hi I'm Michael and today I'm going to
talk about how to give really effective
sales presentation that lead to revenue
so not just stalking everybody feeling
good but real money how do you do it the
most important part to remember is that
you always have a curve in the attention
span people will remember the first few
seconds the first minutes let's say as
really critical and then their attention
span will go down and then it will go
back up at the end so what do you do you
put your most valuable content in the
beginning if that is a demo if you know
that they will buy when you show the
demo you show that demo in the beginning
not in here so what do most companies do
they start by saying hi where this
company I'm this guy I'm really
important I've done bla bla bla bla bla
bla that means you're already here so
you've wasted your best part then they
start showing the team they start
showing features this is all the things
we do that is not as it should be what
you do is you come in you say hi I'm
Michael because they need to know who
you are and you need to know who is
sitting around the room so you ask let's
do a little tour so you know who is
important enough then what you say you
say let me tell you a story just saying
the word I'm going to tell a story makes
people pay attention you say let me tell
your story of another client
I have visit visited last week and you
tell the problem actually you tell their
problem with the story of another client
that is how you start I tell you they
are going to pay very very good
attention because they know this is
about me this is going to solve my
problem and then you're going to say
okay that is why we have started our
company and then you go here you start
explaining how you deal with things what
are the features of your product and
then you go back to the end where you're
going to close the loop by explaining
how you've solved the problem you've
talked here in the beginning and then
you end really strong by saying
sentences like I am confident my
solution will bring you X or Y value
always and really really strong don't
say today this is the end of my
presentation
don't say the
is the last slide I'm happy you didn't
fall asleep that kind of stuff just
never do that again so a really good
trick is when you get to the end you
actually show a slide with the two next
actions always one or two a B people
want to choose and then you pause
dramatically you count to three in your
head and then you say I am confident
this solution will bring you that value
any questions that trick always works so
remember guys the most important point
in the beginning and a very strong end
and whatever happens here nobody will
remember right I hope you enjoyed the
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