it can be so disheartening when you work
so hard and you finally open up your
etsy shop
and crickets so if that's you you're in
the right place because today i'm going
to share with you
my step-by-step formula that i used to
jump start my second etsy shop and make
over 2500
in revenue in just the first month
[Music]
[Applause]
welcome welcome back to my channel if
this is your first time here i'm kate
i'm a wife mom etsy seller and business
coach and my mission on this channel
is to come alongside all you beautiful
entrepreneurs out there
to help you succeed so that you can make
a living doing what you love
and spending more time with your family
and on what's important
before we dive into the five step
strategy let's go ahead and do our etsy
shop
shout out of the week congratulations to
margaret b ceramics thanks for being
part of our channel family
make sure to comment down below to have
a chance for your etsy shop to be
featured on our next video
now this is a step-by-step formula on
how to jump start etsy sales in your
shop
so it's assuming that you've already
covered the basics that you need to be
successful on etsy which
includes picking a proven niche on etsy
having a great
product great photography seo and shop
branding
a great analogy for what i'm going to be
teaching you today is cpr so
when someone performs cpr they're having
to manually
pump the heart to pump the blood through
the body
until the heart can regain its own
natural rhythm and pump again on its own
so essentially that's what we're
striving to do here with your etsy sales
since they're not coming in on their own
we have to do some hard work and put in
some effort to
manually drive as much traffic as
possible and get the word out as much as
possible so that those sales will start
coming in
and then once you get a regular rhythm
of steady sales coming in then the shop
is
somewhat self-sustaining and you don't
have to go through this process over and
over again
this process is what we used when we
opened our second shop earlier this year
and we were able to get two thousand
seven hundred and seventy five dollars
in revenue in the first
month using these five steps now that
amount of revenue may not seem like a
ton
but we were actually selling lower
priced items compared to our first shop
for the amount that we were charging per
item i think that was a really great
amount of revenue for our first 30 days
all right so let's hop into the first
step which is to double down
on facebook i'm assuming that most of
you probably already have a facebook
account but if you don't you want to go
ahead and create one
and you're going to invite anyone and
everyone you know to be your friend on
facebook so this is not a time to be shy
this is a time to think of anybody you
went to high school with your mom's
friends your cousins
anybody go ahead and friend everyone you
can think of and then also start
searching for some local groups that you
can join
so local business groups local moms
groups even groups that are related to
your product type just
search all the different groups so that
you can start interacting and engaging
with people
through your facebook page and through
facebook groups the whole point of this
process is to start driving traffic to
your shop to hopefully gain some sales
so you have to be on social media you
really have to be able to get the word
out about your shop because most people
probably don't know about it yet
and the algorithm on etsy won't kick in
to show you in the search
until you get a few of your first sales
so it's up to you to drive the traffic
in the beginning
moving on to step number two which is to
start a
facebook group for your business now
what you're gonna have to do here is to
create actually a facebook page
and a group for your business they have
to be linked so you have to have a page
and a group
but the group is where the magic is
going to happen so go ahead and create
your facebook page
and your group link them together and
invite everyone you know to join the
group just like you did in the beginning
you invited them to be your friend but
now you're inviting them to join the
facebook group
you want to make sure your group looks
really professional with your business
branding
and lots of great information about your
business and your shop
okay here's where it gets fun so now
you're gonna grow your group
as big as possible so the way that you
do this is to do a week-long of freebies
really it can be any amount of time that
you want but we did a week-long
so we did monday through saturday and
every day we offered a different freebie
or free item as a giveaway
the people that are part of your group
will enter the giveaway to win
and you establish the requirements for
what they need to do to enter
different things they could do would be
to like your freebie post
to share the post to tag friends in the
post
to comment there's a lot of different
great things but what i will stress here
is the best thing you can do
is have them invite friends to join the
group so i'm not talking about just
tagging friends i'm talking about
clicking the little invite friends
button and sending an invitation to
their friends to become
part of the group you could even make it
where the more friends they invite
the more entries they get for the
freebie giveaway it's up to you you can
have fun with it and make the rules
whatever you want but inviting the
friends
will grow your group the fastest i would
recommend for each freebie day to change
up the rules and the requirements a
little bit so it doesn't get stale
and change up the items that are
available for the giveaway that day
when we did the freebie week to grow our
facebook group it was so much fun
everybody loved it and it really grew
our group a ton way more than i thought
it would
it's exponential growth because you only
know so many people to invite
a family and friends but when your
friends are inviting their friends
and then their friends are inviting
their friends your group can
really grow exponentially all right
we're almost ready to move on to the
next three steps but before i do if
you're getting value out of this video
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our future etsy videos
okay step number three is to identify
influencers to collaborate with
this could be people you follow on
facebook or instagram but i would highly
suggest first
thinking about your friend group do you
have any connections within the people
that you know
in your circle that might have a little
bit of a following
if so you can reach out to that person
and offer them either free items to
review
or a coupon code for a big discount in
your shop for them to get their hands on
some of your product
to share with their followers now the
key here is to try to choose people that
are only a couple steps ahead of you
obviously if you reach out to a blogger
with a million followers and you only
have a couple sales they're not really
going to be interested
they're probably not even going to give
it the time of day but if you reach out
to someone that's just a few steps ahead
of you
then you really could get some traction
by collaborating and partnering with
them
this way you're getting your product out
to people that you don't even know it
has the opportunity to be
seen by a lot more people okay for step
number four we're going to go back to
the facebook business group that you
just did your week long of freebies
and this step is to launch your product
with a discount so on your facebook
group you've been giving away items
you've had a lot of fun you've been
hyping it up you've been getting
engagement getting followers
and now people are ready to see what
they can actually buy from you
so you want to launch your product and
you want to offer a
big discount in the beginning to
incentivize people to go ahead and make
the purchase
i will encourage you to sacrifice a
little bit here even if it feels like
you're just giving away things and
you're not making money
because the focus here is not to make
money really yet it's to get the wheels
turning to get some sales on your
listings
so that the algorithm will kick in and
boost your sales in the search
yes it may feel like you're losing out
on the financial side a little bit with
all of these freebies and discounts in
the beginning
but trust me it'll be worth it when
those first few sales help your listings
to get found
easier in the search one fun thing you
can do in your group is to go live to
announce the discount and to announce
the launch so
a lot of people love interacting and
going live is a really fun way to
connect with people and to make it a big
deal and step number five is to try etsy
ads
so there are a lot of different opinions
about etsy ads some people like them
some people don't my opinion is that
they can be good if
they're worth what you're spending on
them so the only way for you to know is
to try them out
and i would start with a small dollar
amount per day to set as your budget
and just see if you get any return on
them you always want to weigh what
you're spending
in your ads budget compared to the worth
and the value that it's bringing through
sales
if you've been doing it for a while and
you're not seeing any return with sales
then i would go ahead and turn them off
but if you are seeing some sales being
made from them
then just weigh what you're spending and
see if it's worth it and if you should
up your budget or not
one note i'll make here is that you
definitely don't want to become too
dependent on them to where you can't
make sales without them that's never a
good place to be you should think of
etsy ads as supplementing what you've
already built with the algorithm and in
search
so in summary the whole point of these
steps is to break through the
competition to do
everything you can to get those wheels
turning and to get your first few sales
so that the algorithm will kick in
and then it becomes more self-sustaining
so like i said it's not a long-term plan
this is really to jump start to boost
your sales right in the beginning
and then things will start rolling and
becoming more automatic i'm sure you've
heard the phrase
don't put all your eggs in one basket
but i'm here to say
if there ever was a time to put all your
eggs in one basket this is probably it
if you're really serious about etsy and
you really want to make this your
full-time income
now is the time to put all your eggs in
that basket to really go for it to try
your best to give
every ounce of energy that you have
towards this and don't be put out for
lack of effort
getting those first few sales takes a
lot of effort it can take some sacrifice
you have to be willing to give in the
beginning to receive something that's
long term and good for your shop i hope
you learned something today and i am
so hoping that you get that first sale
very soon also i want to let you guys
know about our live q and a sessions
that we're going to be starting in
january on saturday mornings so you
don't want to miss it i'm going to be
answering your questions live so you can
ask me anything from
business to etsy to family any questions
you want and i'm just excited to hang
out with you guys
the first one's going to be on january
16th at 11am eastern time so
don't miss it see you next time friends