okay I'm leaving town tomorrow so I
wanted to I wanted I wanted to I wanted
to give you guys where's Rancic oh man I
love doing this with you guys all right
[Music]
okay so guys today I want to talk to you
about that's good thank you today I want
to talk to you about leads leads leads
okay now you if you remember the show a
Glengarry Glen Ross y'all remember that
the lead suck okay how about I give you
the most qualified leads you've ever
called all right you guys interested in
that yeah all right now a guy comes in
here he comes in here for free he can do
that by getting a lot of our programs
webcasts free webcasts stickers
wristbands what else do we do here for
free screensavers webinars so it's free
books free books okay you can also call
somebody that bought that maybe spent
$9.95 with this we have a bunch of those
we have people they buy $19 books from
us we have people to do the shipping
with us for free we also have a list of
people that have given me and are have
said to me I am accredited to invest
which means I make 200 grand a year or I
have 1 million dollars of these four
leads this also would include people
that have invested hundreds of thousands
of dollars with me and then I'm sending
checks to every month which of these 1 2
3 4 leads do you think in your own
estimation would be the best of all the
leads
all ovens not an option
it's clearance the bottom one dude
dude this late guys got money yeah this
guy's got money
this guy has success okay this guy is is
has got income
he's got discretion about income which
means he could spend money on other
stuff
this guy's interested in investing this
guy's also a fan and wants to be part of
my family this guy already believes him
he pleases me so much he's like dude I
want to give you money okay just so you
know this is the number one target I
have right now in my life I want to turn
every person who hits our website into
an investor my job is to take a guy that
doesn't make any money no money he has
no money he has no job he has no career
he has no tactics strategies he's
freakin in poverty he's a drug he's a
drug problem okay
I mean he's nothing he has zero much my
job is to clean him up get him a job and
get him making money then my job is to
get this guy with more money that means
we get his skills better okay
the goal is though to turn him into an
investor where I give him money back
money goes both ways now right here he's
giving me money right here it's really
free here he gives me a little bit of
money to read a book you know join our
university become part of our mastermind
come to a conference come to the 10x
growth conference come to our bootcamp
maybe he's spending a thousand bucks and
then four thousand then fifteen thousand
my job is to get him rich so he can
exchange with us but the ultimate thing
right here man is to have him invest
money with me and I can start sending
him money back from all this money he
gave me if I can pull this off this guy
is bonded to me forever
okay now we have people right now that
have never done any of this with me they
didn't buy a book from me I didn't help
them I didn't make them money they
didn't do my deal they didn't like my
attitude but they know he's a good
businessman I'm an invest money with
so the first one of the first investors
we had a card on Capitol gave me four
hundred grand he had never bought a book
for me sixty days after he gave me four
hundred grand he called him and said
tell me about card on University I
submit how long have you known me twenty
five years so we have nineteen thousand
leads right now I can't call them all if
I was calling anybody in this company
right now I would be calling that guy
right there
okay the call would go like this hey my
name's my name's Matt I'm with Grant
Cardone and grant asked me to call you
because you filled out a form saying you
are interested in investing money with
him first I want to tell you thank you
so much - he wants you to know that we
got your email that you're interested
okay it's gonna stay on there you want
more information you'll see what it says
okay so first of all thank you thank you
your job is not to try to sell this guy
real estate okay you don't know anything
about real estate just make it clear to
him thank you grant asked me to call you
he wanted me to say thank you all right
now what was second part of this what do
we want to say right yeah how much were
you looking to invest okay he'll tell
you all I'm thinking about 200 gram but
I need more information great how liquid
are you this is going to get you used to
asking hard questions liquid means do
you have it right now okay
he might say I don't know what are you
gonna say good if you did know you you
need to practice muscle and control now
if you did know if you were gonna guess
how liquid are you probably got I don't
know I don't know come on man I don't
know it's not an answer how much is it
you can tell me you told the IRS they
know if they know I can no I don't even
know you you don't know the IRS either
how much liquid dodo do you have oh man
I got about 800 liquid great where is
that money today is it in the bank is it
in a retirement account is it in your
house that's the only three places this
money can be there's only three places
is the money in the bank is the money in
a retirement account or is the money at
your house
okay oh dude I'm sitting on 800 liquid
like liquid great I'll let the guys know
what information can we get you that's
all you got to do what information would
you like to get from grant in the real
estate team well I want to know what the
internal rate of return is and how he
determines in biking yard because it's
gonna all sound like mumbo-jumbo to you
and you're gonna write down to
mumbo-jumbo okay great I'll get it to
the team I'll get it to the team can you
guys say that I'll get it to the table
now my friends the sales call starts
yeah
now you segue hey man let me ask you
something what did you do to get
$800,000 put into an account
congratulations
amazing man it's so nice to spend time
with you on the phone man you are
talking to a God right now just so you
know you're talking to a God that has
figured out how to be 30 years old or 50
years old or 70 years old and he banked
800 grand okay in America that is like
an abnormal aberration it is phenomenal
that anybody put that much money and
didn't spend it didn't blow it and
hadn't lost it you need to acknowledge I
got dude that's amazing there that much
money what do you do okay I'm a dentist
man Wow how long you been a dentist 25
years
well how BIG's your company what are you
guys doing annual revenue have you ever
thought about okay I'm a furniture
dealer who do you think these people are
what do you think who do you think has
800 grand sitting around okay
she's a nurse first of all she needs
she's a single mother nurse she needs my
deal and she needs to start figuring out
how to make some extra money on the side
she needs to be invested with me but she
also needs to figure out how to get rid
of that hundred she's got cuz what's
happening to her right now she's sitting
on that hundred thinking that's her
safety and it's not she needs to get rid
of the 100 and figured out how to start
making money online and so we need to
get her on one of our other courses we
got so many courses 995
we got the bootcamp once you come to the
bootcamp and figure out what your next
things going to be so look the call
simple man where are the good leads I
have 19 thousand of these people they
already know me they didn't come for
free they saw the thing says 100 grand a
minimum investment ten years ten year
term they already believe in long term
so I was talking to the guy at Barnet
your guy Greg Johnson Larry Larry Miller
right he's like we don't sign long term
commitments I said you want to invest in
my fun I'm thinking about it's a
long-term commitment son that's what it
is okay
so so look I just wanted to come back
here and tell you guys the purpose of
Cardone capital it is not a new thing it
is the same thing I've been doing the
difference is now I'm in a position now
to send people checks and I want to send
pip I want to send millions of checks
out because I'm in that way I get to
stay in communication with that guy
every month here's a check here's a
check here's a check here's the check
here's a check here's a check hey man
once you get a book okay so look you got
to have a lead right that doesn't mean
the guy that just hit us for a free book
is not a good lead he's a good lead -
they're all good leads I agree with that
I don't have an eraser though where's
our erasers so so all the leads are good
the free leads good the 995 is good the
$19 is good and this guy that says hey I
want to invest with you that's good -
right so I'm doing a show every day I do
a show every day to generate leads and
the question is on that lead what do you
talk to him about the non accredited
investor I don't know how many how many
of the 19,000 Ryan are non-accredited
the majority 17,000 that that say they
make 200 grand a year or are
or have a million dollars in network but
there's also this guy called the
non-accredited so when you look at the
thing I'm sure it'll be broken up right
I guarantee just leave this lead right
here it's better than the CNBC League
the reason why is he knows me right they
don't know me then you got to get hey
have you ever heard of Grant Cardone how
many done that on the phone call you
know never have that's what I've been
trying to solve the problem of okay this
guy says yeah I know about him Anika I
just got his real estate book or I
ordered the real estate book or I
watched his show or oh my god he's so
funny or Wow whatever right he's a
non-accredited investor what does he
need where is he which one of these
three guys is he he's right here man
he's either here here our job is to help
him get some money right so he can so he
can go to Whole Foods and not worry
every second of every day and that's the
story you need to be telling people man
grants job is to help you man where are
you right now struggling with money got
some money
you should be accredited who wants to
say they're non-accredited nobody wants
to say that man everybody wants to be
accredited right so look his grants job
is to get you to 200 grand a year so
that you can do what so that you can
invest in his fun with you man right but
you gotta make money dude there's
something you don't know there's plenty
of money out there everybody in the room
or to be accredited investor in this
room everybody here should be accredited
you should go to make at least eighteen
thousand three hundred thirty-three
dollars a month okay so you don't have
to go get the money you don't have to
you can find the money or something on
cinet ii you've got to make a call and
then treat this guy maybe it's a hundred
dollars at a time it's 50 bucks at a
time twenty dollars at a time three
thousand bucks at a time it's gonna come
in a bunch of variations okay so there's
not an accredited investor he's a lead
he knows me hey man just calling you
grant Cinco grant wanted me to call you
sees that you're interested in the real
estate fund yeah man I got some question
about that's awesome man that's awesome
first let me tell you grants message
thank you for filling out the form
thank you for being interested okay
that's all he wanted to do today control
the call so don't let him start going
out for questions
hey hey before you ask me the questions
let me tell you what I'm calling you
grant asked me to call you thank you for
filling out the farm
okay thanks for being interested in
investing with Grant okay he really
appreciates it
hey what do you do for see you're back
in control the call you're not gonna
answer questions here what do you do for
oh man I'm a car salesman really we're
at right Larry Miller what y'all just
signed up our car down University good
he signed up on card in University
you're gonna think that he doesn't it
doesn't doesn't it doesn't need any of
our products I mean you got at least 86
products you could sell this guy right
now in addition the card on you corner
you doesn't have everything you got to
know the inventory okay what do you want
to sell him now okay you're just
guessing hey what do you need man where
are you having troubles what's going on
he's watching six segments a day maybe
we need him for three days maybe he
wants to come see rockstars in Miami I
don't know what he wants I don't know
what he needs you maybe he needs our
weekly support maybe he needs coaching I
don't know maybe he needs the real
estate book maybe he needs two real
estate program that's ten thousand you
guys can make a lot of money on that
real estate program by the way okay
these thirteen thousand guys we're gonna
drop a $10,000 program I'm also gonna do
a school here for another ten to twenty
thousand and you guys get to sell those
we have we I have never released a book
that had more response than that real
estate book so all those real estate
books are grabbing hey once you get this
course it's ten grand right now you can
buy for a Half Price as soon as that
course is finished you don't get it for
Half Price
okay no your inventory no your customer
no the leads and no the purpose my
mission is to help people Matt I'm gonna
make a bunch of money doing it I'm gonna
make a bunch of money but but I'm not
going to make any money if I don't help
people I just want to continue to help
I'll help him for nothing five shows a
week free
nobody does it there's not anybody in
the space nobody
Gary Tony and Tim Tom to me Harvard MIT
what you boys named patty boy Brady
nobody nobody nobody does something
every single day of the week for free so
they might not like me but my job to get
them to know you know me so that you can
engage with them and say hey dude where
you have talked to me okay he's here
right now I'm gonna bring you back here
start over again invest all your money
dude
invest it all and go broke and become
this guy again you know what guys hungry
this guy is dangerous okay you put these
three guys on the streets he's the only
one you need work
that's the only guy this guy she barely
gets out of this corner okay this guy's
making sense of where he's at and this
guy this is like me at 25 years old most
dangerous dude give you about the roots
okay so these leads are good column and
card them and tell them about card on
Kaplan okay your job is not to get them
to invest in it your job is to sell them
book audio program find out what they
have I got everything okay this is what
you can do anybody ever tells you I got
everything grant cardone has ever done
you can offer them a thousand bucks
right now
so I guarantee you I'll bet you $1,000
right now you don't have everything
grant cardone matters and if they do
I'll cover the grant okay if they have
every product that I have I will cover
your thousand dollar back all right so
make that part of your call how many
heard that before I got everything he's
ever done yeah okay he got my wife haha
I got a ad that I had to go there did
not did not have to go there Johnny okay
look man you guys got to know where the
leads coming from and where what the
leads interested in and where are you
gonna take the lead okay you as a
business owner your job is to keep your
people excited to keep them trained keep
them motivated keep them inspired and
show them that all leads are good leads
good lead what is the bad lead how do
you transition a bad lead to a good lead
to hot lead by the way I'm not
interested lead is a level of interest
okay teacher people train your people
educate your people and most importantly
keep your people job and then get back
to work
[Music]