How to sell pre orders
Selling $80K In Pre-Orders For eCommerce Brand | SAMIR CHIBANE
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youtube ecom incubates what's going on
see me shabane just got a fresh fade so
you know i was excited to record a video
for y'all but listen how were we this
one should be quick okay how are we able
to generate
90 000 in pre-orders which is literally
ten percent
of our total revenue for this e-commerce
brand right here
there isn't any other video really on
youtube
uh talking about how you can generate
pre-orders
now the only reason why we're able to
generate such a massive amount of
pre-orders
is because customers like and
trust our product they know that we're
going to deliver
so here's the thing though the only
reason why we're able to generate
uh percent of our total revenue from
pre-orders
is because the other ninety percent of
the revenue the customers that generated
us ninety percent of the revenue
we made sure we took great care of them
okay so not only did we deliver a
quality product
but on top of that a quality customer
experience
and excellent customer service so
they're
once they're getting their package
they're talking about how amazing
their products are how they love them
how they love the experience
ideally when the 90 of the customers are
shouting how awesome
our brand is and how awesome our product
and our experience is
then the other 10 feel more than
comfortable enough to actually pre-order
okay if you do the math the products
that we
we put for pre-order are our highest
ticket products meaning
you know we have products on our store
anywhere from forty dollars up to 250.
and so we set up a pre-order for our
highest ticket products because well
they generate us the most revenue
they're the most profitable
and ideally we were like we were kind of
had her back against the wall we were
waiting for
our shipment from china to arrive for uh
our products and it took a little while
actually the first one
got misplaced i got rejected over at
customs
this is the second time that it's
happened uh in my
e-commerce you know career but we had to
figure something out okay we couldn't
just
not sell our biggest uh seller our best
seller our most profitable product so
we were like hey let's just put it on
pre-order and
literally the same day we sent out an
email and people started pre-ordering
they started waiting in line
and saying hey i don't mind paying you
today and waiting up to a month
to actually get the product so again the
only reason why this
was possible is because we took care of
the 90
of our customers and so 10 felt
comfortable enough
to actually place that pre-order now
here's the thing okay
i'm not sure if you came on here looking
for a little gimmick or a little trick
uh to make this happen but it really
comes down to the fact that
you know we put our customers first at
all times kind of like jeff bezos right
jeff bezos whole business model for
amazon
is whatever it takes to put the customer
first
even if he's willing to lose a little
bit of money he's willing to actually
put the customer first because
he understands the value he understands
the importance of a lifetime customer
value okay even though you might
lose a little bit on the front end or it
might not be the most profitable on the
front end or
uh you know your custom packaging you
know the extra envelopes you got to put
in there the little
pamphlets the you know the uh
anything really you got to do to to make
the customer excited it might cost you a
little bit of money
right but at the end of the day it will
come back tenfold
so the ultimate secret to a successful
ecommerce brand a sustainable one a
scalable one
is putting the customer first so they
can become a repeat customer
okay repeat customers are the lifeblood
of
your business of any business really so
you might have heard
of some other e-commerce business models
out there like e-commerce drop shipping
that's actually how i started off in
this space
but you know with drop shipping it's the
idea of selling something first
not letting the customer know that it's
going to take a while to get
from china over to the house and it's
gonna be in horrible quality
you know weird pack weird foreign
packaging
um and once they get the actual package
they're gonna be pissed okay
they're gonna be pissed that they waited
so long for a shitty product
so what are they gonna do well they're
gonna scream at the top of their lungs
saying hey
don't buy this they might even charge
back uh their purchase
they might even go above and beyond to
make sure nobody else buys from you so
it's literally the exact
opposite effect of what it would happen
if you put your customer first and
actually put a link down below for a
free case study so you can check out how
we start in
scale sustainable e-commerce micro
brands as i like to call them because
they're so low risk
so cheap to start but yet can have a
huge upside
if you do it right okay so make sure you
go check that out
but the point that i'm trying to make in
this video here
all right is the idea that when you put
the customers first
even if it might cost you a little bit
of more money to again
create that custom packaging add some
stickers or a pamphlet or a thank you
card in there
it will pay back tenfold why because
customers get excited that's what they
get excited that's how you really sell
a customer it's not on the idea of
putting up a
you know a gimmicky little facebook ad
and you know putting all different kinds
of apps and colors and
uh you know plug-ins on your store to
trick somebody to buy
because even if they did fall for any of
that stuff
and they actually bought your product
once they receive it
and it's horrible quality again has
foreign packaging
they're not gonna buy from you again so
ideally you just pay to get a customer
that will never do business with you
again so you know i had to learn this
the hard way myself
all right i've been on both sides
clearly okay when we started off with
e-commerce drop shipping we were
watching all these youtube videos and
you know all these ecom gurus talking
about how you know drop shipping is the
way
it's the way and it might have been for
a short little while when we were first
getting started
but as the market shifted as
uh customers in the marketplace started
becoming more
more aware of these drop shipping stores
they started investigating real hard to
make sure they're making the right
purchase so if you want to learn okay
how to build
sustainable ecommerce brands or as i
like to call them micro brands since
they're so low risk
with a huge upside potential go ahead
and check out the free case study right
below okay and at the end you're gonna
get a chance to actually schedule a call
with my boy mo who's the head of
enrollment here at the ecom incubator
to see if you're a good fit for our ecom
accelerator to see if we can really help
you out okay if you're
the right fit for the program all right
so peace out leave a thumbs up leave a
comment below
if you got value from this video i look
forward to seeing you on the next one
peace
