hello and welcome to today's video
in today's video i'm going to be
demonstrating how you can successfully
list
a digital product on etsy
[Music]
now as you can see here i'm in one of my
own etsy shops
it's over the moon prince co now this
shop specifically sells digital prints
for nurseries
now the reason why i'm demonstrating how
to do this
using this shop specifically is because
i've had a lot of people
recently asked how to sell digital
products on etsy
and these digital products are
specifically digital prints
in order to help those people that have
been asking
um out as much as possible i thought it
best to demonstrate it using
this etsy shop now before we do get into
this tutorial
i just wanted to quickly mention that
i'm thinking about creating a training
series or mini course
for people that would like to start
their own etsy shop
specifically selling digital prints so
if this is something that you would be
interested in
you can either leave a comment below
this video
or feel free to sign up for my startup
with etsy roadmap so that way you join
the email list
and get notified as soon as that is
launched
i'll leave a link to the startup with
etsy roadmap in the description box
below
so you can go and grab that one okay so
now let's get into
this step-by-step tutorial okay so the
very first thing you want to do
is when you log into your dashboard is
you want to navigate to your listings
area
so just head on over to the left hand
side here and where it says listing just
click on that
and it'll open up all your current
listings or if you've got a brand new
shop you might not have any listings
here at all but that's a okay
okay so to add a brand new listing
whether that's physical or digital all
you need to do is go
up to the plus sign here and where it
says add a listing just click on that
one
okay so here is where we can add a new
listing
now if you're adding a physical product
or a digital product
this is going to look pretty much the
same for both until you reach a certain
section when we get to that section i'll
just let you know what the differences
are between the physical and digital
listing
now for this demonstration i've actually
created a brand
new product so i'm going to be showing
you the exact process
of how i list a new product
so a new digital print in my etsy shop
so the very first step in adding a new
digital listing is you want to add your
photos
i've gone ahead and i've already created
the etsy listing images
i do have other videos that go through
the whole process of creating
listing images specifically for digital
products i'll leave a
link to those videos in the description
box below
and also in an info card above this
video but as i mentioned i've already
created these images
so i'm just going to demonstrate how you
would
upload these images once you have
completed them
so you can either add a photo by
clicking here on this box and it'll open
up
your folders on your computer or you can
drag in the
images so the jpegs or the png's
directly here into this section
so to save time i'm going to drag them
all in one go
so i'm just going to open up my folder
and here
are my etsy listing images all of these
here i've created
nine of them all together so i'm just
going to select all of those
images and i'm going to drag them
straight i'll just drag this down just
ever so slightly
and what you want to do is you want to
drag it straight onto where it says here
at a photo
so i'm just going to go ahead and do
that now
and then it's going to load your images
okay so once your etsy listing images
have loaded
you can do a couple of things here you
can rearrange them
just by clicking and dragging like so
and you can also add some new ones you
can delete them if you need to
you can also crop them but i just wanted
to point your attention
to make sure that you understand that
the very first image
is the image that your customer is going
to see initially so here where it says
primary
this is going to be your thumbnail image
now if you just scroll down just a tad
you're going to be shown your thumbnail
image here so this is the primary image
and you can actually adjust it because
it's not quite square
um it's actually more of a rectangle
so if you need to adjust the thumbnail
so that it's positioned correctly you
can do that just by clicking here it
says adjust thumbnail
and then you can either increase it so
you can zoom in
and you can also um you know change the
positioning of it as well okay so i'm
just going to position it ever so
slightly up
and then click save and then i'll
reposition your thumbnail for you
okay let's just click out of that okay
so
the very next step is to add a video now
currently i don't have a video
created for this listing but when i do
it's as easy as just dragging it
straight onto this box here
okay so that's so if you have a video
for your listing this is where you could
add it
next is our area to add our listing
details
so the very first step in the listing
details is to add our title
now i do believe that we have yes that's
correct we've got
a 140 character limit here
this is where you're going to want to
add a descriptive title
so make sure that you are thinking about
your customer when you're writing your
title
think about how they would search for
this product and then create your title
based on that
i've gone ahead already and created
my title so i'm just going to go ahead
and paste it in
okay so i've gone ahead and pasted in my
title
now as you can see here it's got please
enter a title between 1 and 140
characters long
because i've gone over by about four
characters
so i'm just going to make a couple of
adjustments here
maybe get rid of a couple of words that
might not be necessary for this exact
title so i've got alphabet poster
nursery decor
war art abc wall art
now maybe i could get rid of abc i could
get rid of
sorry wall art here because i've just
got it here so let's just
get rid of abc maybe we'll turn
change it to abc alphabet print
there we go okay so we've got alphabet
poster nursery decor
wall art abc alphabet print for girls
nursery or girls room
pink and purple nursery decor digital
okay that's good so we're happy with
that now it's going to ask you about the
listing so who made it
well i did so i'm going to i did on here
what is it it's a finished product
when did you make it and i made it
recently so between 2020
and 2020 next we're going to add a
category
now i use the very same category for
this etsy shop
for all of my listings and in order to
find a category all you need to do is
just start typing in
a phrase or a here it says a two to
three word description of your item
and then it'll actually give you um
it'll give you
ideas of what you can add for your
category so i'm going to write in here
digital print
as you can see i've written it in here
before oops
and it's going to give you a couple of
different options here
so is your digital print um
within the art and collectibles prints
and digital prints
is it a drawing on an illustration would
you like to put it under home decor
we've got wall decor wall hangings here
art and collectibles prints
now i just go ahead and use this one
here where it says digital prints in
digital prints
i find that that's been working well for
me so let's go ahead and click that one
then it's going to give you a
bunch of categories that you're going to
find this listing so you're going to
find it in art and collectibles
within prints digital prints home and
living home decor
wall decor wall hangings now you just
want to note that these
act like tags within your listing so you
don't have to repeat
these tags or these phrases within your
listing tags okay so just take note of
that when you're creating your listing
now etsy have created this new um
suggestions box so here it's got adding
attributes to your listing can help
customers find your items more easily
now etsy actually use attributes very
similar to how they use
tags so if you can try and use these
attributes
as much as possible so here it's got
primary color
now if we just scroll up just quickly
you can see here i've got
pinks and purples within this print so
i'm going to try and find pink and
purple to add to my attributes
so let's go scroll back down so here the
primary color let's go
pink a secondary color
let's go purple there we go so these are
going to add
to my listing so that more people can
find what they're looking for
next it's going to give you a subject
obviously these are all optional but if
you can use them try to use them as much
as you can
let's see what we've got going on here
so abstract and geometric
animal let's go down
i don't think they've got anything with
um text or or words let's just keep
going
having a look no it doesn't look
like it okay so oh here we go we've got
phrase and saying no not really
now if it doesn't match correctly you
don't want to use it because
it'll throw off um you know the people
that are looking for it because
you know if you were to put humorous
saying for example but when people go to
search
this item and your nursery print that's
got you know pink and purple alphabet
comes up
under humorous saying or horror and
gothic
well they're gonna they're never gonna
click on it because it's not what
they're looking for so i'm just going to
leave this
as is um and let's go down
and see what else we've got here so now
we can do the room
so you can choose what room this could
appear in so for me this is a nursery
print so it could be for nurseries
and it could also be for kids rooms so
let's see what we've got here
so we've got kids so i'm going to take
kids
and i'm going to tick nursery okay
so again these are acting like tags so
that's always beneficial for your
listing to be found
home style this is optional so let's
click on here and see what options we've
got so as you can see we've got all
these
different um different
types of styles i'm not too sure what
kind of style it's more like a
scandinavian style and i don't see
that here um so i'm just going to leave
that one
i don't like i said i don't want to pick
something that might not be
you know suitable for my print
orientation
of the print so is it horizontal or is
it vertical
for me i'm going to click vertical
framing option
now this is an unframed digital print so
i'm going to click
unframed now you can add your height and
width but for me
i um supply my prints in
four different sizes so i don't want to
you know click an a4 size or a two to
three ratio
because i don't want to you know narrow
myself down too far so i'm going to
leave these
um unchecked for now depending on what
kind of
digital product you create is going to
give you options here of
whether or not it you know relates to a
celebration so let's have a look see
what options we've got
as you can see here we've got all these
different holiday and celebrations
obviously um this is for a nursery and
unless there was a congratulations on
your the birth of your child or
something like that
which doesn't seem to appear here so i'm
just gonna leave that as is
here we've got an occasion so similar
thing again
i mean you could have it as a first
birthday but it's not first birthday
specific so
unless it's very specific to that
product
you just want to leave this as is for
now okay
now when it comes to renewal options i
always like to click
automatic that way as soon as the
product is sold it renews again
now here is where things start to change
now obviously we are doing a digital
product here so
all we want to do is we want to click
digital here
now what happens when you do click
digital is a lot of the options
just below here are going to change
specifically
your shipping details because the
digital item is actually automatically
and instantly
given to the customer once they purchase
it whether that be
the digital file containing your digital
prints
or whether or not that's maybe a pdf
that contains
links to for the customer to then go
download
or to access certain products that
you've created
so go ahead and click digital
and then what we want to do is we want
to add our description
now for the purpose of this tutorial
today i've already created the
description for this product
but you just want to think and put
yourself in the shoes of your customer
what are they going to need to know
they're going to want to know file type
you know are they going to receive what
sizes are they going to
receive how can they use the product
so you just want to just always put
yourself in the mind of the customer
and then create your description based
on that okay i'm going to go ahead and
paste in my description now
okay so as you can see here i've got a
little bit of information about the
product it's got information of what's
included
it's got information on what ratio
sizes are included within the files and
then what sizes
you can print based on those ratios
it's also got a little note here at the
bottom just to remind people that this
is a digital download
sometimes people still get confused on
what they're receiving so you just want
to make it very very clear that they're
not actually physically
going to get this product it's a digital
download that they can then go ahead and
print at home
or print at their favorite print shop
okay
all right so that is the product
description
now um under product partners this is
for people that do
things like um print on demand this is
where you would add you know the company
that does that for you but
in this case we are not physically
printing anything
um so we don't need to add anything
there
now here it's got custom orders um if
you would like the option
for customers to request customization
i just like to leave this checked
because you know you never know
what customers might want or they might
have ideas
future products things like that so i
like to keep that checked now next is
the section
now depending on whether or not you've
created sections previously or not
will determine what's going to appear
here so if this is the very first time
you're creating a product
you're not going to have any options for
your sections because you haven't
created them
but for me for example i've already
created some sections
for my etsy shop so they're going to
appear here so all you need to do is
click the down button here
and i've got a few different sections
i've got custom nursery prints
i've got nursery art animal art prints
rainbow nursery art or if you are
creating a brand new section all you
need to do
is click the add a section here
and then you can add the title so
i guess sections are another way of
customers to be able to find your
products
so i highly recommend adding in sections
for your products okay i'm just going to
click out of that because i don't need
this new section what i'm going to do
is i'm going to add it to nursery r
okay now here is where we're going to
add the tags for our product listing
now i have a video that runs through
how to create your titles
your tags and your description by
researching your keywords
um i will leave a link to that video in
the description box below and also in an
info card above this video
that way you understand what goes behind
creating your tags your title and
description for your product listings
so that your dream customers can find
you i've
already created the tags for this
listing so i'm going to go ahead and i'm
going to paste them
right in here now just a very important
note please use all of your tags
if you've got 13 that you can use use
all of them because this is the way that
etsy
helps people find your products okay so
make sure you're always using those 13
spots
okay so there are my 13 tags
as you can see here a lot of these words
and phrases have been used
in my title and within the first couple
of paragraphs within my product
description
so it's very important to let etsy know
exactly
what you are selling try not to use any
words or phrases that don't apply to
your
product listing because it's just going
to confuse your customers
and it's going to drive the wrong type
of customers to your products
you want your customers and potential
customers
to find what they're searching for okay
now here it's got materials you can add
additional tags from experience this
doesn't really
have much effect on your etsy listing
and your seo search ability
i just like to include things like
digital download or instant download so
that people know exactly what they're
getting
as soon as they click on this product
okay let's go to the next section so the
very next section is where we can add
our price
our quantity and our skew
if you have and use them okay so for
this i'm just going to add a price of
6.50 because that is what my other
non-customer art prints are priced at
i'm going to add a quantity here now you
can
for digital products obviously as soon
as you sell them
um they're going to renew and you can
sell them over and over and over and
over again
i think um the maximum quantity that you
can have is 999
but i like to just start with 100 and
then go from there because you can
always increase them later
etsy also gives you an option to add
personalization
now depending on whether or not your
digital prints are custom items
is going to determine whether or not you
need the personalization here
i do have one type of product in my etsy
shop that does
require personalization so it's a
digital print that has a
letter on it and then the child's name
and also
different colors so i needed to get that
information in order to create that
product
um for now um we're just going to leave
this as is
perhaps in a future video i can run
through um
how to create a personalized digital art
so if that's something that you would
like to see please let me know
in the comment section below okay so
the very last section is where we add
our digital files
now i do believe that etsy have a
maximum
upload limit of 20 megabytes so just
keep this in mind when you
are uploading your digital files now i
like to send my digital files as a
zipped
folder so this means that it's more of a
compressed folder so it's not so
large and then that way the customer can
unzip the file
and then access the digital prints all
in one folder
so to do this all you need to do is
either click where it says
upload file or you can simply drag the
file
straight onto where it says upload file
now i'm just going to go ahead and find
my zip folder for this listing
okay so if we go to this folder here
that i've created let me scroll across
here so we can see here this was
the original folder and then here are
all the prints
within the folder so i've got a two by
ratio a 3x4 ratio
a 4x5 ratio and a paper size ratio image
and these are all jpeg files and then
i've also created a printing guide
this contains a whole heap of
information on how to print the files
and then what sizes to select depending
on what type of frame that you have
so what i did is i got all of these
files and then i created a compressed
file here so you can see
i'll just open this up so we've got the
pink purple alphabet prints in a zip
file
so this is the file that i'm going to
upload into etsy
so if i just scroll down just ever so
slightly
i'm going to grab this folder and i'm
going to drag it straight on to where it
says upload
file and then it's going to start
uploading it
directly to this listing okay so once
that's uploaded it's just going to look
a little bit like this
now you can upload up to four more files
here
so depending on whether or not you need
to upload more files
you can um you can also drag and
reposition them as you need
or require and additionally you can also
you know trash them if that's not quite
what you wanted
okay so that is the last section of
uploading
your digital listing to etsy now
to make it all final all you need to do
is click the publish button here
now you can either preview or you can
save it as a draft as well if you're not
quite ready to do so
as soon as you click the publish button
you will be charged the
listing fee to do that so just make sure
that you're
happy and ready to go and then just
click publish
so it's just going to make sure that
you're ready to create this listing so
here there's a non-refundable fee
of us 20 cents for each new listing
by publishing you agree to pay this fee
and we're happy to do that so let's
click publish
and there we go our brand new digital
listing
is now active let's go ahead and check
out this brand new listing
um live on etsy so to do that all you
need to do is just click here where it
says view your listing
okay so here's our brand new listing
we've got our listing images here that
we've uploaded
we've got our title just here we've got
the price of our listing
so here under highlights it's just
letting the customer know that this is a
digital
download and you're going to receive a
digital file which is a zip folder
here is our description so let's just
open that up
sorry let's have a look so we've got our
description here
and then the delivery is an instant
download
okay so there we go so that's how you
successfully upload
a digital product to your etsy shop now
like i mentioned in the very beginning
of this video
be sure to sign up for my startup with
etsy roadmap it's a handy download that
includes the six step process that i use
and recommend
to start and launch a successful etsy
shop
and not only will you receive this
roadmap you'll also be added to my email
list
where you'll be first in line to know
when i release that
training or mini e-course on how to set
up and launch an etsy shop selling
digital prints
so you can start earning passive income
just like i am here
on the over the moon prince cone okay if
you like this video be sure to give it a
thumbs up
and don't forget to subscribe as i'll be
sharing more
helpful tips on how you can create a
successful etsy shop
okay i will catch you next time bye for
[Music]
now