
you want to scroll back up though and
you want to add another three trust
icons i've put expert team
lifetime updates on the latest trends
and then i'll put we are a team of
lightroom experts
you'll receive the latest updates to our
presets we design presets based on our
trends
now again if you come back here it shows
you the um
the size of how how big it should be for
you to upload it and again it's 55 by 42
the same as these
so what you do is you head over to canva
find new icons for those and upload them
then if we scroll down you've got the
find your perfect you want to click this
now you'll find your perfect
is basically a slideshow of different
images
now this is where we're going to be
showcasing the before
and after of what it looks like before i
did your product and after our digital
product so you can see here you've got
four different images and i'd recommend
that you keep it at four different
images now if you look at the website
that i've already created you can see
i've put as the title find your perfect
preset explore our before and afters
so you can see here what you do is you
put here uh
let's find your perfect preset and then
you can put here before and after that's
where you're changing the text
and once you've done that what you need
to do is you need to head over to
lightroom
and you need to download the image on
pixels for example
if we go over back to pixels i've
downloaded this image
as it was and then i've also downloaded
the image after i've applied the preset
to it as you saw me do
in the lightroom then once you've done
that guys you need to find
this custom design so it's 700 by 490.
so you would head over to canva click
create a design and you click custom
size and you do the same size here which
is 700
by 490 and then once you've entered that
dimension you'd click create a design
once you've done that guys i've already
done mine but i'm going to show you how
i did it what you do is you get an image
again like i said
one of when you downloaded it straight
from pixels and then what you do is
you also add a photo of what it looks
like
after so this is the after this is the
before so what you do is you go to
upload you upload those two different
photos and then once
you've done that what you've got to do
is you've got to basically half
the canvas in half one for one one for
one
once you've done that guys you want to
head over to where it says text
and you want to add after and before
then once you've done that
and you've added text you want to go to
where it says elements and you want to
add a
square and put it behind just so it
shows it and then you can see here it
shows the person of what it looks like
before
and what it looks like after and again
it doesn't matter which way you put it
it's up to you which way you want to put
it
but that's basically what you're doing
here and now do bear in mind guys that
you
are going to need to do four of these
because there's four different image
blocks that you need to use
on shopify for example i've got 10
different presets that the guy made me
i've got travel i've got hdr
i've got a wedding i've got loads of
different preset types that he's created
me so you might want to do
one before and after for each different
one once you've done that guys you head
over to image
you select the images for example i'm
gonna select image click upload then i'm
gonna add
the before and after so click choose for
upload and then you can see
i've selected that image and it's just
uploading now and then once it's
uploaded you're going to hit select
and then you can see there's added the
before and after this is the travel one
so i've shown
an image of dubai after and before once
you've done that guys you just hit save
and again you need to add another three
more
so you hit save and then that will fix
the issue of it changing in terms of
going down into the sideways so you guys
can see it's changed it back to a
slideshow and you can see when you click
it if you had other images that showed
the other image then it showed the main
one
and you can see here i've done that for
this one i've added all of them
and this is just a great way to show
people what your presets can do based on
the work that you've done
now once you've done that guys you want
to go back and then you want to go back
down to the next section so guys the
next section is possibilities
and performance you want to click it and
the first thing that you want to do is
you want to scroll all the way down to
where it says heading and small heading
you can see on mine i put sharp colorful
instant pro colors without being a pro
meaning that
you can get the pro color work without
being a pro because i've done it all for
you basically
so that's what i've done and that's what
i'd recommend that you do and you can
see here this is the heading and this is
the small now once you've done that
you are going to need three more icons
that point to the object that you're
doing
now in terms of finding an object you're
going to have to get this off place
again
and they do give you the image shot as
you can see here this is where it says
image
now you will need to head over to where
it says place it and you will need to
find another markup
of what you want to point to now this
one is up to you in terms of if you want
this section on your website or not me
personally
i think personally it looks really
really good but i got the mock-up from
playset
and i'm going to show you the one that i
got so if we scroll down you can see
it's this one right here of the phone
lying down
and if you go back to the website you
can see i've got three different arrows
put into it instant application for ios
and android easy adjustments showing
the adjustment catalog here now it's
important that you let people know it's
for ios and android so people don't feel
like they're alienated out
and you always want to let people know
it's an instant app location
and the reason why this is pointing to
this is because that's the one you
normally need to click to install an app
on your phone
so it kind of so if we head over back to
here you'll select the image
that you've just downloaded as the
holder and then once you've
uploaded that image then these three
here
are the arrows pointing down now
personally i've actually only got four
not three so what i'll do is i'll
actually delete this delete that
and then it will change it to three now
so if you want to keep all four but me
personally i've got three now when you
hover over this it actually changes red
which is really really nice
then you can see here you've got another
55 by 40
which is what it's going to be size wise
in terms of getting these little icons
and again you do
those in convert now once you've done
that guys you're going to click these
little
icons and you're going to see a heading
and a description so if you look at my
heading i've got instant application
and i actually haven't got a description
so on mine i don't have any descriptions
you can see the descriptions left
blank it's up to you if you want to add
a description me personally
i think it's a little bit too much of a
bloatware so i personally don't have it
on so guys the next thing you've got is
unbeatable price now you actually want
to turn this one off because you don't
need it but whilst you're there you also
want to turn off
lose yourself so you can see here it
says lose yourself you want to turn that
off and then you see where it says see
why our customers love it you also want
to turn that off as well because those
ones we actually don't
now we've moved on to this section here
and if i show you what it looks like on
my website it's here where it says raise
your expectations
so you can see it says raise your
expectations and i put as the
description on this part refined viewing
experience
and then you can see what you want to do
is you want to click it and then when
you click you want to scroll down
and basically what you're changing is
this part here
this bio a little bit here and this
image
so what you want to do is you want to
get an image now the image that i've
used is an image showing a laptop an
ipad and a phone showing that it can be
on all devices
i've shown that i offer raw and jpeg and
i'm showing people that you can do it on
windows apple photoshop and lightroom
showing that
that's what they can do up now again
i've got this mockup on place
if i show you place it you can see i got
it here and basically i just uploaded
the photo on mockup
and then downloaded it and then i
actually uploaded this photo onto
canva and i added the photoshop logo the
lightroom logo and added these to let
people know that's what they're going to
get then i'll put
develop for lightroom desktop and mobile
and i wrote a little bit of a
description
based on what this is compatible with
now do get me wrong guys i did actually
get this from my product description
which i'll be showing you later so if
you wanted to you guys can miss this
section out for now
in terms of the description because when
you create a product description you're
just going to be adding this into this
part here so guys the next thing that
you've got is innovative qualities which
is here and this is basically just going
to be a photo of whatever device you're
going to be using
and then some bullet points around it
you can see here they've given you the
placement holders 430 by 600
and again you go to kind of click custom
design and then you add it in there
now if we take a look at the website
i've already created i've actually just
used the same
um markup of the phone looking front
ways the same was up here it's the same
one just down here
and then i've got here power efficient
instant change easy edit waves
no wi-fi needed graph friendly cloud
based and this is just talking a little
bit about some of the advantages of
using
the innovative qualities and features
and why uh photographers love our
products you're just talking about why
people love
your product so if you go back here you
what again you've got these um
basically size frames this one's a
hundred by seventy so you do a hundred
by seventy
and you can see here on mine i've got a
smiley face i've got power efficient
showing
us a chipset i've got a wi-fi logo
showing that you don't need wi-fi to use
them once you've downloaded them then
i've got a cloud base letting people
know that you can use them on the cloud
because that's important to a lot of
people
so you want to download the icons that
best match your
uh digital product asset then once
you've done that what you're going to do
guys is you're going to click it and
then you've got select image this is the
image that's selecting
then here is the heading which is this
part here and the small heading is this
part here
and if we look at mine you can see
innovative qualities and features why
photographers love us
then if you scroll down then you've got
the icons here so these are the
different icons that you've got
and again you've got a subheading and a
description and again
subheading and then a description guys
once you've done that the next thing
that we need to do is the
grid banner so what you want to do is
you want to see where it says upcoming
products hide that you actually don't
need that
but what you want to do is you want to
do the grid banner this is really really
important so
what the grid banner is it's a great way
for you to showcase your works you can
see this is the work this is great to
show people
the kind of effects that you've had on
photography or whatever it is you're
doing
and that's what you're basically doing
now so you want to head over to where it
says grid and again this shows you
the size of photos that you need so you
need to make sure that you go into canva
resize the photo so it matches or if you
don't if it doesn't match
then it will affect the way it will look
and it can look unprofessional
now an example of that is i actually
didn't resize these and you can see
it just doesn't fit while here i've done
it to save a bit of time so that's why
it's so important you've got to resize
these photos in canva
now you can see when you scroll over it
does show right in and it does show a
buy now button
on mine if i scroll over and it doesn't
because i've deleted it so how you do
that is go to grid banner
and this is where you select your images
you just delete all the text and all the
descriptions you just go through all of
this
delete all the text and all the buttons
and then once you've done that all you
need to do is upload the images that
you've got
showcasing the work and then once you've
done that it will hide guys once you've
done that you want to head over to where
it shows the mail icon which says
welcome to
click it and once you've done that this
is where you're then going to allow
people to
basically get into contact with you and
the first thing that you want to do is
you want to go to where it says contact
box here
and you basically want to delete the
first one so you want to hit remove
and once you've hit remove it says live
chat you only need the live chat you
don't need the phone number
it's down to you personally if you want
a phone number on there but me
personally i do just have the contact us
and i leave the phone number on the
contact us page that way you'll just
limit the contacts you get through
numbers
instead of the live chat because that's
a lot easier to maintain
once you've done that you want to click
it and then it says select image and the
image is the image that's going to go
here and if you look on mine i've got a
little chat icon image and again
they've given me the 75 by 75 dimensions
that you need to do in canva and you can
just upload a phone icon and that will
look really really nice
then once you've done that you can see
here you just want to leave this
the same where it says want to talk to
us live chat and then you want to
basically
get rid of this text here and just leave
it blank or you can put
contact doors to 24 hour support or
whatever you want to do
and then once you've done that guys you
can go back and then go back again and
then we can move on
to the footer so then if we go down to
the four you've got an image on the foot
so if we look at the website i've done
i've used the same image that i used on
mobile as the footer
now what you do need to do though with
the photo is when you use an image for
the footer you do need to go into canva
upload the image and dim it out because
you can't dim it on the editor in here
you do have to do it on canva so upload
the image that you're going to use
before in canva add an overlay
dim the image out so that when you
upload it people are going to be able to
read the text over it
so if we go over to the actual footer
itself you can see i've got the image
that i've added and it's dimmed out
then i'll put subscribe now get our
updates fast your personal data will
always be safe and i've left it pretty
much
as as plain as that guys you don't need
to do any more than that guys now we've
got the home page created we now need to
add a product
the digital product to our website so
you want to head over back to the
shopify dashboard
go to products click add a product and
then what you want to do is
you want to scroll down and you want to
go to where it says
shipping and you want to change this to
this is a
digital product by unticking it so then
once you've done that it let shopify
know that you're selling a digital
product
now the next thing that you want to do
is you want to go to where it says
product status and you want to click
active then the next thing that you want
to do is you want to type in a name
for your product now a name for the
product that i've added is you can see
here i've already added a product here
as an example
i've called it 10 because i've got 10
presets 10 20 21 premium lightroom
presets
pack for mac pc and mobile and if you're
doing video looks you could do five
video lots or video looks for travel
people
but you want to make the title something
very clear in and let people know
exactly what it is
that you're selling and you want to let
people know it's on both devices you
want to make these
really specific um quotations to let
people know
exactly what you're offering so guys
once you've done that you need to
now do a description now in the
description i've put here
10 premium lightroom presets designed
and created by professional lightroom
editors
this 2021 collection is a direct result
of lightroom professionals exploring the
world
from food skylines testing colors shades
to bring every instagram love is perfect
for
come to like using the 10 premium
lightroom presets
then i put 10 lightroom presets i put
number one is the wedding one
then what i've done is i went into
camera and i created an afternoon before
and this is something that i think works
really really well with conversion rates
is where you add in between the
different
um digital asset that you're selling a
photo example of what it does for
example travel
i've added another before and after of
what it looks like when you use the
travel preset
hdr do the same cinematic i'll do the
same gold doesn't do the same
and you do the same for each one but
i've only done two to save a little bit
of time so then what i've done is i've
put at the bottom this collection is
compatible and then i let people know
what it is compatible with
and then once you've done that guys it's
pretty much just a save job so
with digital products in terms of uh
description it's not
that much that you need to do something
that you do need to do that takes a
little bit of time
is the media section and you want to be
adding media here so you can see here it
says add media
you want to add media now me personally
i only like to add one photo now you
want to go into
canva and when you go into canva you
want to go to
instagram post so you go to canva go to
home and then you want to go to where it
says
instagram post and you want to pick this
and then make it blank and then do a
before and after
like i've done uploading to the same age
images adding a before and after version
and the instagram post i mentioned is
what works best with shopify now once
you've done that guys
it's very important that it's up to you
what you do do you want to add more than
one
but me personally i like to add them in
the description not
just that but i feel like adding them in
the description is more
it just looks a lot better and again
when you look at the product page you
can make the decision if you want to add
more or not
now pricing i put mine at 24.99 and then
i'll put a comparison price at 49.99
then it says charge tax on this product
it's completely down to you
i can't give you any tax advice then it
says here track quantity
now you do not want to track quantity
because you don't have any quantity it's
just a digital asset so you don't need
that turned on
then once you've done that you want to
click save so guys once you've done that
you want to head over back to the
shopify editor and you want to go to
where it says home page and then you
want to go to where it says product
pages
now once you're in the product page it
should take you to the product page that
you've just created
what you want to do is you want to go
over to where it says here
collection and you want to make sure
that this is turned off because
um i've only got one product in mind
i've turned the collection off if you've
got a collection you can turn it on but
me personally i have it turned off
product sidebar deals i have that one
turned off as well because i don't have
any sidebar deals but if you do you can
add them
sidebar bestsellers i don't have them
turned off i have don't have them on
custom text icons i do have them turned
off as well i like to keep the product
page
nice and clean sidebar pro my images i
don't have any of those
then you want to go to where it says
product page i have display thumb
i have these lot turned off wait enable
wishlist is on
enabled by now on enable short
description which is this here that's on
enable product sharing on enable product
uh description turned on
then you've got something called reviews
i've actually turned that one off you
can turn it on when you do get reviews
then it says here enable shipping
details you actually want this one
turned on
and you want this one instead as
installation details because you're not
shipping the product
you're it's all about installation how
can they install it this is very
important
once you've done this then you need to
create a page that you can basically
uh create and link to this so how you do
that is you need to go back to the
shopify
dashboard and then once you're in the
shopify dashboard
what you need to do is you need to go
over to where it says online store
and then you need to click pay once
you're in here you want to click add a
page
and then you want to call this page
installation
um installation guide or how to install
it's up to you
but then once you've done that you want
to come into the description and you
want to put
this is how you install your lightroom
presets to lightroom on mobile
and on desktop once you've done that
guys what you're going to do is you're
just going to upload a video on how to
do that now you don't need to upload
your own video you can use somebody
else's video
because it will link to youtube now if
you're doing video lots you do video
lots if you're doing presets do presets
if it's app icons do app icons but what
you got to do is go to youtube type in
how to upload lightroom presets or
whatever it is you're doing
this is the video that i found so i
click on the video that i found and then
what you do is you click
share it says embed which is here you
get it and then where it says start at
this is important you click the start
and then you go on the video and work
out where the start button
is in terms of you don't want people to
go to the video and watch the whole
video because the whole video he's not
talking about how to install them
it's going to be on this video from
minute two minute three
to six minute how to install so you put
start up two minute three that way when
people click the video
they're gonna watch it from where it
shows them how to do it once you've done
that you click the copy button once
you've clicked the copy button you go
back
to your shopify product page description
here
and you basically click the video icon
and you click the embed button and paste
it there and then it will show
the video once you've done that you're
going to click save and then once you've
done that what you're going to do is
you're going to head over
to that product page and you're going to
go to where it says here select shipping
info
you're going to click it and you're
going to select that page you just
created
then once you've done that it should
show here installation details
when people click it it will show them
how to install it then that way
you're going to make sure that when
people buy from you you don't need to do
too much customer service because it
already shows them how to
install the digital asset then we scroll
down small head and i've got all this
turned off they've recently
viewed products you can have that turned
on so when you scroll to the bottom it
will show them
what they've recently viewed and then
that's that done out the way then you're
going to go back
then you're going to go to where it says
theme sentence then the logo you're
going to use your logos you upload your
logo there favicon you're going to
upload
um a favicon is basically a symbol that
that is related to your icons if your
logo or icon has got a image in it then
you add a loader i don't have that one
actually turned on after actually have
that one turned off text is based on
what you want it to look like colors you
change it to those accents that you've
got
breadcrumb i have that one turned off
imagery
that's basically what image you want as
the cards the cards here
so i've got it as a shopping bag then
you've got header
me personally i have it on header two
and then here you've got footer
you leave it on footer ten that's what
i've got mine on quick shop options i
don't have those enabled
general options you can see here the
ones that i've got you can see here on
sidebars
you can see i don't have any of the
sidebars turned on then if you look at
list collection page i don't have those
on either and again this just depends on
if you have got collections or not
product page i have it on layout one and
have
everything enabled and then if we go
down to cart page
you can see here i do have enable order
notes on there because i do think it is
important that you do have them it's up
to you again search page i actually
don't have search on because i feel like
you don't need it
and then contact you can see here this
is how it's going to look on the contact
page you can turn that off because
you'll
you will have your own contact page on
the website newsletter i have that one
turned off you don't want your
newsletter on because it will
interrupt the experience product
countdown i don't have one
then if we go to where it's a social
media yes you want to make an instagram
account a facebook account and add them
you definitely want to do that suggested
products don't have the on because i
don't have any
money options yes you do want to have
these on password page you want to have
that one turned off because you're going
to have a live website
check out you do want to add your logo
at the checkout and add your
brand colors once you've done that guys
you can click the save button and your
product page should look very much like
mine but
a lot more filled in because i've only
left mine half done got the installation
process product description
everything there's done now you're
probably thinking how do i get it so
when people order they get the digital
asset i will be showing you how to do
that
in the next few minutes don't worry guys
the next section is to add the pages
that you're going to need on your
website which is a terms of service
refund policy faq contact us and the
installation that we've just done
together
now how you do this by clicking add page
now i've done you guys a big favor
by giving you guys the template that you
need so you're going to see
when you come here i've given you the
templates so you can see here faq
i've already given you the faq refund
policy because this is a digital product
there's different refund policies
terms and conditions against the digital
product there's different terms and
conditions they're not the ones that you
normally do in drop
shopify drop shipping or whatever
e-commerce that you're normally used to
so i've given you those all you need to
do is add the page
add in the template that i've given you
adjust it slightly where the names need
changing
and then once you've done that you're
good to go and then once you've done
those pages you need to head over to
where it says navigation
and you need to do your footer menu and
you want to make sure that these are on
your footer menu
so how you do that is by clicking add
menu and then you click
link and then you link the ones that
i've got shown here
once you've done that guys you're going
to head over to where it says main menu
and this time you're going to have on
the main menu
2021 lightroom presets and you're going
to add that
as a link so you add so you go to link
you go to products and you're going to
add the product here so you go products
you add your product and then you're
going to name it 2021 lightroom presets
and then i've got the contact us and how
to use so that's what i've got in the
main menu bar
now let's talk a little bit about the
app that you're going to need to use
so you can get those people when they
order to download the digital asset
straight away
so the app that you're going to require
is called uplinky digital downloads
there will be a link in the description
and in the google doc sheet so once
you've downloaded that app you want to
click on it
and once you've got it it will get you
through a quick installation process you
just want to follow it along
but you do want to make a few minor
changes so the first minor change that
you want to do is you want to head over
to where it says products
and what you want to do is you want to
add your first product and then you want
to click existing shopify product and
you want to link it to that existing
shopify product which is that one right
there
once you've done that you're going to
want to add a link so once you've done
that so i'm going to do it again just
just out of showing you how to do it so
if we click edit on this one i can show
you how you do it
and then once you've uploaded it will
save file you want to upload the file so
when you click upload new file you're
going to go down to those files that he
sent me so you can see here
that the gentleman so sent me those
files you can see here these are the two
files the guy from fiverr sent me
so what i would do is i would upload the
zip file so you want to upload the zip
file you can see here this is the zip
file
you want to upload the zip file so you
upload the zip file here and then you
want to hit maximum download you want it
as three
and then where it says use store
delivery mode you want to use store
delivery mode
and then once you've done that you want
to hit save now for those guys that are
asking which
which plan you should get you want to
get the second plan on this the second
most expensive plan
once you've done that you want to head
over to where it says settings and you
want to go to where it says delivery
mode on payment
and then you wanna hit maximum downloads
three and then when you what you do is
you wanna hit
show load while processing order
recommended normally it's on this one
you do wanna on that one right there
once you've done that guys you can
change the style and the pdf protection
if you want me personally i've added my
logo and whatnot
once you've done that guys that is
everything done you can test to see if
it works but as long as you followed
what i've done there
it will work for you as long as it shows
there guys once you've done that again
you do want to do a test order
to make sure that the digital download
is working i've done my test order and
it is working as it should be
now once you've done that guys that's
pretty much the website all done
what you do want to do is set up your
payment gateways and stuff like that by
going to settings and going to payment
gateways and getting those set up you
may be thinking that there may be more
apps that you could do with like sms
bump email marketing and yes they are
great apps to have as well
even with digital products now if you
want to do text message marketing email
marketing go watch my 2021
free shopify drop shipping course
because i go over those apps in there
you just want to follow that video
but this time instead of doing a
physical product you're doing a digital
product but the same concept applies
guys
but that's pretty much what you want to
do so guys we're now on to the part of
the course where we talk about marketing
materials now we're going to be doing
picture ads and carousel ads for our
facebook ads
and we're going to be using canva pro to
make those now we're going to be doing
ad copies i'm going to be looking at fb
ad library facebook ad library for ideas
and we're going to do the same for our
ad
headline so guys this is the facebook ad
library and this enables you to see
other brands ads now what you want to do
is you want to head over to the ad
library and search in for example
lightroom presets video lots and it will
come up with loads of different
competitors
now i found this competitor that's doing
really really well with their ads
now you can see the connoisseur as
they're doing they are currently doing
if we go see our details
they are currently doing uh carousel ads
and they're showing off their different
collection of
lightroom presets and they look really
really nice now obviously
this is in a different language you can
use google translate to find out what
this says
to take some reference of how they've
structured theirs now i want to make
this very clear this is not here to be
copied in terms of you don't just copy
and paste the ad copy
and you don't just uh rework other
people's works you use it as
a template to see what works well and
what doesn't work well
but that's what you want to do to get
yourself some really good ideas
so if we have a look at the ad copies
and ad headlines that i've made
you can see here i've put as an ad
headline i'll put lightroom
preset pack now you want to keep your ad
headlines between three and five words
so this is only got three words with an
emoji now an emoji is great
especially for the industry that i'm in
which is the photography presets
so that's what you want to do i might
want to do something like instagram
presets 2021. now the ad copy says take
your first the next level with the 2021
presets
created by pros aesthetically pleasing
lightroom presets take your photos to
the next level
and again that's an example of an ad
copy and this is really really powerful
and really really short and sweet
so what i want to do is i want to go to
canva and i want to go to where it says
facebook post so you can see here where
it says instagram post
you want to select facebook post here
and then once you click select facebook
post
you want to delete everything on the
screen so you just want to hit delete
delete delete delete delete delete and
you want to delete and make sure it's a
blank
canvas now if you have a look i've
actually created
a i've already created one basically
guys which matches the way that these
are doing theirs
because this works really really well
the only difference obviously is i'm
using my own work this is my own work i
have made it slightly different but
again you need the blank canvas like i
showed you what you need to do
you also need to have eight different
images three so you need nine images
three six
nine so you need nine images and again
what i've done is i've gone to travel
and i've downloaded nine different
images
off here that i feel like are really
really good so i downloaded this image i
downloaded this image
and i've downloaded nine different
images and what i've done is i've added
my lightroom preset
to those images and then i've exported
them
so then once you've done that what you
want to do is you want to then start off
by adding
your banner what you want to do is you
want to head over to where it says text
and then you want to drag this across
and i'm going to call this one travel so
i'm going to call this one travel
and then once i've caught a travel what
i'm going to do is travel i could do
travel presets a pre
set so then once i've done that i'm
going to drag that up to the top
and i'm going to get the element and i'm
going to drag the element over here
and then i'm going to pull that up i'm
going to drag that across
and then what i'm going to do is i'm
going to change the color to black
now i'll probably keep it black or white
keep it something really easy but really
easy to see as well
once i've done that i'm going to change
this to
uh this first i'm going to change this
one to white and then i'm going to
change this to black
and then that's the banner done itself
so guys the next thing that you want to
do is you want to head over to where it
says
uploads and you want to upload those
nine different photos that you got from
pixels and you added your lot to if
you're doing
luts presets sorry your your um your
photo presets then what you want to do
is once they've uploaded you want to
click it and it will add it
to the canva project then what you want
to do is you want to start off at the
top here
and i'm just going to use this as a
reference so i'm going to shorten that
and i'm going to shrink that a little
bit you do want to shrink them a little
bit
and then you also want to make them
slightly smaller you don't want to cut
off any important
part of the image that you feel like is
going to grab attention then you do want
to stretch it so you can see there
i've got my um basically my template
right there
and then what i'm going to do is add
that one there then the next thing that
i'm going to do is i'm going to grab
another one so i'm going to grab
this image here and i'm going to do the
same again i'm going to crop this bit
because i feel like that doesn't always
need to be in there
that doesn't need to be in there either
and then what i can do is i can overlay
it again and then i can shrink it down
to
that size pull it across shrink it again
where i feel like it needs to be shrunk
and then i can add it underneath so you
can see there i've added it underneath
and again
the same again for the next image so
this next image i'm going to do this one
i'm going to put it over the top of this
and use that as a reference
i can cut that out because that doesn't
all need to be in there that doesn't
need to all be in there i'm just going
to focus on the main part of the image
then i'm going to make it shrink and
then i'm going to resize it so it does
fit that and i'm going to stretch it and
again that's that bit done
so you can see there i'm going to do
that i'm going to shrink that ever so
slightly
and then i'm going to pull this one
across slightly and then you can see
that's fitting again
you're just trying to capture the main
part of the image so that's that bit
done again but you're just going to keep
repeating the process
until you've pretty much done it so then
it's travel preset and you're showing
travel photos
with your preset applied or whatever
you're doing now you want to do because
i've got 10 presets i might want to do
10 of these for each preset i've got hdr
i've got wedding preset so for example
i'm going to show you another one that
i've got so if we go to all design so
you can see here
the wedding one it shows the wedding
images so you want to do one for each
and
you should have in total if you've got
10 presets so guys something else that
really works well on facebook ads
is the before and after photo like this
just a normal single image
of one image with the before and after
this you've already got created you
might just have to resize it to the
facebook post size dimensions
but having this before and after as an
image ad works really really well too so
you want to have basically
the um the grid of all of them and you
also want to have a before and after
and you want to get a couple of these
because you want to split test to see
which one works the best and that's the
facebook format so we click on this
this is the dimensions of how it should
be on facebook and i would recommend
that you have the text in the top left
here after and before
and you make the background a little bit
shaded out and like that so these work
really really well on facebook as well
from what i've seen and what i've done
myself so guys we're now on to the part
of the course where we talk about the
best marketing method
to potentially sell and promote your
digital products
now from me doing loads different
digital products i have found that
facebook ads is by far
the most powerful efficient way of
selling these i've tried instagram
influencers
i've tried affiliate marketing i've
tried a lot of different marketing
methods
and the only one that has stayed
consistent and successful was the
facebook ads
now facebook ads for digital products is
is quite different there's a couple of
things that are different to normal
e-commerce products but i'm gonna be
taking you through the whole process
right now
so you guys can learn how to do it for
yourself if i actually get onto showing
you how to set up the ads and all that
other great stuff we need to go over the
fundamentals because this
is super important guys do not skip this
so the first thing is
let's talk about how to avoid page score
issues so
something that facebook's come out with
quite recently is page scores
based on what they think of you as an
advertiser and they will rank you from
five
to one or five to zero but five to one's
more realistic now five being the best
one being the uh
worst now if your page score goes under
three or at three if you've got a new
page within the first year
your page will get taken off you can't
advertise that page
now if you have the page for longer than
a year then you can get down to around
about two and you should be okay
but anything under that you're you're in
some deep sea there you are gonna get
your page taken off you
so what does facebook look at when they
judge you on this page score
now once your um customer receives that
item
facebook will give them a survey saying
what were these three things like
number one product quality they'll ask
the customer that bought from your
advert what was the product quality
the next one is shipping times they'll
ask your customer after they've bought
something off you with the survey
what were your shipping times like then
they'll ask what was the customer
service like the emails
up-to-date tracking numbers all that
other stuff they'll be asking that as
well so those are the three things that
facebook will ask that person
on a survey now the one that is the
biggest problem
with e-commerce at the moment is the
product quality that's the one that
people are really getting hurt by
now the best way to avoid product
quality issues is if you follow what i
told you at the start of the free course
when we went over product research which
is making sure you look at the reviews
get a sample product because i even
showed you guys how to ask the supplier
for a sample product
and see if it is a good product you can
also go to amazon and check to see if on
amazon if people are happy with the
product because again people will sell
the same product as you on amazon to
check on there as well
now the next one is the shipping times
as long as you guys do the shipping time
methods i've shown you
using good fast suppliers like weo uh
usa aliexpress suppliers
then you shouldn't have a problem you
want to make sure your shipping times
are between those 7 to 14 days
if you want to have a good chance with
the page score now again
what i've seen you guys before when you
start to scale and you start to do 30 to
50 orders
a week you don't want to be using one
product dropshipping supplies you want
to be moving to agents
fulfillment centers because then when
you scale more issues will occur when
you scale
it's not about getting the sale that's
the hard part it's about maintaining
your accounts uh your logistics so
that's why i can't emphasize
once you do hit the 30 to 50 sales
please get an agent because you will get
yourself into a lot of problems if you
don't now the last one is the customer
service now this is about
you being um quite often frequent with
your customers if they've got any issues
with their tracking numbers
you make sure that you update them if
they've got a problem with their package
you update them
um so it's also a good idea to get a v8
if you haven't got time and i'll be
showing you at the end
um of this course how to find va's
that'll be at the end of the course
how to find va's um you want to make
sure that you've got like a shoji before
your title live chat setup
automation setup so i've shown you how
to make sure your customer service is
fine but as long as you
do everything i've taught you you should
be fine so guys do you bear that in mind
now
if you do get a page score issue then
you can appeal it three times in a year
now again when you appeal it you want to
make sure that when you're appealing
these page score issues
you have a lot of proof so if they're
saying that the problem you've got is
shipping times they're saying oh you're
shipping time to too long
then you want to show proof that you're
trying to make better shipping times you
want to show proof that you're talking
to your suppliers about getting better
shipping times
now if it's a product quality issue you
do the same thing you show facebook that
you're trying to make the product better
quality
by talking to your manufacturers you
want to show facebook all this proof
if you do that then they will let you
get on and then you have two more
strikes left
in that year but as long as you follow
what i've told you you guys should be
completely fine so let's talk about how
to avoid getting your ad account banned
so this is another issue that a lot of
people face with facebook is ad account
bans
so the first thing is what does facebook
care about that's the most important
part
facebook cares about user experience
user experience for you as an advertiser
but more importantly
the user experience for those that are
on their platform going through the news
feed and whatnot
so facebook primary way of monitoring
you is by using bots to crawl your
website
so facebook will actually crawl your
website using bots so when you launch a
new advertisement on facebook you might
get like 50 visitors within the first
few seconds that's because bots are
looking at your website to make sure
that you follow every role that they ask
for
so these are the things that you need to
have on your website before we get into
that
let's talk about um the second way that
facebook looks at you facebook will get
a human to review your stuff now and
again so it's it's quite it's like
probably like once every month or
every couple uh probably like two or
three times a month a human will review
you manually um just to make sure that
everything is being done correctly by
the bar now your website needs to
contain all these things and i've
already told you guys to do this
number one user.com domain have custom
content do not copy anybody else's
content
have an about us page have a phone
number location city in town
the mandatory pages like terms of
service shipping policy
now i do recommend a blog i haven't
shown you how to do it today
um because it is very long-winded it's
not a must-have but i would recommend it
if you really want to make sure that
you're super tight and you don't get
into any issues
then you want to make sure that you have
this disclaimer in your product
descriptions
you just need to copy and paste that at
the bottom of your description and that
will tell the
uh people that come to your website that
you have nothing to do with facebook now
let's talk about the facebook business
page rules you want to make sure you've
got a profile picture on your facebook
business page and again i'll show you
how to do this have a cover photo have a
shop now button have content you want to
have at least three to five posts
you want to make sure that you're
posting every two or every two weeks or
a month
because facebook looks for page then
they might think that it is a scanning
page show
you've got to be careful you want to
have make sure you get at least 10 likes
you want to fill out all the information
on the page like the about section and
you want to get your page verified now
this one
unfortunately you can't really do any
more and it's more about getting your
business manager verified
so i'll be showing you how to do that in
a minute so ignore this one guys but
it's all about getting your business
manager verified
so then let's have a look at the
facebook ad manager setup so you want to
make sure that you have a registered
company
which i've told you guys to do you want
to use a business credit card or a debit
card so you want to make sure that you
have a
debit card or business credit card in
the business not your personal credit
card
you'll make sure that you're using 1080p
videos or high quality pictures from
your ads
and you want to be careful with emojis
you don't be using no click bait no
false advertising no nudity no asking
questions don't argue with negative
comments
delete or block the word so you don't
argue with them you just want to delete
or block the words so guys as long as
you follow all that you should be fine
on facebook
there should be no issues so what i'm
going to do now is i'm going to jump
into the business budget and
shopify and show you how to set
everything up so you don't have any
problems then we're going to progress on
to actually setting up the ads
so guys the first thing that i want you
to do is i want you to do the facebook
ad policy course now the link
for this is in the actual google doc
sheet and this is through facebook this
is facebook's course it's completely
free
and what it is is you do their policy
course and as soon as you've done their
facebook ad policy course you'll receive
like a digital certificate
and you want to keep that safe because
if you have if you ever have any ad
account issues
and they block if they ban your ad
account for a reason you can appeal it
and when you appeal that ban
you want to say look i've done the ad
policy um course popular certificate as
a file
and then say look we apologize if we did
break any policies as you can see we
have took the course
so we do not we do not we we do know
what we're doing when it comes to
looking at the policies so as long as
you do that you have a very high chance
of getting your ad account back if it
does get banned so make sure you guys do
this before you progress
so guys that moves us onto the next part
of setting up the facebook ad accounts
and stuff
now a lot has changed since the last
course in terms of the setup so how you
do is you go to your shopify
and then what you want to do is you want
to go to online store and then you want
to go to preferences
and then what you want to do is you want
to scroll down and you'll see here it
says facebook pixel setup
so you want to hit selp facebook and
then it should take you to a screen that
looks like this so basically what
they've done in shopify and facebook
have now got an integration which makes
it a lot easier
and a lot better once you've done that
one hit add sales channel so once you've
done that it'll say
facebook accounts you want to connect
your facebook account so what you need
to do is just click connect account
so once you've done that successfully
you should see next to the facebook
account a green check to say you've done
it now the next thing is the business
manager
so what i'd recommend you guys do if
you've not done it already is to go to
facebookbusinessmanager.com
and set up a business manager it's very
simple and very easy to do
as soon as you set up a business manager
all you need to do is you need to go
into your business manager here what you
want to do is you want to go to the
settings you come here to where it says
business settings and it should take you
to this screen here
so the first thing that you want to do
is you want to go to where it says
people
and again before we get into this you
want to make sure you call your business
manager and all that stuff the name of
your business
so you want to go to people and you want
to make sure that you've added yourself
and i'd recommend that you add another
two people whether it be your partner
your son your daughter always add an
extra two people to the actual
business manager i really do recommend
that you guys do that the next thing you
want to do is pages so we come to pages
and you want to hit add and then you
wanna hit add a page and then you just
search for your page so i'm gonna type
in fashion
and then you can see it comes up and
then i click add page and that page
should be added
really easy and really seamlessly so you
can see that's been done so once you've
done that guys
you can move to add accounts so i'd
recommend that you make
um as many ad accounts as you can
depending on your business manager
depends on how many you can get
depending if you can get it verified
depends on how many you can get
so i'd recommend that you make an ad
account all you got to do is click the
add
create a new ad account and then what
you need to do is you need to call it an
ad account name so i'm going to call
this one fashion
sneaker so you can see here i've got a
fashion sneaker
and then i'll click next and then i'm
going to do my business and then click
create so once you've done that you
should come to a screen like this and
what you want to do is you want to
select the person's name and you want to
do this for everybody that's been added
to your ad account i'm going to hit that
and you want to hit that and then hit
assign so guys once you've done that i
would recommend that you try making
another
let's say three ad accounts or another
ad account and make it as a backup ad
account so you could call it your
business name
backup because if your ad account gets
banned then you at least you've got
another ad account in the actual
business manager you can use
so try and make another one if you can't
it's because you haven't verified your
business manager which i'll be showing
you how to do in a minute but if you
can't come back to it later
then what you've got is instagram
accounts and you want to make sure that
you add your instagram account just
click add sign into your instagram it'll
be connect
this is important you want to make sure
that you add three different payment
ways and again you want to make sure
that they all
are the business payments so your
business debit card your business credit
card
and another business debit card now the
reason why you want to add three
different payment methods is because if
one payment method gets
denied at least the second one will get
taken that way it won't cause any issues
so that's why it's so important to do so
now the next important thing is to go to
business info right here you can see
where it says business info
click that and you need to make sure
that you fill all this in
do not leave anything do not leave
anything missing
you need to fill this all in in your
business name so you can see where it
says legal name or business
put that as your legal name address has
to be a matching the address for the
business
then you can see here it says business
verification you can verify this as long
as you fill it in
and then once you click then you can hit
the view details and verify it
to verify your business manager you do
need to have a business setup or you
can't do it
and it has to match the name of your
facebook page so if my facebook page is
fashion my uh
my business my business name needs to be
fashion sneaker if it isn't it won't
work it has to match
and then you can see here it actually
tells you how many ad accounts that
you're allowed so it says add account
creation limit
and then what you want to do is you want
to make sure that two factors on you
want to make sure this has all been done
correctly
so it's so important that you make sure
this has all been done as soon as you've
got all that done and verified and
whatnot
you're all good to go so once you come
back to this page you should now see
your business manager if you want to
refresh the page refresh the page you
want to hit connect
as soon as you've done that it should be
done then it says facebook page so now
you can see my facebook page is here
click connect then it's going to say add
account so then you want to pick the ad
account which is this one here
click connect and then you'll see here
it says you've got to view and
do the do the contract so it says here
you've got to do the view terms of
service you click view
except terms of service you scroll all
the way down to the bottom
uh top sorry and you click accept as
soon as you've done that you're all good
to go so as soon as you've done that
guys you can get out of this
and then that should be done click done
and then it says here
to create ads you need a validated
payment so this is where now i'd
recommend if you haven't already done
the three payments that i've recommended
you do
now you click update payment details so
guys this is how you do the payment
method if you haven't already done it so
you click the business tools here you go
to ads manager
and then once this loads up what you
want to do is you want to go
to the drop down menu where it says the
adder card you want to make sure the ad
account is the one that you've created
so you can see here it says fashion
sneaker
then what you want to do is you want to
come here where it says business tools
and you want to go to where it says
billing once you come here to billing
you want to go to where it says payment
sentence in the top right and then once
you come here this is where you want to
change it so you can see here it says
add payment methods you click add
payment method
so once you've done this guys it should
say business manager payment method so
you know those three different cards you
added on the business manager if you
click this one it will
show you those different payments and
then once you've done that you click
make primary
once you've done that guys it should say
your payment method has been added
successfully
so then what we've got here is you've
got set your ad account spending limit
this is something i'd recommend that you
actually do
so this spending limit is basically how
much you want to spend
maximum on facebook so i personally set
this to 5 000 to start with and i click
set limit
so that basically means you cannot spend
more than 5 000
unless you change it so if you try and
spend 5100 it won't work
so you can only spend up to 5000 on
facebook and then that way
you have to change it here for it's for
you to spend more money so once you've
done that guys it should show that it's
all been done and then it should say
facebook target country
and then what i'd recommend that you
actually do is united states so when you
do this guys pick the united states
and then once you've done that guys you
can go to where it says terms of
conditions click accept
and then here it says finish it up click
finish so so guys once you've done that
you should be greeted to this screen
right here and the first thing you want
to do is you want to head over to the
settings
and what you want to do is you want to
go here to where it says marketing
settings
and you just want to make sure that
that's all been done correctly then you
want to go to commerce settings
and you want to see if the facebook
comments account has been done so let
that load and you should see if it's
been done you should see it says commas
account and it will take a little bit
time to load but then you'll see if it's
definitely been done then you want to go
towards this data sharing settings and
you want to make sure that this is on
maximum and as soon as it's on maximum
you can click confirm
and as you guys can see here once you've
done this guys it'll actually create a
pixel for you so you
back in the day you have to create a
pixel manually but now that's all been
done so when you do it like i've shown
you a pixel should already
be created for you on that ad account so
now once you've done that you can go
back to overview
and what i'd recommend that you do is i
recommend these set up facebook shop
and instagram shopping so once you've
done that all you need to hear is start
set so once you've done that guys it
will say facebook comments account and
it says here
create a new comments account so guys
once you've done that it should say here
facebook marketing active
and then obviously you want to do the
same thing but for instagram and then it
should say here product status
xero products not product approved and
you just want to click that and it
should take you
uh back to your shopify you want to make
sure that where it says available on
facebook you want to make sure that that
is
checked and as soon as you've done that
you're all good to go so guys now we've
got all the fundamentals out the way we
can stop coming into the ads manager and
start creating some campaigns
so like i said you want to be in the
advantage now guys which should look
like this and the first thing what i
want to do is we're going to set up our
columns now the columns
will tell us certain metrics about our
ad sets and campaigns so the first thing
you want to do is you want to go to
where it says customize columns
and then once you're here i'm going to
be showing you exactly which ones you
want you want to go to a result rate
you want to have frequency you want to
have cpc
you want to have ctr and then you want
to keep scrolling down you want cpm and
again i'm going gonna be explaining what
all these are in a minute guys we're
just gonna go through these one by one
first
you're gonna want video views at 50 75
95 and 100
and you want to keep scrolling down and
you're going to want to make sure you've
got link clicks
and then you want to keep scrolling down
you want ctr and then you want to keep
scrolling down and you want cpc
scroll down scroll down you want to add
to carts total you want
uh checkout initiated total you also
want uh where are we railways roads
rowers
you always want purchase rails return on
ad spend on
and you want purchases on in total then
you want to scroll down to the bottom
and you want to
have um keep scrolling down date created
and date last edited
and then you're pretty good to go so you
want to drag date create at the top and
date like date last edited at the top
and this will all make sense in a minute
once you've done that hit save as a
preset and then you can just call it ds
for drop shipping to date grade means
when did you create that campaign or ad
set
date like date last edited would mean
let's say you created it let's say three
days ago we edited yesterday it'll tell
you when you last edited it
then delivery means to active inactive
or whatnot bid strategy means what
strategy are you using to make the bids
that one you will never
really use um budget is how much you're
spending result means
how many purchases have you got reach
means how many people you've reached
again that one's not really important
impressions
not really important cost per result
means how much does it cost you to get
that result so is it costing you four
dollars to get a purchase
amount spent is how much you spent in
total this means when you're ending that
campaign
if you're scheduling things that'll tell
you when it's due to end result rate
tells you how often you're getting
results
frequencies based on one to five if it's
five it means your ads keep getting
shown to the same people which isn't
good
one means they're getting sent to more
different people newer people
cpc stands for cost per click how much
it's costing you to get a click c char
stands for click through rate how many
people are clicking through
to your website cpm costs for stands for
how many thousand impressions you're
getting
video plays at 50 means how many people
are watching your video at 50 percent
through the video 75 means 75 and so
forth 95 100
link clicks how many people have clicked
on your link ctr cbc
again add to cart how many people have
added to the cop but not bought then
you've got website add to carts as well
and then you've got initiate checkouts
over here how many people have got right
to the checkup but not bought
then you've got purchase row as which is
very important now row as is return on
ad spend and i'll be showing you in a
minute how you can calculate that i'll
be showing you that
a little bit later because you don't
need to worry about it for now then
you've got your purchases so that's all
the columns out the way so guys let's
talk about the requirements needed for
the digital product facebook ad strategy
now do bear in mind this powerpoint
presentation will be
in the free google docs sheet for you
guys to download and follow through
so the phase one requirements as you
need between a thousand dollars and two
thousand dollars you can spend around
about fifty dollars
a day roughly around about fifty dollars
thirty dollars a day you need five
photos
five headlines and one ad copy so guys
the testing phase number one is going to
be this is gonna be the campaign setup
it's gonna be an campaign
it's gonna be conversions you're gonna
have five ad sets you're gonna have five
dollars per each ad set per day
you're gonna have purchase you can have
the e packet countries
you're gonna have the ages between 21
and 65. you're gonna have english all as
the languages
you're gonna be doing detail targeting
you're gonna be targeting things like
pages magazine events
influencers you want your potential
reach between 1 and 500 million
and you want to exclude etsy now you
want your placement fees to be facebook
feeds and instagram feeds
only and you can have a seven day click
or view now the testing phase number one
is all about testing different interests
different audiences find out which ad
works the better photo
or carousel then we're going to have the
actual
setup itself which is going to be the ad
setup which is going to be selecting
both your facebook page and your
instagram page
you're going to create two ads per ad
set so each ads
each ad sorry will have two ads and ad
number one is going to be a photo
with headline number one and ad copy the
normal ad copy that you got
then add number two is going to be a
carousel with ad copy one
and you're gonna have headline one two
three four and five included in there
and you can have the call to action as
download now now if that didn't make
sense don't worry guys i'm gonna be
showing you right now in the facebook
ads manager how you're gonna set this up
so what you guys wanna do is you wanna
head over to here where it says create
and then what you wanna do is you wanna
do conversions you wanna click continue
and then once you've done that you're
going to change the campaign name to
whatever it is that you're doing
so i'm going to call mine the lightroom
presets presets once you've done that
you're going to scroll down and you're
going to make sure that campaign
budget optimization isn't turned on
because you don't need it then you're
going to go to where it says
new ad set and then you're going to call
the ad set whatever you put
in the interest targeting section so
then we're going to scroll down and
you're going to click website you're
going to hit where it says choose event
and you're going to have this one as
purchase even though it shows that
you've got no
event type showing up in terms of
purchases you do not need to worry
now for those that are worried about the
ios requirements and stuff like that
that will all be included in the cheat
sheet so all the changes that have been
changed in ios 14 that will all be in
the cheat sheet guys so if
i've actually made a specific separate
video in the cheat sheet that covers
the ios 14 so for those that are worried
and asking again
please watch the video in the uh free
google docs sheet
all about ios 14. then you want to
scroll down to where it says daily
budget and you want to change the daily
budget to five dollars
and then you want to scroll down and you
want to go over to where it says here
locations you want to click edit and
what you want to do is you want to head
over to the epacket countries and these
will
be in the google doc sheets you want to
hit e packet countries
or you can google it and go to the
shopify website and you want to scroll
down to the bottom
and you will see all these countries
here so all you got to do is scroll down
grab all of those countries copy them go
back to the ads manager
click browse and then you want to scroll
all the way down
you want to hit add locations in bulk
and then you hit select
countries paste them in click match
locations
and then what you want to do guys is you
want to get rid of the ones that i'm
showing you to get rid of on the screen
so make sure you look at the screen and
see the ones i'm currently getting rid
of
then you want to get rid of this one you
want to get rid of this one this one
then you want to keep going down keep
going down keep going down you want to
get rid of mexico because it is a high
uh fraudulent charge country uh you want
to keep going down keep going down you
want to get rid of great britain because
it's classed as
um united kingdom you want to get rid of
this one here
and then as soon as you've done that
guys you can click save list and you can
click add 44 locations
and you can call this list e packet ep
or you can call it e packet as a full
name as well i've already got this list
saved so it won't let me save it
and then once you've done that guys
where it says age you want to click edit
you want to be doing
21 to 65 you do want to add 65 plus
and versus genders you want to all and
then detail target now because i'm doing
lightroom presets now you do want to
make sure this detail expansion is
turned off
you only want to turn on detailed
expansion if your potential reaches
under a million
now i might want to do lightroom so i'm
going to type in light so you guys can
see adobe
photoshop lightroom is coming up and
it's got a size of 46 million then
you've got adobe lightroom presets now
that's gonna be more precise for what
i'm doing
so if i was if it was myself i would go
with adobe photoshop lightroom
and the reason why i'm gonna wanna go
with more of a broader audience is
because
if you give facebook more of a broader
audience then they're gonna be able to
use their machine learning to find the
right people
then you want to go to where it says all
language and you want to click edit
and you want to put english all in here
then you want to go back to where it
says
exclude and you want to put etsy in here
because you do get a lot of etsy sellers
that do sell presets you want to hit
that and then it will exclude those
etsy sellers and you can see the reach
has gone down very very much show
so you want to scroll down and you want
to go to where it says manual placements
and you want to turn off audience
network messenger instagram
and then you want to go to where it says
in-stream turn off search turn off in
article turn it off then where it says
stories you want to turn that one off
and the only thing that you want left is
the instagram stories and the facebook
stories so you can see here
instagram feed and facebook news feed
sorry they're the only two that you want
on facebook news feed and instagram feed
as soon as that's done
scroll down and you can go back to the
top and call it
whatever you've basically put in the
interest box which is adobe
so that's the interest name i might want
to do 21 to 65
i'm going to do ep for epacket countries
and then i'm going to call it
broad because i've done broad targeting
so that's how
your ad set should be arranged so once
you've done that guys you want to head
over to where it says new ad
and then what you want to do is you want
to call this one single image a single
so you do want to select a facebook page
and you do want to select your instagram
page as well it is very important that
you do both now once you've done that
you want to scroll down and you want to
go to where it says add
media and then you want to go to where
it says add image
and then what you want to do is you want
to go to where it says upload and then
what you're going to do is you're going
to upload that image of the before
and after now you can see that mine is
currently being uploaded once you've
done that you want to hit next
and then you want to hit done and then
once that's done it should show it here
then you want to go to where it says
primary text and then you want to go
straight back to your ad copies and you
want to paste them over so as you can
see i'm in the free google doc sheet and
i'm going to copy this over i'm going to
go back into the ads manager
and paste that there and then where it
says headline i'm going to do the exact
same thing go to my
um lightroom headline that i've created
and paste that one over
then what i'm going to do is i'm going
to go to where it says description and
you can put
download instantly so i like to put
download
instantly in here so you guys can see
i've put download instant
and then what you want to do is you want
to make sure that you put your website
url into this box the website url should
take them to the product page not the
home
page then you want to go to the caller
to action and you want to put the call
to action to download it's very
important
that you pull to put the call to action
to download
now once you've done that you want to go
back to the top left here you want to
duplicate the add
another time so you're going to hit
duplicate and you're going to hit number
of copies as one
and then once you've done that what
you're going to do then is you're going
to change the name of this ad name
to carousel so you want to call this one
carousel you've called it carousel what
you want to do is you want to scroll
back down and you want to change it to a
carousel by clicking carousel
and then it will reform it into a
carousel for you
now what you do want in here guys is
remember when i said to you guys you
want to do
5 to 10 of those uh carousel images
now you actually wanna have five
carousels you can see here i've got
three so i'd hit add media add media
again
and that will give me another two
carousels so
i'm gonna click the add carousel here so
i'm gonna click on the one i've got
and i'm gonna add the headline in again
now you should have five different
headlines so this one's gonna be
lightroom preset pack the description is
gonna be the same again it's gonna be
down
load instant start url is gonna be the
exact same as well so the website url is
going to be the same as what it is then
you want to scroll
down and where it says here add a card
at the end you want to turn that one off
you do want this one turned on
and then primary text you are going to
leave it as it is the call to action
should be a download
once you do that come back to the top
again and then what you want to do is
you want to go to where it says select
an image
upload image and you're going to upload
the grid
photo the first grid photo so you can
see here i'm going to be adding
this grid photo as my first one then i'm
going to click continue so then i've
added the first one and you can see here
this is the one showing off the wedding
presets
now what i might actually want to do is
i might actually want to change this
headline to match the name of the preset
so i might want to change this one to
wedding preset so i might change this
one to
wedding preset pack so you can see here
i put wedding preset pack
and i might actually want to use a
wedding emoji so i might type in a
wedding emoji in here
so i'm going to type in wedding and i'm
going to use the wedding emoji
to showcase that is the carousel that
i'm currently doing
now once you've done that you want to go
down to the next carousel
and you want to do the exact same again
so i'm going to put in here
download insta now as the headline i'm
going to put travel
instead because this one's going to be
for the travel preset pack
so this one's going to be called travel
preset pack and i'm going to change this
one to the globe
which will obviously indicate it's about
traveling and then what i'm going to do
is i'm going to click select image and
i'm going to upload the one this time
of the travel preset then i'm going to
put the link
where it says website url i'm going to
put it back down to the product page
again
and you don't need to change the the
primary text that's going to stay the
same
now you're going to do that again so you
can see there's a third one but in total
you should have
five and you should do that to all five
different preset packs or whatever
you're selling digital wise in there now
because i've only done two to
save a little bit of time that's what i
should have actually take a look at what
this looks like in the expand format you
can see that this is looking really
really nice if i change this to desktop
you can see
that this is what the customer is going
to see when they look at my actual
facebook ad
and you can see here it says take your
photos the next level
wedding it says wedding preset pack
download they click the carousel button
it shows the travel
version so you can see that's looking
really really professional and really
really nice and again like i said guys
you should have five in total i could
have a hdr
i could have another one called
instagram blogger or something like that
but you want to have five once you've
done that guys you want to head over to
the ad set level here which is the one
before boxes
click duplicate hit duplicate and you
want to do this
four more times once you've done that
you want to hit duplicate now the only
thing that you're changing in the ad set
level in the ad set level is the one
with the four boxes
is just the interest so i'm going to
scroll down to the interest
which is somewhere around here and i'm
going to click edit i'm going to hit
suggestions and i'm going to click any
so image editing is a good one
so i'm going to delete the old one and
put image edit in and then what i'm
going to do is i'm going to come back up
i'm going to call this one image editing
because that's the new
interest that i've selected then i'm
going to go down to the next one and i'm
going to do the same again scroll down
to the bottom and i'm going to change
this one to something else
that facebook is going to suggest me so
i'm going to go back to suggestions
and this time i'm going to be doing
adobe photoshop so i'm going to get rid
of adobe lightroom
i'm going to change this one to adobe
photoshop so i'm going to go here then
i'm going to do the exact same with this
one i'm going to go down
find a suggested interest and put it as
it and you're going to do that for this
one
and this one the one at the bottom is
the original so do not touch it
and once you've done that guys you can
hit the publish button so guys once
you've done that you want to make sure
you go to the top right and click review
and publish to make sure that those
are fully published so guys once those
have been scheduled and running
these are going to be the killing and
scaling metrics so this is phase one
killing and scaling
so this is what you want to do when you
leave the campaign for 72 hours
you want to kill the following adsense
if they meet this royal 12 hour rule
they want to have at least a one link
click
24 hour rule you want to make sure that
the cost per um
the past the cost per click is lower
than a dollar or a dollar
before your hour rule and add to call or
initiate checkout 72-hour rule one sale
or three out of courts and this is per
ad set
if you have at least one sales for the
whole campaign you can move
forward to phase two and what you're
gonna be doing is you're gonna be
duplicating the winning interest four
times and changing the interest
based on the facebook suggestion so for
those guys that don't know what that
means is you're going to want to go to
the ad set level and you're going to
want to look at those three rules the 24
hour rule
was the cost per click so you want to
change your columns to the ones that i
told you to do
so you want to scroll across and make
sure the cpc is
below a dollar if it's not you click the
blue button to turn it off
then you want to make sure that you've
got at least one link click then you
will look at the add to cart
then you'll look at the purchase now
what you should have left is either one
or two
ad sets that have survived now you want
to be picking the best ad set out of
both of them
so you should have at least one or two
that have done well if not you repeat
the process again
but with a new set of ad sets now you
want to pick the ad set that's done the
best the one with at least the sale but
if again if there's ones with two cells
you just pick the one that has
better metrics so let's say that both
these two have both got a sale but this
one's got more ad scott so you'd go with
this one
so what you do is you turn all the other
ones off so you turn these all off like
this you duplicate the winning ad set
and you change it four times you hit
duplicate
and you change it four times then what
you're going to do is
you're going to only use what's
performing best
so for example if the carousel was the
one that was doing better
so if carousel is performing better than
the single image and how you do that is
by duplicating the tab
and what you want to do is you want to
have a look at the ad level metrics
so i've duplicated the tab and what i'm
going to do is i'm going to change this
now to add level so i'm going to go to
the ads
and you're going to have data i haven't
got data online because obviously this
is just
a test campaign and you can see here
it's showing me the single image and the
carousel
so you want to look at the metrics and
see which is performing better and you
want to look at ctr
and you want to look at the initiate
checkouts now if carousel is performing
better than the single image ad then
what you're going to do when you do this
campaign is you're going to get rid of
the single image by clicking the three
dot
bot ones and click delete so you can see
again if carousel is performing better
you get rid of the single image by
deleting it by clicking the three dots
now that's not the only thing that you
do you also want to be
picking a interest based on the
suggestion to what's performing best
so image editing in my case before the
best i'll click suggestions
and i'm going to pick anything on here
related to it but i've not used before
so i couldn't use adobe photoshop
because i've already used it before but
i've not used graphic design
so i could use that and again that's
what you're going to do for the other
four ad sets find a new interest
relates to the winning interest but
you've not used before and you're going
to want to narrow down the ad to the ad
that performed the best so again
single image didn't perform as well so
i'll delete that and keep carousel once
you've done that guys you can click the
publish button so what you want to do is
run that campaign for 48 hours and these
are the rules 24 hour rules you want to
cost per click
at one dollar or lower 48 hour rule you
want one cell per ad set or kill it
if you have at least three cells for the
whole campaign you can move forward to
phase three
if you have one to two cells you can
reset the process from phrase one with
an
interest related to the second best ad
set and you want to be using the second
best creative which would be a single
image out because that's the one that i
didn't use for the first campaign so now
we're in phase three so you want to
duplicate the ad set from the
second phase with the so if an ad set
has got at least two to three sales
you want to duplicate the ad set three
times in the original campaign
for example let's say lightroom as an ad
set got
three sorry two sales oh let's say
wedding got an ad so let's say wedding
as an ad set got two sales
or let's say love is an ad set got two
sales what i will do is i will duplicate
the ad set
three times and i won't change anything
the ad setup is the same so you're just
using the exact same ad
the only thing you're doing guys is
you're just duplicating any ad set that
had two sales three times and you're not
doing anything too for example let's say
this adobe lightroom got
two sales let's say for example
photoshop got two cells so i'd click the
duplicate button
and i'll change the number of copies to
three and i'd hit duplicate and publish
and that is literally all you're doing
now these are the killing and scaling
metrics for phase three when you
duplicate an ad set
three times we're going to kill
aggressive due to profitability 12-hour
rule is a cpc
greater than one dollar you're going to
kill it 24-hour rule if you've got an
attica initiate checkout
or if you've got two ads that you can
basically
keep it going so the 24-hour rule is you
need at least
an ad to call or initiate checkout but
you need at least two of them
per ad set now the 48-hour rule is the
amount spent
so if your amount spent let's say is
seven dollars
and your break-even point is five
dollars then you'd kill the ad set so if
you're spending more than what you're
making
turn the ad set off if you have at least
four cells you can move on to the next
phase which is phase four
if you have zero to three sales reset
the whole process from phase two flow so
this is really important now guys
because we're starting to get into the
scaling methods you only want to scale
what your bank can afford
so if you can't afford to scale don't
scale just wait your payment gateways
like i said
can take between 3 and 21 days to pay
you so you just got to really take that
into consideration
now if you want my honest opinion i'd
recommend that you get a business charge
card
um it's different to a credit card a
charge card has a different way it
spends it's more aggressive
um now the charge card that i personally
use is the american express one i'll
leave that in the google doc sheet
that's one that i use
and the charge card card's gonna help
you because if you're waiting for money
from your gateway
um instead of having to instead of
having to wait for it you can use your
charge card
whilst it gets paid in so that's a great
way to manage your cash flow so guys now
we're going to be moving forward to
look alike audiences now lookalike
audience is basically where
if somebody's come to your website or
viewed your video
then facebook can create an audience
related to people that have viewed your
videos so they can find people that are
similar to those people
so that's what we call a warm audience
which is a look like audience
now the first look like audience that we
will make is going to be a
video view look-alike audience for 95 75
and 50 so in that column setup i told
you to make those columns so you can do
this
now i've got a different ad account open
the one that's nothing to do with a
fashion sneaker just to show you what it
would look like
so you can see here if i scroll into the
columns and you want to be in the
campaign level so you want to go to the
campaign level when you're doing this
you want to scroll over to where it says
video view plays at 95 or 170 50.
so you can see here you want to make
sure that these ones have 2 000 so in
each column
this should say 2 000 so for 75 50
and 95 you want to make sure that they
have a 2000 unless you've got 2 000 in
these columns you cannot move forward
with the
video if you look like it just won't
work very effectively now
if you're winning creative was not a
video you can skip this because you can
only do a video review if you've got a
winning video creative
so if you didn't have a winning video
and your best ad was a picture
you can skip this part and just carry on
with um
interest testing or you can skip the
video to the bit where i talk about page
view which will be in the next few
minutes so how we do that guys is we go
here to where it says business tools
and then what we want to do is we want
to go to where it says audiences
and then when you come to audiences this
is what your screen should look like it
won't take a few minutes to load
then what you want to make sure you do
is you want to make sure you're in the
right account so here where it says the
account make sure you're on the right
one again i'm using a different account
to show you guys what this would look
like
what you want to do is you want to go to
where it says create audience and you
want to go to where it says create
custom audience
and then you want to go to where it says
video so you can see here it says video
and then you want to say where it says
choose content type
so you want to select 50 you want to
select 75 as well so you want to click
75
and you also want to select 95 so you
should see 95 so you should have those
three in here so you can see
50 75 knight five then you want to hit
choose video
and then what you want to do is you want
to make sure that you're in the right
page you see where it says page here you
want to make sure that the right page is
selected so you guys can see here i've
selected the page now again guys i can't
emphasize this enough i'm using a
different page example to show you what
this would look like
so then what you do is you select all
the videos you select all the videos and
you click
confirm and then you're gonna do the
exact same for all of them so you're
gonna do this again
gonna do this you're gonna do this
you're gonna click confirm and you're
gonna do the same for this one
confirm and then what you're gonna do is
you're gonna type
in here where it says impassed 365 days
i'd recommend you change this to however
long you've been doing it for so let's
say i've been running ads for
14 days or change it to 14 days then you
want to enter the audience name
so i'm going to call it video view sorry
vv for video view
then you're going to put 95 then you're
gonna put slash 75
then you're gonna put slash um 50
and then once you've done that you can
put the percent at the end
and then what you can do is you can also
call it whatever it is so if it's the
if it's the fashion sneaker i'll call it
fashion sneaker okay that's what i'll do
once you've done that guys you can hit
create
audience once you've done that it'll
take up to 30 minutes for it to be ready
to use so guys you do have to give it 30
minutes
for it to populate once it's been 30
minutes we can carry on though so let's
say
let's pretend for example it's been 30
minutes you want to go back here to
where it says create audience
and you want to select look-alike
audience once you select this
you want to go to where it says select
an existing audience and then once you
come here you want to go to other
and then you want to select that
audience that we've just created so if
you scroll down here you will find the
audience so guys you can see here on
other sources i scroll to the bottom you
can see here i've just found it video
view knight five seventy five fifty
click it so guys once you've done this
you should be greeted by this little bar
here from zero to ten percent
so you've got one two three four five
six seven eight nine ten percent now the
percentage is basically
mean who are the most similar to your
audience the ten let's say for example
contains the people so one percent sorry
contains the people that are most
similar to the audience that i've been
to your video
10 of the people are less likely to be
similar to people that have seen your
video
so that's how that percentage works so
you can see here it says look likes are
now used in ad set locations
so depending on your ad account how new
it is you can either create your
countries in here or you can create it
in the ad set so mine's on the new
version so i create my countries in the
ad set
not here so if you're on the old one you
will have to add your countries
in here so do bear that in mind now i'd
recommend that you add
your top country so if your united
states is your best country you would
add it here if it gives you the option
if not wait till the answer so the first
one the first thing that we're gonna do
guys is we're gonna create a zero to one
percent so it's already done for you
zero to one percent so we hit create
audience so once you've done that guys
you're gonna hit create audience again
and you're going to hit
lookalike and then this time you're
going to go to sources
other and you're going to the bottom
select your source then this time
we're going to want to be doing one to
two percent you can see it one to two
percent
and then we're going to hit create
audience and then we're gonna do the
exact same again guys
look-alike audiences and you're gonna
select your source again but this time
you're gonna be doing two to three
percent you can change this to two to
three percent
and then you're gonna do it again and
again and again so i'm not gonna do it
all the time because it'll take too long
so you'll do two three percent you'll
click create audience then you're gonna
do three to four percent create audience
then you do four to five percent create
audience then five to six
create audience then six to seven create
audience then seven to eight create
audience then nine to ten
create orders and all together you
should have ten made you should have ten
look-alikes made
once you do that so guys once you've
done that you want to go back to the ads
manager and you want to hit create on
campaign
and then when you create the campaign
you're going to do conversions then
you're going to hit continue
and then on the campaign name you're
going to call it
vv95 75
and uh 50 50
and then you're gonna do your country so
for this one i'm going to be doing us so
i'll type in us
because that's the country that i'm
doing then you don't need to turn cbo1
you can leave that off
then you go to add set and then you're
going to call this ad set
lla one you're gonna call this one lla
one lla what
you call that one percent and the reason
why you're doing that is because
each ad set is gonna be a percent so
you're going to be making 10 ad sets so
you're going to be doing 10 ads
each ad set is going to have a different
percent so we're going to go to choose
event i'm going to do purchase as the
event so we're going to go to purchase
then we're going to scroll down i'm
going to change the daily budget it's
important you change the daily budget to
seven dollars
look-alikes you don't need as much money
uh because it's warmer audiences so you
can spend less then you scroll down and
go to where it says custom
audience and you want to click it once
you've clicked it you want to see here
it's got all your different look-alikes
now you can see here i want to select
the one to two percent so i've selected
one two one to two percent
then what i'm going to do is i'm going
to scroll down and i'm going to delete
this
i'm going to type in united states
because that's my top performing country
so now i've got united states that's all
done then where it says
age you want to leave that nice and
bland you want to leave
18 to 65 you just want to leave it nice
and bland
gender leave it bland detail target
expansion you don't need to worry about
that
languages you don't need to worry about
that you want auto placements now so you
want to go from manual to auto
and once you've done that you're all
good to go then you want to go to where
it says new app and you want to change
the name of the ad to winning
creatives you're going to change this
one to winning creative so once you've
done winning creative
what you're going to want to do is
you're going to want to upload your best
creative so the best ad line
the best headline sorry the best ad copy
the best headline the best
video the best picture whatever's been
your winning creative
just add it back into the ads that's all
you've got to do it's not complicated
guys
once you've done that save myself some
time i'm not going to do it but all
you're doing is adding your best ads you
can do it as a user exist post
whatever that's all you're going to do
once you've done that guys you're going
to go back to the ad set and you're
going to click the three dots and you're
going to duplicate it nine
times so you're going to change the
number of copies to nine and you're
going to hit duplicate
so you can see here it says duplicating
and it'll say none so as soon as you've
done that
guess what you're going to be doing
again the one at the bottom is the
original
you're changing it now to two so this
one's gonna be two percent so then what
you do is you go down to the custom
audience
and you change it to two percent so
we're gonna go down to custom audience
delete this one
and we're gonna be selecting two percent
so you can see here this one's two
percent
so i got it wrong sorry my bad the first
one i did i got it wrong i should have
selected this one so this one should
have been the original one so my bad
guys
one percent should have been the
original one and this one should now be
one to two percent so guys i do
apologize
that's what i should have done so this
one's now one to two percent so then
i'll come back
up and i call this one two percent again
i've got the i got the first one wrong
guys i should have selected one cent
but then you add the next one and then
in the next ad set guess what you do you
do two to three percent and then the
next slides that you do 45
and so forth and so forth and so forth
and then once you've done all that guys
you can hit the publish button so once
you've done that guys and it's active
you want the campaign to run for 72
hours and these are the killing and
scaling metrics
so the 12 hour rule is you want one link
kick per ad set 24 hour rule if you want
the cost per click
no higher than 1.75 so the 48 hour rule
you want to have at least
one ad to call or one initiate checkout
and the 72-hour rule is you want to have
at least one sale
or five out of cloth so similarly to our
rule is you want one cell per ad set or
the ads that has to have five ads cards
or initiate checkouts
replace the turned off ad sets with a
duplicated winning ad set
so this is very very important so guys
remember you had 10 ad sets so let's say
for example i had to turn off eight ad
sets
because they just didn't perform well
that means you got two left let's say
the two ad sets that i've got left
are three percent and six percent what i
would do is i'll duplicate the ad set
to replace the ones that have been
turned off so what you wanna do is you
wanna let's say duplicate
six percent and three percent and you
wanna duplicate those
so it makes up for the ones that have
been turned off that's literally
all you're doing so guys once you've
done that you just want to monitor
everything and i always judge everything
by the last three days so let me show
you something you want to come to the
ads manager you want to change
lifetime to last three days so today
it's currently december
the 12th so i would change from the 9th
to the 12th and i'll click update
so you always want to be judging your ad
sets on the last three days because
they're only as good as their last three
days
and you want to be judging them on the
last three days by the three rules i
always give you the 24 hour the 48 hour
72 hour so that's how you want to be
judging your ad sets when you launch new
live chats
last three days were the three roles
that i've been giving you throughout
this whole strategy that's how you want
to always
judge your ad sets and guys do not get
attached if they need turning off just
turn them off but make sure you always
replace them with something that has
been working well in the past so guys
that moves us on to the next part which
is the testing phase
part five we're now in phase five and
this is going to be the campaign cell
for
page view look alike so we're now on to
page view lookalikes
and as i've seen you guys before if you
didn't have a video
as you're winning creative and i told
you to skip past that part this is the
part you should be on now if you skip
the video part
which is page view now how you go to
page view
audiences you need to go to where's
business tools and you need to go to
where it says events manager
once you click events manager you should
be greeted by this page here
and it should say here page view view
content add to cloud initiate checkout
so where it says page view here you want
to make sure that it says
2 000 to 3 thousand you wanna make sure
that your page view is two thousand
three thousand now the sweet spot is two
thousand five hundred if you want me to
be honest with you
but you can only do this guys i can't
make this a comment any more important
you can only do this if you have
between two thousand and three thousand
if you don't just carry on doing your
video view look-alikes carry on doing
interest targeting
just carry on but for now if you haven't
like i said you can't do it so if you
have got
3000 or 2000 page views this is what
you're going to do
you're going to go back to the audience
section you're going to hit create new
audience you're going to hit custom
audience
then you're going to go to where it says
website and then what you're going to do
is you're going to see where it says in
the past
you want to do it to however many days
you've been running it for so let's say
i've been running my ads now for
25 days i'm going to change this to and
then
what you're going to want to do is
where's this all website visitors
you're going to want to change this to
page view so you can see where it says
all website visitors
page view then you're going to name this
audience and you call it page
view lookalike so by doing lla pageview
lla and the name of your
your product or the name of your store
whatever you want to do once you've done
that guys
you can click create audience and again
the same with the page of you guys you
have to give it 30 minutes
now once you've done that guys we can go
back to where it says create audience
lookalike audience and guess what guys
you're going to do the exact same again
you're going to click
the select source you're going to click
other source you're going to scroll down
to the bottom
and you can see it there page view lla
you're going to select it and then what
you're going to do is the exact same as
what you did with the video view you do
zero to one
one to two two to three four to five six
to seven
eight to nine and what so forth and you
should have in total ten different
look-alikes
so that's exactly what you're going to
be doing the exact same as the video
view structure
if you don't remember rewind back watch
it again you're doing the exact setup
as the video for you but this time
you're doing page view
and the same with the actual campaign
itself so when you set up the campaign
you're doing the exact same a campaign
10 ad sets
seven dollars a day and you're just
making sure that each ad set has a
different page view lookalike value one
percent two percent three percent it's
the exact same self the only difference
is the value being paid you not video
view
so guys once you launch that campaign
you've got some rules again
72 hours you're gonna leave the campaign
but you're gonna judge it on these few
rules 12 hour rule one link click and
then the rest of the rules are the same
24 hour rule
one uh the cbc has to be under a dollar
75 or 1.50
and then the 48 hour rule is you're
gonna have to have at least one out of
car initiate checkout
certainly tomorrow you're gonna have one
have at least one sale or five out of
cuts the rules stay the same but this
time you have the 12 hour rule which is
the one link click per answer so guys
we're now on phase six we've now gone to
phase six and phase six is all about
view content look-alike audiences so
what you need to do is you need to go
back to the events manager and you need
to look at where it says view content
now you need at least one thousand five
hundred to two thousand view contents if
you haven't got that
carry on doing page view video view
look-alikes carry on doing interest
targeting
that's what you need to be doing now if
you have got a view content at 1
500 2000 what you need to do is you need
to go back to the audience section
create audience you don't need to do a
custom audience anything above
view cons view content and above you
don't need to do custom content sorry
custom audience you just go straight to
look-alikes so you hit lookalikes
you click this and then you go to where
it says value based
and then you select select the pixel so
make sure you select the pixel
it's very important that you do this so
you select the pixel and then what you
do is
you change it by clicking other amount
by clicking it and then you select view
content
so again you go straight from the pixel
this time and then what you do is
you go to where it says other and then
you click view content and then once
you've done that guys
you can go straight into doing again
zero to one one to two
two to three and so forth you click
create audience and then you do the same
again and same again
so anything that's view content and
above you do it this way in the local
lux
so once you've done that you go back to
the ads manager and you do the exact
same setup
you're gonna be doing one campaign
seven dollars a day with the ten ad sets
and each ad set has a different
look-alike value that is exactly the
same the only difference is the way you
create the audience
in the audience section which is going
straight to look-alikes so now we're in
phase seven and phase seven is the add
to
cart look-alike now you need at least
200 to 300 add to carts for you to do it
and again if you've hit that milestone
you go and do the exact same thing you
go to the audiences here
create audience look alike you select
the pixel again so you select your pixel
you go to other and you select add to
cart and then you do the same again the
same amount of look-alikes which is the
ten
you do the exact same campaign
everything's the same killing and
scaling is the exact same
and again everything's on that
powerpoint presentation that i've
created for you so you can have a look
at it
so we're now on to phase eight which is
the purchase look-alike
and again you want to come back to here
and if you've had any purchases it will
tell you how many you've got
you need at least 100 to 200 purchases
to do a purchase look-alike if you
haven't got enough
carry on doing that carry on doing the
other ones carry on doing interest and
work your way up to purchase
as soon as you've got enough you go back
to the audiences again guys you go
straight to look alike
so you can see here lookalike and what
you want to do is you want to go to the
pixel
and it should already have purchased
checks the picture is already checked
and then you make those 10 look-alikes
and do the exact same in the campaign
10 ad sets and so forth everything
remains the same the same with the
killing and scaling and as i said
everything is explained in the
powerpoint presentation for those that
want more detail
so guys let's talk a little bit about
how to scale look-alike audiences so the
best way to scale look-alike audience is
to start to group the most successful
llas into one ad set for example if you
haven't add to cart
one and three percent that are
performing well make a new lla for one
to three percent
and then create it for an answer so what
i'm saying is let's say
one two and three percent doing really
really well on their own group it up
so that's what i'm trying to say so what
you do is you go back to the audience
section so you go here
you go to audiences and you're gonna
group them so how you group them is
let's say i'm doing add to cart as the
example
i'd go straight to uh look-alikes i'd
select my pixel again
and then what i'd do is i'd do add to
cart so you can see it adds got and what
i do is i'll do
one to three so i'll change this to
three and i change this to one
so then i'm doing one to three percent
so you're grouping them up let's say for
example
add to car four to six percent has been
doing well on their own
then i'll do a group one so i do six and
four percent so i'd group them up
the reason why you want to group them up
is because it becomes more powerful and
then once you've made that
audience you go and create it into an ad
set and you publish it three times you
create it
and you put it into a new campaign and
you have three ads that's the exact same
46
and you just let them run and that's the
best way to scale grouped lookalikes
so guys another great way to scale
look-alike audiences is to start to test
other performing countries so for
example when i've been doing these
look-alikes i've been doing us-only
so what you might want to be doing is
you might want to be testing your second
best country let's say for example
the uk is my second best i might want to
do uk
in this so all the audiences that i've
made them look like i might want to do
it for you can say so and change the us
to the uk or
you can group it do us and uk in one
look alike i'd recommend that you test
both to see which one works best because
it really depends on how your ad account
reacts to it so guys now
we're in phase 11. now phase 11 is all
about retargeting now retargeting is
completely different to look alike
lookalikes is where facebook
based off similar people that have seen
your stuff in the past now retargeting
is where you're actually showing your ad
back to somebody that's been there
before
so let's say somebody's been to my
website added to cart but didn't buy i'm
going to target them and try and show
them a new ad
that's more more created in a way where
it's going to get them to buy it this
time instead of just adding to cart
so how we do retargeting is we go into
the audience section of the ads manager
we hit create audience
we go to where it says custom audience
i'm going to hit website
and then we're going to go to where it
says all website visitors and you're
going to want to be learning the funnel
so the funnel is page view is the bottom
and initiate checkout is the top
so deju is the start of the funnel and
initiate checkout is the bottom of the
phone so we always start with page view
now always recommend that you start your
way back and then you move your way
forward so starting your way back would
be 180 days
so you want to be retargeting it to the
last so basically you're doing a
retargeting ad for the last 180 days of
people that viewed your content
now you want to start at the back and
you want to work your way forward
so that's what i always like to do i
always like to make an ad set
uh they're 180 days and then i like to
make other ad sets otherwise then so the
other ones you can do is you can do
something like
90 days you can do something like seven
days you can do something like 14 days
30 days so those are the different ones
you can do so for example like i said
you can do the other one i would
recommend that you do is 90 days
the other one past that is 30 days and
then the other one that you can do
is 14 days and then the other one you
can do is seven days
they're the different funnels that you
can do uh when you're doing retargeting
and again you want to be making one ad
set per
that amount of days so seven days 14
days so forth
so once you've done this you want to
exclude people if you're doing a page
you're
targeting you don't want it you don't
you're a target ad to see anybody else
but page view
so what you do is you come here and then
you do view content
you click exclude people again and this
one's going to be for
uh add to cop and then you can do it
again but this time this one's going to
be for
initiate checkup because you want your
page view to be seen
you want your target ad to hit those
people i've seen your page view
but you don't want your target now to
see these people because you're going to
do those separate
so that's where you exclude them and you
want to make sure the days always match
you want to do 180 days here once you've
done that guys
you can go ahead you can go away and
create an audience you want to name your
audience first
so i'm going to call it page view
re targeting and then i'm going to call
it
exclude atc
vc and then i'm going to do i see so i'm
going to exclude those so once you've
done that guys
you can carry on and create so there we
hit create audience so the next thing
that i'm going to want to do guys i'm
going to create the exact same
retargeting but this time instead of
doing 180 days
i'm going to do 90 days and then you
exclude the same audiences then you do
it again but this time for 30 days
again but this farm 40 days again seven
days so in total you should have five
different retargeting
um funnel days and then you'll do the
same
but this time you do it for um a few
content
so do the exact same for view content
but then you exclude pageview you
exclude the other ones that you aren't
trying to target for and then once
you've done that we can then create the
campaign for it so guys now we're going
to be creating the campaign for the
retargets we hit the create button
then we're going to hit conversions then
we're going to hit continue and then
going to call the campaign name
retargeting so you just call it
retargeting i'm just going to put rt for
now to save some time but you call it
target and then
then the actual um ad set name then once
you've done that you go to the ad set
and then you call this ad set the
retargeting that you're doing so this
one would be
page view now something else i should
have said is the campaign name should
also
be the value that you're doing so you
should do one campaign per value so
view content would have its own campaign
ad to cart would have its own campaign
same with the look-alikes every
look-alike has its own campaign in the
value so always have their own
campaign per value then what you want to
do is you want to come back here you're
going to do is you're going to change
this one to let's say 180 days we're
going to 180 days
so this one's going to be all 180 days
so then what you're going to do is
you're going to scroll down
go to where it says conversion event and
you're going to go for poo then what
we're going to do is i'm going to scroll
down
and we're going to make the budget five
dollars so with retargeting
you actually don't need to be spending
that much money you can do it really
really cheap
so i'd recommend that you do it for five
dollars or five pounds whatever
because retargeting you don't need to
spend that much money so five pounds or
three pounds would work
really really well then what you're
going to want to do is you want to
scroll down and then where it says
custom audiences
you're going to want to select your
custom audience which should be here
where it says page zero target exclude
atc vtc
and then that's all good and then where
it says
countries you want to add every single
country that you've been doing
so because we did it because we've been
doing epacket i would add the epacket
countries here
so what i can do is i can get i can
click where it says here browse
saved locations and then i can hit e
packet
and then that would add all the e packet
for me then you're going to leave this
broad you're not going to change this
and then you're going to leave it as
automatic placements you don't need to
change the placement levers automatic
and then we come to the ad now this is
the important part
you're going to call the ad name
retargeting retargeting
if i could spar that would help so we're
going to do retargeting and then
we're going to create a new ad so we're
going to add media add video
now remember i got you guys to make that
um
retargeting video so you go here you go
to downloads
and we're going to add the retargeting
video which is this one here so we're
going to add the retargeting video and
then we're also going to want to add the
retargeting thumbnail and ad copy
so you can see here we're going to go
back and you can see here the
retargeting headline we're going to copy
this
and we're going to put it in the
headline so we're going to put this here
in the headline
so headline i'm going to put the 4.9
star reviews again
because if you're a target in ad the
creative is different to normal
creatives
the most says add copy i'm going to want
to get this and then i'm going to paste
the
target in copy there then what i'm going
to do is
i'm going to go to description and type
in free shipping again
but now what i do is i go to edit video
and then i click upload
and i'm going to upload the retargeting
thumbnail so we're going to hit
testimonials and we're going to open and
then once that's done we're going to hit
continue
so then one once you've done that you're
going to hit save and then that's what
you're a targeting
should look like and then when you play
the video it's the retargeting video
because again
retargeting has a different creative so
that's what we're going to do here
now once you've done that you're gonna
go to the ad set and you're gonna
duplicate the ad set
four times because you're gonna add
another
one so that's important so once you've
done that guys you're gonna wanna
duplicate the ad set another four times
which means you've got five
ad sets in total now the other four
ad sets are going to have the other
values in it now when i say value i mean
value days
make it very clear value days so the
next ad set which is ad set 2 is going
to have
90 days it'll be page view 90 day the
next ad set which will be the third ad
set will be page view
30 days the fourth one will be page view
14 days
and then the next one will be pageview 7
days so those will be the other ad sets
that we have
once you've done that you can publish
the campaign so guys we're now in phase
12
and this is all about how to scale
winning campaigns
so the best way to scale winning
campaigns is by duplicating them into
cbo format
so you can see here let's say for
example this is my winning campaign
let's pretend
you would select it you would hit
duplicate and you'd change it into cbo
formats you hit duplicate and then what
we'd do is we'd go to the campaign level
we'd scroll down we'd turn cbo on and
you'd make the cbo budget 100 so you
change the budget
to 100 that's a thousand sorry and then
we'd go in here
and then what we'd do is we'd set the
minimum ads that spent so there's
actually minimum ad set spends
inside of these so you'd have to scroll
to the top and it should say budget and
schedule you can see it here
and then what you want to do is add set
spend you want to click edit and you
want to hit add set spend
and then where it says daily minimum
this is what you want to be doing
and you want to be setting this to seven
seven or five it really depends
you don't be sending a maximum do not
set a maximum only need to do
minimum and you do the same again in
this one you'd set the daily uh minimum
spend to seven dollars
and then that's all you need to do and
you can hit publish so guys
once you've done that you're gonna be
increasing the budget on the cbo between
30 and 50
depending on the profitability and they
do that every three to four days so that
cb has been running now let's say for
example four days it's profitable
let's say it's profitable by let's say
0.1 percent i might want to increase it
by 30
percent now let's say it's profitable by
like one row as an extra one row as
i might want to increase it by 50 and
you always want to be adjusting the
minimum spend on what ads that's
performing the best
so let's say if we go back into that ad
set so let's go back here so let's say
this ad set here is performing the best
i might want to change the minimum ads
that spend from 7 to ten or
from seven to twenty depending on how
well it's doing
and again you're gonna wanna change it
based on how many ad sets you've got
it all depends on all those different
variants but that's pretty much how you
wanna scale
your facebook ads in cbo format so guys
those were all the 12 different
phases of facebook skating and testing
so i hope you guys have enjoyed that
now we're going to be moving on to some
more advanced little things that you can
do
inside of the ads manager to really help
automate it
and get the best results possible so the
first thing that you can do is you can
do something called automated rules
so if you click this you can actually
apply something called a rule so if you
click it
and you go to rules you can do something
called apply existing role or manage
rules or create rule
so let me show you what rules do so the
rule that's really good is that
if if you're not active on facebook and
you just can't do anything because
you're busy or on an airplane or you're
on a bus
and you want facebook to turn off things
for you then you can create rules so
depending on certain
variables it will turn off certain
campaigns and ad sets for you so let's
say for example
i want this rule to turn off my ad set
or campaign
if it's below breakeven point so what i
can do is i can change this to
b uh break even points or row ads so i
might want to do row as
point and then what i might want to do
is
i might want to make it apply to one
campaign turn off campaign and then
where it says cost per result
you want to scroll down to where it says
website purchase row as and then you
want to do in between
so let's just do one so let's do one to
1.3
so let's say that's my russ so anything
that's between
1 and 1.3 it will turn off and then
where it says time range
you want to do for the last three days
because remember guys i said
you're only as good as your last three
days so it'll judge it every three days
and if the roads is between one and one
point three it will turn off
and then where it says attribution
window i would always do account default
and then schedule i would always do
daily
at 12. always at daily at 12. that's
what i do as
and then you click create and then what
that will do is it'll apply a role to
that campaign where
again if it doesn't have a website
breakeven point within the last three
days
it will turn it off so then you're not
losing money so that's a great way and
you can do loads of different things in
rules
for those three rules that i teach you
like the add to cart and stuff you can
do all of that
but do bear in mind with the rules guys
they can be a little bit uh technical
they can be a little bit fiddly
and you've got to be very careful with
facebook rules because if you don't do
them correctly
it'll actually really ruin your campaign
so when you are creating these rules
make sure and double check you've done
them correct
so guys now you're building your digital
products you're doing really well with
your facebook ads you're starting to
scale you're starting to build a real
solid brand you now want to protect your
digital
assets from people stealing them using
them using your imagery without your
permission
reselling your stuff without permission
then what you want to do is you want to
copyright your digital asset
you want to be using companies like red
points where basically they are fraud
protection where they offer different
plans where
you can get unlimited takedowns you can
do trademark protection you can do
marketplace protection you can do image
protection
you can do loads of different things now
this company is just
a great way of you making sure that if
somebody is
doing something they shouldn't be doing
then you can get them solved with
now something else that is really really
important is by doing this now
you want to have a notice agreement
saying that when people
order your digital product you want to
make sure that they receive a notice
saying
look you cannot resell it if you do then
you can get into trouble
now in the free google doc sheet i will
be leaving a link to a free template
that you can use to create one
so that you can send to the customers in
terms of reselling your
digital products in terms of using your
content that's my best recommendation
you