How to sell postcards online
How to Sell Custom Postcards Online: Printful Print-on-Demand
Postcards are more than a traditional means of communication—they're a unique and thoughtful
way to reach out to loved ones and make for great decor for the creative and sentimental
folks out there.
Hey, it's Noni from Printful!
Whether it's an earnest postcard that champions a good cause or a get well postcard that includes
dog puns, your customers will love the opportunity to send traditional mail with a personal touch.
Just to get into some specs: Our postcards are made from thick, high-quality matte paper
and have a laminated front while the back is white matte with a small QR code.
Sourced in the US and made by our trusted fulfillment partners, they're 0.13″ (0.34
mm) thick, weigh in at 300 grams per square meter, and come in 4/4 full bleed, which just
means that the printing covers the whole front.
One major perk about postcards is that they're a novelty item that can be tailored to fit
any niche, which means they're something that your customers can't get from anyone but you.
So take advantage of that by creating stand-out designs!
The type of designs that will work great on postcards are generally bold and colorful
yet simple: less is more.
It may seem counterintuitive, but the more you include, the more visual information your
customer and the recipient have to process.
This could make it harder to get that initial purchase.
When it comes to visuals, the images you use on your postcards should support your message,
set your design apart, and evoke an emotional response.
For this reason, you'll want to avoid generic-looking photos and make sure that your images are
in a high enough resolution so you can get a good print quality—this range normally
starts at 300 DPI.
You can also include a small version of your logo in the corner so that anyone who receives
one of your cards can know where to buy them if they like the design!
But the main key to creating designs for postcards is to make sure that there are gaps in the
market that your postcards can fill—there are a ton of July 4th postcards out there,
but there aren't as many Juneteenth postcards.
And if you do make a July 4th postcard, consider how your messaging can take on a different
perspective.
Beyond holidays, you can also make postcards about trending topics like sports, celebrities,
movies, memes, and politics.
But at the end of the day, your designs should be ones that your customers already love and
be created in the same style as your other product designs.
You can even repurpose some of your most popular designs onto postcards!
This will make it easier to suggest postcards to your customers after they've added similar
designs to their cart—just add a "you may also like" pop-up at your checkout.
Remember, when creating designs for the front of your postcards, be sure to come up with
some catchy text as well—make it direct, concise, and captivating.
While your designs may catch a customer's eye, your text could be what really makes
the sale.
In terms of pricing, the more you buy, the less you pay per each individual postcard.
This is a great selling point for customers who want to buy in bulk—whether it's for
holidays, political campaign seasons, or special events like weddings and birthdays.
Another way to give your postcards a little boost is to build your shipping price into
the price of your postcards.
And don't be afraid to increase your prices if your designs are especially unique.
People will pay good money for a postcard they can't get from anywhere else.
Because of this, postcards should sell especially well on marketplaces that thrive on rarity
like Etsy and eBay.
Just be sure to market them around the nostalgia of receiving snail-mail and the sentimentality
of sending and receiving hand-picked and hand-written postcards.
Do you have any ideas about how you want to design and sell postcards?
Let us know in the comments below!
Hey!
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