hey guys this is Ryan in this video
we're gonna go over two quick ways that
you can find clients currently running
ads in a particular area for Google
AdWords this is useful if you're trying
to get clients for AdWords management
because it's easier to sell someone
who's already been sold if they already
have an account they're already spending
money on it it's as simple as just
saying I can improve what you already
got and secondly we're gonna be looking
for low-hanging fruit so people that you
are quite sure that you're gonna improve
their campaign immediately the most
obvious way to find these clients is
simply by doing a google search and
seeing who comes up in the advertising
space however you're gonna be limited by
the amount of clients that you see in
the first place both by the limited
amount of space as well as your IP
address which is associated to your
geographic location so the ads that you
see are only going to be the ones that
didn't negate your location I believe
there's a Chrome extension tool that you
can use to change your IP address and
see ads from different areas however the
tool that I'm going to show you right
now just does that anyways and is for
free so I'm just gonna show you how to
use that the first one you might already
know but the second strategy is
something I stumbled upon in the past
couple days and I haven't used this for
prospecting but it has a huge potential
for finding a lot of people all around
the country and I wasn't gonna
originally share this with you guys but
I think it's it's worth it it's a really
good tip and you're gonna eat it up so
let me know what you think about this in
the comments below and let's jump into
these two strategies okay so let's go
over the first strategy for finding
local businesses running ads in Google
depending on your area the device in the
language that you're using you're going
to need to have a Google AdWords account
to do this so once you have this all set
up go up to the wrench in the top right
corner and click that and then go to the
ad preview and diagnosis tool what this
tool is gonna do is pull up the results
based on your area and the device in the
language that you set for it and also
the search term so unless you say we're
looking for a family attorney or a
family law attorney and then we're gonna
switch
area to let's say Boston and then we'll
leave it on English and a mobile device
and as this loads you're gonna see that
it shows all the ads as well as the
information such as the description the
headlines the extensions in this wall so
you can see what your competition is
running this is really useful for a
competitive research but what we're
looking to use this for is simply to get
the the URLs of the competition in this
area that is currently running ads so
scroll all the way down here and you can
see some of these call-only ads right
here further you can see the map results
and you can even see organic results if
you go to the very bottom you can see a
little bit more ads because usually
those will show up there so what we want
to do is just take one of these domains
you can't actually click this so you're
gonna have to just manually put it in so
let's do this one
Dyanne P long law
and the first thing you want to look for
is how fast the site loads in the first
place if you're looking for a
low-hanging fruit for clients that you
can help if they're websites the loading
slow and they're sending traffic to it
then that's a good sign that you can
improve their campaign immediately just
by improving their website the second
thing to note is whether they're sending
it to a landing page or a home page most
local businesses are sending their ads
to a home page which isn't necessarily
bad in some industries however it is
still sign that you might be able to
improve their campaign by increasing
conversions with a landing page the
third thing to look for is just general
design like does it look professionally
done is it doesn't make sense does it
flow well look for a phone number in the
top right corner as well as a call to
action for scheduling a consultation or
an estimate depending on the industry
you're looking at and just scroll down
and get a general sense of the website
so this one looks pretty good I probably
wouldn't even make any changes to it the
other thing that you want to look for is
how well it's performing on mobile so
right click on the site click inspect
and this is going to pull up a view of
the website in an iPhone and you can
actually change this to iPod mini or
ipad mini ipad pro iPad any form of I
phone and for this website it doesn't
look too great on mobile this is a
little bit too big this is too small and
the layouts a little messed up so this
would be like a minor change that I
would suggest but I would just use this
as a start off in an initial
conversation and just show that you
actually did some good background
research and you can add value to them
up front just by showing them an image
of this and saying you can probably
improve your conversions by simply
making these improvements to your mobile
version of your website because my guess
is they're also running to mobile
devices so they're probably they're
probably losing money on that v I think
yeah the fifth thing that you want to
look for
is whether they have tags on this site
so if a prospect is running ads to a
website to the homepage it doesn't look
that good on mobile and they also don't
have tags on their website it shows that
they probably aren't tracking
conversions and in that case it's going
to be really easy for you to quickly
tell them you can improve their campaign
essentially they're throwing money into
the wind if they're not tracking
conversions so that's a big deal so get
this Chrome extension if you don't
already have it Google tag assistant you
can do the same exact thing with
Facebook so Facebook pixel helper if
you're trying to sell those services but
for Google tag assistant just press a
naval once you have this and then
refresh the page and this tag managing
tool is going to pull up if they have
any sort of Google Analytics a Google
tag manager any sort of tag really
sometimes it's a little redundant but
what this is going to tell you since
this has no tags on the site is that
they're likely not tracking conversions
even if this did show Google Analytics
or other tags like Google tag manager it
doesn't necessarily mean they're
tracking conversions however you can be
quite sure that they aren't when there
aren't any tags here so this is someone
that I would definitely reach out to
let's just check their contact
information a good thing to look for by
the way when you're prospecting is just
to see yeah this email is a good one
DP long 8ey at law office you can tell
this is likely going to the decision
maker at this company so it's not like
some generic email address like info app
so this would be a really good prospect
and this is a good one to start off with
so we're lucky we jump to this one not
every client is going to be low-hanging
fruit like that but that's generally
what you want to look for then head back
to Google preview and diagnosis tool
here and you can switch this to like
tablet or mobile devices and the ads
that show up are likely going to be
different so let's just see here oh
that's mobile
so this is on desktop you see some of
the same businesses advertising here and
you could probably see this if you just
searched for this in that area but if
you're not in Boston then this is really
helpful so yeah anyways that's the first
strategy to use the second one is a
little bit more under the radar a little
ninja this is something I figured out a
couple days ago so let's just jump back
over to the main dashboard here and
you're gonna need to be running ads for
in targeting keywords in the local area
that you're looking to prospect in in
order to leverage this strategy you
could do so with a simple like five
dollar day campaign and just run all
those leads to a Fillion Network that's
what I would suggest doing it but let's
just I'll just show you what it is first
so click on the campaign itself so this
one's for a divorce attorney and you go
to auctioning sites up here you may
already know about this I knew about
this for a while but never thought of it
in terms of prospecting and what this
will do is bring up all the different
businesses currently running ads and
that you're competing against and this
was really useful information just
because it gives extra data such as
impression share which is going to show
you pretty much how much of the market
share they're actually getting which is
a good sales tool for sure like if you
go to Jay James law calm and you reach
out to this person you can show them a
snapshot basically of their impression
share and say you're hey you're getting
less than 10 percent of your market
share for your ads right now further you
can look at the average position and you
can say let's say Petro Petrov law net
their average position is the four spot
although ads above the map area
sometimes there's up to five there's not
always up to five so if their average
position is that four then they're
likely not getting seen as often as they
should be or it could be and there's all
these other columns that you can look
into yourself if you just hover
we'll explain each one these are
basically how they're competing against
you and how your ads overlap with theirs
but anyways this is really useful
information I think this gives more than
this other strategy if you use the
preview and diagnosis tool so let's just
go to one of these real quick like
Petrov law dot net good thing is you can
just copy these two you don't need to
put them in manually and this website
loads pretty fast it looks really good
and phone numbers up there it's got call
to actions it's pretty clean they
definitely hired someone to do this
unless they're just good at design in
the first place let's look at it on
mobile on mobile it's decent as well I
would say right here they should fix the
coloring at least of the headlines here
that's a little low but you can use that
as an outreach tool just to add value in
a small way just to get your foot in the
door and exiting out of this let's look
to see if they have any pixels you can
tell they have a Facebook pixel in here
so they're likely running Facebook ads
so enable that and then refresh this and
you can see that they also don't have
any tags on here so it's likely that
they're also not running or tracking
conversions which is pretty awesome for
these guys because well not awesome for
them but awesome for you to reach out
because they have a well-designed site
in the first place so all you need to do
is set up tracking for them and you
likely can just send traffic here and it
will convert well and a strategy would
be to not even try to set these people
on management services so you don't need
to go in guns blazing and try to say hey
also management of your AdWords for the
next few months for this amount of money
instead you could just do one off and
tell them that you could sell them a set
up of conversions so you can just do
like 50 75 100 bucks just to set up
conversions for these guys whatever you
want to price it but that's a good foot
in the door it's a smaller
and service that you can offer and then
the next step up from there is simply to
say hey I can manage these for you here
are some improvements that I can make to
your campaign once you're in it you'll
be able to see specifics of what you can
do and you can just continue adding
value to them over time and say hey you
can improve this you can improve that
and then pitch them on selling the
service monthly so hopefully that's
interesting to you guys I found some
uses myself for this I might
I looked into running a national
campaign and running that traffic and
the leads to a landing page and then
sending those leads to an affiliate
Network and then just looking at the
data on a national scale but you're
going to get a lot of national
advertisers rather than these local
advertisers so I think if you want to do
it that way and just get a bunch of data
you're gonna have to set up campaigns
for like individual cities and then run
ads in those cities each and then it
will break down more granular data of
who's like advertising in each city it
sounds like a lot it sounds like you're
going to spend a lot of money but I
think for 200 dollars you're gonna get a
really good list of people who are
advertising and and may not be doing it
the right way so you can reach out to
them and it's gonna be a lot easier to
sell them let me know in the comments
below if you guys end up using this and
getting a client or any ideas that you
have for this I plan on using this for
the new year and prospecting quite a bit
with it so I'll let you know and keep
you updated with that if you like this
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think would benefit from it until next
time guys Cheers
you